Semcore
Semcore is a privately held Polish SXO (SEO + UX) agency in Poznań, founded in 2012, that delivers SEO, content marketing, performance marketing, and AI-search optimization services to Polish e-commerce, enterprise, and local business clients under monthly retainers and project engagements.
- Company typePrivate
- Founded2012
- HeadquartersPoznan, Poland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Semcore does
Semcore is a privately held Polish digital marketing agency headquartered in Poznań, founded in 2012 by Marcin Stypuła, that sells B2B SEO and Search Experience Optimization (SXO) services to Polish enterprises, e-commerce players, and local businesses. Its core offering combines technical SEO, content marketing, link building, and user-experience design into a single 'SXO' methodology delivered under monthly subscription retainers and project-based engagements, with supplementary services in Google Ads, AI-powered positioning ('Pozycjonowanie w AI'), local SEO, and conversion optimization. Pricing is custom-quoted based on a free initial SEO audit, and the agency operates a sales-led GTM with direct website, phone, and email funnels targeting Polish businesses across 18 cities.
Underpinning the delivery layer is SemcoreLAB, an in-house R&D division that has run a 3-year, 2M+ PLN research program with Politechnika Poznańska, testing 250+ SEO tactics across 30 enterprise case studies and producing a codified methodology the agency brands as 'marketing zero-waste.' The agency is Google Partner certified, a member of IAB Polska and e-izba, and serves a diversified client base including Answear, Otodom, Coccodrillo, Tefal, KRUK S.A., Rocket Jobs, Edrone, MUSCAT, SecondHandy, Boring Owl, and ASEKOL PL. Semcore reports 51–100 employees and is preparing a September 2025 relocation to a larger central Poznań office, while remaining fully founder-owned with no external institutional investment disclosed.
Semcore firmographics
Firmographics- Name
- Semcore
- Legal name
- Agencja Semcore
- Website
- https://semcore.pl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Semcore is a privately held Polish SXO (SEO + UX) agency in Poznań, founded in 2012, that delivers SEO, content marketing, performance marketing, and AI-search optimization services to Polish e-commerce, enterprise, and local business clients under monthly retainers and project engagements.
- Ownership category
- akta.pro rank
Semcore industry classification
Industry- Product category
- Digital Marketing Services (SXO / SEO Agency)
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industries
- SEO/SEM & Performance Marketing Tools (BPAMALAM), Paid Search (SEM) Media Buying (BPAFABAC), Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
Keywords
Where Semcore is headquartered
LocationHeadquarters
- HQ city
- Poznan
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Semcore business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SEO/Website Positioning Services: Core service involving technical SEO optimization, content marketing, link building, and analytics to improve client website visibility in search engines.
- Content Marketing Services: SEO copywriting, social media content creation, and marketing content development to support client visibility and engagement.
- Google Ads Campaigns: Paid advertising campaign management including strategy development, keyword selection, format optimization, budget planning, and performance monitoring.
- SXO (SEO + UX) Services: Combined Search Experience Optimization integrating SEO with user experience design for comprehensive online presence improvement.
- SEO Audits: Initial website visibility verification services that serve as starting points for SEO campaigns and help estimate positioning costs.
- Conversion Optimization: Services focused on improving user conversion rates on client websites, from newsletter signups to purchases and contact form submissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quotation based on audit results |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Semcore product offering
Product offeringCore offering
Semcore is a Polish B2B digital marketing agency that delivers Search Experience Optimization (SXO) services by combining SEO positioning with user-experience design to maximize clients' online sales. Its deliverable services include SEO positioning (Pozycjonowanie stron), AI-powered SEO positioning (Pozycjonowanie w AI), content marketing, performance marketing (Google Ads campaigns), and supporting add-ons such as SEO audits, local SEO, and conversion rate optimization, all sold under monthly subscription-style retainers with custom pricing.
Product overview
Semcore is an SXO (Search Experience Optimization) agency that offers an integrated suite of digital marketing services centered around SEO and user experience. The core offering consists of SXO methodology combining SEO positioning with UX design, supported by specialized services including AI-powered positioning (Pozycjonowanie w AI), Content Marketing, Performance Marketing (Google Ads), SEO Audits, and Conversion Optimization. The company also operates SemcoreLAB, an innovation division that develops proprietary marketing technologies and methodologies. Services are available for both e-commerce and local businesses, with city-specific positioning offerings across major Polish markets including Warsaw, Kraków, Gdańsk, Wrocław, and Poznań.
Differentiator
Problem solved
Functional benefit
Brands
- SemcoreLAB: Innovation and research division of Semcore focused on developing effective marketing technologies, testing SEO tactics, and collaborating with universities. The lab aims to optimize and institutionalize the agency's accumulated SEO knowledge through scientific methodology.
Products and services
- SXO (Search Experience Optimization) Holistic marketing engagement combining SEO with UX design to maximize online visibility, organic traffic, and conversions for Polish businesses. Marketed as Semcore's flagship methodology and the core service clients contract for.
