What EcoLogic Solutions does

EcoLogic Solutions is a Brooklyn, New York-based B Corporation founded in 2005 that develops and commercializes Electro-Chemical Activation (ECA) technology for the on-site generation of cleaning and disinfectant solutions. Its core process electrolyzes salt, water, and electricity to produce two primary actives — hypochlorous acid (HOCl) as a broad-spectrum disinfectant and sodium hydroxide (NaOH) as a degreaser — which the company then packages into a catalog of more than 50 SKUs spanning cleaners, disinfectants, sanitizers, restoration chemistry, dispensing equipment, and accessories. The technology is positioned as a substitute for traditional shipped-in concentrated chemicals, with the company citing 60–80% per-square-foot cost savings for customers. End markets include hospitality, commercial facilities, agriculture, food manufacturing, and entertainment venues, with regulatory credentials spanning EPA Safer Choice, EPA List N (COVID-19), FDA pesticidal device approval, and USDA National Organic Program approval.

The company operates a dual-channel go-to-market model: enterprise field sales targeting multi-site accounts in regulated verticals, complemented by a B2B e-commerce storefront serving small and mid-sized buyers. Customer onboarding is supported by a network of ServSafe-certified technicians, suggesting an installed-base services motion tied to dispensed equipment. The leadership team is led by founder and CEO Anselm Doering, with Shani Christopher as Partner and SVP of Sales & Operations, and Kashyap Patel as CFO; the company is reported to have 11–50 employees. Strategically, EcoLogic has invested over 20 years in stacked regulatory credentials and B Corp certification as its primary defensible assets, with no disclosed acquisitions, follow-on funding rounds beyond a single $1.725M round in 2013, or geographic expansion. The company appears to be a niche, profitable, cash-flow-positive operator in the green cleaning chemistry space, with growth constrained primarily by commercial scaling rather than technical capability.

Name

EcoLogic Solutions

Legal name

EcoLogic Solutions

Website

https://ecologicsolutions.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoLogic Solutions is a Brooklyn-based B Corporation that uses electro-chemical activation (ECA) technology to produce on-site cleaning and disinfectant solutions (HOCl and NaOH) for hospitality, facilities, agriculture, food manufacturing, and entertainment customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Eco-Cleaning Products: Sale of comprehensive eco-cleaning product line including sanitizers, disinfectants, degreasers, hand soaps, floor care products, and specialty cleaners for food service, building maintenance, and agriculture. Products sold through e-commerce storefront with quote-based pricing for most items.
2. ECA Technology Equipment: Sale and rental of ECA equipment that generates cleaning solutions on-site. Equipment produces hypochlorous acid sanitizer and sodium hydroxide degreaser on demand, eliminating need for traditional chemical purchases.
3. Custom Service Programs: Ongoing service and support programs including custom service programs, preventative maintenance, chemical health & safety audits, and training. Uses elite and experienced ServSafe certified service technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EcoLogic Solutions manufactures and distributes eco-friendly cleaning products and equipment, with its proprietary Electro-Chemical Activation (ECA) technology generating non-toxic disinfectant (HOCl) and detergent (NaOH) on-site from salt, water, and electricity. The company sells a full product line across agriculture, building maintenance, food service, and disinfection categories, alongside ECA generator equipment (purchase or rental) and recurring custom service programs delivered by ServSafe-certified technicians.

Product overview

EcoLogic Solutions offers a comprehensive eco-cleaning product portfolio organized into six main categories: Agriculture & Nursery (Alpine Ice Melt, Plant Envi), Building Maintenance (sanitizers, cleaners, floor care products, air fresheners), Disinfectants & Sanitizers (eFFectant, Peroxygenated Cleaner/Disinfectant), ECA Technology (proprietary Electro-Chemical Activation system producing SANeWater Sanitizer and eWater Detergent on-site), Dispensing Equipment (automatic, liquid, and foaming dispensers, mop closet dispensers, dish machine dispensers, grease trap dispensers), and Food Service (hand soaps, sanitizers, pot & pan soaps, rinse aids, fryer cleaners, stainless steel cleaners, fruit & vegetable wash). The company is the only certified B Corp in its class and provides ECA technology as its core innovation, generating non-toxic cleaning solutions on-site from salt, water, and electricity, complemented by a full suite of conventional eco-friendly cleaning products and dispensing equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Green Machine: Product line of eco-friendly cleaning products including dish detergent, liquid detergent, fryer cleaner, solid dish detergent, liquid sanitizer, and rinse aid
• ECA Technology
• SANeWater
• eFFectant
• Plant Envi

