Sports Station

What Sports Station does

Sports Station (legally Sports Station Boutique Pvt LTD) is an Indian multi-brand sportswear and athletic footwear retailer headquartered in Delhi, with approximately three decades of operating history since 1996. The company operates an omni-channel model combining a physical network of roughly 40 stores across 30 Indian cities — including marquee high-street and mall locations such as Connaught Place in New Delhi, MI Road and Vaishali Nagar in Jaipur, Mall of Amritsar, and Wave Mall Jammu — with a direct e-commerce storefront at sportsstation.in that supports delivery, order tracking, returns, and exchanges. Its assortment spans men's and women's apparel, running/training/casual/walking/sports footwear, and accessories such as caps, socks, bags, and gloves.

The core product surface is its multi-brand portfolio: Sports Station is a strategic retail partner of major global athletic labels including Nike, Puma, Adidas, Skechers, and New Balance, alongside Asics and Levi's, and has extended into Indian and adjacent brands such as Dcyphr, Alcis, Mohawk (bags/backpacks), DoubleU (footwear), and Tynor (health supports). There is no proprietary technology platform disclosed in available data; the company's competitive position rests on curation of authenticated branded merchandise, physical-store distribution, and an online sales channel.

Sports Station generates revenue through retail sales of branded sports apparel, footwear, and accessories, operating primarily as a direct-to-consumer (B2C) business across individual and family end consumers. Pricing is not publicly disclosed and is determined by individual brand and category economics. The company is privately held, has 251-500 employees, and lists no external parent company, acquisitions, or further funding rounds beyond a 2018 Brand Capital (BCCL) media-for-equity transaction. It has no disclosed subsidiaries, no public ticker, no mobile app, and no API/developer platform.

Name

Sports Station

Legal name

Sports Station Boutique Pvt LTD

Website

https://stores.sportsstation.in

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Sports Station is a privately held Indian multi-brand sportswear retailer operating roughly 40 stores across 30 cities and the sportsstation.in e-commerce site, selling authenticated apparel, footwear, and accessories from global brands such as Nike, Puma, Adidas, Skechers, and Levi's to Indian men and women.

Ownership category

akta.pro rank

Product category

Multi-brand sportswear retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industry

Athletic & Performance Footwear Retail (CRAAADAA)

Keywords

• Multi-brand sportswear retail
• Athletic footwear stores
• Sports apparel retail
• Omni-channel sports retail
• Branded sports merchandise

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: Sports Station generates revenue through the sale of sports apparel, footwear, and accessories across its physical retail stores and e-commerce platform. The company operates as a multi-brand retailer offering products from Nike, Puma, Adidas, Skechers, New Balance, Asics, Dcyphr, Alcis, Mohawk, DoubleU, Tynor, and Levi's.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sports Station is a multi-brand sports retailer that sells branded athletic apparel, footwear, and accessories through roughly 40 physical stores across 30 Indian cities and the sportsstation.in e-commerce site. The assortment spans men's and women's categories (T-shirts, shorts, track pants, leggings, hoodies, jackets, running/training/casual shoes, sandals, and accessories) sourced from global brands such as Nike, Adidas, Puma, Skechers, Asics, New Balance, and Levi's alongside domestic brands like Dcyphr, Alcis, Mohawk, DoubleU, and Tynor.

