What EYWAMEDIA does

EYWAMEDIA is a Singapore-headquartered ad-tech and customer experience platform that operates an integrated Offline-to-Online (O2O) Customer Journey and Experience stack under the EYWAMEDIA CX brand. The platform is built around a core cross-screen engagement product augmented by modular components: a Measure Beyond Clicks analytics layer, a proprietary AI-enabled Demand-Side Platform (Realtime Exchange / DSP), a Data Management Platform (Data Management Exchange) supporting both real-time 'hot path' and behavioral 'cold path' targeting, a first-party data enrichment module, a Cloud Telephony Exchange for retail voice integration, and the Footsparq Beacon and Footsparq Camera hardware for in-store customer behavior analytics including footfall, demographics, journey heatmaps, and age/gender detection.

The company serves enterprise brands and retail brands seeking to unify fragmented online and offline customer data, measure advertising impact across channels including TV, Radio, Cinema, App, Web, Social, Print, Billboards, and Stores, and improve ROI on omni-channel campaigns. Its go-to-market is enterprise field sales with a 'Request a Demo' call-to-action and quote-based pricing, distributed directly rather than through self-serve channels. Revenue derives from three streams: advertising technology platform spend (DSP/media), data monetization through first-party data enrichment, and retail analytics hardware sales.

EYWAMEDIA is privately held, was founded in 2013, and operates with 11–50 employees across 14+ countries spanning APAC, Middle East, Europe, Oceania, and North America from its Singapore headquarters. Cumulative disclosed funding is approximately $2.16M across four rounds between 2014 and 2022, with the most recent round in March 2022. The company self-describes as 'multi-award winning' and 'independent', though no patents, awards, named customers, or management bios beyond two co-founders are disclosed in the input.

Name

EYWAMEDIA

Legal name

EYWAMEDIA

Website

https://eywamedia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

EYWAMEDIA is a Singapore-based ad-tech firm that operates EYWAMEDIA CX, an integrated O2O customer journey platform combining a proprietary DSP, DMP, cloud telephony, and Footsparq Beacon/Camera hardware to serve enterprise and retail brands across 14+ countries.

Ownership category

akta.pro rank

Product category

Cross-Screen Customer Journey Analytics

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

akta.pro secondary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

Keywords

• Cross-screen ad tech
• Customer journey analytics
• Demand-side platform
• Data management platform
• Retail analytics hardware

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Technology Platform: EYWAMEDIA operates an ad tech platform connecting brands with audiences across screens through proprietary DSP and DMP technology, generating revenue through advertising spend and data services.
2. Data Monetization: The company monetizes first-party customer data through enrichment services that provide external views of customers and their preferences without spamming.
3. Retail Analytics Hardware & Software: Footsparq Beacon and Camera hardware solutions for physical retail store analytics, providing customer behavior insights including foot traffic, demographics, and journey mapping.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

EYWAMEDIA operates an enterprise ad-tech Customer Journey & Experience Platform — branded EYWAMEDIA CX — that unifies offline and online customer data across TV, radio, cinema, app, web, social, print, billboards, and physical stores. The platform combines an AI-powered Demand-Side Platform (Realtime Exchange) and a Data Management Platform (Data Management Exchange) with a Cloud Telephony Exchange and proprietary Footsparq Beacon & Camera hardware for in-store customer behavior analytics. Core capabilities span cross-screen audience engagement, programmatic advertising, customer data enrichment, advertising attribution, and physical-retail journey analytics.

