Zareba Systems
Zareba Systems is the largest electric fence systems manufacturer in North America, producing chargers, wire, insulators, posts, poly fencing, and the Intelligizer cellular monitor for livestock farmers, ranchers, horse owners, hobby farmers, and homeowners.
- Company typePrivate
- Founded1937
- HeadquartersLititz, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zareba Systems does
Zareba Systems is the largest electric fence systems manufacturer in North America, operating as a wholly-owned subsidiary of Woodstream Corporation (Lancaster, PA) since January 2010. The company designs and produces electric fence chargers (energizers/controllers) in AC plug-in, DC battery, and solar variants covering 2–100 mile ranges, alongside the full system stack — high-tensile, insulated, aluminum, and steel wire; polywire/polyrope/polytape; T-post, wood, corner, round, and chain-link insulators; posts; and replacement parts, accessories, and testing tools. Notable technology includes the Intelligizer Fence Monitor, a cellular IoT retrofit (launched June 2017) that provides real-time voltage monitoring, text alerts, and remote shutoff with a $29.99/year subscription, and the Elite Electric Polybraid product claiming 40x the conductivity of stainless steel polyrope. Manufacturing is consolidated at the Knoxville, TN facility inherited from Fi-Shock.
The business is product-led, with direct-to-consumer e-commerce at zarebasystems.com supplemented by mass distribution through Tractor Supply, Home Depot, Lowe's, Walmart, and Amazon, plus regional farm supply stores. Revenue streams are predominantly transactional hardware sales across chargers, wire, insulators, posts, poly products, kits, and replacement parts — with a small recurring component from the Intelligizer subscription. Customer segments are SMB/individual end users: livestock farmers and ranchers, horse owners, hobby farmers, gardeners/homeowners seeking wildlife exclusion, and predator-control operators. The company has no disclosed funding rounds, no public revenue disclosure, and no third-party AI/ML dependencies; brand heritage traces to Northern Signal Company (1937) through Flo-Tronics (1960), Waters Instruments, and American Farmworks before the current Zareba Systems identity was adopted in 2000/2005.
Zareba Systems firmographics
Firmographics- Name
- Zareba Systems
- Legal name
- Zareba Systems (Woodstream Corporation)
- Website
- https://zarebasystems.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Zareba Systems is the largest electric fence systems manufacturer in North America, producing chargers, wire, insulators, posts, poly fencing, and the Intelligizer cellular monitor for livestock farmers, ranchers, horse owners, hobby farmers, and homeowners.
- Ownership category
- akta.pro rank
Zareba Systems industry classification
Industry- Product category
- Electric Fencing Systems
- NAICS
- Relay and Industrial Control Manufacturing (335314), Communication and Energy Wire and Cable Manufacturing (33592), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ)
- akta.pro secondary industry
- Perimeter Security Systems Integration (Fences, Sensors, Barriers) (BPAKAGAD)
Keywords
Where Zareba Systems is headquartered
LocationHeadquarters
- HQ city
- Lititz
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Zareba Systems business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Electric Fence Hardware Sales: Direct sales of electric fence products including chargers, wire, insulators, posts, poly fencing, gates, and accessories through e-commerce website and retail partners.
- Replacement Parts: Sale of replacement parts and accessories for Zareba and compatible fence chargers including batteries, connectors, crimping sleeves, fuses, and insulators.
- Cellular Monitoring Service: Annual cellular monitoring service for Intelligizer Fence Monitor at $29.99 per year after first year free.
- Rewards Points Program: Customer loyalty program where registered users earn points on purchases redeemable for discounts on future orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level AC chargers (2-10 mile range) |
| Unit Pricing | Pay-as-you-go | Mid-range AC chargers (25-50 mile range) |
| Unit Pricing | Pay-as-you-go | High-end AC chargers (100 mile range) |
| Unit Pricing | Pay-as-you-go | Replacement parts and accessories |
| Subscription | Annual | Intelligizer Fence Monitor cellular service |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
Zareba Systems product offering
Product offeringCore offering
Zareba Systems manufactures and sells electric fence systems and supplies for animal containment and exclusion. Core offerings include AC, DC, and solar-powered fence chargers/energizers (2 to 100 mile ranges), fence wire (high tensile, aluminum, steel, insulated), poly fence products (polywire, polyrope, polytape), insulators, posts, complete garden fence kits, replacement parts/accessories, fence testers, and the Intelligizer cellular fence monitor.
