PIAA Corporation
PIAA Corporation, founded in 1963 and based in Portland, Oregon, designs and manufactures aftermarket LED, HID, and halogen automotive lighting systems and silicone wiper blades, selling through authorized dealers, direct e-commerce, and motorsport channels under parent Valeo Service.
- Company typePrivate
- Founded1963
- HeadquartersHampton, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What PIAA Corporation does
PIAA Corporation is a Portland, Oregon-based automotive aftermarket manufacturer founded in 1963 that designs and produces LED, HID, and halogen visibility products alongside silicone wiper blades. Its core portfolio spans the LP Series, RF Series, and V-RF Series LED driving/fog lamps and light bars; halogen and HID replacement bulb lines under sub-brands including Xtreme White Plus, Night-Tech, Solar Yellow, and Performance LED; the Aero Vogue silicone wiper blade line introduced in 1984 with patented water-repellent coating; plus performance horns, wiring harnesses, and vehicle-specific mounting kits for automotive, motorcycle, and ATV/UTV applications. Underlying technology is anchored by two registered proprietary platforms: Reflector Facing Technology (RFT), which orients LED emitters backward into multi-surface parabolic reflectors for concentrated beam patterns, and water-repellent silicone wiper technology that coats windshields during operation. The business sells through an authorized dealer network with a public Dealer Locator and a direct e-commerce storefront, priced at unit MSRPs (e.g., LP530 LED kits at $379.00), and is operationally integrated with parent Valeo Service for customer support. Motorsport sponsorships (Subaru Rally Team USA, Team UXC Racing, Travis Pastrana, David Higgins) and trade show presence (SEMA) serve as performance-validation and brand-building channels, while customer segments are horizontally diversified across car/truck/SUV, motorcycle, ATV/UTV/powersports, and replacement wiper buyers.
PIAA Corporation firmographics
Firmographics- Name
- PIAA Corporation
- Legal name
- PIAA Corporation
- Website
- https://piaa.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Short description
- PIAA Corporation, founded in 1963 and based in Portland, Oregon, designs and manufactures aftermarket LED, HID, and halogen automotive lighting systems and silicone wiper blades, selling through authorized dealers, direct e-commerce, and motorsport channels under parent Valeo Service.
- Ownership category
- akta.pro rank
PIAA Corporation industry classification
Industry- Product category
- Automotive Aftermarket Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG)
- akta.pro secondary industries
- Automotive Lighting Assemblies Manufacturing (Headlamps/Taillamps/Interior Lamps/DRLs) (IMACAKAG), Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF)
Keywords
Where PIAA Corporation is headquartered
LocationHeadquarters
- HQ city
- Hampton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PIAA Corporation business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Lighting Products: PIAA generates revenue through the sale of LED lights, HID lights, halogen driving lights, fog lights, and light bars for automobiles, motorcycles, and powersports vehicles. Products include complete lamp kits with wiring harnesses, mounting brackets, and accessories.
- Replacement Bulbs: High-output replacement bulbs including halogen (Xtreme White Plus, Night-Tech, Solar Yellow) and LED upgrade bulbs sold in various sizes (H1, H3, H4, H7, H11, 9005, 9006, etc.) and color temperatures.
- Wiper Blades: Silicone water-repellent wiper blades sold in various sizes for automotive applications. Includes Aero Vogue premium line with 'Pass Through' technology.
- Accessories and Replacement Parts: Wiring harnesses, lamp covers, grills, replacement lenses, switches, and other accessories for PIAA lighting systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LP530 LED Light Kit for Toyota Tundra - MSRP $379.00 |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
PIAA Corporation product offering
Product offeringCore offering
PIAA Corporation designs and manufactures performance automotive lighting systems including LED, HID, and halogen driving lights, fog lights, light bars, and high-output replacement bulbs, along with silicone wiper blades. The products are engineered for cars, trucks, motorcycles, ATV/UTV, and other powersports vehicles, targeting the automotive aftermarket with a focus on visibility, safety, and style.
Product overview
PIAA Corporation is a visibility-focused automotive aftermarket company that designs and manufactures performance-driven products for driving visibility and safety. The product portfolio centers on LED, HID, and halogen lighting systems (including the LP Series, RF Series, V-RF Series LED lights and bars, and halogen light kits), high-output replacement bulbs (Xtreme White Plus, Xtreme White Hybrid, Night Tech, Solar Yellow, and Performance LED bulb lines), silicone wiper blades (Aero Vogue and standard silicone lines), performance horns, and related accessories including wiring harnesses, lamp covers, and vehicle-specific mounting kits. The company was established in 1963 and operates as a subsidiary of Valeo Service.
Differentiator
Problem solved
Functional benefit
Brands
- Xtreme White Plus: Halogen replacement bulbs with cool white 4000K light output and blue top coat, PIAA's best-selling technology.
- Xtreme White Hybrid
- Solar Yellow
- Night Tech
- Aero Vogue
- Reflector Facing Technology (RFT)
Products and services
- LP Series LED Light Kits
Quantifiable outcome
- Night-Tech bulbs provide 90% more light than OE bulbs with up to 100 feet/35 meters increased illumination range
- +4 more outcomes
Companies that use PIAA Corporation
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
PIAA Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PIAA Corporation partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Subaru Rally Team USAcorePIAA has been a leading sponsor of Subaru Rally Team USA for multiple racing seasons. The partnership has contributed to multiple Rally America National Championships with drivers David Higgins and later Travis Pastrana. PIAA HID lights enabled drivers to maintain high speeds during night stages of rally competitions.
