Alpha Cyprus
Alpha Cyprus (Alpha Television Cyprus Limited) is a private Cypriot broadcaster operating a pan-Cyprus channel via the Velister DTT platform, complemented by digital streaming, on-demand Web TV, the alphanews.live news portal, and the A-Reel digital-first content hub — monetized through broadcast and digital advertising.
- Company typePrivate
- Founded2016
- HeadquartersLatsia, Cyprus
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Alpha Cyprus does
Alpha Cyprus (legal entity: Alpha Television Cyprus Limited) is a privately held Cypriot television broadcaster headquartered at Arch. Kiprianou 5, Latsia, Nicosia, Cyprus. The company operates a pan-Cyprus television channel distributed via the Velister digital terrestrial television (DTT) platform, organized around three programming pillars: information (news), entertainment, and fiction (Greek drama series). The schedule is anchored by daily news bulletins (Kentriko Deltio, Alpha Kalimera, Alpha Enimerosi, the Saturday-Sunday Manesis), entertainment franchises (Me Agapi Christiana, Deal), and original/imported scripted series (Oikogeneiakes Istories now in Season 9, and the recently premiered Mia Nyhta Mono). The legal entity is a Cypriot private limited company (no public listing, no disclosed parent company), and a dedicated HR/career channel suggests an operating organization in the 51-100 employee range.
The technical footprint combines standard DTT broadcast infrastructure with digital streaming and on-demand capabilities. The alphacyprus.com.cy website provides live TV, an on-demand Web TV library, program scheduling, a recommendation section (Alpha Protaseis), and digital advertising inventory; a separate alphanews.live news portal extends editorial reach into Cyprus/Greece/international coverage; and A-Reel hosts web-exclusive digital-first programming. There is no public mobile app, no documented API or SDK, and no disclosed AI/ML features.
Alpha Cyprus monetizes almost entirely through advertising. The two commercial streams are (i) broadcast advertising — spot and branded content sold during programming breaks on the linear channel — and (ii) digital advertising across alphacyprus.com.cy and the channel's social platforms, including display banners, native formats, and cross-platform campaigns. Pricing is quote-based and negotiated via an in-house sales team; multi-year advertising contracts are an offered billing cadence. Distribution revenue is captured indirectly via the Velister platform relationship, and consumer-facing service to viewers is free. The advertiser base is composed of Cyprus-based businesses — a roster that includes major Cypriot consumer brands (IKEA Cyprus, Pilakoutas Group, Cyprus Airways, Kotsovolos, Ocean Basket, Mangas, Charalambides Christis, Parga Bookstores, Advanced Aesthetics Cyprus) — alongside the broader Cypriot SMB advertiser long tail.
Alpha Cyprus firmographics
Firmographics- Name
- Alpha Cyprus
- Legal name
- Alpha Television Cyprus Limited
- Website
- https://alphacyprus.com.cy
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alpha Cyprus (Alpha Television Cyprus Limited) is a private Cypriot broadcaster operating a pan-Cyprus channel via the Velister DTT platform, complemented by digital streaming, on-demand Web TV, the alphanews.live news portal, and the A-Reel digital-first content hub — monetized through broadcast and digital advertising.
- Ownership category
- akta.pro rank
Alpha Cyprus industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- International Broadcast Networks (Operating Domestic Feeds) (MPABAAAN)
- akta.pro secondary industry
- General Entertainment AVOD Platforms (MPACAAAB)
Keywords
Where Alpha Cyprus is headquartered
LocationHeadquarters
- HQ city
- Latsia
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
Alpha Cyprus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Broadcast advertising: Revenue from television advertising sold to businesses promoting their products and services during programming breaks and through branded content integrations.
- Digital advertising: Revenue from online advertising on alphacyprus.com.cy including display banners, native advertising, and cross-platform campaigns targeting the channel's digital audience.
