Premier 1 Supplies

What Premier 1 Supplies does

Premier 1 Supplies, LLC is a privately held, family-farmed direct-to-consumer e-commerce retailer of livestock supplies founded in 1979 and headquartered in Washington, Iowa (16 employees). The company sells a multi-category product portfolio anchored by electric fencing systems — including prefabricated electric netting (ElectroNet, ElectroStop, PoultryNet, PermaNet, VersaNet and species-specific variants), energizers (SolarStop, IntelliShock, HotShock, Patriot, Speedrite, PrimaShock series), conductors (IntelliBraid, IntelliRope, IntelliTwine, IntelliTape), and insulators — alongside clippers and shears (Premier 4000, 900cl, Heiniger), ear tags and livestock identification, poultry supplies, sheep and goat equipment, and the Shepherd's Choice line of nutritional and health products sourced via a partnership with Pipestone. The technical differentiator is a proprietary premium superconductor in its electric netting (stainless steel and tinned copper filaments at 38 ohms/1000ft), which the company claims is roughly 10x more conductive than basic competitor nets, supporting longer fence runs and better weed resistance.

The business operates exclusively through its own e-commerce storefront (premier1supplies.com), toll-free phone ordering staffed by product experts, and physical/digital catalogs, with free ground shipping on qualified orders over $100 within the contiguous U.S. and additional shipping to Canada and Mexico. Pricing is publicly disclosed at the unit level, ranging from under $30 for small accessories to over $300 for solar energizers, with some advanced equipment exceeding $2,000. The company distributes and co-develops products with several international partners — Strainrite (New Zealand), OLBA (Holland), Heiniger, Borotto, AKO/Kerbl (Germany) — and employs Dr. Dan Morrical, former Iowa State University Extension Sheep Specialist (1984–2017), as on-staff small ruminant nutritionist. Customer segments are small-scale livestock farmers, backyard poultry keepers, sheep and goat producers, and beekeepers, all served on an SMB/individual transactional basis with no dealer or distributor network. The company is BBB Accredited with an A+ rating and has no disclosed funding rounds or parent company.

Name

Premier 1 Supplies

Legal name

Premier 1 Supplies, LLC

Website

https://premier1supplies.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier 1 Supplies is a privately held, direct-to-consumer e-commerce retailer founded in 1979 in Washington, Iowa, selling electric fencing, clippers, ear tags, poultry, and sheep/goat equipment to small-scale livestock farmers, hobbyists, and backyard poultry keepers across North America.

Ownership category

akta.pro rank

Product category

Livestock Supplies and Electric Fencing Equipment

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industry

Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB)

Keywords

• Electric fence supplies
• Livestock equipment
• Poultry supplies
• Sheep goat equipment
• Farm supplies

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Premier 1 Supplies generates revenue through direct-to-consumer sales of livestock equipment and supplies via their e-commerce website, phone orders, and catalog sales. Products include electric fencing systems, ear tags, clippers, poultry supplies, and sheep/goat equipment. The company offers individual product pricing ranging from under $1 for small items to over $2,000 for advanced equipment like solar fence energizers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Premier 1 Supplies is a direct-to-consumer retailer of livestock supplies specializing in electric fencing systems (energizers, netting, conductors, insulators), clippers and shears, ear tags and identification products, poultry supplies, and sheep and goat equipment. The company sells proprietary brands such as SolarStop, Shepherd's Choice, and co-developed products like the MiniReel Pro with Strainrite, alongside distributed lines from Heiniger, Borotto, Patriot, Speedrite, and others.

Product overview

Premier 1 Supplies is a livestock supply company offering a multi-category product portfolio organized around electric fencing (netting, energizers, conductors, insulators, posts), animal clippers and shears, ear tags and livestock identification, poultry supplies, sheep and goat equipment, and specialty lines including Farm to Table and Gifts. The core offering centers on electric fence systems where multiple product lines interconnect: electric netting (ElectroNet, ElectroStop, PoultryNet, PermaNet, VersaNet, QuikFence, Bear/Hog/Raccoon/Chicken Net variants) is powered by energizers (SolarStop, IntelliShock, HotShock, Patriot, Speedrite, PrimaShock, AKO, Kube series) using conductors (IntelliBraid, IntelliRope, IntelliTwine, IntelliTape, EnduraSoft, MaxiShock, Rutland) and insulators across various post types (FiberTuff, NetPosts, PrimaPosts, Strainrite). The Shepherd's Choice sub-brand (from Pipestone) provides proprietary sheep/goat nutritional and health products. Supporting categories include clippers (Premier 4000, 900cl, Heiniger, Aesculap) and shears, ear tags with custom imprinting, poultry supplies (Borotto incubators, Optimus waterers, FlockLeader supplements), and Farm to Table equipment. Products are distributed via an e-commerce platform with free ground shipping on orders over $100.

