ProDoctor

What ProDoctor does

ProDoctor Software S/A is a privately held Brazilian healthcare technology company headquartered in Juiz de Fora, Minas Gerais, that develops medical practice management software for clinics, polyclinics, and small hospitals across Brazil. Founded around 1993 and operating for approximately 30 years, the company serves over 65,000 clients and is positioned as a pioneer in Brazil's digital health software market. Its product lineup is organized into four subscription tiers—ProDoctor Cloud (entry-level cloud), ProDoctor Cloud +Clínica, ProDoctor Cloud +Corp, and ProDoctor Corp (premium on-premises/cloud)—each progressively adding billing, financial management, inventory, and multi-location capabilities.

The platform is built as native applications (rather than web-responsive sites) supporting Windows, macOS, and Linux, with cloud deployment on AWS infrastructure. It unifies scheduling, electronic health records (Prontuário Eletrônico do Paciente, with ICP-Brazil digital signatures), electronic prescribing (compliant with CFM Resolution 2299/2021), TISS-standardized billing and physician payment distribution ("repasse"), financial management, inventory, management dashboards, and telemedicine within a single environment. Differentiated technical features include AI-powered consultation transcription via a partnership with Voa, WhatsApp Business API appointment confirmation, isolated per-client database architecture, and full LGPD compliance. The telemedicine module, built on Amazon Chime SDK, was recognized as a global AWS success case in 2022.

ProDoctor monetizes primarily through recurring monthly and annual subscriptions across the product tiers, supplemented by a usage-based telemedicine fee of R$3.15 per teleconsultation, an entry-level ProDoctor Plus subscription starting at R$190/month, and educational content distributed via ProDoctor Cursos (sold through Hotmart). Its go-to-market is sales-led, supported by a toll-free 0800 number, WhatsApp inside-sales, and online contact forms; a Programa Indicadores referral program engages physicians, managers, consultants, IT professionals, and billers as referrers. The company is registered with the Brazilian Federal Council of Medicine (CFM) under number 21123-MG, reports a customer support NPS of 97, and operates with a lean 11–50 person organization.

Name

ProDoctor

Legal name

ProDoctor Software S/A

Website

https://prodoctor.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

ProDoctor Software S/A is a Brazilian medical practice management software company serving 65,000+ clinics and polyclinics via tiered cloud and on-premises EHR, billing, and telemedicine solutions on AWS, sold through direct sales and a referral channel.

Ownership category

akta.pro rank

Product category

Medical Practice Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare Provider ERP (Hospital Operations, Supply Chain, Finance) (HDAEAEAH)

akta.pro secondary industry

Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH)

Keywords

• Medical practice management
• Electronic health records
• Clinic management software
• Medical billing software
• Telemedicine platform

Headquarters

HQ city

Juiz De Fora

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (Planos ProDoctor Cloud / Cloud+Clínica / Cloud+Corp / Corp): ProDoctor generates revenue primarily through recurring monthly and annual subscription fees for its cloud-based medical management software. The product lineup includes ProDoctor Cloud (basic cloud solution), ProDoctor Cloud +Clínica (cloud with complete billing), ProDoctor Cloud +Corp (cloud with inventory), and ProDoctor Corp (on-premise or cloud with full functionality including multilocal). Pricing varies by plan tier and functionality scope.
2. Telemedicina Per-Use: Telemedicine service is priced at R$3.15 per teleconsultation performed. Non-users can access the service starting at R$190/month through ProDoctor Plus, which includes access to telemedicine plus other functionalities.
3. ProDoctor Plus Subscription: Entry-level subscription starting at R$190/month providing access to the software plus the ProDoctor Telemedicine platform and other core functionalities for new customers.
4. ProDoctor Cursos (Educational Content): ProDoctor offers paid educational courses through the ProDoctor Cursos platform, including the Marketing Médico course sold via Hotmart at R$14.90/month over 10 installments (total R$149).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

ProDoctor develops and sells medical practice management software that helps Brazilian clinics, polyclinics, and small hospitals computerize their operations through a unified platform combining scheduling, electronic health records (Prontuário Eletrônico), electronic prescriptions, billing, financial management, inventory, management dashboards, and a built-in telemedicine module. Offered as native cloud and on-premises applications, the software serves single-physician practices through large multi-location medical centers, supported by direct sales, a referral program, and implementation consulting.

Product overview

ProDoctor offers a comprehensive suite of medical practice management software with four main product tiers: ProDoctor Cloud (cloud-based entry level), ProDoctor Cloud +Clínica (cloud mid-tier with billing), ProDoctor Cloud +Corp (cloud full-featured with inventory), and ProDoctor Corp (on-premises premium solution). The platform unifies scheduling/calendar (Agenda), electronic medical records (Prontuário Eletrônico/PEP), digital prescribing (Prescrição Eletrônica), billing and payment distribution (Faturamento e Repasse), financial management (Financeiro), inventory control (Estoque), business intelligence dashboards (Dashboards e Relatórios), and telemedicine. Mobile companion apps include ProDoctor Medicamentos (drug reference) and ProDoctor CID (ICD-10 lookup). Additional offerings include ProDoctor Cursos (educational platform with marketing and management courses) and the Voa-powered AI transcription feature for medical records.

