Pure Archery Group
Pure Archery Group is a privately held Eugene, Oregon-based manufacturer of premium archery equipment, operating seven brands (Bowtech, Diamond, Excalibur, Black Gold, TightSpot, Ripcord, Octane) sold through global dealers and a new direct e-commerce storefront.
- Company typePrivate
- Founded2000
- HeadquartersEugene, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pure Archery Group does
Pure Archery Group is a privately held US-based manufacturer of premium archery equipment, headquartered at 90554 Highway 99 N in Eugene, Oregon. The company operates as a multi-brand holding entity, assembling under one umbrella seven acquired archery brands: Bowtech and Diamond (compound bows), Excalibur Crossbow (crossbows and accessories), Black Gold (sights), TightSpot (quivers), Ripcord (arrow rests), and Octane (a broader line of archery products). Production is distributed across three sites in Oregon, Montana, and Canada, with a distribution and service center in Michigan that supports dealers and end consumers across the United States and Canada, alongside a stated worldwide distribution footprint.
The company generates revenue primarily through the wholesale sale of branded archery hardware to retail and wholesale dealers, supported by an in-house suite of dealer services including retail/wholesale store support, advertising, business management, and business administration assistance. It is layering a direct-to-consumer e-commerce storefront onto this dealer channel. Its end customers split across two primary segments: individual archery practitioners pursuing target shooting, hunting, and sport archery, and the dealer network that resells its brands. Marketing is concentrated on the corporate website and brand-specific sites, with a separate dealer hub serving the wholesale channel. The firm presents no publicly disclosed pricing, revenue, headcount, ownership, or financial figures, and no management team, partnership, or M&A history is documented in the available data beyond the November 2025 addition of the BlackGold Accessories brand and a Second Place finish in the 2026 ATA Archery & Bowhunting Supershow new product launch awards.
Pure Archery Group firmographics
Firmographics- Name
- Pure Archery Group
- Legal name
- Pure Archery Group
- Website
- https://purearcherygroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- Pure Archery Group is a privately held Eugene, Oregon-based manufacturer of premium archery equipment, operating seven brands (Bowtech, Diamond, Excalibur, Black Gold, TightSpot, Ripcord, Octane) sold through global dealers and a new direct e-commerce storefront.
- Ownership category
- akta.pro rank
Pure Archery Group industry classification
Industry- Product category
- Archery Equipment
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Archery Equipment & Accessories Retail (CRAMAKAB)
Keywords
Where Pure Archery Group is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Pure Archery Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Archery Equipment Sales: Pure Archery Group generates revenue through the sale of premium archery products including compound bows (Bowtech, Diamond), crossbows (Excalibur), and accessories (Black Gold, TightSpot, Ripcord, Octane) distributed through dealers and direct-to-consumer channels worldwide.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Pure Archery Group product offering
Product offeringCore offering
Pure Archery Group is a manufacturer and distributor of premium archery products operating a portfolio of seven brands: Bowtech and Diamond compound bows, Excalibur Crossbow crossbows, Black Gold sights, TightSpot quivers, Ripcord arrow rests, and Octane archery products. The company produces its equipment at facilities in Oregon, Montana, and Canada, supports a Michigan-based distribution and service center, and supplies dealers and consumers worldwide alongside an in-house e-commerce storefront.
Product overview
Pure Archery Group is a leading manufacturer and distributor of premium archery products consisting of multiple acquired brands. The portfolio includes compound bows from Bowtech and Diamond brands, premium crossbows and accessories from Excalibur Crossbow, archery sights from Black Gold Sights, quivers from TightSpot, arrow rests from Ripcord, and a full line of Octane products. These brands work together under a unified company focused on accuracy, with production locations in Oregon, Montana, and Canada, and a distribution/service center in Michigan.
Differentiator
Problem solved
Functional benefit
Brands
- Bowtech: Premium compound bows for archers
- Diamond
- Excalibur Crossbow
- Black Gold
- TightSpot
- Ripcord
- Octane
Products and services
- Bowtech Compound Bows Premium compound bows positioned as the most accurate compound bows in the Bowtech brand, suited for nearly every archer across hunting, target shooting, and sport archery.
- Diamond Compound Bows Premium compound bows under the Diamond brand offering accuracy-focused, performance-driven, and durable archery products for archers.
- Excalibur Crossbows Premium crossbows and crossbow accessories providing performance-driven solutions for crossbow hunters and target shooters.