Differentiator

Problem solved

Functional benefit

Brands

• Shepherd's Choice: Sheep and goat care products including nutritional supplements, medications, breeding and lambing supplies. Added from Pipestone.
• BlueLite
• SolarStop
• MiniReel Pro
• Smart Satellite
• Optimus
• Strainrite
• Premier 4000
• IntelliBraid, IntelliRope, IntelliTwine, IntelliTape

Products and services

• SolarStop 80 Solar Fence Energizer A portable all-in-one solar-powered electric fence energizer with 0.8 output joules, 10W glass solar panel, dual-mode output (Max/Energy Saver), and sealed electrical components. Suitable for containing sheep, goats, poultry, swine, cattle, horses, and protecting against predators; powers 3-5 rolls of netting or up to 1.5 miles of 3-strand cattle fence.
• Optimus Poultry Waterer A free-standing 6-gallon poultry waterer with UV-resistant, anti-algae tank, solid brass valve, and silicone seals. Designed for chickens, ducks, geese, and turkeys, supporting 30-90 adult birds. Made in Holland by OLBA.
• MiniReel Pro Wind-up Reel A compact wind-up reel for electric fence conductors purpose-built for rotational grazing with a 3-function locking pin, large center hub, and ergonomic insulated handle. Supports up to 660 ft of twine. Made in New Zealand by Strainrite.
• Smart Satellite Electric Fence Monitor A cellular-based electric fence voltage monitor that works with any brand of energizer via NB-IoT cellular standard and sends real-time voltage alerts to a smartphone using the free Kerbl Welt mobile app. Configurable voltage presets, historical tracking, and no subscription fees. Made in Germany.
• Sheep & Goat BlueLite A veterinarian-formulated electrolyte and nutritional supplement for sheep and goats. Contains palatable electrolytes, vitamins, dextrose for energy, and readily available nutrients for use during periods of dehydration from weaning, sorting, handling, lambing, kidding, or heat stress. Available in 6 lb containers.
• ElectroStop Electric Netting A prefabricated 10-strand (9 conductive) electric fence netting, 42 inches tall, designed to contain goats, sheep, coyotes, and dogs. Available in standard, Plus, and PrimaPosts variants; Pos/Neg configuration for dry soils. Roll lengths from 50 ft to 164 ft.
• Electric Netting Product Family A comprehensive line of prefabricated electric fence netting products including ElectroNet (sheep/goats), PoultryNet, PermaNet, VersaNet, QuikFence, Bear QuikFence, HogNet, Pig QuikFence, RaccoonNet, and Chicken Net. Available in heights 18-68 inches, lengths 25-164 ft, and multiple conductivity and post spike configurations.
• Electric Fence Energizers A full range of electric fence energizers including solar units (SolarStop, Solar IntelliShock, AKO SolarStation, Patriot SolarGuard, Agri 8 Lithium), plug-in/battery units (HotShock, IntelliShock, Patriot, Speedrite, Kube, PrimaShock), and combination AC/DC units. Output ranges from 0.1J to 8+ joules.
• Electric Fence Conductors Low-tension electric fence conductors including IntelliBraid, IntelliRope, IntelliTwine, IntelliTape, EnduraSoft, Rutland braided polywire, MaxiShock wire, and Speedrite products. Available in various diameters (1.7mm to 12.7mm), conductivity levels (17-1972 ohms/1000 ft), and roll lengths up to 3,280 ft.
• Clippers and Shears Clipping and shearing tools for livestock and show animals including Premier 4000, Aesculap cordless, Heiniger, Longhorn machines, 900cl Cordless Clipper, snap-on Eagle blades, combs, cutters, professional shears, hand shears, trimming stands, and blankets. Includes a 24-hour resharpening service.
• Ear Tags and Livestock Identification Ear tags and livestock identification products including management ear tags, USDA Scrapie-approved ear tags for sheep/goats, EID/RFID tags and readers, neck tags, tattoo supplies, tag applicators, and antiseptic lubes. Offers free custom laser imprinting and ships within 2-3 business days.
• Poultry Supplies A full range of poultry keeping products including electric netting, energizers, feeders, waterers, heated products, egg handling supplies, brooder kits, heating plates, Borotto incubators, nest boxes, coop supplies, fly and pest control, leg bands, processing products, transport crates, game bird supplies, and feed grinders.
• Sheep & Goat Equipment A comprehensive line of sheep and goat equipment including breeding supplies, lambing/kidding aids, feeding equipment, foot trimming and care, handling and restraint systems, milking and trimming stands, heat lamps, scales and slings, solar lights, waterers, de-icers, heated buckets, marking aids, docking and castrating tools, drenching and vaccinating supplies, and guard dog tools.
• Shepherd's Choice Product Line A proprietary sub-brand offering sheep and goat care products sourced from Pipestone, recommended by veterinarians. Includes breeding and lambing supplies, feeds and minerals, hoof care products, medications and treatments, milk replacer, nutritional products, parasite control, mineral premixes, vaccines, and identification supplies.
• Farm to Table Equipment Equipment and tools for small-scale at-home food production including feed grinders and grain mills, home dairy equipment, homestead helpers, meat processing and food preparation tools, and pest control products.
• Gifts and Gift Items Gift items including wool apparel, home accents, sheepskin rugs, shepherd's crooks, and walking sticks.
• Borotto Egg Incubators Egg incubators and hatchers from Borotto for hatching poultry from eggs. Includes accessories such as the Borotto SIRIO humidity pump for maintaining proper humidity during incubation.
• Foxlights Predator Deterrent A nighttime predator deterrent device that flashes at random intervals to keep predators and pests away from livestock and gardens.
• EZ-Door Automatic Coop Door An automatic door for chicken coops that controls access via daylight availability or manually with a wall-mounted switch. Fast installation with no programming required.
• GoodEgg Deluxe Egg Cleaning Kit A 99% organic egg cleaning kit with brush system for safely cleaning poultry eggs without penetrating the shell. Includes a specialized cleaning solution and applicator brush.

