iClinic
iClinic is a cloud-based SaaS practice management platform serving solo practitioners and small-to-medium clinics in Brazil, offering electronic health records, scheduling, teleconsultation, digital prescriptions, and financial management under one subscription, as a subsidiary of Afya Educacional.
- Company typePrivate
- Founded2011
- HeadquartersRibeirão Prêto, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What iClinic does
iClinic is a cloud-based SaaS medical practice management platform headquartered in Ribeirão Preto, Brazil, serving solo practitioners and small-to-medium clinics across the country. The platform consolidates electronic health records (EHR), appointment scheduling with patient-facing online booking (AgendarConsulta.com), digital prescriptions with a pharmacist-reviewed medication database (iClinicRx), teleconsultation, financial management, TISS billing-standard compliance, and built-in email marketing into a single subscription product. The platform is hosted on AWS with end-to-end encryption, daily backups, and a dedicated LGPD (Brazil's General Data Protection Law) data protection officer, supported by specialized legal consultancy in medical-data law.
The company operates a four-tier subscription model (Starter at R$99/month, Plus at R$129/month, Pro at R$169/month, and Premium at R$299/month per healthcare professional) with annual billing discounts, plus usage-based revenue from SMS notifications (R$0.09–0.10/SMS) and a teleconsultation add-on (R$35/month for 10 sessions on lower tiers). Enterprise pricing is available for clinics with five or more professionals. Distribution is primarily product-led through a self-serve website signup and free trial, augmented by inside-sales via WhatsApp, live chat, and phone — a hybrid PLG + consultative model targeting Brazil's long tail of individual practices.
iClinic operates as a subsidiary of Afya Educacional, Brazil's largest publicly listed medical education group, which provides strategic backing, brand credibility, and potential cross-sell into the medical-student and resident pipeline. The company claims 70,000+ healthcare professionals served across 22 countries and full coverage of all 27 Brazilian states, supported by a 101–250 person team. Revenue is supplemented by an ecosystem of educational content (70+ video lessons, YouTube channel, blog, podcast) that functions as both a top-of-funnel acquisition channel and a goodwill asset within the Brazilian medical community.
iClinic firmographics
Firmographics- Name
- iClinic
- Legal name
- iClinic
- Website
- https://iclinic.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- iClinic is a cloud-based SaaS practice management platform serving solo practitioners and small-to-medium clinics in Brazil, offering electronic health records, scheduling, teleconsultation, digital prescriptions, and financial management under one subscription, as a subsidiary of Afya Educacional.
- Ownership category
- akta.pro rank
iClinic industry classification
Industry- Product category
- Medical Practice Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)
Keywords
Where iClinic is headquartered
LocationHeadquarters
- HQ city
- Ribeirão Prêto
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
iClinic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS): Monthly or annual subscription plans for medical practice management software, billed per healthcare professional. Four tier structure (Starter, Plus, Pro, Premium) with escalating features.
- Teleconsulta Add-on: Additional revenue from teleconsultation sessions. Premium plan includes unlimited teleconsultations; other plans offer 10 sessions for R$35/month additional.
- SMS Charges: Usage-based revenue from SMS notifications and reminders sent to patients. R$0.09 per SMS on most plans, with 100 free SMS monthly on certain tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - R$99/month - Basic plan with essential features |
| Subscription | Monthly | Plus - R$129/month - Mid-tier plan with enhanced features |
| Subscription | Monthly | Pro - R$169/month - Advanced plan with marketing features |
| Subscription | Monthly | Premium - R$299/month - Full-featured enterprise plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
iClinic product offering
Product offeringCore offering
iClinic provides a cloud-based SaaS medical practice management platform for individual healthcare professionals and small-to-medium clinics in Brazil. The platform combines electronic health records, appointment scheduling with online booking, digital prescriptions, teleconsultation, financial management, and patient email marketing in a single LGPD-compliant system. It is sold on a per-professional subscription basis with four tiers (Starter, Plus, Pro, Premium) and serves over 70,000 healthcare professionals across 22 countries.
Differentiator
Problem solved
Functional benefit
Brands
- iClinicRx: Digital prescription platform for electronic prescribing, integrated within the iClinic EHR system.
- AgendarConsulta.com
Products and services
- iClinic Medical Practice Management Platform Cloud-based SaaS platform for healthcare professionals and clinics in Brazil, combining electronic health records, appointment scheduling, financial management, digital prescriptions, teleconsultation, patient email marketing, and LGPD-compliant data security in a single subscription sold per healthcare professional across four tiers (Starter, Plus, Pro, Premium).
- AgendarConsulta.com Patient-facing online appointment scheduling platform developed by iClinic, featuring physician profile pages, real-time calendar integration with the clinic management system, and website embedding capability that enables 24/7 patient self-booking.