- Team UXC RacingcorePIAA sponsors Team UXC Racing competing in the GNCC (Grand National Cross Country) series. The team races Can-Am Renegade Xxc vehicles with PIAA lighting products providing visibility during GNCC racing conditions.
- Valeo ServicecoreValeo Service supports the PIAA Help Center, providing customer support for product questions, usage and installation guidance. Valeo is a major automotive supplier and this relationship indicates PIAA's integration within the broader automotive components ecosystem.
- Oakley CanadaminorOakley Canada selected PIAA LED lighting for their fleet of Ford F350 trucks and event trailers in 2015, demonstrating commercial fleet adoption of PIAA products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PIAA Corporation competitors and assessment
Company assessmentDirect peers
- Vision X Lighting: Manufacturer of LED light bars, driving lights, and off-road lighting solutions for automotive, marine, and industrial applications. Direct competitor in the premium auxiliary lighting category with similar motorsport and off-road customer focus.
- Rigid Industries: Leading LED light bar and auxiliary lighting manufacturer for off-road, marine, powersports, and automotive applications. Direct competitor in the LED light bar category with strong enthusiast brand presence.
- Anzo USA: Aftermarket automotive lighting brand specializing in LED headlights, tail lights, fog lights, and light bars for cars, trucks, and SUVs. Comparable aftermarket lighting portfolio with similar price-point positioning.
- KC HiLites: Iconic American aftermarket off-road and driving light brand offering LED light bars, halogen and HID auxiliary lights, and light kits. Closely comparable product line, enthusiast target customer, and motorsport heritage.
- Putco: Aftermarket automotive accessory manufacturer offering LED replacement bulbs, light bars, and vehicle-specific lighting kits. Comparable product categories and channel overlap with PIAA's dealer and enthusiast retail network.
- Baja Designs: Premium off-road LED lighting specialist offering driving lights, light bars, and vehicle-specific kits for trucks, UTVs, and powersports. Highly comparable product portfolio targeting the same off-road and overland enthusiasts.
Broad incumbents
- Hella (Forvia): Major global automotive lighting and electronics supplier offering auxiliary lights, bulbs, and LED upgrades across OE and aftermarket channels. Directly comparable product portfolio (driving lights, fog lights, replacement bulbs) with much broader scale.
- Philips Automotive Lighting (Lumileds): Premium automotive lighting brand producing halogen, HID, and LED replacement bulbs as well as lighting upgrades. Direct competitor in replacement bulb category with comparable technology focus and broader geographic reach.
- Osram Sylvania (ams OSRAM): Leading automotive and specialty lighting manufacturer offering halogen, HID, and LED replacement bulbs alongside complete aftermarket lighting solutions. Highly comparable replacement bulb portfolio and automotive lighting focus.
Emerging players
- Diode Dynamics: Engineering-focused LED lighting brand offering replacement LED bulbs, light bars, and vehicle-specific lighting upgrades with a strong direct-to-consumer and enthusiast digital presence. Comparable in LED replacement bulb category, with a more digitally native go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PIAA Corporation social profiles
Digital presencePIAA Corporation compliance and trust
Trust signalCompliance6 records
PIAA Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIAA Corporation leadership team
Management profileNumber of profiles
Profiles1 record
PIAA Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIAA Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIAA Corporation
What does PIAA Corporation do?
PIAA Corporation designs and manufactures performance automotive lighting systems including LED, HID, and halogen driving lights, fog lights, light bars, and high-output replacement bulbs, along with silicone wiper blades. The products are engineered for cars, trucks, motorcycles, ATV/UTV, and other powersports vehicles, targeting the automotive aftermarket with a focus on visibility, safety, and style.
Is PIAA Corporation a public or private company?
PIAA Corporation is a private company. It is classified as corporate owned and is currently operating.
When was PIAA Corporation founded?
PIAA Corporation was founded in 1963.
Where is PIAA Corporation based?
PIAA Corporation is headquartered in Hampton, United States, in the North America region.
How does PIAA Corporation make money?
Four revenue lines are on record. Lighting Products are the primary driver. The others are replacement Bulbs, wiper Blades and accessories and Replacement Parts.
Who are PIAA Corporation's main competitors?
Direct peers on record are Vision X Lighting, Rigid Industries, Anzo USA, KC HiLites, Putco and Baja Designs. Broad incumbents are Hella (Forvia), Philips Automotive Lighting (Lumileds) and Osram Sylvania (ams OSRAM). Diode Dynamics is listed as an emerging player.
Does PIAA Corporation have an API?
No public API is recorded for PIAA Corporation.
What industry is PIAA Corporation in?
PIAA Corporation's product category is Automotive Aftermarket Lighting. Its primary akta.pro industry code is IMACANAG, Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras), with a secondary code of IMACAKAG, Automotive Lighting Assemblies Manufacturing (Headlamps/Taillamps/Interior Lamps/DRLs). Its NAICS code is 335132 and its SIC code is 3640.