What DevaGroup does

DevaGroup Spółka z ograniczoną odpowiedzialnością (DEVAGROUP sp. z o.o.) is a Kraków-headquartered, Poland-focused digital marketing agency founded in 1999, with SEM/SEO specialisation dating to 2005. The firm operates as a Google Premier Partner and Allegro Ads Certified Partner, delivering SEO positioning, Google Ads (Search, Display, Shopping, YouTube, CSS), social media advertising (Facebook/Instagram, LinkedIn, TikTok), Allegro and Amazon marketplace ads, Microsoft Advertising, GA4/GTM analytics implementation including Google Consent Mode, and certified training programs. Operations are organised around a 13-person SEO department under Head of SEO Kamil Sroka, a new business function led by Head of New Business Łukasz Jeleń, and a publisher/educator presence anchored by CEO Krzysztof Marzec.

The revenue model is professional services: project-based, retainer, and one-time implementation work, with published GA4 implementation prices starting at 1599 PLN net (e-commerce plugin-based) up to custom projects from 2999 PLN net, and individually quoted multi-year SEO contracts based on site size and competition. The go-to-market combines direct sales (phone 800 880 991, email [email protected], contact form, free initial audits), inside sales with regional reps, and demand generation through a 1700+ article blog, 6000+ subscriber newsletter, free webinars, the semCAST podcast, and the semKRK (Kraków) and semWAW (Warsaw) conferences. Customer segments span Polish e-commerce businesses (primary), local service businesses, large enterprises, and marketing professionals seeking training, with named enterprise clients across publishing/media (Interia, RMF24, Grupa RMF, Wydawnictwo Bauer), e-commerce (Allegro, Shoper, Neonet, Conrad.pl, Dawanda.com), education, logistics (Clicktrans), construction/manufacturing (Rockwool), and leisure.

Name

DevaGroup

Legal name

DEVAGROUP Spółka z ograniczoną odpowiedzialnością

Website

https://devagroup.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

DevaGroup is a Kraków-based full-service digital marketing agency offering SEO, Google Ads, social media advertising, GA4/GTM analytics implementation, and certified training. It is a Google Premier Partner serving Polish e-commerce, enterprise, and SMB clients including Allegro, Interia, RMF, and Rockwool.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• SEO services
• SEM management
• Google Ads management
• Digital marketing agency
• Analytics implementation

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. SEO/SEM Campaign Management: Ongoing management of search engine optimization and paid search campaigns for clients, with results-based approach
2. Analytics Implementation: One-time implementation services for Google Analytics 4 and Google Tag Manager, with professional services component
3. Training Services: Open enrollment and dedicated training courses for Google Ads, SEO, Google Analytics, and e-commerce topics conducted by certified trainers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

DevaGroup is a Polish digital marketing agency offering search engine optimization (SEO positioning), paid search advertising (Google Ads, Microsoft Advertising), social media advertising (Facebook, Instagram, LinkedIn, TikTok, YouTube), marketplace advertising (Allegro, Amazon), and Google Analytics 4 / Google Tag Manager implementation services. The agency bundles ongoing campaign management with one-time analytics implementation projects, technical audits, and certified training courses for marketing professionals.