Quantifiable outcome

• Premium superconductor nets are 10x more conductive (38 ohms/1000ft) than basic competitor nets
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PipestonecoreStrategic or Co-development PartnerPremier 1 Supplies partnered with Pipestone to add Pipestone's sheep and goat care products to their lineup. These products are used by experienced producers and recommended by veterinarians, representing a strategic addition to Premier's Shepherd's Choice brand of nutritional and health products for small ruminants.
• Strainrite Fencing SystemscoreStrategic or Co-development PartnerPremier collaborated with Strainrite to develop the MiniReel Pro wind-up reel, exclusively available through Premier 1 Supplies. Strainrite is known as a trusted manufacturer of professional-grade fencing tools with rugged, practical designs.
• OLBAminorOEM/ Whitelabel/ Licensing PartnerPremier distributes the Optimus Poultry Waterer, manufactured by OLBA in Holland. Premier appears to have exclusive or preferred distribution rights for this product in the US market.
• Dr. Dan Morrical, Ph.D.coreStrategic or Co-development PartnerDr. Dan Morrical, former Iowa State University Extension Sheep Specialist (1984-2017), now serves as Premier's on-staff small ruminant nutritionist and sheep production advisor. He developed the GOLD FORMULA mineral premixes under The Shepherd's Choice brand.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Stromberg's Chicks & Game Birds Unlimited: Long-running DTC poultry and small-livestock supplier selling incubators, brooders, feeders, waterers, fencing, and poultry health products. Direct overlap with Premier's poultry supplies and smallholder customer segment, though narrower in livestock focus.
• QC Supply: Livestock equipment retailer specializing in hog, poultry, cattle, and sheep confinement equipment plus electric fencing. Direct overlap with Premier's electric netting, energizers, and smallholder livestock equipment assortment.
• Valley Vet Supply: Established livestock and equine supply retailer (now part of ABC Supply sister companies) selling clippers, shears, fencing, health products, and identification supplies. Highly comparable catalog and customer base to Premier's small-farm offerings.
• Murray McMurray Hatchery: Heritage poultry hatchery and supply retailer offering incubators, brooding equipment, coop supplies, and poultry care products. Overlaps with Premier's poultry supplies category and shares the hobbyist/backyard poultry customer profile.
• Hoegger's Goat Supply: Niche goat-focused livestock retailer selling fencing, feeders, milkers, health products, and equipment. Highly comparable to Premier's sheep and goat equipment category and hobbyist customer segment, though narrower species focus.
• Jeffers Pet and Livestock Supply: Direct-to-consumer livestock supply retailer covering small and large animal health, fencing, ear tags, clippers, and poultry supplies. Closely matches Premier's multi-category livestock supply catalog and SMB farmer customer.
• FarmTek / Growers Supply: Direct-to-consumer farm equipment and supplies retailer selling electric fencing, livestock equipment, and small-farm infrastructure. Closely comparable product mix and DTC model, with broader greenhouse/horticulture depth.

Broad incumbents

• Tractor Supply Co. Premier 1 Supplies's primary competitive threat, given Tractor Supply operates 2,400+ rural lifestyle stores and a national e-commerce site selling fencing, livestock supplies, poultry equipment, and pet/animal care. They overlap directly with Premier's smallholder customer base but at much greater scale and with a brick-and-mortar footprint Premier does not have.

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/premier1supplies/videos
• Facebookfacebook.com/premier1supplies
• Instagraminstagram.com/premier1supplies
• Pinterestpinterest.com/premiersupplies
• LinkedInlinkedin.com/company/premier1supplies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier 1 Supplies