- iClinic Courses (Cursos iClinic)
Quantifiable outcome
- Reduce patient no-shows by up to 30%
- +2 more outcomes
Companies that use iClinic
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
iClinic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
iClinic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GliccoreIntegration partnership for chronic disease patient monitoring. Allows healthcare providers to identify patients using the Glic app and monitor their glycemic routines, enabling continuous care for chronic patients.
- AgendarConsulta.comcorePatient-facing online appointment scheduling platform developed by iClinic. Integrated with the clinic management system, allowing real-time availability updates and seamless booking experience.
- AWS (Amazon Web Services)coreCloud infrastructure provider hosting iClinic's platform. Provides enterprise-grade security, daily backups, and reliable cloud computing infrastructure.
- Accountant, Consulting, and Marketing Partner ProgramminorReferral and partnership program targeting accounting firms, business consultancies, and marketing agencies that serve medical practices, expanding distribution through professional service networks.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
iClinic competitors and assessment
Company assessmentDirect peers
- Pixeon: Pixeon is a Brazilian healthcare software company offering EHR (PxE), RIS/PACS imaging, and clinic management SaaS to hospitals and clinics. It is the most directly comparable competitor to iClinic in the SMB practice management segment in Brazil.
- Memed: Memed is a Brazilian digital prescription and clinical workflow platform that has expanded into broader practice management. It overlaps directly with iClinic's iClinicRx digital-prescription and EHR modules and targets the same solo and SMB physician customer base.
- Doctoralia (Docplanner): Doctoralia is a patient-booking and practice-marketing platform serving SMB physicians in Brazil, owned by Docplanner. It overlaps with iClinic's AgendarConsulta.com and Marketing modules and targets the same customer segment with similar SaaS economics.
- Feegow: Feegow is a Brazilian cloud-based clinic management and EHR SaaS targeted at individual physicians and small clinics. It is one of iClinic's closest direct competitors in the SMB medical PM software segment in Brazil.
- Hi Platform (Doctoralia Suite / HiDoctor): Hi Platform provides HiDoctor, a long-standing Brazilian medical software suite including EHR, scheduling, and marketing tools for physicians. It overlaps directly with iClinic on EHR and practice-management functionality for the same SMB physician segment.
- Tebra (Kareo): Tebra (formerly Kareo) is a US-based SaaS platform serving independent practices with EHR, billing, and marketing tools. It is the international comparable for iClinic's SMB physician business model, with similar PLG economics.
Broad incumbents
- Conexa Saúde: Conexa is a broader Brazilian digital-health platform offering telehealth, integrated EHR, and corporate health solutions. It is a larger incumbent player operating beyond iClinic's SMB clinic niche and competes on telehealth and integrated workflows.
- Nilo Saúde: Nilo Saúde is a Brazilian telehealth and corporate virtual-care platform. While its core focus is employer-sponsored virtual care, it overlaps with iClinic's Teleconsulta feature and competes for the same Brazilian physician attention.
- Athenahealth: Athenahealth is a US-listed EHR and practice-management incumbent with growing Brazil/LATAM ambitions. It represents the category-defining global competitor whose SaaS model and bundled services shape expectations for any SMB clinic platform, including iClinic.
- Doctoralia / Docplanner global: Docplanner, parent of Doctoralia, is a global patient-booking and physician SaaS platform with presence across LATAM and Europe. It serves as a broader, better-capitalized incumbent benchmark against which iClinic's Brazilian depth and SMB specialization are evaluated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iClinic social profiles
Digital presenceiClinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
iClinic leadership team
Management profileNumber of profiles
Profiles3 records
iClinic funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iClinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iClinic
What does iClinic do?
iClinic provides a cloud-based SaaS medical practice management platform for individual healthcare professionals and small-to-medium clinics in Brazil. The platform combines electronic health records, appointment scheduling with online booking, digital prescriptions, teleconsultation, financial management, and patient email marketing in a single LGPD-compliant system. It is sold on a per-professional subscription basis with four tiers (Starter, Plus, Pro, Premium) and serves over 70,000 healthcare professionals across 22 countries.
Is iClinic a public or private company?
iClinic is a private company. It is classified as corporate owned and is currently operating.
When was iClinic founded?
iClinic was founded in 2011. It employs 101 to 250 people.
Where is iClinic based?
iClinic is headquartered in Ribeirão Prêto, Brazil, in the Latin America region.
How does iClinic make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are teleconsulta Add-on and SMS Charges.
Who are iClinic's main competitors?
Direct peers on record are Pixeon, Memed, Doctoralia (Docplanner), Feegow, Hi Platform (Doctoralia Suite / HiDoctor) and Tebra (Kareo). Broad incumbents are Conexa Saúde, Nilo Saúde, Athenahealth and Doctoralia / Docplanner global.
Does iClinic have an API?
No public API is recorded for iClinic.
What industry is iClinic in?
iClinic's product category is Medical Practice Management Software. Its primary akta.pro industry code is HLALABAF, Chronic Care & Remote Patient Monitoring (RPM) Platforms. Its NAICS code is 5132 and its SIC code is 7372.