Age Well

What Age Well does

Age Well is a 501(c)(3) nonprofit organization and the largest Area Agency on Aging (AAA) in Vermont, founded in 1974 and headquartered in Colchester, Vermont. It serves older adults (60+) and individuals under 60 with disabilities on long-term care Medicaid across four Northwestern Vermont counties (Addison, Chittenden, Franklin, and Grand Isle). The organization delivers a comprehensive wraparound service portfolio organized around six core lines: (1) food and nutrition — including Meals on Wheels delivering 330,000+ meals annually across 70+ routes with eight medically tailored therapeutic diets, community meals at 70+ locations, and a Restaurant Ticket Program with 12+ partner restaurants; (2) the Helpline, a toll-free triage and information service handling 1,500-2,000 calls per month; (3) home care coordination via case management, Options Counseling, Choices for Care Medicaid, Veteran Directed Care, and self-neglect intervention; (4) caregiver support using TCARE assessments, the Trualta online education platform, Powerful Tools for Caregivers training, dementia respite grants, the volunteer Caregiver Respite Squad, and the peer-to-peer Caregiver Respite Network; (5) wellness programming including Tai Chi, A Matter of Balance, Eat Smart Move More Weigh Less, and HomeMeds medication assessment; and (6) free Medicare counseling through the State Health Insurance Assistance Program (SHIP).

The technology stack is entirely third-party licensed: Age Well does not develop proprietary software products but operates TCARE (predictive caregiver risk assessment), Trualta (caregiver education), GetSetUp (older-adult online learning), and Respite Co-op (peer-to-peer respite coordination) as operational tools. Business model mechanics are characteristic of a designated AAA: the majority of operating revenue flows from federal Older Americans Act grants, Medicaid (Choices for Care), and VA Veteran Directed Care contracts, supplemented by tax-deductible charitable donations from individuals, corporations (e.g., Fanny Allen Corporation $5,000 to Medically Tailored Meals), and foundations, plus suggested client contributions (Meals on Wheels at $5/meal, Restaurant Ticket Program at $8/ticket). Services are provided regardless of ability to pay, with no income eligibility threshold for Meals on Wheels. Operations are supported by 1,100+ volunteers and a 51-100 person staff led by CEO Jane Catton. The organization's go-to-market is referral- and outreach-driven via the Helpline intake funnel, healthcare provider relationships (including OneCare Vermont and SASH VT), the MVP Healthcare-sponsored Aging Matters TV show, and community-based events across its four-county region.

Name

Age Well

Legal name

Age Well Inc.

Website

https://agewellvt.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Age Well is a 501(c)(3) nonprofit and the largest Area Agency on Aging in Vermont, serving over 15,500 older adults annually across four Northwestern Vermont counties since 1974 through Meals on Wheels, caregiver support, Medicare counseling, and wellness programs.

Ownership category

akta.pro rank

Product category

Senior Aging Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Aging services
• Home-delivered meals
• Caregiver support
• Medicare counseling
• Case management

Headquarters

HQ city

Colchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Grants & Contracts (Older Americans Act / Medicaid): Age Well is partially federally funded by the Older Americans Act (OAA), which funds meal programs and caregiver support services. Choices for Care is a Medicaid-funded long-term care program. The majority of revenue comes from government sources, with services provided to clients 60+ and those under 60 with disabilities on long-term care Medicaid.
2. Donations & Charitable Contributions: Age Well receives donations from individuals, corporations, and foundations. Fanny Allen Corporation donated $5,000 to support the Medically Tailored Meals program. Donations are tax-deductible as a 501(c)(3) nonprofit. EIN #22-2474636.
3. Client Donations / Suggested Contributions: Meals on Wheels has a suggested donation of $5 per meal. Restaurant tickets have a suggested donation of $8 per ticket. Community meals also operate on a suggested donation basis. No one is turned away for inability to pay. These donations supplement but do not fully fund operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Age Well is the largest Area Agency on Aging in Vermont, providing integrated aging services to adults 60+ and individuals under 60 with disabilities on long-term care Medicaid across four Northwestern Vermont counties. Core offerings include home-delivered Meals on Wheels (330,000+ meals/year) with eight therapeutic diets, congregate community meals, Medicare counseling (SHIP), caregiver support programs (TCARE assessments, respite), in-home case management, options counseling, Veteran Directed Care, and evidence-based wellness classes.