- Platform distribution: Content distributed through Velister television platform providing Cyprus-wide reach to viewers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Digital advertising packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Alpha Cyprus product offering
Product offeringCore offering
Alpha Cyprus is a pan-Cyprus television broadcaster providing Greek-language news, entertainment, drama series, movies, live television, and digital video access through television broadcasts and online properties. It also sells broadcast and digital advertising services to businesses seeking to reach Cyprus audiences.
Product overview
Alpha Cyprus operates as a multi-platform television broadcaster offering live TV, on-demand streaming, news programming, and original entertainment content. The core offering consists of the Alpha Cyprus television channel broadcasting via the Velister platform, supplemented by the alphacyprus.com.cy website enabling web TV streaming and digital access. The product portfolio includes news programs (Alpha News, Alpha Καλημέρα, Alpha Ενημέρωση), entertainment shows (Με Αγάπη Χριστιάνα, Deal), drama and scripted series (Οικογενειακές Ιστορίες, Μια Νύχτα Μόνο), Greek series catalogs, movies, and web-exclusive content through A-Reel. The Alpha Προτάσεις recommendation service curates additional entertainment options. Digital advertising services support monetization across digital platforms.
Differentiator
Problem solved
Functional benefit
Brands
- alphanews.live: Digital news portal operated by Alpha Cyprus for online news coverage
Products and services
- Alpha Cyprus Television Channel
- Live TV
- Web TV
- Alpha News (Central Bulletin) [Alpha News (Κεντρικό Δελτίο)]
- ALPHA Good Morning [ALPHA ΚΑΛΗΜΕΡΑ]
- ALPHA Update [ALPHA ΕΝΗΜΕΡΩΣΗ]
- Weekend with Manesis [ΣΑΒΒΑΤΟΚΥΡΙΑΚΟ ΜΕ ΤΟΝ ΜΑΝΕΣΗ]
- With Love Christiana [ΜΕ ΑΓΑΠΗ ΧΡΙΣΤΙΑΝΑ]
- Deal
- Family Stories [Οικογενειακές Ιστορίες]
- One Night Only [Μια Νύχτα Μόνο]
- Greek Series [Ελληνικές Σειρές]
- Movies [Ταινίες]
- Alpha Recommendations [Alpha Προτάσεις]
- A-Reel
- alphanews.live
- Broadcast Advertising
- Digital Advertising Services
Companies that use Alpha Cyprus
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Alpha Cyprus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alpha Cyprus partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- VelistercoreDigital terrestrial television platform through which Alpha Cyprus broadcasts its channel to households across Cyprus, providing pan-Country distribution reach.
- Ocean basketminorRestaurant chain sponsoring contests and promotions on the 'Me me Agapi Christina' show, offering gift certificates as prizes.
- IKEA CyprusminorFurniture retailer sponsoring contests on Alpha Cyprus programs, offering gift vouchers valued at 100 euros as prizes in promotional campaigns.
- KotsovolosminorElectronics retailer partnering with Alpha Cyprus for various contest sponsorships, providing products like Bosch ironing systems and Ninja appliances as prizes.
- Cyprus AirwaysminorNational airline partnering for contest sponsorships, offering flight tickets and hotel accommodations as prizes to Alpha Cyprus viewers.
- Pilakoutas GroupminorAutomotive group sponsoring contests with vehicle prizes including Dacia Duster hybrid (27,000 euros) and Nissan Juke ACENTA (24,700 euros) for Alpha Cyprus promotional campaigns.
- Advanced Aesthetics CyprusminorAesthetic clinic offering beauty treatments including facelifts, skin treatments, and wellness procedures as prizes in Alpha Cyprus show contests.
- Charalambides ChristisminorDairy company partnering for contest sponsorships, providing refrigerator stockers with products as prizes.
- Mangas Home ImprovementminorHome improvement retailer sponsoring contests with Joseph Joseph laundry basket sets valued at 140 euros.
- Parga BookstoresminorBookstore chain partnering for weekly contest sponsorships, offering books as prizes on the 'Me me Agapi Christina' show.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Alpha Cyprus competitors and assessment
Company assessmentDirect peers
- Mega Channel Cyprus: Mega Channel's Cyprus operation is part of the broader Greek Mega network, distributing news, entertainment, and Greek drama to Cypriot households. It is a direct content and distribution peer to Alpha Cyprus.