- Pozycjonowanie stron (SEO Positioning) Standalone SEO positioning service for client websites, covering technical SEO optimization, content creation, link building, and ongoing performance monitoring to increase organic search visibility and ranking positions. Sold as a distinct service line on the website alongside SXO and AI SEO.
- Pozycjonowanie w AI (AI-powered SEO Positioning) SEO positioning service that leverages artificial-intelligence technologies for enhanced search optimization, including content and ranking improvements tuned for AI-influenced search environments. Listed separately on the Semcore website navigation.
- Content Marketing
- Performance Marketing (Google Ads)
Quantifiable outcome
- 62,922 phrases ranked in TOP 10 across client portfolio
- +3 more outcomes
Companies that use Semcore
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Semcore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Semcore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Politechnika Poznańska (Poznań University of Technology)coreAcademic partnership for talent development and research collaboration. Semcore works with universities to leverage young talent potential under the guidance of industry experts. Students gain development opportunities while Semcore receives innovative ideas and future employees.
- IAB PolskacoreMember of Interactive Advertising Bureau Poland, the industry organization for digital marketing and advertising professionals.
- e-izba (E-commerce Poland)coreMember of e-izba, the Polish e-commerce industry association supporting online retail development.
- Digital Experts SummitcoreOfficial partner of Digital Experts Summit 2026 in Sopot, an open conference gathering 200+ e-commerce and digital marketing leaders.
- CodeqminorTechnology implementation partner providing development services including UX/UI design, project management, and front-end development for client projects.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Semcore competitors and assessment
Company assessmentEmerging players
- Senuto: Polish SEO and content marketing SaaS platform providing keyword research and visibility analysis. An existing Semcore integration partner and adjacent competitor in SEO tooling; partial overlap with Semcore's analytics and SEO positioning services.
- Surfer SEO: Global SaaS platform for AI-driven content optimization and SEO analysis. An existing Semcore integration partner and adjacent competitor that could increasingly substitute portions of agency-led SEO service delivery.
Direct peers
- Elephate: Polish-based SEO and content marketing agency serving enterprise and e-commerce clients. Directly comparable to Semcore in service portfolio, methodology focus, and target customer segments.
- Up&More: Polish digital marketing agency offering SEO, Google Ads, and content services. Comparable to Semcore in performance marketing, SEO positioning, and Polish mid-market/enterprise client base.
- Delante: Polish-founded SEO agency offering SEO, content marketing, and link building services for B2B and e-commerce clients. Directly comparable to Semcore in service mix, target market (Polish and CEE enterprises), and SEO/SXO-style methodology.
- Verseo: Polish SEO agency focused on SEO positioning and content marketing for e-commerce and B2B clients. Directly comparable to Semcore in service mix, Polish-market focus, and SEO-led delivery.
- Semstorm: Polish SEO agency and SaaS tool provider offering SEO services alongside proprietary visibility analytics. Comparable to Semcore's SEO positioning services and tool integrations (e.g., Senuto, Surfer).
- Bluerank: One of the largest Polish digital marketing agencies offering SEO, performance marketing, content, and analytics services. Comparable to Semcore across the full digital marketing stack with broader scale and enterprise reach.
- Growww Digital: Polish digital agency providing SEO, paid media, and analytics services to enterprise clients. Comparable to Semcore in service portfolio and Polish enterprise customer profile.
Broad incumbents
- WhitePress: Polish-founded content marketing and link building platform serving agencies and brands across CEE. An existing Semcore integration partner and broader incumbent in content marketing, overlapping with Semcore's content and link building offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Semcore social profiles
Digital presenceSemcore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Semcore leadership team
Management profileNumber of profiles
Profiles6 records
Semcore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Semcore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Semcore
What does Semcore do?
Semcore is a Polish B2B digital marketing agency that delivers Search Experience Optimization (SXO) services by combining SEO positioning with user-experience design to maximize clients' online sales. Its deliverable services include SEO positioning (Pozycjonowanie stron), AI-powered SEO positioning (Pozycjonowanie w AI), content marketing, performance marketing (Google Ads campaigns), and supporting add-ons such as SEO audits, local SEO, and conversion rate optimization, all sold under monthly subscription-style retainers with custom pricing.
Is Semcore a public or private company?
Semcore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Semcore founded?
Semcore was founded in 2012. It employs 51 to 100 people.
Where is Semcore based?
Semcore is headquartered in Poznan, Poland, in the Europe region.
How does Semcore make money?
Six revenue lines are on record. SEO/Website Positioning Services are the primary driver. The others are content Marketing Services, google Ads Campaigns, SXO (SEO + UX) Services, SEO Audits and conversion Optimization.
Who are Semcore's main competitors?
Emerging players on record are Senuto and Surfer SEO. Direct peers are Elephate, Up&More, Delante, Verseo, Semstorm, Bluerank and Growww Digital. WhitePress is listed as a broad incumbent.
Does Semcore have an API?
No public API is recorded for Semcore.
What industry is Semcore in?
Semcore's product category is Digital Marketing Services (SXO / SEO Agency). Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of BPAMALAM, SEO/SEM & Performance Marketing Tools. Its NAICS code is 541830 and its SIC code is 7310.