What Litpla does

Litpla (株式会社リトプラ, founded September 2016 in Tokyo as Placeholder Inc., renamed November 2022) is a Japanese location-based entertainment (LBE) and experience-design (EXD) company whose core product is the LittlePlanet indoor theme park franchise for families with children aged 0-12. The company operates a proprietary digital-physical fusion platform combining AR (augmented reality), projection mapping, image recognition, motion capture, and sensor-based interactivity with traditional play activities — including SAND PARTY! (real sand whose shape drives projected terrain), ZABOOM JOURNEY (projection-mapped ball pools), SLASH HEROES (body-motion-controlled characters), SKETCH RACING (drawn vehicles scanned into 3D races), DRAW YOUR WORLD, DISCOVERY GARDEN (floor-projection exploration), and MAZEMON GENERATOR (a generative-AI trading-card game). The 'Sharing' wristband records play data to enable personalized, cross-visit engagement. The portfolio extends into TOYLO PARK (toy-store collabs with Ito-Yokado), Muchu Planet (bookstore collabs with TSUTAYA/Meibundo), Takara Tomy Planet (toy-IP collabs), the new PLANET PORT retail brand (launching June 2026), LittlePlanet for Business (B2B licensing of brand and attractions to commercial facilities), and freemium mobile apps (AR PLAYGROUND, Emorhythm, みんなの昔話, たいおんログ).

The business model is a hybrid of three revenue streams. First, B2C admissions at company-operated parks (time-based 30-minute and all-day passes at ¥500-¥2,500, with ¥600 annual Sharing membership and ¥200 per MAZEMON GENERATOR experience add-on), plus school-group pricing at ¥900/student. Second, B2B2C licensing through LittlePlanet for Business, where partners including GENDA GiGO Entertainment (Vietnam/Taiwan/Hiroshima), AEON Fantasy (Indonesia kidzooona), Izumi (Yamaguchi/Kumamoto), Tenmaya (Okayama), and Meibundo Planner (Muchu Planet TSUTAYA) pay licensing and content fees to operate branded parks under Litpla's technology stack. Third, enterprise experience-design installations embedding LittlePlanet attractions in non-park venues — hospitals (Morita Dental Clinic), hotels (Katara Resort), government facilities (Fukaya City, Toshima Village, Inuyama City, Sapporo Youth Science Museum), and event venues (TBS, Toyota/Lexus L.C.HUB). Distribution spans ~30 locations across Japan (Hokkaido to Kyushu), Vietnam (Ho Chi Minh City, Hanoi), Taiwan (Linkou), China (Chengdu), and Indonesia (Jakarta), with ~1M+ annual visitors reported. Headcount is approximately 60 (as of May 2026) under a remote-first culture, with founder-CEO Takafumi Goto (former Pokelabo/GREE co-founder) leading and Sony Innovation Fund as a Series C investor since August 2025.

Name

Litpla

Legal name

株式会社リトプラ

Website

https://corp.litpla.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Litpla operates the LittlePlanet digital-physical indoor theme park franchise for families with young children, combining AR, projection mapping, and sensor technologies with traditional play across 30+ parks in Japan, Vietnam, Taiwan, China, and Indonesia, plus B2B licensing and a new PLANET PORT toy retail line.

Ownership category

akta.pro rank

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Theme park admission and play fees: Primary revenue from admission fees at company-operated and licensed LittlePlanet parks. Pricing is time-based (30-min or all-day passes) with weekday/weekend differentials and child/adult pricing. MAZEMON GENERATOR charges an additional ¥200 per experience. Annual membership (¥600) includes the 'Sharing' wristband. NightTime plans for adults also generate revenue.
2. Toy/merchandise retail (PLANET PORT): New retail segment launching June 2026 at 4 initial park locations; sells curated toys, character goods, and original merchandise linked to park attractions. Targets both children and 'kidults'. Revenue from product sales within parks.
3. Brand/content licensing (LittlePlanet for Business): Licensing of the LittlePlanet brand, proprietary attractions, and digital content to third-party operators. Partners include GENDA GiGO Entertainment (Vietnam, Taiwan), AEON Fantasy (Indonesia), Izumi (Shimonoseki), Tenmaya (Okayama), Meibundo Planner (Muchu Planet TSUTAYA). Licensees pay for the right to use the brand and technology.
4. Enterprise experience design (LittlePlanet for Business): B2B solutions: installing digital attractions in partner facilities — hospitals (Morita Dental Clinic), hotels (Katara Resort), educational institutions, government facilities (Fukaya City, Toshima Village, Inuyama City), and event venues (TBS events, Yamagata-ya, Nagano). Revenue from content licensing and implementation fees.
5. Mobile/Web applications: Free apps (AR PLAYGROUND, Emorhythm, みんなの昔話, たいおんログ) with the たいおんログ free app generating no direct revenue but building brand engagement. Potential future upsell through connected services.
6. Group/school admission: School group discounted admission at ¥900/student (down from ¥1,400); drives volume visits from educational institutions during weekday school trips.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Litpla operates the LittlePlanet indoor theme park brand, which combines digital technology (AR, projection mapping, motion capture, generative AI, sensor fusion) with traditional play activities (sand play, drawing, paper sumo, shadow play) inside shopping-mall-based venues across Japan and internationally. The company sells admission-based play sessions to families and children, licenses the LittlePlanet brand and proprietary attractions to third-party operators and enterprises, and distributes complementary consumer apps and merchandise under the PLANET PORT retail banner.