Product overview
Zareba Systems is a manufacturer and online retailer of electric fencing supplies, offering a comprehensive selection of animal containment solutions. The product portfolio centers on electric fence chargers/energizers (available in AC plug-in, DC battery, and solar-powered versions ranging from 2 to 100 miles), complemented by extensive fencing materials including wire (high tensile, insulated, aluminum, steel), poly fence products (polywire, polyrope, polytape), insulators, posts, and complete garden kits. The offering includes replacement parts and accessories such as fence testers, batteries, connectors, and the Intelligizer Fence Monitor—a cellular-controlled monitoring device for remote fence management. Related sub-brands under the Woodstream family include Fi-Shock and Red Snap'r. The company also operates the Bargain Barn discount section for deals on fencing essentials.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Fence Chargers (Energizers)
Quantifiable outcome
- 40X more conductive than stainless steel polyrope
- +4 more outcomes
Companies that use Zareba Systems
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Zareba Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zareba Systems partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Zareba Systems competitors and assessment
Company assessmentDirect peers
- Gallagher Group: New Zealand-based global leader in electric fencing for livestock and wildlife management. Operates the largest electric fence product portfolio worldwide, with chargers, wires, and accessories directly comparable to Zareba's North American line. Gallagher is the most direct international peer and competes with Zareba in the same product category across multiple segments.
- Premier1Supplies: US-based direct-to-consumer farm fence supplier specializing in electric fencing, livestock netting, and poultry products. Operates a comparable e-commerce-first GTM motion serving hobby farmers and small-acreage owners - the same primary customer segments as Zareba's DTC channel. Strong overlap in electric poultry netting and portable fence systems.
- Parker McCrory Manufacturing (Parmak): Long-established US electric fence manufacturer producing AC, DC, and solar chargers, plus insulators and accessories. Directly comparable product portfolio to Zareba's charger lineup, serving the same agricultural and rural customer base through similar dealer and farm supply distribution channels.
- Kencove Farm Fence Supplies: Major US farm fence distributor offering electric fencing, high-tensile wire, and accessories through catalogs, online, and physical locations. Competes with Zareba across both electric fencing products and traditional fence materials, serving overlapping livestock and hobby farmer customers.
- Speedrite: Datamars-owned electric fencing brand offering energizers, wires, and netting systems. Directly comparable product line to Zareba's charger and wire categories, with strong presence in markets where Zareba is also distributed. Positioned as a specialist electric fencing brand within the broader Datamars portfolio.
- HorseGuard: Specialist electric horse fencing brand focused on tape, braid, and rope products for equine customers. Directly competes with Zareba's Elite Polybraid line in the horse containment segment, serving the same horse owner primary customer segment with comparable poly fence technology.
- Stafix: Datamars-owned electric fencing brand with energizers, netting, and complete fence systems. Comparable to Zareba's charger and accessory portfolio with strong presence in European and Australasian markets, and growing North American distribution that increasingly overlaps with Zareba's footprint.
Broad incumbents
- Datamars: Global animal management technology company offering electric fencing (Speedrite, Stafix, Tru-Test brands), livestock weighing, and RFID identification products. Overlaps with Zareba in electric fence energizers and monitoring but operates a broader portfolio across animal management categories, providing a different scale and scope profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Zareba Systems social profiles
Digital presenceZareba Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zareba Systems leadership team
Management profileNumber of profiles
Zareba Systems subsidiaries and ownership
Company hierarchySubsidiaries4 records
Zareba Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zareba Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zareba Systems
What does Zareba Systems do?
Zareba Systems manufactures and sells electric fence systems and supplies for animal containment and exclusion. Core offerings include AC, DC, and solar-powered fence chargers/energizers (2 to 100 mile ranges), fence wire (high tensile, aluminum, steel, insulated), poly fence products (polywire, polyrope, polytape), insulators, posts, complete garden fence kits, replacement parts/accessories, fence testers, and the Intelligizer cellular fence monitor.
Is Zareba Systems a public or private company?
Zareba Systems is a private company. It is classified as corporate owned and is currently operating.
When was Zareba Systems founded?
Zareba Systems was founded in 1937. It employs 101 to 250 people.
Where is Zareba Systems based?
Zareba Systems is headquartered in Lititz, United States, in the North America region.
How does Zareba Systems make money?
Four revenue lines are on record. Electric Fence Hardware Sales are the primary driver. The others are replacement Parts, cellular Monitoring Service and rewards Points Program.
Who are Zareba Systems's main competitors?
Direct peers on record are Gallagher Group, Premier1Supplies, Parker McCrory Manufacturing (Parmak), Kencove Farm Fence Supplies, Speedrite, HorseGuard and Stafix. Datamars is listed as a broad incumbent.
Does Zareba Systems have an API?
No public API is recorded for Zareba Systems.
What industry is Zareba Systems in?
Zareba Systems's product category is Electric Fencing Systems. Its primary akta.pro industry code is IMAGABAJ, Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration), with a secondary code of BPAKAGAD, Perimeter Security Systems Integration (Fences, Sensors, Barriers). Its NAICS code is 335314 and its SIC code is 3600.