Taidii

What Taidii does

Taidii Pte. Ltd., incorporated in Singapore and founded in 2014, sells an integrated hardware-plus-software platform for managing preschools, student care facilities, enrichment centers, and kindergartens. The platform combines a Daily Attendance module (with RFID/photo-verified sign-in and authorized pick-up), a Billing and Payment module with auto-generation and reconciliation against DBS, OCBC, PayNow, and e-GIRO, an Enrolment CRM with ECDA-CMS-compatible e-forms, a Parent Communication messenger with home-based learning access, a Learning Management System with curriculum library and lesson plans, plus Talent Attractions, Professional Development, Scheduling and Booking, and Center Administrative modules. ERP-side integrations extend to SAP, Microsoft Dynamics, and NetSuite for fee and accounting flows; the offering is white-labeled per school via the Diilight mobile app for parents and staff.

The company monetizes through annual subscription contracts on a quote-based per-school basis, targeting both single-site operators and multi-center chains. Its go-to-market is enterprise sales-led with prominent "Book a Free Demo" CTAs, a Singapore sales line, and explicit leverage of the IMDA Pre-Approved Solution designation to unlock up to 50% Productivity Solutions Grant (PSG) support for adopting SMEs. Customer concentration is anchored by Singapore-headquartered preschool and childcare chains (Mindchamps Preschool, M.Y World Preschool, Global Eduhub/Mulberry Learning Centre, MapleBear, Ace@Work, Agape Little Uni, Kidsville, Himawari Preschool), with claimed penetration above 50% of Singapore's private childcare sector. Geographic footprint, while Singapore-centric, extends through these enterprise customers to Malaysia, the UAE, Manila, and Myanmar. Total disclosed funding to date is a 2014 seed of approximately SGD $462,750 from TNF Ventures and an unspecified 2016 round from Wavemaker Ventures, with 11–50 employees consistent with a bootstrapped, founder-led SaaS operation rather than venture-scaled growth.

Name

Taidii

Legal name

Taidii Pte. Ltd.

Website

https://taidii.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Taidii Pte. Ltd. is a Singapore-based SaaS provider of integrated hardware and software school management solutions—covering attendance, billing, enrolment, parent communication, and learning—for preschools, childcares, and enrichment centers across Singapore, Malaysia, the UAE, the Philippines, and Myanmar.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. School Management Software Subscription: SaaS-based school management system sold as subscription to schools, childcare centers, and enrichment centers in Singapore and regionally. Multi-module platform covering attendance, billing, enrolment, communication, learning, and administration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Taidii sells a cloud-based, modular school management platform tailored for preschools, childcare centres, enrichment/tuition centres, and student care facilities in Singapore and select overseas markets. Its flagship offerings combine software modules (attendance, billing and payment, enrolment, parent communication, learning management, professional development, scheduling, centre administration) with proprietary hardware for attendance and health screening, plus the Taiidi Diilight mobile app, delivered as subscription-based annual licences.

Product overview

Taidii is a unified school management platform built for the education sector in Singapore, combining hardware and software into a single integrated ecosystem. The core product is the School Management System, which serves as the foundational platform supplemented by three specialized management systems: the Enrichment Management System (for tuition and enrichment centers), the Student Care Management System (for childcare facilities), and the eGIRO Management Portal (for automated direct debit and subsidy processing). All systems share a common architecture and are composed of interlinked modules — including Daily Attendance, Billing and Payment, Enrolment CRM, Parent Communication, Learning, Talent Attractions, Professional Development, Scheduling and Booking, and Center Administrative — that work together on a single platform. The modular design allows schools to adopt specific solutions (e.g., enrichment-only or student-care-only) while sharing data across the ecosystem, and all modules support integration with external business software (SAP, Microsoft Dynamics, NetSuite) and payment providers (DBS, OCBC, PayNow, e-GIRO).

Differentiator

Problem solved

Functional benefit

Brands

• Taiidi Diilight: Mobile app for attendance logging that notifies parents with child's photo upon sign-in

Products and services

• School Management System Comprehensive cloud-based school management platform for preschools and childcare centres, combining attendance, billing and payment, enrolment CRM, parent communication, learning management, professional development, scheduling, talent attraction, and centre administrative modules in a single integrated system with hardware-software attendance tracking and health screening.
• Enrichment Management System Suite of modules for enrichment and tuition centres, encompassing enrollment, scheduling, attendance, and billing management; equally suited to childcare centres and kindergartens running in-house enrichment programs.
• Student Care Management System Management system tailored for student care facilities, covering daily attendance, parent communication, and facility administration.
• eGIRO Management Portal Dedicated portal for managing eGIRO (Electronic General Interbank Recurring Order) direct debit arrangements, subsidy processing, and automated billing reconciliation.
• Taiidi Diilight Mobile App Mobile application for schools and parents featuring attendance logging with photo notification to parents upon child sign-in, school-owned messenger access, fee payments, surveys, and bookings.