Product overview

Age Well is a nonprofit organization and the largest Area Agency on Aging in Vermont, serving Northwestern Vermont (Addison, Chittenden, Franklin, and Grand Isle counties). The organization operates as a unified service platform offering integrated aging services rather than distinct software products. Its core portfolio centers on: (1) Food & Nutrition Services including Meals on Wheels delivering 330,000+ meals annually with therapeutic diet accommodations, Community Meals at 70+ locations, and the Restaurant Ticket Program; (2) Helpline information and assistance receiving 1,500-2,000 monthly calls; (3) Home Care Coordination encompassing case management, options counseling, Choices for Care Medicaid program, and Veteran Directed Care; (4) Caregiver Support including the TCARE assessment tool, Trualta online platform, Caregiver Volunteer Respite Squad, and Caregiver Respite Network; (5) Wellness Programs featuring Tai Chi for fall prevention, Matter of Balance, and Eat Smart Move More Weigh Less; and (6) Medicare Counseling through the State Health Insurance Assistance Program. All services target adults 60+ or those under 60 with disabilities on long-term care Medicaid.

Differentiator

Problem solved

Functional benefit

Products and services

• Helpline Toll-free information and assistance service staffed by Information and Assistance Coordinators providing guidance on state benefit programs, referrals to Age Well services, and connections to external services for older Vermonters. Receives approximately 1,500-2,000 calls per month.
• Meals on Wheels Home-delivered meal program providing nutritious meals to seniors 60+ who have difficulty preparing food. Delivers over 330,000 meals annually across Addison, Franklin, Grand Isle, and Chittenden counties with eight special diet accommodations including diabetic, heart-healthy, renal-friendly, gluten-free, lactose-free, vegetarian, mechanical soft, and pureed options.
• Community Meals and Restaurant Ticket Program Congregate meal program hosting community meals at over 70 locations including senior centers, rural gatherings, and restaurants. The Restaurant Ticket Program allows adults 60+ to dine at participating local restaurants for an $8 suggested donation per ticket.
• Medicare Counseling (SHIP) State Health Insurance Assistance Program providing free, confidential health insurance counseling for Medicare beneficiaries including enrollment assistance, plan comparisons, fraud protection, and COVID-19 testing information.
• Staying Home (Home Care Coordination) In-home support services helping older adults maintain independent living through options counseling, case management, caregiver support, Choices for Care Medicaid program coordination, Veteran Directed Care, and self-neglect intervention services.
• Case Management (Care and Service Coordination) Long-term support service providing ongoing coordination of services, assistance with benefit applications, healthcare and financial power of attorney documents, assessments for in-home care, and referrals to community resources.
• Wellness Programs Evidence-based wellness programming including Tai Chi for arthritis and fall prevention, A Matter of Balance (fear-of-falling reduction), Eat Smart Move More Weigh Less (15-week weight management), and counseling/behavioral health support.
• Caregiver Support Programs Comprehensive caregiver support including TCARE assessment tool, Powerful Tools for Caregivers six-week course, Dementia Respite Grant funding, Trualta online caregiver education platform, and Caregiver Volunteer Respite Squad matching volunteers with families.
• Caregiver Respite Network Peer-to-peer respite network connecting caregivers in small groups of 3-6 people within 45 minutes of each other to exchange time-based respite through the Respite Co-op website at no cost.
• Caregiver Volunteer Respite Squad Trained volunteers providing in-home respite care to caregivers of individuals with dementia or cognitive decline, offering companions, errand assistance, and supervision to give caregivers breaks. Has recruited and trained 1,150 respite volunteers, provided 10,805 hours of respite care at no cost, and benefited 1,550 caregivers.
• In-Home Volunteer Support Volunteer-based assistance including companionship, grocery shopping, transportation, yardwork, community outings, computer assistance, and respite support for caregivers.
• Options Counseling Short-term, client-directed service helping individuals 60+ and families understand care options, explore alternatives, and develop plans for current and future care needs with expert counselors. 746 individuals received Options Counseling; 91% report better understanding of resources.
• Veteran Directed Care (VDC) Veterans Administration program allowing veterans of any age enrolled in VA healthcare to receive services and support in their own homes with a customizable care budget.
• 3SquaresVT SNAP/food stamp application assistance helping eligible Vermonters access federal nutrition benefits to supplement monthly food budgets, with an average monthly benefit of $180 for older Vermonters living alone.
• Self-Neglect Services Designated agency service receiving referrals for adults experiencing self-neglect due to dementia, mental health, medication, or social isolation, with specialized Care and Service Coordinators providing intervention.
• Choices for Care Medicaid-funded long-term care program providing care and support for older Vermonters and people with physical disabilities, helping with everyday activities at home or in residential settings.
• Education and Training Training opportunities for volunteers, caregivers, and clients including Powerful Tools for Caregivers course, New to Medicare Training, GetSetUp online learning platform access, and Buried in Treasures hoarding workshop.