Product overview

EYWAMEDIA CX is a unified O2O (Offline-to-Online) Customer Journey & Experience Platform built as a platform-plus-modules architecture. The core EYWAMEDIA CX platform enables cross-screen audience engagement spanning TV, Radio, Cinema, App, Web, Social, Print, Billboards, and Stores. This core platform is augmented by specialized modules: Measure Beyond Clicks (advertising measurement), Realtime Exchange/DSP (programmatic advertising with AI), Data Management Exchange/DMP (data processing and targeting), Enrich your Customer Data (first-party data enrichment), Cloud Telephony Exchange (voice integration for retail), and Footsparq Beacon & Camera (physical store analytics). The platform aggregates offline and online customer data to power personalized, frictionless customer experiences across all touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Footsparq Beacon: Beacon technology for understanding customer behavior across offline physical stores, including count, adult to child ratio, journey heatmap, MOD, age and gender.
• Footsparq Camera

Products and services

• EYWAMEDIA CX (Cross-Screen Customer Journey & Experience Platform) Cross-screen O2O (Offline-to-Online) Customer Journey & Experience Platform that enables enterprise brands and broadcasters to understand audience consumption patterns, engage them in real time, create experience strategies, and produce attribution across every major screen and physical touchpoint.
• Realtime Exchange (DSP) Proprietary AI-powered Demand-Side Platform (DSP) that programmatically engages the right audience, connects to top ad networks, and offers direct server-to-server (S2S) connections with publishers for enterprise brands.
• Data Management Exchange (DMP) Data Management Platform (DMP) that processes customer and audience data for hot-path real-time targeting and cold-path behavioral targeting, enabling precise segmentation and audience insights across offline and online channels.
• Cloud Telephony Exchange Cloud-based voice platform that integrates all offline retail stores, decentralizes customer engagement, and connects data across multiple sources such as CRM systems, bringing offline retail into EYWAMEDIA's O2O customer journey stack.
• Footsparq Beacon & Footsparq Camera Proprietary beacon (BLE) and camera-based in-store analytics hardware that captures customer behavior signals in physical retail stores — including create count, adult-to-child ratio, journey heatmap, minutes-of-day activity, age, and gender — feeding offline data into EYWAMEDIA's O2O platform.

Quantifiable outcome

• Precise measurement of advertising impact across offline and online channels
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Celtra: Creative ad-tech platform for cross-screen ad production and analytics. Comparable to EYWAMEDIA's cross-screen engagement and measurement modules, though narrower in scope.

Direct peers

• The Trade Desk: Independent global DSP competing in the same programmatic advertising space. Both offer AI-powered audience buying across screens; EYWAMEDIA is the regional/emerging counterpart with O2O extensions.
• Amobee: Cross-channel advertising platform serving enterprise brands with TV, digital, and social buying. Comparable in offering breadth and target customer to EYWAMEDIA CX.
• Criteo: Ad-tech platform specializing in personalized retargeting and shopper marketing across retail and e-commerce. Comparable to EYWAMEDIA's DSP/DMP advertising stack and retail-analytics angle.
• MediaMath: Independent programmatic DSP with proprietary TerminalOne platform. Comparable in category (independent DSP), scale tier, and enterprise sales motion.
• LiveRamp: Data connectivity platform enabling identity resolution across offline and online channels. Directly comparable to EYWAMEDIA's data enrichment and O2O customer journey thesis.
• Lotame: Independent DMP and data collaboration platform serving enterprise brands and publishers. Closely comparable to EYWAMEDIA's Data Management Exchange and audience targeting functionality.

Broad incumbents

• Salesforce Marketing Cloud (Interaction Studio / DMP): Broad incumbent CRM/marketing cloud with built-in DMP, personalization, and cross-channel journey orchestration. Competes for the same enterprise customer experience budgets.
• Adobe Advertising Cloud (Adobe Experience Cloud): Broad incumbent offering DSP, DMP, and cross-channel personalization as part of a wider martech suite. Competes for the same enterprise brand budgets as EYWAMEDIA's CX platform.
• Oracle Advertising (formerly Moat/Grapeshot): Broad incumbent in ad measurement, brand safety, and data management. Comparable to EYWAMEDIA's Measure Beyond Clicks and DMP modules.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/EywaMedia
• Facebookfacebook.com/EywaMediaInnovation
• LinkedInlinkedin.com/company/eywa-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EYWAMEDIA