Name

Microsoft Australia

Legal name

Microsoft Corporation

Website

https://microsoft.com

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Cloud & Productivity Software

NAICS

Software Publishers (5132), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Computer & Office Equipment (3570)

akta.pro primary industry

Document Creation & Office Suites (BPAMAMAD)

akta.pro secondary industries

Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL), Cloud Data Warehouses (HDAEABAA), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

Keywords

• Cloud computing services
• Productivity software
• Enterprise software licensing
• AI assistant platform
• Collaboration software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Microsoft 365 Subscriptions: Recurring subscription revenue from Microsoft 365 consumer and business plans, including Personal, Family, Business Basic, Business Standard, and Business Premium tiers, with Copilot add-on available for additional AI features.
2. Azure Cloud Services: Cloud infrastructure and platform services generating revenue through compute, storage, AI, and analytics offerings, typically consumed on a pay-as-you-go or reserved instance basis.
3. Hardware Sales: Surface devices including laptops, tablets, and accessories, along with Xbox gaming consoles and peripherals sold through Microsoft Store and retail partners.
4. Enterprise Software Licensing: Traditional and subscription licensing for enterprise software including Windows, Office, Dynamics 365, Power Platform, and security solutions for large organizations.
5. Professional Services: Implementation, training, and consulting services through Microsoft Consulting Services and certified partners for enterprise deployments.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Microsoft Australia is the Australian subsidiary of Microsoft Corporation, selling enterprise and consumer productivity software (Microsoft 365, Teams, Copilot), cloud infrastructure services (Azure), business applications (Dynamics 365, Power Platform), developer tools (Visual Studio, GitHub), security platforms (Defender, Entra, Intune), and consumer hardware (Surface devices, Xbox consoles) to Australian business, government, education, and consumer customers.

Product overview

Microsoft offers a comprehensive platform-plus-modules architecture centered on Microsoft 365, a productivity suite integrating Word, Excel, PowerPoint, Outlook, Teams, OneDrive, and Copilot AI. The Azure cloud platform provides infrastructure and AI services. Microsoft Copilot serves as the AI assistant across the portfolio. Teams enables collaboration, while Surface devices and Xbox provide hardware offerings. Education solutions include Microsoft 365 Education (A1/A3/A5 tiers), Teams for Education, Minecraft Education, and Learning Accelerators. Additional platforms include Dynamics 365 for business applications, Power Platform for low-code development, Windows 365 for cloud PCs, Microsoft Security for enterprise protection, and Microsoft Learn for developer training. Microsoft 365 LTI enables integration with Learning Management Systems like Canvas, Blackboard, and Moodle.

Differentiator

Problem solved

Functional benefit

Brands

• Microsoft 365: Cloud-based productivity suite including Office applications, collaboration tools, and AI-powered Copilot
• Azure
• Microsoft Teams
• Copilot
• Microsoft Azure
• Visual Studio
• Xbox
• Surface
• Microsoft Defender
• Dynamics 365
• Power Platform
• GitHub
• LinkedIn
• Minecraft Education