Quantifiable outcome

• 96% of clients say their Options Counselor considered their unique likes and dislikes before recommending programs (2021 Client Satisfaction Survey)
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Lindley Food ServicescoreOthersLindley Food Services, based in Rutland, Vermont, prepares fully cooked, chilled meals for Age Well's entire four-county region (Addison, Chittenden, Franklin, and Grand Isle). The partnership has evolved over more than two decades — originally serving Addison County exclusively, Lindley now prepares all meals under the contract. Meals are packed by routes and distributed via volunteer drivers.
• OneCare VermontcoreStrategic or Co-development PartnerOneCare Vermont is a healthcare organization referenced as a partner on Age Well's website footer, indicating a coordinated care relationship. Age Well participates in value-based care models and coordinates with healthcare payers and providers to integrate community-based services.
• SASH VTcoreStrategic or Co-development PartnerSASH VT (Support and Services at Home) is a Vermont-based program that coordinates wellness services for older adults. Listed as a partner on Age Well's website, indicating collaboration on shared client populations and coordinated service delivery.
• TrualtacoreTechnology or IntegrationTrualta is a free online caregiver education platform offered through Age Well and Vermont Area Agencies on Aging. It provides practical caregiving tips, training videos, stress reduction strategies, and a supportive community for family caregivers. Available at vermont-caregivers.com with optional one-on-one coaching.
• Vermont Area Agencies on AgingcoreStrategic or Co-development PartnerAge Well is one of Vermont's five Area Agencies on Aging. Age Well collaborates with the other four AAAs (throughout Vermont) on caregiver support programs, respite services expansion, and statewide advocacy. Age Well has been contracted by the state to help other AAAs recruit and train their own Respite Squad volunteers.
• National Caregiver CollaborativeminorStrategic or Co-development PartnerAge Well has joined the National Caregiver Collaborative, a network that enables the sharing of experiences, best practices, and successes in providing caregiver support services nationally.
• Meals on Wheels of AmericacoreStrategic or Co-development PartnerAge Well is a member of Meals on Wheels of America, the national organization representing and supporting home-delivered meal programs. Membership provides program support, national brand recognition, and connection to the broader Meals on Wheels network.
• TCARE (Tailored Caregiver Assessment & Referral)coreTechnology or IntegrationTCARE is a web-based caregiver assessment platform used by Age Well's caregiver support specialists. It uses intelligent predictive technology to assess caregiver stress and depression risk factors, identify specific burdens, and create individualized care plans. The platform is licensed for use by Age Well.
• Vermont Aging Network ConsortiumminorStrategic or Co-development PartnerThe Vermont Aging Network Consortium is a membership organization representing Vermont's Area Agencies on Aging. Listed as a partner on Age Well's website footer, indicating organizational membership and collaborative advocacy.
• MVP HealthcarecoreGTM or Marketing PartnerMVP Healthcare sponsors Age Well's monthly Aging Matters TV show, which educates the community about aging topics. The sponsorship enables Age Well to reach a broader audience and positions MVP as a community health partner.
• Community Partner Restaurants (Restaurant Ticket Program)minorChannel Partner/ Reseller/ DistributorAge Well partners with 12+ restaurants across four counties (3 Squares Café, Ray's Seafood, Halfway Diner, Greenwood Deli & Bakery, The Dutch Mill Diner, Wally's Place, Kraemer & Kin, Innovation Cafe, Zachary's Pizza locations, The Dairy Center) in the Restaurant Ticket Program. Restaurants honor Age Well tickets for nutritious meals compliant with Older Americans Act guidelines and are reimbursed by Age Well.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• USAging (National Association of Area Agencies on Aging): National association representing the 622 Area Agencies on Aging across the U.S., including Age Well. Relevant as the policy and advocacy body shaping OAA funding and AAA standards, and as a network through which Age Well's Respite Squad could be licensed nationally.
• LeadingAge: National association of nonprofit aging services providers including AAAs, CCRCs, and home care agencies. Comparable as a peer-organization ecosystem player and a relevant comparator for funding, policy positioning, and shared services available to nonprofit aging services operators like Age Well.
• Meals on Wheels America: National membership organization supporting 5,000+ community-based senior meal programs including Age Well. Not a direct competitor but the umbrella brand and programmatic network Age Well participates in, providing funding, training, and policy advocacy relevant to its largest program line.

