What Funbooker does

Funbooker is a French online marketplace that aggregates leisure and experience activities for booking by individual consumers, gift buyers, and corporate clients. The platform lists more than 20,000 activities across 15+ categories, including wellness, gastronomy, aerial and water sports, workshops, courses, ticketing, and corporate events, with geographic coverage spanning 11+ French cities plus select inventory in Belgium and Switzerland. Customers access Funbooker primarily through its responsive web storefront, which is available in French, English, Spanish, and German, with 1M+ monthly visitors and a 4.8/5 rating accumulated across 121,810 verified reviews.

The product surface comprises four primary components: the core booking marketplace (with per-activity unit pricing, free cancellation on most bookings, and a same-price-as-direct guarantee), the Funpass gift card and themed Pass bundles for stored-value and curated gifting, the Funpro partner platform that onboards and manages activity providers, and a B2B corporate events service for team building, seminars, and end-to-end event organization. The technical stack is a cloud-based marketplace supported by Cloudinary for media delivery and integrated with a broad set of payment options including CB, Apple Pay, Google Pay, PayPal, ANCV Chèque-Vacances, and Illicado gift cards.

Funbooker operates a two-sided marketplace model, generating revenue primarily through commissions charged to activity providers (Funpros) on bookings completed via the platform. Distribution is product-led and digital, relying on SEO-optimized category and city landing pages, content marketing through the Funzine blog, an email newsletter, and an active Instagram channel. The company is privately held, headquartered in Paris, and operates with a lean team of 1-10 employees. No funding rounds, acquisitions, or institutional investors are disclosed in the available data.

Name

Funbooker

Legal name

Funbooker

Website

https://funbooker.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Funbooker is a French online marketplace where consumers and gift buyers discover and book leisure activities and experiences from 20,000+ providers across France, Belgium, and Switzerland, with a growing corporate event-planning service line.

Ownership category

akta.pro rank

Product category

Online Leisure Experience Marketplace

NAICS

All Other Amusement and Recreation Industries (71399), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industry

Adventure & Active Travel Agencies (THAKABAD)

Keywords

• Leisure booking platform
• Experience marketplace
• Activity reservation platform
• Gift card experiences
• Corporate team building services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Marketplace Commission: Funbooker earns commission fees from activity providers (Funpros) who list their experiences on the platform. The marketplace takes a transaction fee on bookings completed through the platform. Providers pay to access Funbooker's 1M+ monthly visitors and booking infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Funbooker operates a two-sided online marketplace that aggregates more than 20,000 leisure activities and experiences across France, allowing consumers to discover, compare, and book workshops, wellness services, sports, gastronomy, and adventure activities in one place. The platform also sells gift products (Funpass multi-use gift cards, themed Pass bundles, and activity-specific Bon Cadeau vouchers) and offers a dedicated corporate event planning service for team building and seminars. Activity providers (Funpros) list their experiences on the marketplace and pay Funbooker a commission on completed bookings, while consumers gain a single discovery and booking destination with verified reviews and price transparency.

Product overview

Funbooker operates as a unified marketplace platform connecting consumers with leisure activity providers across France and neighboring countries. The core product is the Funbooker Marketplace (web and mobile) offering over 20,000 activities including wellness services (Head Spa, Spa, Massage), workshops, culinary classes, adventure sports, and entertainment. The platform supports three gift product variants: the Funpass (universal gift card), themed Pass boxes, and activity-specific gift vouchers. For business clients, Funbooker provides corporate event planning services (Funpro partner program for providers, and B2B event services for companies). A content blog complements the transactional marketplace. The platform operates on a multi-sided marketplace model, generating revenue from provider commissions while offering consumers free discovery and booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Funbooker Marketplace
• Funpass (Carte Cadeau)
• Pass (Coffret Thématique)
• Bon Cadeau
• Événement d'Entreprise (Corporate Events)

Quantifiable outcome

• 4.8/5 average customer satisfaction rating across 121,810 reviews
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Funpro Partners (Activity Providers)coreChannel Partner/ Reseller/ DistributorNetwork of activity providers (called Funpros) who list their experiences on the Funbooker marketplace. Examples include Gilles (concrete workshop), Sophie (culinary workshop), Martin (treasure hunt games), Johanna (pastry workshop), Vouthy (macaron workshop), and Victoire (chocolate workshop). Providers gain access to Funbooker's 1M+ monthly visitors in exchange for commission on bookings.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Airbnb Experiences: Online experiences offering hosted by individuals, integrated into Airbnb's global travel marketplace. Larger incumbent competing for the same leisure-seeking French consumers, especially in Paris, Lyon, and Marseille.
• TUI Musement: TUI-owned tours, activities, and excursions platform combining in-destination services. Larger incumbent serving the same leisure traveller segment with adjacent supply across European cities.
• Booking.com Experiences: Experiences vertical inside the dominant Booking.com travel platform. Massive incumbent leveraging existing traveller traffic and supplier relationships, with overlapping French activity supply and SEO reach.

Direct peers

• Klook: Asia-headquartered activity and experience booking marketplace expanding in Europe. Direct competitor in tours/activities booking with overlapping supplier base in Europe and multi-language platform.
• Smartbox: Pan-European gift-box and experience voucher provider with strong French footprint. Competes for the same gift-buyer segment, offering curated experience boxes across hospitality, gastronomy, and leisure.
• Viator: Tripadvisor-owned online marketplace for tours, activities, and attraction tickets worldwide. Direct competitor with vast activity supply, established review infrastructure, and significant French market presence overlapping Funbooker's catalog.
• Adrenaline Hunter: French specialist marketplace dedicated to adrenaline and outdoor activities (skydiving, piloting, rafting). Direct overlap with Funbooker's Aerial, Aquatic, Pilotage and Nature categories across the same French customer base.
• GetYourGuide: Berlin-based global marketplace for tours, activities, and experiences. Closest direct competitor with similar commission-based marketplace model, broad activity catalog, and overlapping supply in Paris and other French cities served by Funbooker.
• Wonderbox: French gift-box and experience voucher specialist (now part of la Belle Vie). Closest competitor in the gift-card / themed Pass product category that Funbooker monetises via Funpass and themed Pass bundles.
• Ceetiz: France-focused online agency and marketplace for tours, activities, and experiences. Domestic French peer with similar target audience and curated activity offering; competes most directly for French tourist bookings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/funbooker
• Xx.com/funbookerfrance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funbooker