Products and services

• Microsoft 365 Cloud-based productivity suite integrating Office applications, collaboration tools, cloud storage, security, and AI-powered Copilot capabilities for individuals, businesses, and educational institutions.
• Microsoft Azure Enterprise-grade cloud computing platform offering infrastructure, platform, and software services including compute, storage, AI, analytics, and developer tools for businesses worldwide.
• Microsoft Copilot AI assistant integrated across Microsoft 365 applications providing generative AI capabilities for text generation, content creation, and productivity enhancement.
• Microsoft Teams Collaboration platform combining video conferencing, chat, file sharing, and integrated productivity tools for business communication, education, and team collaboration.
• Microsoft Dynamics 365 Cloud-based suite of business applications providing CRM and ERP capabilities for sales, customer service, operations, finance, and human resources management.
• Microsoft Power Platform Low-code development platform including Power Apps, Power Automate, Power BI, and Power Pages for rapid application development, workflow automation, and data analytics.
• Windows 365 Cloud PC service streaming full Windows desktop experiences from Microsoft cloud to any device, enabling secure hybrid work with persistent desktop environments.
• Visual Studio 2026 Professional integrated development environment (IDE) for software developers providing code editing, debugging, testing, and AI-powered development assistance.
• Microsoft Security Comprehensive enterprise security platform including Microsoft Defender, Entra, Intune, Purview, and Security Copilot for identity, device, data, and threat protection.
• Microsoft Surface Premium line of hardware devices including Surface Pro tablets, Surface Laptop notebooks, and Surface Copilot Plus PCs powered by Intel and Snapdragon processors.
• Xbox Series X Flagship gaming console offering 4K gaming, immersive entertainment experiences, and access to a broad game library through Xbox Game Pass.
• Xbox Game Pass Ultimate Subscription gaming service providing access to hundreds of high-quality games on console, PC, and cloud with day-one releases included for members.
• Microsoft Edge Web browser with AI-powered Copilot integration offering secure, efficient browsing with built-in AI features for consumers and enterprises.
• Microsoft 365 Education Education edition of Microsoft 365 offering productivity, collaboration, security, and AI tools tailored for K-12 schools and higher education institutions through A1, A3, and A5 plans.
• Teams for Education Education-focused collaboration application combining video conferencing, chat, assignments, class materials, and notes for schools and universities.
• Minecraft Education Game-based learning platform using Minecraft gameplay to teach problem-solving, creativity, and collaboration in educational settings.
• Microsoft Learn Microsoft's official documentation, training, and learning platform providing interactive tutorials, certifications, and technical documentation for developers and IT professionals.
• Agent Governance Toolkit Open-source runtime security toolkit for AI agents, released under MIT license, providing framework-agnostic governance aligned with the OWASP Agentic AI Top 10.

Quantifiable outcome

• Microsoft Australia offered refunds to nearly 3 million customers following ACCC action

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amazon Web Services (AWS): AWS is Microsoft's primary competitor for Azure in Australia, offering the same public cloud IaaS/PaaS, AI/ML, and data-warehouse services that Microsoft Australia sells through Azure. The two compete head-to-head on enterprise cloud workloads, sovereign cloud, and generative AI platforms.
• Google Cloud: Google Cloud competes directly with Azure on infrastructure and AI services, and Google Workspace competes directly with Microsoft 365 on productivity, collaboration, and now Gemini-powered AI add-ons in the same Australian enterprise and education segments.
• Salesforce: Salesforce is the primary competitor to Dynamics 365 for CRM and ERP business applications, and its Slack product competes with Microsoft Teams. Both target Australian enterprise and government customers with cloud-based business applications and AI assistants (Einstein vs Copilot).
• Zoom: Zoom is the most direct competitor to Microsoft Teams for video conferencing and collaboration in Australia, including in the education segment where Zoom for Education overlaps with Teams for Education across K-12 and higher-ed deployments.
• ServiceNow: ServiceNow competes with the Microsoft Power Platform and Azure for enterprise workflow automation and ITSM, and increasingly overlaps with Copilot capabilities for AI-driven enterprise productivity. Both sell to Australian enterprise and public-sector digital-transformation programs.
• Sony Interactive Entertainment (PlayStation): Sony's PlayStation is the primary gaming competitor to Microsoft Xbox Series X and Xbox Game Pass in Australia, competing for the same consumer gaming wallet and developer relationships across the Australian retail and digital game marketplace.

Broad incumbents

• Atlassian: Australian-headquartered Atlassian competes with Teams (via Slack-adjacent collaboration patterns) and overlaps with Power Platform through Jira/Confluence for enterprise workflow and developer productivity. Both serve Australian enterprise and government customers with subscription productivity and collaboration tools.
• Apple: Apple competes with Microsoft's Surface hardware line, iWork productivity suite competes with Microsoft 365 consumer, and Apple Business Manager competes with Microsoft Intune for device management — all served through the Australian retail and enterprise channels.
• Adobe: Adobe competes with Microsoft's document creation and creative tools (Microsoft Designer, Clipchamp) and is increasingly a peer in generative AI for content (Firefly vs Copilot). Both target creative professionals, marketing teams, and enterprise document workflows in Australia.
• Oracle: Oracle Cloud Infrastructure competes with Azure, and Oracle Fusion ERP competes with Dynamics 365 for enterprise resource planning. Both target large Australian enterprises and government agencies with database, ERP, and cloud infrastructure offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/microsoftau
• GitHubgithub.com/microsoft
• YouTubeyoutube.com/channel/UCG_FV4WjnZqtm6sux2g069Q
• Facebookfacebook.com/Microsoft
• LinkedInlinkedin.com/company/microsoft
• Instagraminstagram.com/microsoftedu
• TikToktiktok.com/@microsoftlearn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microsoft Australia