Product overview

Litpla operates a multi-platform experience creation business centered on 'LittlePlanet' (リトルプラネット), a digital-analog hybrid theme park combining AR, projection mapping, and sensor technologies with traditional play activities. The portfolio includes three main park formats: the core LittlePlanet theme parks in shopping malls, TOYLO PARK (toy store collaboration), Muchu Planet (bookstore collaboration), and Takara Tomy Planet (toy brand collaboration). PLANET PORT is an experience-driven toy retail concept opening at park locations. The ShARING wristband serves as both entry mechanism and personalization data collection tool. Complementary consumer apps include AR PLAYGROUND, みんなの昔話 (storytelling), エモリズム (expression/rhythm with facial recognition), and たいおんログ (temperature tracking). The B2B division (for Business) licenses the attraction technology and park format to partners, while for Life extends the ecosystem through web/app services. The company leverages proprietary digital attraction technology including AR sand play, 3D drawing-to-animation, projection mapping pools, and motion capture for body-tracking games.

Differentiator

Problem solved

Functional benefit

Brands

• リトルプラネット (LittlePlanet): Core flagship brand: digital-reality blended indoor theme parks for families featuring AR, projection mapping, and interactive attractions.
• TOYLO PARK powered by リトルプラネット
• Muchu Planet (ムチュウプラネット)
• タカラトミープラネット (Takara Tomy Planet)
• PLANET PORT (プラネットポート)
• シャリング (Sharing)
• 平日ミラクルパス
• リトルプラネット NightTime
• AR PLAYGROUND
• みんなの昔話
• エモリズム (Emorythm)
• たいおんログ (Taion Log)
• e6 project
• MAZEMON GENERATOR (マゼモンジェネレーター)

Products and services

• LittlePlanet (リトルプラネット) Digital-analog hybrid indoor theme park brand featuring AR, projection mapping, motion capture, and sensor-based attractions blended with traditional play activities (sand, drawing, ball pools, paper sumo). Operates company-owned parks in Japan shopping malls and licensed parks internationally. Serves families with young children and adult 'kidults'.
• TOYLO PARK powered by LittlePlanet Collaboration format integrating LittlePlanet digital attractions inside Ito-Yokado toy stores, combining physical toy retail with digital play experiences.
• Muchu Planet (ムチュウプラネット) Bookstore × digital play park hybrid format inside TSUTAYA retail environment operated by Meibundo Planner, combining children's book cross-promotions with LittlePlanet digital attractions.
• Takara Tomy Planet (タカラトミープラネット) Collaboration format with Takara Tomy featuring themed attractions around Tomica, Plarail, Rilakkuma, Beyblade X and Korogashi toy IPs, using XR-enhanced physical toy play inside Ito-Yokado stores.
• PLANET PORT (プラネットポート)

Quantifiable outcome

• Approximately 1 million+ annual visitors across all park locations as of 2026
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature10 records

Partnerships

17 partnerships are on record, tiered core, minor and major.