Broad incumbents

• BrightSpring Health Services: Public diversified home and community-based services provider serving complex populations including seniors. Comparable as a scaled operator of in-home caregiver, pharmacy, and behavioral health services that increasingly overlap with the AAA service portfolio.
• InnovAge Holding Corp. Largest operator of PACE (Program of All-Inclusive Care for the Elderly) programs. Addresses the same dual-eligible senior population with a more clinical/capitated model, providing a strategic comparable for where value-based, integrated senior care is heading in the U.S.
• Help at Home: Large personal care services provider operating across multiple U.S. states serving Medicaid-eligible seniors and disabled adults in their homes. Relevant comparable for the in-home aide and caregiver support components of Age Well's Staying Home program.

Direct peers

• Senior Solutions (formerly Southeastern Vermont Council on Aging): Vermont Area Agency on Aging serving Windham and Windsor counties. Directly comparable to Age Well in mission, funding mix (OAA/Medicaid), and service portfolio, providing a like-for-like benchmark within the state's AAA system.
• Northeast Kingdom Council on Aging: Vermont Area Agency on Aging serving the Northeast Kingdom region. Operates the same model of congregate and home-delivered meals, caregiver support, and case management for older adults, making it the closest structural peer to Age Well within Vermont's five-AAA network.
• Southwestern Vermont Council on Aging: Vermont Area Agency on Aging serving Bennington and Rutland counties. Operates the same OAA-funded portfolio of meals, caregiver support, and case management, providing a fourth direct regional peer for benchmarking within Vermont's AAA network.
• Central Vermont Council on Aging: Vermont Area Agency on Aging serving Washington, Orange, Lamoille, and Caledonia counties. Another direct peer operating the same AAA charter in a different Vermont region, useful for benchmarking utilization, meal volumes, and caregiver program outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AgeWellVT
• YouTubeyoutube.com/channel/UCvn7n4Wj4O90PWDQzfSL6hA
• Facebookfacebook.com/agewellvt.org
• LinkedInlinkedin.com/company/age-well
• Instagraminstagram.com/agewellvt

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Age Well