Zest.
- Company typePrivate
- Founded2006
- HeadquartersBournemouth, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Zest. firmographics
Firmographics- Name
- Zest.
- Legal name
- Home Appliance Guard Ltd
- Website
- https://zestplan.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Zest. industry classification
Industry- Product category
- Appliance Care Services
- NAICS
- Appliance Repair and Maintenance (811412), Home and Garden Equipment Repair and Maintenance (811411)
- akta.pro primary industry
- Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes) (HSAGANAL)
Keywords
Where Zest. is headquartered
LocationHeadquarters
- HQ city
- Bournemouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Zest. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Subscription-based Appliance Care Plans: Zest generates revenue through recurring monthly or annual subscription payments for appliance care plans. Customers pay a monthly fee based on the number and type of appliances covered, with bundle discounts available for multiple items. Plans are billed via Direct Debit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per appliance pricing with bundle discounts |
| Subscription | Annual | Annual billing option |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Zest. product offering
Product offeringCore offering
Zest provides subscription-based appliance care plans for UK homeowners, covering repair, maintenance, and breakdown support for household appliances such as washing machines, ovens, fridges, dishwashers, and TVs. The service is structured as proactive home appliance protection rather than insurance, with customers paying a recurring monthly or annual fee per appliance covered. Plans include unlimited repairs, replacement parts, and access to a network of qualified engineers.
Product overview
Zest offers Zest Care, a proactive appliance care subscription plan designed to help UK households maintain and repair their existing appliances. The core offering centers on Zest Care plans (built through the Plan Builder tool) that provide regular health checks, professional repairs, and replacement support. The service covers a wide range of household appliances including major kitchen appliances (washing machines, dishwashers, ovens, cookers, hobs, refrigerators, freezers) and smaller items (hairdryers, game consoles, TVs, small kitchen appliances). Zest differentiates itself through in-house engineers and vetted local partners, emphasizing diagnosis before decisions and right-first-time repairs. Supplementary resources include error fault code guides, buyer's guides, maintenance tips, and sustainability content.
Differentiator
Problem solved
Functional benefit
Products and services
- Zest Care Plan
Quantifiable outcome
- 85% of repairs fixed first time by their own engineers
- +2 more outcomes
Companies that use Zest.
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Zest. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zest. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- AllstarminorZest's appliance engineers use Allstar fuel cards, enabling participation in EcoPoint's carbon credits programme. This partnership supports Zest's sustainability initiatives through forest planting, industrial process improvements, and transportation efficiency.
- EcoPointminorThrough the Allstar fuel card programme, Zest participates in EcoPoint's carbon credits programme, supporting environmental initiatives including forest planting, industrial process improvements, and transportation efficiency.
- Reactive InsuranceminorReactive Insurance has been welcomed into the Zest Group as part of their growth journey in the UK appliance care market.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Zest. competitors and assessment
Company assessmentDirect peers
- Homeserve: Major UK home emergency and appliance repair subscription provider, covering plumbing, heating, electrical and appliances through monthly plans. Comparable in subscription-based home repair model and UK D2C distribution, but with a broader home-services scope than Zest.
- Currys (Care Plans): UK's largest electronics and appliance retailer, offering branded care plans (formerly Knowhow) covering breakdowns, repairs and replacements at point of sale. Competes head-on with Zest for the same household appliance care dollar, but distributed through retail rather than D2C.
- Domestic & General: UK's largest dedicated appliance and electronics warranty provider, offering extended warranty and care plans across major brands. Most directly comparable peer to Zest in product, customer (UK households) and recurring subscription model.
- Argos (Sainsbury's) Care Plans: High-street and online UK retailer offering product care plans for appliances and electronics purchased through Argos. Same household appliance care category as Zest, but distributed at point of sale rather than via proactive subscription.
- John Lewis Home Services: Premium UK department store offering extended warranty and home appliance protection plans alongside appliance purchases. Comparable in care-plan mechanics and target segment of higher-income UK homeowners, though anchored to the John Lewis retail footprint.
- Warranty Wise: UK-focused extended warranty and appliance care provider selling directly to consumers with monthly or annual cover. Direct D2C subscription competitor to Zest, with similar emphasis on engineer-led repair outcomes.
Broad incumbents
- British Gas Homecare: Dominant UK home cover provider offering boiler, central heating, plumbing and appliance cover as part of a multi-product portfolio. Competes with Zest on appliance cover but bundles it within a much wider utility-anchored home services proposition.
- SquareTrade: Allianz-owned global extended warranty provider with a UK arm covering electronics and appliances. Comparable in warranty product mechanics but operates at broader geographic and category scale than Zest's UK-only appliance focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Zest. social profiles
Digital presenceZest. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zest. leadership team
Management profileNumber of profiles
Profiles6 records
Zest. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zest. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zest.
What does Zest. do?
Zest provides subscription-based appliance care plans for UK homeowners, covering repair, maintenance, and breakdown support for household appliances such as washing machines, ovens, fridges, dishwashers, and TVs. The service is structured as proactive home appliance protection rather than insurance, with customers paying a recurring monthly or annual fee per appliance covered. Plans include unlimited repairs, replacement parts, and access to a network of qualified engineers.
Is Zest. a public or private company?
Zest. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zest. founded?
Zest. was founded in 2006. It employs 51 to 100 people.
Where is Zest. based?
Zest. is headquartered in Bournemouth, United Kingdom, in the Europe region.
How does Zest. make money?
One revenue line is on record: subscription-based Appliance Care Plans.
Who are Zest.'s main competitors?
Direct peers on record are Homeserve, Currys (Care Plans), Domestic & General, Argos (Sainsbury's) Care Plans, John Lewis Home Services and Warranty Wise. Broad incumbents are British Gas Homecare and SquareTrade.
Does Zest. have an API?
No public API is recorded for Zest..
What industry is Zest. in?
Zest.'s product category is Appliance Care Services. Its primary akta.pro industry code is HSAGANAL, Appliance Maintenance, Cleaning & Tune-Ups (Descaling, Filter Changes). Its NAICS code is 811412.