- Black Gold Sights Industry-leading archery sights delivering accuracy-focused performance for archers seeking premium sighting accessories.
- TightSpot Quivers Premium archery quivers designed for precision and performance in archery applications.
- Ripcord Arrow Rests Industry-leading arrow rests providing reliable performance and accuracy for archers.
- Octane Archery Products Full line of archery products complementing the other premium brands within the Pure Archery Group portfolio.
- Dealer Hub Services Retail and wholesale store services, advertising services, business management services, and business administration assistance provided to dealers of Pure Archery Group's archery bows and archery equipment.
Companies that use Pure Archery Group
Customer profileSegments4 records
Ideal customer profiles4 records
Pure Archery Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Pure Archery Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Pure Archery Group competitors and assessment
Company assessmentDirect peers
- Bear Archery: Bear Archery is a legacy U.S. archery manufacturer producing compound and traditional bows, overlapping with Pure Archery Group's hunting and entry-to-mid-tier compound bow offerings.
- Hoyt Archery: Hoyt is a premier compound and recurve bow maker and one of the most recognized brands in target archery and bowhunting, directly competing with Bowtech and Diamond in the premium compound bow segment.
- Barnett Crossbows: Barnett is a long-standing crossbow and youth/entry archery equipment manufacturer, directly competing with Excalibur across the hunting and recreational crossbow spectrum.
- Ravin Crossbows: Ravin is a premium crossbow manufacturer and the most direct competitor to Pure Archery Group's Excalibur Crossbow brand, particularly in the high-velocity hunting crossbow segment.
- TenPoint Crossbow Technologies: TenPoint is a leading U.S. crossbow manufacturer and direct competitor to Excalibur in the hunting crossbow category, serving similar pro-staff and dealer channels.
- Spot Hogg Archery: Spot Hogg is a specialist in premium archery sights, directly competing with Pure Archery Group's Black Gold Sights brand in the high-end single-pin and multi-pin sight category.
- Matthews Archery: Matthews is a leading U.S. manufacturer of premium compound bows and a direct competitor to Pure Archery Group's Bowtech and Diamond brands, serving the same hunting and target archery segments through a dealer network.
- PSE Archery: PSE (Precision Shooting Equipment) manufactures compound bows and crossbows and is a direct competitor across both core product categories where Pure Archery Group competes with Bowtech/Diamond and Excalibur.
- Easton Technical Products: Easton manufactures arrows, shafts, and components that are core consumables in the archery ecosystem, comparable to the consumable and accessory categories covered by TightSpot, Ripcord, and Octane within Pure Archery Group.
Broad incumbents
- Feradyne Outdoors: Feradyne Outdoors is a holding company that owns multiple archery accessory brands including Muzzy, Rage, G5, and Bohning, making it a comparable multi-brand archery platform to Pure Archery Group's portfolio approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure Archery Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Archery Group leadership team
Management profileNumber of profiles
Pure Archery Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Archery Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Archery Group
What does Pure Archery Group do?
Pure Archery Group is a manufacturer and distributor of premium archery products operating a portfolio of seven brands: Bowtech and Diamond compound bows, Excalibur Crossbow crossbows, Black Gold sights, TightSpot quivers, Ripcord arrow rests, and Octane archery products. The company produces its equipment at facilities in Oregon, Montana, and Canada, supports a Michigan-based distribution and service center, and supplies dealers and consumers worldwide alongside an in-house e-commerce storefront.
Is Pure Archery Group a public or private company?
Pure Archery Group is a private company. It is classified as unknown and is currently operating.
When was Pure Archery Group founded?
Pure Archery Group was founded in 2000.
Where is Pure Archery Group based?
Pure Archery Group is headquartered in Eugene, United States, in the North America region.
How does Pure Archery Group make money?
One revenue line is on record: archery Equipment Sales.
Who are Pure Archery Group's main competitors?
Direct peers on record are Bear Archery, Hoyt Archery, Barnett Crossbows, Ravin Crossbows, TenPoint Crossbow Technologies, Spot Hogg Archery, Matthews Archery, PSE Archery and Easton Technical Products. Feradyne Outdoors is listed as a broad incumbent.
Does Pure Archery Group have an API?
No public API is recorded for Pure Archery Group.
What industry is Pure Archery Group in?
Pure Archery Group's product category is Archery Equipment. Its primary akta.pro industry code is CRAMAKAB, Archery Equipment & Accessories Retail. Its SIC code is 3949.