Quantifiable outcome

• Over 50% market share in Singapore's private childcare sector
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• DBS BankcoreTechnology or IntegrationBanking integration partner enabling enhanced bank reconciliation efficiency for school customers using Taidii platform. Part of the comprehensive billing and payment module.
• OCBC BankcoreTechnology or IntegrationBanking integration partner enabling enhanced bank reconciliation efficiency for school customers using Taidii platform. Part of the comprehensive billing and payment module.
• PayNowcoreTechnology or IntegrationEmbedded payment feature within Taidii's billing and payment module, enabling convenient mobile payments for parents.
• e-GIROcoreTechnology or IntegrationEmbedded e-GIRO payment feature within Taidii's billing module for automated payment collection.
• SAPcoreTechnology or IntegrationIntegration with SAP ERP system for synchronization with fee management and accounting functions.
• Microsoft DynamicscoreTechnology or IntegrationIntegration with Microsoft Dynamics for synchronization with fee management and business operations.
• NetsuitecoreTechnology or IntegrationIntegration with Netsuite ERP for synchronization with fee management and accounting functions.
• ECDA (Early Childhood Development Agency)coreTechnology or IntegrationTaidii's e-forms standardized with ECDA-CMS system for enquiries and enrolment, ensuring compliance with Singapore's early childhood regulatory requirements.
• IMDA (Infocomm Media Development Authority)flagshipStrategic or Co-development PartnerTaidii SMART IT Solution for Preschool (PMS + E-form) designated as a Pre-Approved Solution under IMDA's SMEs Go Digital programme, making it eligible for up to 50% Productivity Solutions Grant (PSG) support for SMEs.
• OCC (Overseas Chinese Chamber)coreStrategic or Co-development PartnerPartnership for e-collection services, streamlining digital payment processing. Parents can make payments via Taidii app with reduced errors and man-hours.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HiMama: HiMama is a leading childcare management app provider serving preschools and daycare centers with features for parent communication, daily reports, attendance, and learning portfolios. It competes directly with Taidii in the early childhood education SaaS market with similar feature parity.
• Kangarootime: Kangarootime is a childcare management software provider offering enrollment, billing, parent engagement, and learning tools to preschools and daycare centers. It is a direct product peer to Taidii with comparable feature sets for the early childhood market.
• Lillio: Lillio (formerly Kindertales) is a childcare management platform offering daily reports, parent communication, attendance, and curriculum tools for early childhood educators. It is a direct product competitor to Taidii targeting similar customer segments with comparable feature sets.
• Procare Solutions: Procare Solutions is a long-established US provider of childcare management software covering attendance, billing, family engagement, and accounting for early childhood centers. It is the incumbent in the US market and a direct product peer to Taidii for preschool and childcare operators.
• brightwheel: brightwheel is a US-based childcare management platform offering attendance, billing, parent communication, and learning tools for early childhood programs. It is one of the most well-funded competitors in the childcare SaaS space and a direct comparable to Taidii's product offering for preschool and daycare operators.

Broad incumbents

• ClassDojo: ClassDojo is a broadly-used classroom management and parent communication platform serving K-12 globally. While it focuses on K-12 rather than early childhood specifically, it overlaps with Taidii's communication and learning modules at much larger scale and represents a potential adjacent competitor.

Emerging players

• ChildcareCRM: ChildcareCRM is an enrollment-focused CRM platform for childcare centers, helping operators manage leads, tours, and conversions. While narrower in scope than Taidii's full school management suite, it addresses a core overlapping use case (enrolment CRM) and targets the same customer base.
• Toddle: Toddle is an early years education platform that supports planning, assessment, and parent communication for educators. It is comparable to Taidii's Learning Management and Parent Communication modules and targets the same early childhood customer base with a teaching-focused product.

Regional players

• Skoolbag: Skoolbag is an Australia-headquartered school communication and management platform with strong APAC presence. It competes with Taidii's Parent Communication and school administration modules and shares a similar geographic focus on the Asia-Pacific region.

Others

• EduSpaze: EduSpaze is a Singapore-based EdTech investor and ecosystem builder that supports education technology companies in the region. It is thematically related to Taidii as a Singapore EdTech participant but operates as an investor and accelerator rather than a direct product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/taidii

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taidii