Product overview

Sports Station is an Indian sports retail chain operating as a unified retail platform with physical store locations across India. The company offers a comprehensive sports and athletic product portfolio organized by gender (Men's and Women's categories) and product type (Apparel, Footwear, and Accessories). The product structure consists of multiple apparel and footwear sub-categories including T-shirts, shorts, track pants, hoodies, jackets, running shoes, training shoes, casual shoes, sandals, and sports shoes, along with accessories such as caps, socks, bags, gloves, and towels. Sports Station operates as a multi-brand retailer featuring strategic brand partnerships with global athletic brands including Puma, Skechers, Adidas, Asics, Nike, New Balance, and Levi's, alongside domestic brands like Dcyphr, Alcis, Mohawk, DoubleU, and Tynor. The company operates 40 physical retail stores across 30 cities in India, backed by a 3-decade legacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Apparel T-shirts, shorts, track pants, hoodies & sweatshirts, jackets, and sportswear for men, sold at Sports Station stores and online.
• Men's Footwear Running shoes, training shoes, casual shoes, sandals & slippers, walking shoes, and sports shoes for men.
• Men's Accessories Caps, socks, bags, gloves, headbands, and towels for men.
• Women's Apparel T-shirts, shorts, leggings & tights, hoodies & sweatshirts, jackets, and sportswear for women.
• Women's Footwear Running shoes, training shoes, casual shoes, sandals & slippers, walking shoes, and sports shoes for women.
• Women's Accessories Caps, socks, bags, gloves, headbands, and towels for women.
• Nike Collection Nike-branded men's apparel, footwear, and accessories sold through Sports Station retail stores and online storefront.
• Adidas Collection Adidas-branded men's apparel, footwear, and accessories sold through Sports Station stores and online.
• Puma Collection Puma-branded men's and women's apparel, footwear, and accessories sold through Sports Station stores and online.
• Skechers Collection Skechers-branded men's and women's footwear and accessories sold through Sports Station stores and online.
• Asics Collection Asics-branded athletic footwear sold through Sports Station stores and online.
• New Balance Collection New Balance-branded men's footwear sold through Sports Station stores and online.
• Dcyphr Collection Dcyphr-branded men's and women's sportswear apparel sold through Sports Station stores and online.
• Alcis Collection Alcis-branded men's and women's sportswear apparel sold through Sports Station stores and online.
• Mohawk Collection Mohawk-branded bags and backpacks sold through Sports Station stores and online.
• DoubleU Collection DoubleU-branded men's footwear sold through Sports Station retail stores and online.
• Tynor Health Support Collection Tynor-branded health support products including braces and supports, sold through Sports Station stores and online.
• Levi's Apparel Collection Levi's-branded apparel and accessories sold through Sports Station stores and online.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NikecoreStrategic or Co-development PartnerSports Station is a strategic retail partner of Nike, offering Nike's full range of men's apparel, footwear, and accessories across their stores and e-commerce platform.
• PumacoreStrategic or Co-development PartnerSports Station is a strategic retail partner of Puma, offering Puma's men's and women's apparel, footwear, and accessories.
• AdidascoreStrategic or Co-development PartnerSports Station is a strategic retail partner of Adidas, offering Adidas men's apparel, footwear, and accessories.
• SkecherscoreStrategic or Co-development PartnerSports Station is a strategic retail partner of Skechers, offering Skechers men's and women's footwear and accessories.
• Levi'scoreStrategic or Co-development PartnerSports Station is a strategic retail partner of Levi's, offering Levi's apparel and accessories as part of their product portfolio.
• New BalanceminorStrategic or Co-development PartnerSports Station offers New Balance footwear for men through their retail stores and e-commerce platform.
• AsicsminorStrategic or Co-development PartnerSports Station offers Asics footwear as part of their athletic shoe collection.
• DcyphrminorStrategic or Co-development PartnerSports Station offers Dcyphr apparel for men and women as part of their sportswear collection.
• AlcisminorStrategic or Co-development PartnerSports Station offers Alcis sportswear for men and women.
• MohawkminorStrategic or Co-development PartnerSports Station offers Mohawk bags and backpacks through their stores.
• DoubleUminorStrategic or Co-development PartnerSports Station offers DoubleU footwear for men through their retail locations.
• TynorminorStrategic or Co-development PartnerSports Station offers Tynor health support products including braces and supports.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Myntra: Leading Indian fashion and sportswear e-commerce platform owned by Flipkart. Comparable as a digital channel where the same global brands (Nike, Adidas, Puma) are sold, competing for online sportswear demand Sports Station captures via sportsstation.in.
• The Souled Store: Indian D2C sportswear and casual apparel brand with strong digital and growing offline presence. Comparable as a competitor for younger, brand-conscious sportswear consumers, although it competes mainly through owned brands rather than multi-brand assortment.
• Tata CLiQ / Tata Neu: Tata group's omnichannel retail platform with a dedicated sports and activewear assortment from global brands. Comparable as an online (and increasingly offline) channel competing for the same premium sportswear consumer.

Broad incumbents

• Skechers India: Skechers has been expanding its own retail footprint and marketplace presence in India. Comparable as a strategic footwear partner of Sports Station and a competing brand-led channel in performance/casual footwear.
• Adidas India: Adidas runs company-owned and franchise stores across India alongside its e-commerce platform. Comparable as a strategic brand partner of Sports Station and a direct mono-brand competitor for athletic footwear and apparel.
• Reliance Retail (Trends / Smart Bazaar): India's largest organised retailer sells sportswear and footwear as part of broader apparel/family fashion assortment. Comparable as a competitor for value-tier sportswear shoppers and mall-based footfall that Sports Station also targets.
• Nike India: Nike operates an expanding network of mono-brand stores and digital channels in India. Comparable as both a key supplier and a competing retail channel targeting the same premium sportswear consumer Sports Station serves.
• Puma India: Puma operates mono-brand stores and a strong D2C site in India. Comparable as both a Sports Station supplier and a competing channel for the same aspirational sportswear demographic.

Direct peers

• Decathlon: Global multi-sport retailer with large Indian store network selling sports apparel, footwear and equipment across price tiers. Most directly comparable to Sports Station given the multi-brand, multi-category sports retail model, although Decathlon operates at larger scale and stronger private-label mix.

Regional players

• Go Sports / SS Retail (SS International): Indian multi-brand sports retail chain with presence across South and West India. Comparable as a direct multi-brand sports retailer competing for the same Tier 1/2 city sportswear shopper, but operating primarily in geographies where Sports Station is underrepresented.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sportsstationin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Station