Products and services

• ECA Technology (Electro-Chemical Activation) System Proprietary on-site generation system that produces Hypochlorous Acid (HOCl) disinfectant and Sodium Hydroxide (NaOH) degreaser from salt, water, and electricity. Sold and rented to enterprise customers in hospitality, facilities, agriculture, food manufacturing, and entertainment industries to replace traditional chemical cleaning purchases.
• SANeWater Sanitizer Hypochlorous Acid (HOCl) based, non-toxic disinfectant/sanitizer produced on-site using ECA Technology. EPA registered and appearing on EPA List N for Coronavirus (COVID-19); dilutable for multiple sanitization uses.
• eWater Detergent Sodium Hydroxide (NaOH) detergent and heavy duty degreaser produced on-site using ECA Technology. Leaves no sticky residue, is odorless, and instantly biodegrades.
• eFFectant Disinfectant EPA List-N approved, hospital grade disinfectant sold under the eFFectant brand. Available in multiple container sizes from gallon to 275 gallon tote for commercial and institutional customers.
• Plant Envi Agricultural and nursery care product supporting organic cleaning from seed to harvest, including hard water removal, scale removal, biofilm removal, greenhouse/nursery use, and prevention of powdery mildew, fungus, and bacteria.
• Alpine Ice Melt Ice melt product distributed for agricultural and nursery use under the Alpine brand.
• Peroxygenated Cleaner/Disinfectant Peroxygenated cleaner and disinfectant formulated for commercial cleaning and disinfection applications.
• Sanitizer Concentrate Sanitizer concentrate for building maintenance applications.
• All Purpose Cleaner All purpose cleaner for general building maintenance and commercial cleaning applications.
• Heavy Duty Degreaser Heavy duty degreaser formulated for commercial and building maintenance cleaning tasks.
• Glass & Mirror Cleaner Glass and mirror cleaner for building maintenance and commercial cleaning.
• Automatic Hand Soap/Sanitizer Dispenser Automatic hand soap and sanitizer dispenser equipment sold as part of the dispensing equipment line for commercial and institutional restrooms.
• Foaming Hand Soap Dispenser Foaming hand soap dispenser equipment sold as part of the dispensing equipment line for commercial and institutional restrooms.
• Dish Machine Liquid Product Dispenser Dish machine liquid product dispenser for food service dishwashing operations.
• Green Machine Solid Dish Detergent Solid dish detergent under the Green Machine product line for food service dishwashing operations.
• Green Machine Liquid Detergent Liquid detergent under the Green Machine product line for food service cleaning applications.
• Green Machine Fryer Cleaner Fryer cleaner under the Green Machine product line for food service fryer maintenance.
• Sani Clean II/LTS Green Machine Liquid Sanitizer Liquid sanitizer under the Green Machine product line for food service sanitization applications.
• FIT Fruit and Vegetable Wash Fruit and vegetable wash product for food service and produce cleaning applications.
• Eucalyptus Hand Sanitizer Eucalyptus-based hand sanitizer for food service and hospitality hand hygiene applications.
• Liquid Hand & Body Soap Liquid hand and body soap available in scented and unscented formulations for general building maintenance and commercial cleaning applications.
• Custom Service Programs Recurring custom service programs delivered by ServSafe certified service technicians, including preventative maintenance, chemical health & safety audits, custom training, 24-hour service hotline, and emergency service on chemical dispensing equipment using EcoLogic Solutions chemicals.

Quantifiable outcome

• Eliminates large volumes of plastic, toxic/hazardous chemicals, and carbon emissions
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving hospitality, food service, healthcare, and industrial customers. Ecolab competes head-to-head with EcoLogic in commercial cleaning and sanitation, but at vastly greater scale with established national service networks.
• SC Johnson (Method / Mrs. Meyer's): Major consumer products company owning Method and Mrs. Meyer's eco-friendly cleaning brands. Competes with EcoLogic in eco-positioned household and institutional cleaners but operates with global manufacturing, distribution, and marketing scale.
• Clorox: Diversified cleaning and disinfectants manufacturer with EPA-registered products across commercial and consumer channels. Competes with EcoLogic's eFFectant and SANeWater disinfectants, particularly in food service and institutional disinfection.

Direct peers

• Seventh Generation: Eco-friendly household and commercial cleaning products brand with USDA Certified Biobased formulations. Targets sustainability-driven consumers and businesses with plant-based detergents, disinfectants, and cleaners that directly overlap EcoLogic's eco-positioning.
• Simple Green: Manufacturer of non-toxic, biodegradable cleaning products sold through industrial, institutional, and consumer channels. Closely comparable product portfolio (degreasers, all-purpose cleaners, disinfectants) and direct overlap in facility, food-service, and hospitality verticals.
• Ecover: Pioneer in plant-based, biodegradable cleaning products distributed across North America and Europe. Direct competitor in eco-friendly all-purpose cleaners, laundry, and dish care with similar sustainability-led brand positioning.
• Better Life: Naturally derived, non-toxic cleaning product line sold through mass retail and online channels. Directly competes with EcoLogic's eco-friendly household and institutional cleaners using plant-based surfactants and similar sustainability messaging.

Emerging players

• Bioesque Solutions: Specialty maker of botanical-based, EPA-registered disinfectants and cleaners targeting commercial cleaning, healthcare, and food service. Comparable regulatory positioning (EPA List N) and overlapping customer base in professional cleaning verticals.
• Puracy: Plant-based cleaning and personal care brand selling natural dish soaps, laundry detergents, and all-purpose cleaners. Comparable eco-positioning with direct-to-consumer and institutional distribution overlap.
• Vital Oxide: EPA-registered, hospital-grade disinfectant sold through commercial channels for schools, healthcare, and hospitality. Comparable to EcoLogic's SANeWater/eFFectant in regulatory positioning and target verticals, with a similar sustainability narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/EcoLogicInc
• Facebookfacebook.com/43128404896
• LinkedInlinkedin.com/company/ecologic-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoLogic Solutions