Business Alabama

What Business Alabama does

Business Alabama Magazine is a privately held statewide business publication produced by PMT Publishing and headquartered in Birmingham, Alabama, with a secondary office in Mobile. Founded approximately three decades ago, the publication serves as Alabama's primary B2B media outlet, delivering localized business news, industry analysis, executive profiles, and regional coverage to over 50,000 executives, managers, and business owners each month across 15 industry verticals (aerospace, automotive, banking, healthcare, manufacturing, technology, etc.) and 5 geographic regions (Capital Heartland, Central Highlands, Gulf Coast, Tennessee Valley, Wiregrass).

The publication operates as a multi-product media platform. Its core product is a monthly print and digital magazine, supplemented by a daily e-newsletter, a weekly CEO interview podcast distributed via Spotify, sponsored content, and recurring franchise events including the Business Alabama Awards, Best Companies to Work for in Alabama (in partnership with Best Companies Group), and Rising Stars of Banking. Content is produced by a small team (1-10 employees) led by Executive Editor Alec Harvey and Publisher Walker Sorrell under President T.J. Potts of PMT Publishing.

Business Alabama monetizes through five revenue streams: print and digital magazine subscriptions, display and sponsored advertising across web and print, daily e-newsletter advertising, podcast advertising, and event/awards sponsorships. Pricing is not publicly disclosed; the e-newsletter is offered free as a freemium audience-capture mechanism. Distribution is regional (Alabama only) across owned channels (website, email, social), with no disclosed external investors, M&A activity, or AI/ML capabilities.

Name

Business Alabama

Legal name

Business Alabama Magazine

Website

https://businessalabama.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Business Alabama Magazine is a privately held statewide B2B publication serving over 50,000 Alabama executives monthly through a monthly print/digital magazine, daily e-newsletter, weekly CEO podcast, and annual awards events, produced by PMT Publishing in Birmingham.

Ownership category

akta.pro rank

Product category

Business Trade Publication / Regional Business Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Business, Financial & Trade News Publishers (MPAJADAC)

Keywords

• Business magazine publishing
• Statewide business news
• Executive interview podcast
• Industry ranking lists
• Corporate awards programs

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Monthly print and digital magazine subscriptions providing Alabama business news and analysis to over 50,000 readers monthly.
2. Advertising: Display advertising and sponsored content placements across the website, magazine, and digital platforms reaching business executives and decision-makers.
3. Events and Awards: Annual awards luncheons and events including Business Alabama Awards, Best Companies to Work for in Alabama, and Rising Stars of Banking generate sponsorship revenue.
4. E-Newsletter: Daily e-newsletter delivery of Alabama business news to subscribers, monetized through embedded advertising and sponsored content.
5. Podcast: Weekly Business Alabama Podcast featuring CEO interviews and business leader conversations, distributed via Spotify and website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Business Alabama publishes a monthly statewide business magazine covering Alabama's economy across 15 industries (aerospace, automotive, banking, construction, healthcare, manufacturing, technology, etc.) and five geographic regions. The core offering is bundled with a daily e-newsletter, a weekly podcast featuring CEO interviews, industry ranking lists, annual awards programs, and sponsored-content partnerships, all distributed under the Business Alabama Magazine brand operated by PMT Publishing.

Product overview

Business Alabama is a monthly business magazine providing comprehensive coverage of Alabama's economy across multiple sectors. The publication operates as a unified platform combining print magazine, digital content, podcast programming, email newsletters, and annual events. The core product is the Business Alabama Magazine covering aerospace, automotive, banking, construction, energy, healthcare, manufacturing, technology, and other industries, supplemented by the weekly Business Alabama Podcast featuring CEO interviews. Additional products include the E-Newsletter for daily news delivery, industry ranking programs (Best Companies to Work for in Alabama, Industry Lists), and award events (Business Alabama Awards, Rising Stars of Banking). The publication reaches over 50,000 executives, managers, and business owners monthly across Alabama.

Differentiator

Problem solved

Functional benefit

Brands

• Business Alabama Podcast: Weekly podcast featuring company CEOs and business figures discussing their industries, challenges, and insights.
• Business Alabama Awards
• Best Companies to Work for in Alabama
• Rising Stars of Banking

Products and services

• Business Alabama Magazine Monthly statewide business magazine covering Alabama's economy with industry coverage, company profiles, regional reports, and business rankings across sectors including aerospace, automotive, banking, construction, healthcare, manufacturing, technology, and more. Sold by subscription (annual and single-copy) to Alabama business executives, managers, professionals, and business owners.
• Business Alabama Podcast Weekly podcast featuring interviews with company CEOs and business leaders about their origins, sector challenges, and business insights, hosted by Executive Editor Alec Harvey and distributed via Spotify and the businessalabama.com website.
• Business Alabama E-Newsletter Daily email newsletter that delivers Alabama business news headlines directly to subscribers' inboxes; available via free sign-up with embedded advertising and sponsored content.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PMT PublishingcoreOthersBusiness Alabama is produced by PMT Publishing, an Alabama-based company that has been in business for more than 30 years. PMT Publishing produces multiple magazine titles across Alabama including Mobile Bay Magazine and Birmingham Home & Garden.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Georgia Trend: Georgia's statewide business magazine featuring industry coverage, rankings, and awards events; directly comparable to Business Alabama in mission, monetization, and audience.
• Birmingham Business Journal: Local Alabama business news publication covering the Birmingham metro with subscription, advertising, and event revenue — the most direct competitor to Business Alabama in the same geography and target audience.
• Business North Carolina: State-level B2B business magazine covering North Carolina's economy across industries and regions with print, digital, and events — structurally identical business model and audience to Business Alabama.
• Virginia Business: Statewide business publication covering Virginia's economy through print, digital, and rankings — parallel state-focused B2B media model targeting executive readers.
• Nashville Business Journal: ACBJ regional business journal serving Tennessee executives with subscriptions, advertising, and events; comparable audience and monetization despite different scale.
• Mississippi Business Journal: Statewide business news outlet for Mississippi targeting executive readers via print, digital, and events — closely analogous regional B2B media play.

Broad incumbents

• American City Business Journals: Parent of the local Business Journal network (including Birmingham Business Journal) — a national B2B media incumbent competing for the same advertisers and executive subscribers across multiple markets.
• Forbes: National business media brand covering business, finance, and regional economies including Alabama; competes for executive mindshare and digital ad budgets as a broad incumbent.

Regional players

• IndustryWeek: B2B trade publication covering U.S. manufacturing and industry; overlaps with Business Alabama's manufacturing, aerospace, and automotive verticals and competes for industrial advertiser dollars.

Others

• Mobile Bay Magazine: Sister publication under PMT Publishing covering the Mobile/Gulf Coast region; not a direct competitor but a portfolio peer sharing the same back-office, sales force, and production infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BusinessAlabama
• Facebookfacebook.com/BusinessAlabamaMagazine
• LinkedInlinkedin.com/company/business-alabama
• Instagraminstagram.com/businessalabama

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Alabama