Product overview

DevaGroup is a full-service SEM/SEO digital marketing agency offering an integrated portfolio of services. The core offerings include SEO positioning (Pozycjonowanie), Google Ads campaign management, and Social Media advertising. Supporting services include GA4/GTM analytics implementation, local marketing, e-commerce marketplace advertising (Allegro, Amazon), and professional training. The agency also maintains knowledge products including the semCAST podcast, semKRK/semWAW conferences, a 1700+ article knowledge base, and free webinars. All services are unified under a Premier Partner status with Google and align to deliver comprehensive digital marketing performance for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Pozycjonowanie (SEO Positioning) Comprehensive search engine optimization services for Polish businesses including on-site optimization, off-site link building, local SEO, and e-commerce SEO. Includes keyword research, technical audits, content optimization, and competitor analysis based on Google guidelines; aimed at businesses seeking to improve organic search rankings.
• Google Ads (AdWords) Campaign Management Pay-per-click advertising campaign management on Google including search, display, shopping, and video ads with conversion tracking, remarketing, dynamic remarketing, enhanced conversions, and Google Shopping integration. Delivered at Google Premier Partner level with verified competencies for businesses seeking measurable paid search ROI.
• Social Media Marketing Comprehensive social media advertising and fanpage management covering Facebook, Instagram, LinkedIn, and TikTok. Includes strategic goal definition, conversion tracking pixel setup, custom audiences, and graphic design services for ad banners; targeted at businesses seeking multi-platform social advertising.
• Allegro Ads (Marketplace Advertising) Advertising and campaign management on Allegro, Poland's largest e-commerce marketplace. Includes Allegro account configuration and campaign management delivered with Certified Allegro Ads Partner status; aimed at e-commerce sellers seeking visibility on Poland's primary marketplace.
• Google Analytics 4 (GA4) Implementation Professional GA4 setup and configuration delivered via Google Tag Manager including e-commerce tracking, custom events, consent mode compliance, dynamic remarketing, and custom reporting. Available in three fixed-price tiers (1599 PLN net for services, 1599 PLN net for plugin-based e-commerce on Shoper/WordPress/PrestaShop/Shopify/IAI/Magento/Shoplo, and from 2999 PLN net for custom DataLayer implementation with specification preparation).
• SEO Audit (Audyt SEO) Comprehensive SEO audits with over 200 documents delivered across the practice. Includes technical analysis, content audit, and competitor analysis; available as a free basic link profile and SEO status audit for new prospects.
• Google Ads Account Audit Complete Google Ads account audit from A to Z evaluating campaign performance, targeting, and optimization opportunities for businesses running existing Google Ads campaigns.
• Local Marketing (Marketing Lokalny) Local SEO and Google Ads campaigns targeting specific Polish cities and regions. Includes Google Business Profile (Google Moja Firma) optimization, local keyword targeting, and NAP link strategies for businesses targeting specific geographic markets.
• Microsoft Advertising (Bing Ads) AI-powered advertising campaign management on Microsoft and Bing search networks including automated campaign optimization, bid management, and audience targeting for additional reach beyond Google.
• Amazon Ads Product advertising services on Amazon marketplace for e-commerce sellers seeking to reach online shoppers on Amazon.
• YouTube Advertising Video advertising campaigns on YouTube including pre-roll and in-stream formats delivered at Premier Partner level for businesses seeking video advertising reach.
• LinkedIn Ads Professional network advertising on LinkedIn for B2B targeting and lead generation campaigns aimed at professional audiences.
• TikTok Ads Short-form video advertising on TikTok for reaching younger demographic audiences.
• Facebook Ads Targeted advertising on Facebook and Instagram platforms with custom audiences and conversion tracking for businesses seeking social advertising reach.
• Google Ads for E-commerce Specialized Google Ads campaigns for online stores including Shopping campaigns, dynamic remarketing, and purchase measurement for e-commerce businesses.
• Google Ads CSS (Comparison Shopping Service) Comparison Shopping Service for product ads offering lower cost-per-click rates on Google Shopping campaigns for e-commerce advertisers seeking reduced CPC.
• Google Business Profile Optimization Google Business Profile (Google Moja Firma) optimization and monitoring for local visibility in Google Maps and local search results, targeting businesses with physical locations.
• Open Training Courses (Szkolenia Otwarte) Paid open-enrollment training programs covering Google Ads, SEO, Google Analytics 4, Google Tag Manager, e-commerce, and WordPress optimization. Delivered by Google Certified Trainer Krzysztof Marzec; available for individuals and teams, with dedicated corporate training offerings.
• Advertising Banner Design Graphic design services for advertising banners for Google Ads, Facebook Ads, and LinkedIn campaigns, delivering creative assets required by ad platforms.
• Google Ads Premium Premium campaign management model for highest-budget clients with enhanced service levels and strategic optimization, tailored for enterprise-scale Google Ads investments.

Quantifiable outcome

• 97% of clients see results from first month of cooperation
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Premier Partner and Rising Star recipient. DevaGroup staff hold Google certifications and undergo regular competency verification. The partnership provides access to Google tools, training resources, and direct support channels. Agency capabilities are verified against Google's performance standards.
• AllegrocoreTechnology or IntegrationCertified Allegro Ads Partner with expertise in advertising on Poland's largest e-commerce marketplace. DevaGroup manages Allegro advertising campaigns and account configuration for clients selling on the platform.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Delante: Polish SEO and link building agency that originated from the Polish market and serves clients across Europe. Overlapping SEO, content, and link building services with DevaGroup.
• Sempai: Polish SEO agency focused on technical SEO, link building, and WordPress optimization for SMB and mid-market clients. Direct competitor in the Polish SEO market with overlapping service portfolio.
• Semcore: Polish SEO and content marketing agency with services in technical SEO, copywriting, and analytics. Competes for similar Polish SME and mid-market SEO/SEM retainers as DevaGroup.
• PromoTraffic: Polish SEM/Google Ads agency providing PPC campaign management and SEO services. Closely comparable service stack and target market to DevaGroup's Polish SMB/e-commerce clients.
• Elephate: Polish SEO agency specializing in technical SEO, content, and SEO audits for European clients. Direct peer competing for the same SEO retainer and project work.
• Bluerank: Polish digital marketing agency offering SEO, paid media, content, and analytics services. Direct peer in the Polish full-service digital marketing space, often pitching to similar enterprise clients.
• Whites: Polish SEO and content marketing agency offering SEO audits, link building, and content strategy for Polish and international clients. Directly competes with DevaGroup for SEO and content budgets from Polish e-commerce and B2B brands.
• Grupa TENSE: Polish SEM agency focused on Google Ads and SEO for e-commerce and B2B clients. Direct competitor for the same Polish mid-market and e-commerce segment DevaGroup targets.
• K2 Digital Agency: Established Polish full-service digital agency operating in performance marketing, SEO, and analytics for enterprise clients. Comparable peer competing for Allegro-, RMF-, and Bauer-tier enterprise accounts.

Broad incumbents

• iProspect: Global performance marketing agency (Dentsu) with strong Google Ads and SEO offerings across European markets including Poland. Operates at a larger scale and across industries, but competes directly for the same enterprise digital marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/krzysztofmarzec
• Xx.com/DevaGroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DevaGroup