St. John & Partners
St. John & Partners is an independent, full-service advertising and public relations agency founded in 1985 and headquartered in Jacksonville, Florida. The firm delivers integrated strategy, creative, media, digital, influence, and data science services to enterprise and government clients across retail, healthcare, motorsports, utilities, and QSR verticals.
- Company typePrivate
- Founded1985
- HeadquartersJacksonville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What St. John & Partners does
St. John & Partners Advertising and Public Relations, Inc. is an independent, full-service advertising and public relations agency headquartered in Jacksonville, Florida. Founded in 1985, the firm employs 51-100 people and has operated continuously for approximately 40 years without holding-company affiliation. It serves enterprise and government clients across at least eight verticals, including retail (Rooms To Go), QSR (Zaxby's, Metro Diner), motorsports (Daytona International Speedway, NASCAR), healthcare (Wellcare, AbbVie, Johnson & Johnson), financial services (MIDFLORIDA Credit Union), utilities (JEA, TECO), telecom (Total Wireless), and government (Florida Lottery, Enterprise Florida).
The agency delivers work through six interconnected practice areas: Strategy (audience research, brand positioning, customer experience planning), Brand & Creative (identity, design, campaign development, video/audio/digital/social content production), Digital Experience & Integration (UX/UI design and CMS implementation), Media (data-driven channel/audience planning, traditional and programmatic buying, paid social, search), Influence & Activation (social media strategy, creator/influencer campaigns, community management, PR, market activation), and Data Science (predictive analytics, advanced modeling, advertising ROI/attribution, martech/adtech deployment, and AI model development). No proprietary technology platform is disclosed; the underlying stack consists of standard agency martech/adtech tools, analytics platforms, and creative production infrastructure rather than a distinct productized offering.
Revenue is generated through B2B professional services on a project and retainer basis, with potential media-buying pass-through. Pricing is not publicly disclosed and is described as quote-based depending on scope, client size, and engagement type. Go-to-market is sales-led through direct client relationships, industry reputation, and referrals, targeting mid-to-large enterprise and government brands. Long-tenured client engagements (Zaxby's at 16+ years; Florida Lottery at 6 consecutive years of record sales) are central to the revenue model and constitute the principal commercial asset of the firm.
St. John & Partners firmographics
Firmographics- Name
- St. John & Partners
- Legal name
- St. John & Partners Advertising and Public Relations, Inc.
- Website
- https://sjp.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- St. John & Partners is an independent, full-service advertising and public relations agency founded in 1985 and headquartered in Jacksonville, Florida. The firm delivers integrated strategy, creative, media, digital, influence, and data science services to enterprise and government clients across retail, healthcare, motorsports, utilities, and QSR verticals.
- Ownership category
- akta.pro rank
St. John & Partners industry classification
Industry- Product category
- Advertising Agency Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
- akta.pro secondary industry
- Affiliate & Partner Media Buying (BPAFABAJ)
Keywords
Where St. John & Partners is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
St. John & Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Advertising and Marketing Services: As a full-service advertising and public relations agency, St. John & Partners generates revenue through professional service fees. They offer strategy, brand & creative, digital experience & integration, media, influence & activation, and data science services. Revenue is derived from client engagements which may include project-based work, retainer arrangements, and media buying markups or fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
St. John & Partners product offering
Product offeringCore offering
St. John & Partners is an independent, full-service advertising and public relations agency that delivers integrated marketing communications across six practice areas: strategy, brand and creative, digital experience and integration, media, influence and activation, and data science. The agency serves enterprise and mid-market brand clients through project-based and retainer engagements, helping brands create momentum, redefine relevance, compete as challengers, and align multi-unit organizations.