Differentiator

Problem solved

Functional benefit

Brands

• ProDoctor Cloud: Cloud-based healthcare management software with agenda, medical records, and basic billing features.
• ProDoctor Cloud +Clínica
• ProDoctor Cloud +Corp
• ProDoctor Corp
• ProDoctor Corp Multilocal
• ProDoctor Telemedicina
• ProDoctor Medicamentos
• ProDoctor CID
• ProDoctor Cursos

Products and services

• ProDoctor Cloud Cloud-based medical practice management software offering agenda scheduling, electronic medical records (Prontuário Eletrônico), and basic billing. Sold in subscription tiers (ProDoctor Cloud, Cloud +Clínica, Cloud +Corp) targeting small to medium-sized clinics and medical practices in Brazil.
• ProDoctor Corp Complete on-premises/desktop medical practice management software with full functionality and exclusive features for large clinics, polyclinics, and medical centers, including the Multilocal capability to manage up to 5 clinic units from a single instance with unified patient records, centralized billing, and location-specific permissions. Sold on an annual subscription.
• ProDoctor Telemedicina Unified telemedicine platform built on AWS Amazon Chime SDK that provides video consultation, electronic prescription, and health record access in a single environment without requiring patient app installation. Priced at R$3.15 per teleconsultation, with non-clients able to access it via ProDoctor Plus starting at R$190/month. Teleconsultation duration up to 60 minutes plus 10 minutes tolerance.
• ProDoctor Cursos Educational platform offering online courses for healthcare professionals covering topics such as medical marketing, clinic management, and technology training. Courses are distributed via the Hotmart marketplace and billed in installments (e.g., Marketing Médico course at 10x R$14.90).
• ProDoctor Medicamentos Standalone mobile application for consulting medications and reading drug package inserts, containing all reference medications approved by ANVISA. Targeted at physicians and healthcare professionals in Brazil.
• ProDoctor CID Standalone mobile application for ICD-10 (CID-10) code lookup and reference, designed for physicians and healthcare professionals in Brazil.

Quantifiable outcome

• Customer count of 65,000+ clinics and medical practices across Brazil
• +7 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VoacoreTechnology or IntegrationVoa provides AI-powered transcription technology integrated directly into the ProDoctor electronic health record. The integration enables automatic speech-to-text during consultations, with the AI assistant embedded in the patient record to increase physician productivity.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides the cloud infrastructure powering ProDoctor Telemedicina, specifically using Amazon Chime SDK for video consultation functionality. AWS recognized ProDoctor as a global case study. AWS is one of the world's largest cloud platforms.
• HotmartminorChannel Partner/ Reseller/ DistributorHotmart is the digital course distribution platform used by ProDoctor Cursos to sell the Marketing Médico course. Hotmart is a market-leading platform for digital products in Brazil and Latin America.
• WhatsApp (Meta)coreTechnology or IntegrationProDoctor integrates with WhatsApp Business API for appointment confirmation services, which has been homologated and verified by WhatsApp. The integration achieves above 70% efficiency rates for appointment confirmations. Sales and support communications also use WhatsApp.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• iClinic: Brazilian cloud-based medical practice management software offering EHR, scheduling, billing, and telemedicine modules for physicians and clinics; directly competes with ProDoctor across its core SMB clinic segment in Brazil.
• Feegow: Brazilian clinic management system providing EHR, scheduling, billing, and electronic prescription for physicians and clinics; highly comparable in target customer, product scope, and Brazilian market focus.
• Amplimed: Brazilian medical practice management and electronic medical record software for physicians and clinics, offering comparable scheduling, EHR, and billing capabilities to ProDoctor's core product suite.
• Nuvemsaúde: Brazilian clinic management and telemedicine platform offering EHR, scheduling, and teleconsultation features for small and mid-sized medical practices; competes most directly with ProDoctor Cloud and ProDoctor Telemedicina.

Broad incumbents

• Tebra (Kareo): US-based practice management, EHR, and billing platform serving independent practices; provides a comparable product architecture and target customer (small/mid medical practices) outside Brazil.
• athenahealth: Global provider of cloud-based EHR, practice management, and revenue cycle solutions for medical groups; comparable end-to-end platform positioning albeit focused on larger US/UK practices.
• Doctoralia (Docplanner): Doctoralia, part of Docplanner Group, is a large Brazil/LATAM healthcare marketplace and SaaS platform offering appointment booking, EHR, and patient acquisition tools that overlap with ProDoctor's scheduling and online booking capabilities.
• MV Sistemas: Large Brazilian healthcare IT vendor serving hospitals and clinics with EHR, ERP, and revenue cycle modules; a broader incumbent whose provider-side offerings compete for the same clinic/hospital software budget as ProDoctor.
• eClinicalWorks: Major ambulatory EHR and practice management vendor serving physician practices worldwide with integrated scheduling, billing, and patient engagement features analogous to ProDoctor's suite.

Emerging players

• Memed: Brazilian digital prescription and clinical workflow platform with strong adoption among physicians; overlaps with ProDoctor's e-prescription module and broader physician workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prodoctorsoft
• YouTubeyoutube.com/channel/UCIWuDLsVtIpX-PEqQn1pNlw
• Facebookfacebook.com/prodoctorsoftware
• LinkedInlinkedin.com/company/prodoctor-software-ltda
• Instagraminstagram.com/prodoctorsoftware

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProDoctor