Database-Brothers

What Database-Brothers does

Database-Brothers, operating as DBI Software, is a division of 3rd Millennium, Inc., founded in 2005 and headquartered in Cambridge, Massachusetts (with operational presence in Austin, Texas). The company builds specialized database performance monitoring, tuning, and analytics software for IBM Db2 (LUW, including pureScale) and Microsoft SQL Server environments. Its core platform consists of three product lines: the traditional Database Performance Suite, the browser-based DBI Performance Web Suite (currently at version 11), and the pureFeat Performance Management Suite. Technically, the platform monitors over 3,500 metrics, provides real-time alerting via 200+ out-of-the-box rules, offers SQL workbench tuning with virtual index testing, predictive index impact analysis, trend analytics, and integrated OS-level statistics (CPU, paging, memory). Distinctive technical components include a patented virtual index capability for testing database changes pre-production and a performance score calculation engine that aggregates total and relative costs.

The company's go-to-market is enterprise field sales targeting database administrators and IT performance teams at large organizations, supplemented by a community-led motion through The Db2Night Show, a free educational webinar series now in its 14th season with 280+ episodes featuring IBM technical experts. DBI monetizes via annual enterprise software licensing (subscription/recurring) with terms that auto-add new servers, supported by certified DBAs. Customer segments are concentrated in financial services (banks, insurance), healthcare, retail, government, and higher education across North America, Europe, Australia, New Zealand, Canada, and South America. Notable customers include Triodos Bank, PrimeSource Building Products, Church Mutual, and a major Midwestern regional bank with ~$100B in assets. The company claims measurable cost reductions for customers of 40-90% on CPU, 30-60% on storage, 10-30% on licensing, and 10-30% on energy, with reported storage efficiency improvements of 50-80%.

Revenue, headcount specifics, and ownership structure beyond the parent company (3rd Millennium, Inc.) are not publicly disclosed. DBI has no disclosed external funding rounds, no M&A activity, and operates with a lean team of 11-50 employees. It has received industry recognition including 13 consecutive years on the DBTA Trend-Setting Products list and inclusion in DBTA's Top 100 Companies That Matter Most in Data, as well as CIO Review's 20 Most Promising APM Solution Providers.

Name

Database-Brothers

Legal name

3rd Millennium, Inc.

Website

https://dbisoftware.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

DBI Software, a division of 3rd Millennium, Inc., provides specialized database performance monitoring and tuning software for IBM Db2 and Microsoft SQL Server, serving enterprise customers in financial services, healthcare, government, and retail across North America, Europe, Australia, and beyond.

Ownership category

akta.pro rank

Product category

Database Performance Monitoring

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)

Keywords

• Database performance monitoring
• Db2 performance tuning
• SQL Server optimization
• Query performance analysis
• Database health monitoring

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software License and Maintenance: Database performance software licensing model. The company sells the DBI Performance Suite and pureFeat Performance Management Suite for Db2 and SQL Server. Includes enterprise licensing allowing auto addition of new servers. Support services provided by certified DBAs with performance expertise.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

DBI Software (Database-Brothers) develops, sells, and supports proprietary database performance tuning, monitoring, and analytics software for IBM Db2 and Microsoft SQL Server. The DBI Performance Suite (including the DBI Performance Web Suite and pureFeat Performance Management Suite) provides customizable dashboards, real-time and historical metric analysis, SQL workbench with explain plans and virtual index testing, predictive index impact analysis, automated health checks and tuning recommendations, workload degradation analysis, and 24x7 alerting with 200+ rules, delivered via enterprise licenses to large organizations globally.