• 株式会社イズミ (Izumi)coreOEM/ Whitelabel/ Licensing Partner · 19 June 2026License partnership for LittlePlanet Shimonoseki ゆめシティ (opened June 19, 2026) inside Izumi's Shimonoseki ゆめシティ mall. Third Izumi-operated LittlePlanet location (after 久留米 and 光の森). Izumi operates the park under Litpla's brand license. Area: approx. 97.7 tsubo with 11 attractions.
• 株式会社TBSホールディングス / NTT株式会社 — e6 projectminorStrategic or Co-development Partner · 1 March 2026Developed 'KENKEN BEAT' experience for NTT/TBS's 'e6 project' at TBS's AKASAKAあそび！学び！フェスタ2026. AI-generated music creation + physical 'Kenken-pa' movement game. First original IP from e6 project. Also developed BATABATA PAINT for the same event.
• 株式会社リソー教育グループ (Riso Education Group)majorStrategic or Co-development Partner · 12 September 2025Business partnership for a 'Creative Culture Education Facility' inside the 'children deco-part Shibuya (仮称)' building opening 2027 at MITAKE LINK PARK (仮称) in Shibuya, developed by Hikarikku and Shimizu Construction. Litpla will develop original digital content for the digital experience space, combining LittlePlanet attractions with Riso's educational philosophy (知育・徳育・体育・才育). Pre-project events also planned at existing Riso facilities.
• 株式会社aquwamajorStrategic or Co-development Partner · 29 July 2025Capital and business alliance with aquwa (operator of 200万+ subscriber YouTube channel 'サンサンキッズTV'). Includes: (1) Sunsun Kids TV characters appearing in LittlePlanet parks and events; (2) mutual brand awareness expansion via YouTube and physical parks; (3) joint IP development and licensing; (4) personnel exchange for creative, operational, and marketing collaboration. Litpla CEO Goto joined aquwa as outside director. Strategic partnership with view toward potential future integration.
• 株式会社天満屋 (Tenmaya)coreOEM/ Whitelabel/ Licensing Partner · 22 May 2025License partnership for LittlePlanet 岡山天満屋 (opened July 18, 2025). First Okayama-area LittlePlanet and first Tenmaya-operated park. Approximately 91 tsubo with 10 attractions including DINO JUMPING and MAZEMON GENERATOR. Tenmaya operates under Litpla brand license.
• GiGO VIETNAM Co., Ltd. (ジーゴーベトナム / GENDA GiGO Entertainment)coreOEM/ Whitelabel/ Licensing Partner · 27 April 2025License partnership for LittlePlanet branded parks in Vietnam. GiGO Vietnam operates LittlePlanet Vincom Mega Mall Thao Dien (Ho Chi Minh City, opened April 2025) and AEON MALL Ha Dong (Hanoi, opened April 2026). Litpla provides brand, technology, attraction designs, and operational support; GiGO Vietnam manages local operations. This is the 3rd GiGO Group international LittlePlanet location (including Taiwan Linkou).
• 株式会社タカラトミー (Takara Tomy)coreStrategic or Co-development Partner · 14 April 2025Co-development of 'タカラトミープラネット' — a hybrid toy retail × LittlePlanet digital attractions format at Ito-Yokado stores. Themed around Takara Tomy IPs: Tomica, Plarail, Rilakkuma, Beyblade X, Korogashi, with 8 digital attractions per location. First store opened April 2024 at Ito-Yokado Kameari; second at LaLaport Anjo April 2025. Takara Tomy brand drives foot traffic; Litpla provides XR technology.
• The Pinkfong CompanyminorStrategic or Co-development Partner · 1 April 2025IP collaboration at AKASAKAあそび！学び！フェスタ2025: Baby Shark and other Pinkfong characters appeared in SAND PARTY! and DRAW YOUR WORLD attractions with special event customizations.
• クラシエ株式会社 (Kracie) — Poppin' Cookin'minorStrategic or Co-development Partner · 1 March 2025Co-developed AR content 'Popin' Cookin' AR de Tanoshii Omise-yasan' with Kracie and TREE Digital Studio. AR experience integrated with Kracie's Poppin' Cookin' craft candy series (ねるね, ねるる characters). Users scan QR codes on packaging to unlock AR content showing how to make the candy and virtual character interactions. Supports 4 products.
• 株式会社イオンファンタジー (AEON Fantasy)minorOEM/ Whitelabel/ Licensing Partner · 6 September 2024Collaboration at AEON Fantasy's 'kidzooona with LittlePlanet' inside Pondok Indah Mall, Jakarta, Indonesia. 5 LittlePlanet digital attractions integrated into kidzooona's playground. First Southeast Asia LittlePlanet installation. AEON Fantasy operates globally.
• 株式会社明文堂プランナー / 明文堂書店 (Meibundo Planner / Meibundo Books)coreOEM/ Whitelabel/ Licensing Partner · 9 April 2024Operating partner for Muchu Planet TSUTAYAレイク-town (opened April 9, 2024). Bookstore × play park hybrid format inside Meibundo's TSUTAYA Lake Town store. First collaboration-format LittlePlanet partner in Japan. Also involves publisher トーハン for book cross-promotions.
• 小学館 (Shogakukan)minorStrategic or Co-development Partner · 1 March 2024Limited-time IP collaboration at Muchu Planet TSUTAYAレイクetown: '小学館の図鑑NEO' dinosaurs and animals appeared in ZABOOM JOURNEY and SKETCH RACING attractions (April–September 2024). Leveraged Shogakukan's 15 million+ cumulative copy best-selling educational picture book series.
