Mobile Bay Magazine

Name

Mobile Bay Magazine

Legal name

PMT Publishing

Website

https://mobilebaymag.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regional Lifestyle Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Lifestyle magazine publishing
• Regional print media
• Event programming
• Local advertising platforms
• Restaurant directory services

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Print magazine subscriptions delivered monthly to paid subscribers, with options for new subscriptions, renewals, gift subscriptions, and back issues
2. E-newsletter Subscriptions: Free email newsletter delivering latest content in food, culture, homes, local history and events
3. Advertising: Local business advertising through print magazine, website, and digital channels, with a media kit available for prospective advertisers
4. E-commerce Sales: Online store selling merchandise including Mardi Gras items, cookbooks, apparel, and home goods with free shipping over $100
5. Inspiration Home Tours: Annual home tour event with $10 tickets, benefiting local charity partners
6. 40 Under 40 Program: Annual recognition program featuring nomination fees and sponsorship opportunities

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels12 records

Core offering

Mobile Bay Magazine is a regional lifestyle magazine, published monthly since 1971, covering food, homes, art, local history, and events for Mobile and Baldwin counties in Alabama. The company sells print and digital magazine subscriptions, runs a free email newsletter, operates an e-commerce merchandise store, and maintains searchable online directories of local restaurants and wedding vendors. It also produces signature annual programs such as the 40 Under 40 recognition program and the Inspiration Home tour that benefit local charity partners.

Product overview

Mobile Bay Magazine operates as a multi-platform lifestyle media company offering both print and digital products. The core offering is the monthly Mobile Bay Magazine print and digital publication covering food, homes, art, local history, and events for Mobile and Baldwin counties. Supporting digital platforms include the mobilebaymag.com website with event calendars and directories (restaurant directory with 340+ listings, wedding vendor directory), a free email newsletter, and the mobilebayshop.com e-commerce store. Annual programs include the 40 Under 40 recognition program, Inspiration Homes tour, and Best of Mobile Bay Photo Contest. Content verticals include comprehensive Mardi Gras coverage and the 50 Quintessential Mobile Bay Recipes collection. The company is published by PMT Publishing, an Alabama-based media company.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Bay Magazine (Print & Digital) Premier lifestyle magazine for Mobile and Baldwin counties covering food, homes, art, local history, and events. Published monthly since 1971 with over 100,000 monthly readers, available in print and digital editions.
• Mobile Bay Email Newsletter Free email newsletter delivering the latest content on food, culture, homes, local history, and events directly to subscribers' inboxes, along with exclusive deals from the online store.
• Restaurant Directory Searchable online directory of over 340 restaurants throughout Mobile and Baldwin counties for local dining discovery and recommendations.
• Wedding Vendor Directory Comprehensive bridal directory featuring top local wedding vendors in Mobile and Baldwin counties for couples and wedding planners.
• Mobile Bay Shop Online merchandise storefront selling magazine-related items including Mardi Gras merchandise, cookbooks, linens, apparel, home goods and back issues, with free shipping on orders over $100.
• 40 Under 40 Recognition Program Annual recognition program celebrating individuals under age 40 in the Mobile Bay area who demonstrate leadership, professional excellence, and community commitment, supported through nomination fees and sponsorship opportunities.
• Inspiration Home Tours Annual home tour program partnering with local architects, builders, interior designers and decorators to create show-stopping Inspiration Homes, with $10 public tour tickets and proceeds benefiting a local charity partner.

Quantifiable outcome

• Reaches over 120,000 readers, subscribers and followers monthly
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Rouses MarketsminorGTM or Marketing PartnerRouses Markets sponsored the 50 Quintessential Mobile Bay Recipes collection, providing promotional support for the recipe feature on the magazine's website.
• Infirmary HealthminorGTM or Marketing PartnerInfirmary Health sponsored the Best of Mobile Bay Photo Contest, providing promotional support and prizes for the community photo contest.
• Chad Riley PhotographyminorGTM or Marketing PartnerChad Riley served as official photographer for the 40 Under 40 program, documenting the annual honoree class.
• Goodwill Gulf CoastcoreOthersGoodwill Gulf Coast is the 2026 Inspiration Home charity partner, receiving proceeds from the annual home tour event.
• Prodisee PantrycoreOthersProdisee Pantry was the 2025 Inspiration Home charity partner, receiving proceeds from the annual home tour event.
• PMT PublishingcoreOthersPMT Publishing is the parent company of Mobile Bay Magazine. PMT Publishing is an Alabama-based company with offices in Mobile and Birmingham, producing magazines across Alabama including Business Alabama and Birmingham Home & Garden.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Southern Living: Flagship Southern lifestyle magazine covering food, homes, culture, and travel across the broader South. Comparable as a regional lifestyle magazine brand with multi-platform monetization including subscriptions, advertising, and events.
• Coastal Living: Lifestyle magazine focused on coastal living including food, homes, and culture in beach and waterfront communities. Comparable given Mobile Bay Magazine's Gulf Coast geographic positioning and waterfront lifestyle content.
• Garden & Gun: Southern lifestyle magazine covering food, outdoors, culture, and homes with strong regional brand identity. Comparable as a regional lifestyle publication with similar content verticals including local food, homes, and culture coverage.

Direct peers

• Business Alabama: Sister publication under PMT Publishing covering Alabama business news and B2B content. Comparable as another regional publication within the same parent company's portfolio with similar monetization model.
• Birmingham Home & Garden: Sister publication under PMT Publishing covering homes, gardens, and lifestyle in Birmingham, Alabama. Direct comparable as another regional lifestyle magazine operated by the same parent company with similar revenue model.

Regional players

• Gulf Coast Media: Multi-title regional publisher serving the Alabama Gulf Coast including Baldwin County. Comparable as a regional media company covering overlapping Gulf Coast geography with adjacent content verticals.
• B-Magazine: Lifestyle publication covering the Gulf Coast of Alabama, Mississippi, and Florida. Comparable as a regional lifestyle publication with overlapping coverage area and similar editorial focus on local culture and food.
• This Is Alabama: Alabama-focused regional media brand promoting state culture, food, and lifestyle. Comparable as a regional lifestyle media outlet covering similar Alabama geographic territory with comparable content categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MobileBayMag
• Facebookfacebook.com/MobileBayMagazine
• Instagraminstagram.com/mobilebaymagazine
• Pinterestpinterest.com/mobilebay/boards
• LinkedInlinkedin.com/company/mobile-bay-monthly

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Bay Magazine