Product overview

Database-Brothers (DBI Software) offers a unified database performance monitoring platform consisting of three core products: the Database Performance Suite for DB2 and SQL Server (traditional interface), the DBI Performance Web Suite (browser-based access), and the pureFeat Performance Management Suite. The platform provides customizable dashboards, real-time monitoring, trend analysis, SQL workbench tools, automated advice/health checks, and database alerting capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• DBI Performance Suite: Award-winning database performance tuning and monitoring suite for Db2 and SQL Server
• DBI Web Performance Suite
• DBI pureFeat
• Db2Night Show
• SQL Workbench

Products and services

• DBI Performance Suite for DB2 and SQL Server Comprehensive database performance monitoring and tuning platform for IBM Db2 and Microsoft SQL Server, providing customizable dashboards, summary statistics for 3500+ metrics, responsiveness and SLA monitoring, trend charts, SQL workbench, real-time monitoring, and 24x7 alerting with 200+ rules. Sold as enterprise software to large organizations under quote-based annual licenses.
• DBI Performance Web Suite Web-accessible edition of the DBI Performance Suite providing browser-based database performance analytics, tuning, monitoring, and trending for Db2 and SQL Server. The product line began as a Beta (v3) in 2020 and now supports both Db2 and SQL Server with versions up to v11, including workload management, virtual index creation, and explain plan comparison.
• DBI pureFeat Performance Management Suite PureFeat Performance Management Suite for IBM DB2 LUW providing enterprise database performance management capabilities including pureScale reporting, enhanced performance monitoring, and tuning support. Recognized as a DBTA Top 100 Trend Setting Product for multiple consecutive years and sold alongside the DBI Performance Suite as an enterprise-licensed product.

Quantifiable outcome

• CPU utilization reduction: 40-90%
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature14 records

Partnerships

One partnership is on record.

• Industry PartnerscoreChannel Partner/ Reseller/ DistributorDBI partners with organizations that have strong database technical skills and passion for customer service excellence. Partners are industry leaders committed to serving end customers with extraordinary service. Partners resell and distribute DBI products to their customer bases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quest Software: Quest's Spotlight on SQL Server and Foglight for Db2 are direct competitive offerings in database performance monitoring and diagnostics for the same Db2/SQL Server audience. Quest also brings change management and backup tooling (Toad, LiteSpeed) that competes for the same DBA budget pool.
• SolarWinds: SolarWinds Database Performance Analyzer (formerly Confio, and now incorporating SentryOne SQL Sentry) is one of the closest direct competitors in cross-platform database performance monitoring, including SQL Server and Db2 workloads in mid-market and enterprise.
• IDERA: IDERA's SQL Diagnostic Manager and DBArtisan target SQL Server DBAs with monitoring, tuning, and administration tooling, directly competing with DBI's Performance Suite for the same SQL Server buyer persona and budget.
• Redgate Software: Redgate SQL Monitor is a leading SQL Server monitoring and alerting tool used by enterprise DBAs. Redgate competes with DBI for SQL Server performance tooling budgets and is similarly focused on database professionals rather than full-stack IT buyers.

Broad incumbents

• IBM (Data Server Manager / Db2 tools): IBM provides native Db2 monitoring and administration tooling as part of the Db2 ecosystem. As the vendor of the underlying database platform, IBM is both a partner (via Db2Night Show appearances) and a broad incumbent competitor that could bundle comparable performance insights into its own stack.
• Dynatrace: Dynatrace's Davis AI engine and full-stack observability include database performance monitoring across SQL Server and other engines. As a large observability platform, it competes for the same enterprise IT budget as DBI while offering broader application and infrastructure coverage.
• New Relic: New Relic's observability platform includes database monitoring integrations for SQL Server and other engines. It competes indirectly by giving enterprise buyers a single pane of glass that subsumes the kind of deep DBA-focused metrics DBI specializes in.

Emerging players

• Datadog: Datadog Database Monitoring covers SQL Server, PostgreSQL, MySQL, and (via partners) Db2 as part of a broader cloud observability platform. It represents the bundled, cloud-native alternative that increasingly competes with standalone tools like DBI in enterprise procurement.
• ManageEngine (Zoho): ManageEngine's Applications Manager includes database performance monitoring for SQL Server, Db2, Oracle, and others. It is an indirect competitor targeting IT operations teams who may prefer a broader infrastructure-monitoring suite over a Db2-specialist tool.

Others

• IDUG (International Db2 Users Group): IDUG is the user community for Db2 professionals and the conference circuit where DBI regularly exhibits. It is an ecosystem peer rather than a competitor — DBI's Db2Night Show community is structured around IDUG, and the two are mutually reinforcing in the Db2 ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dbisoftware
• LinkedInlinkedin.com/company/dbi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Database-Brothers