• 東宝 / 藤本製作委員会 (Toho / Doraemon Film Committee)minorStrategic or Co-development Partner · 1 March 2024Multiple Doraemon film collaborations: 'Doraemon: Nobita's Sky Utopia' (2023, draw airplane racing) and 'Doraemon: Earth's Symphony' (2024, draw musical instrument experience 'ドロー シンフォニー'). Both were nationwide park events with themed attractions generating cross-promotional traffic.
• 集英社 / SPY× FAMILY製作委員会 (Shueisha / SPY×FAMILY Production Committee)minorStrategic or Co-development Partner · 15 December 2023Developed 'Anya's Chain Puzzle' mini-game for the 'SPY×FAMILY Wakuwaku Park' event at Sunshine City, Ikebukuro (December 2023–January 2024). Character-themed puzzle game for the event drawing over 100,000 visitors.
• GENDA GiGO Entertainment (株式会社ジーコ GiGO / 三井アウトレットパーク台湾林口)coreOEM/ Whitelabel/ Licensing Partner · 1 November 2023License partnership with GENDA GiGO Entertainment for LECT Hiroshima (opened November 2023) and Taiwan locations. The LECT Hiroshima park was the Chugoku/Shikoku region's first LittlePlanet. Taiwan's Mitsui Outlet Park Linkou location opened October 2024 under GiGO Group management.
• 株式会社タカラトミー (Takara Tomy) — TomicaminorStrategic or Co-development Partner · 26 October 2023Co-developed 'Tomica Design Racing NEO' digital attraction for Japan Mobility Show 2023 (Tokyo Big Sight). Participants color a White Tomica model, scan it, and race it in a 3D Tomica World on digital screens.
• トヨタ自動車 / LEXUS — L.C.HUBminorStrategic or Co-development Partner · 1 November 2021Co-developed 'LEXUS SPRAY PAINTING' experiential content: real LEXUS UX250h F SPORT body painted with spray cans by visitors using XR technology, projected onto the car. Shown at Prime marché event (November 2021) and again at TBS AKASAKA event (2024). Part of Toyota's L.C.HUB new value co-creation program.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Round 1: Major Japanese indoor entertainment facility operator combining bowling, arcade games, karaoke, and sports in mall-anchored locations. Overlapping mall-anchored family entertainment business model and Japanese footprint but broader activity mix.
• Namco (amusement): Long-standing Japanese indoor amusement arcade operator (now within Bandai Namco). Comparable in operating mall-anchored family entertainment venues in Japan, though focus is on arcade games rather than digital-physical hybrid attractions.
• Sanrio Puroland: Established indoor character theme park in Tokyo targeting the same family demographic as LittlePlanet. Operates at much larger scale and single venue, but directly comparable as a permanent, indoor, character-driven Japanese theme park.
• Oriental Land Company: Operator of Tokyo Disney Resort, Japan's largest theme-park operator. Comparable as a Japan-headquartered destination entertainment business targeting families, but vastly larger scale and different format (outdoor destination parks vs. small mall-anchored indoor parks).
• LEGOLAND Discovery Center: Global chain of indoor, mall-anchored family theme parks by Merlin Entertainments. Same retail-anchor distribution model and family-with-young-children target as LittlePlanet parks, but backed by a much larger global IP (LEGO).
• Bandai Namco Entertainment: Japanese entertainment conglomerate operating IP-driven indoor experiences (e.g., NAMJA Town, Sanrio/Naruto/Tamagotchi attractions), arcade operations, and game publishing. Overlapping entertainment-IP-to-location model, much larger scale.

Direct peers

• AEON Fantasy (kidzooona): Operates the kidzooona indoor play park chain across Japan and Asia, including a licensed 'kidzooona with LittlePlanet' co-branded park in Jakarta. AEON Fantasy is both a direct competitor in indoor kids' play and a Litpla licensee, making it the most operationally comparable peer.
• teamLab: Japan-based creator of immersive digital art and interactive installations (teamLab Borderless, teamLab Planets). Most direct comparable on the digital-physical experience dimension, though Litpla is positioned for families with young children while teamLab's installations skew toward art and adult visitors.
• KidZania: Global edutainment center franchise targeting children with role-play 'city' experiences inside mall-format venues. Closest peer in combining indoor location-based entertainment for kids with structured engagement (and now potential digital/AR overlays).

Others

• KIDDY LAND: Japan's leading specialty toy retailer operating stores in Tokyo and other major cities. Comparable through the same family/young-children target customer and the retail-toy merchandising angle now entering via PLANET PORT, though not a direct experiential-entertainment competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/takasuke_go
• YouTubeyoutube.com/@planetporttv
• Instagraminstagram.com/litpla

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Litpla