Product overview
St. John & Partners is a full-service independent advertising and public relations agency organized as a single integrated service offering rather than a platform-plus-modules architecture. The agency's services are delivered through six interconnected practice areas: Strategy (audience research, brand positioning, customer experience planning), Brand & Creative (identity, design, campaign development, content production across video/audio/digital/social), Digital Experience & Integration (UX/UI development, CMS integration), Media (data-driven planning, programmatic buying, paid social, search), Influence & Activation (social media, influencer campaigns, PR, community management), and Data Science (predictive analytics, AI model development, martech/adtech management). These services work together to address four client challenges: creating momentum for brands needing rapid growth, redefining brands or categories for new relevance, creating advantages for challenger brands, and empowering multi-unit brands to move as one.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services
Quantifiable outcome
- Florida Lottery annual sales grew from $3.9 billion to $6.1 billion (56% growth) over 6 consecutive years
- +5 more outcomes
Companies that use St. John & Partners
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
St. John & Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
St. John & Partners partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights4 records
St. John & Partners competitors and assessment
Company assessmentDirect peers
- Brownstein Group: Independently owned, integrated advertising, PR, and digital agency based in Philadelphia. Comparable as a mid-sized independent offering brand, creative, media, content, and PR services to enterprise clients across verticals.
- RPA: Independent, full-service advertising agency based in Santa Monica, CA. Closely comparable as a non-network agency of similar scale delivering creative, media, and digital work for major enterprise clients including automotive and retail brands.
- 72andSunny: Independent creative-led agency with offices in LA, NY, and Amsterdam. Comparable as a non-network, culture-driven agency competing for the same enterprise brand-building budgets that St. John targets.
- Luckie & Company: Independent, full-service marketing agency based in Birmingham, AL. Similar independent positioning, regional Southeast focus, and integrated offering across creative, media, digital, and PR — directly comparable in scale and go-to-market model.
- Lewis Communications: Independent, full-service marketing and communications agency based in Birmingham, AL. Comparable in size, independent ownership, and breadth of services (advertising, PR, digital) with a regional Southeast US orientation similar to St. John's.
- Zimmerman Advertising: Large independent, full-service agency headquartered in Fort Lauderdale, FL. Highly comparable due to Florida base, independent ownership, enterprise focus, and integrated offering across advertising, media, digital, and analytics — directly competing for the same Florida-based and regional clients.
- The Martin Agency: Independently founded, full-service creative and media agency headquartered in Richmond, VA. Highly comparable to St. John & Partners as a mid-sized independent offering integrated strategy, creative, media, and digital services to enterprise clients across verticals.
Broad incumbents
- MullenLowe Group: Global advertising network within IPG, offering integrated creative, media, and digital services. Comparable as a competitor on enterprise pitches; structurally larger with global reach that St. John cannot match.
- WPP: World's largest advertising holding company, parent of networks such as Ogilvy, Grey, and GroupM. Represents the dominant scaled competitor that enterprise procurement teams often consolidate toward, putting structural pressure on independent mid-sized agencies like St. John.
- Omnicom Group: Holding company parent of multiple advertising and PR networks (e.g., BBDO, DDB, FleishmanHillard). Represents the scaled competitive context for St. John's enterprise pitches and the consolidation pressure the agency faces from procurement-driven network buying.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
St. John & Partners social profiles
Digital presenceSt. John & Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. John & Partners leadership team
Management profileNumber of profiles
Profiles5 records
St. John & Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. John & Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. John & Partners
What does St. John & Partners do?
St. John & Partners is an independent, full-service advertising and public relations agency that delivers integrated marketing communications across six practice areas: strategy, brand and creative, digital experience and integration, media, influence and activation, and data science. The agency serves enterprise and mid-market brand clients through project-based and retainer engagements, helping brands create momentum, redefine relevance, compete as challengers, and align multi-unit organizations.
Is St. John & Partners a public or private company?
St. John & Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was St. John & Partners founded?
St. John & Partners was founded in 1985. It employs 51 to 100 people.
Where is St. John & Partners based?
St. John & Partners is headquartered in Jacksonville, United States, in the North America region.
How does St. John & Partners make money?
One revenue line is on record: advertising and Marketing Services.
Who are St. John & Partners's main competitors?
Direct peers on record are Brownstein Group, RPA, 72andSunny, Luckie & Company, Lewis Communications, Zimmerman Advertising and The Martin Agency. Broad incumbents are MullenLowe Group, WPP and Omnicom Group.
Does St. John & Partners have an API?
No public API is recorded for St. John & Partners.
What industry is St. John & Partners in?
St. John & Partners's product category is Advertising Agency Services. Its primary akta.pro industry code is BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships), with a secondary code of BPAFABAJ, Affiliate & Partner Media Buying. Its NAICS code is 541810 and its SIC code is 7310.