- ANT1 Cyprus: ANT1 Cyprus is the Cypriot operation of the Greek ANT1 network, broadcasting a comparable slate of news, entertainment, and imported Greek series. It is a head-to-head competitor in the same Velister and digital ecosystem.
- TVOne Cyprus: TVOne is a Cypriot commercial broadcaster offering news, entertainment, and drama programming to Cypriot viewers. It competes in the same local market against Alpha Cyprus for both audience and advertisers.
- Sigma TV (Cyprus): Sigma is one of the main Cypriot commercial TV broadcasters with a similar mix of local news, entertainment, and Greek drama series. It competes directly with Alpha Cyprus for Cypriot households and for the same local advertiser budgets.
- RIK (Cyprus Broadcasting Corporation): RIK is Cyprus's public service broadcaster operating multiple TV and radio channels. It competes with Alpha Cyprus for news viewership and prime-time audience across the same households in Cyprus.
Broad incumbents
- ERT (Greek Public Broadcaster): ERT is Greece's national public broadcaster operating multiple TV channels. It functions as a broad incumbent shaping the Greek-language programming supply chain on which Alpha Cyprus and other Cypriot channels depend.
- Alpha TV Greece: Alpha TV Greece is the flagship Greek broadcaster of the same group that Alpha Cyprus belongs to. It is a broad incumbent rather than a direct Cypriot market competitor, but anchors the content supply and brand identity of Alpha Cyprus.
- Skai TV: Skai TV is a Greek national broadcaster covering news, entertainment, and drama. It is a broader-market incumbent comparable to Alpha Cyprus in programming mix and target audience demographics.
- Star Channel (Greece): Star Channel is one of the largest Greek private broadcasters, providing the imported series and formats that Alpha Cyprus also licenses. It is a broad incumbent that shapes the supply of Greek-language content available to the Cypriot market.
- Open TV (Greece): Open TV is a Greek general-interest free-to-air channel with a similar news and entertainment lineup. It is comparable to Alpha Cyprus as a peer in the broader Greek-language broadcasting ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Alpha Cyprus social profiles
Digital presenceAlpha Cyprus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpha Cyprus leadership team
Management profileNumber of profiles
Alpha Cyprus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpha Cyprus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpha Cyprus
What does Alpha Cyprus do?
Alpha Cyprus is a pan-Cyprus television broadcaster providing Greek-language news, entertainment, drama series, movies, live television, and digital video access through television broadcasts and online properties. It also sells broadcast and digital advertising services to businesses seeking to reach Cyprus audiences.
Is Alpha Cyprus a public or private company?
Alpha Cyprus is a private company. It is classified as unknown and is currently operating.
When was Alpha Cyprus founded?
Alpha Cyprus was founded in 2016. It employs 51 to 100 people.
Where is Alpha Cyprus based?
Alpha Cyprus is headquartered in Latsia, Cyprus, in the Europe region.
How does Alpha Cyprus make money?
Three revenue lines are on record. Broadcast advertising is the primary driver. The others are digital advertising and platform distribution.
Who are Alpha Cyprus's main competitors?
Direct peers on record are Mega Channel Cyprus, ANT1 Cyprus, TVOne Cyprus, Sigma TV (Cyprus) and RIK (Cyprus Broadcasting Corporation). Broad incumbents are ERT (Greek Public Broadcaster), Alpha TV Greece, Skai TV, Star Channel (Greece) and Open TV (Greece).
Does Alpha Cyprus have an API?
No public API is recorded for Alpha Cyprus.
What industry is Alpha Cyprus in?
Alpha Cyprus's product category is Television Broadcasting. Its primary akta.pro industry code is MPABAAAN, International Broadcast Networks (Operating Domestic Feeds), with a secondary code of MPACAAAB, General Entertainment AVOD Platforms. Its NAICS code is 51621 and its SIC code is 4833.