Flower Shop

What Flower Shop does

Flower Shop is an independent creative advertising agency founded in December 2023 and headquartered at 5 Rivington Street on the Lower East Side of New York City. The agency operates as a founder-led creative shop, co-led by Chief Creative Officer Alastair Merry (formerly of TBWA) and Chief Executive Officer Mary Lou Bunn (prior background in hotels and architecture), with a senior leadership bench that includes a CFO, Chief Strategy Officer, Executive Director of Business, and Creative Director. The team size is reported at 1–10 employees, suggesting an extended network of freelance and production partners supports execution on large-scale campaigns.

The agency delivers nine core service lines: Brand Strategy, Brand Platforms, Creative Campaigns, Communications Strategy, Visual Brand Design, Production, Social Media Content, Strategic Partnerships, and Naming & Identities. Notable functional specializations include league-level identity systems (PWHL team brands), Day-1 brand creation for new entrants (Almave non-alcoholic tequila with Lewis Hamilton), and high-stakes broadcast production including a Super Bowl commercial for On Running starring Roger Federer and Elmo. The technology stack consists of standard creative production tooling for film, photography, social, and brand-identity deliverables; there are no proprietary technology platforms, AI/ML systems, or developer-facing products.

Flower Shop generates revenue through professional services engagements — brand strategy, campaign development, and identity work — sold on a project or retainer basis at quote-based pricing typical of creative agencies. The go-to-market is sales-led, targeting major consumer brands across sneakers, spirits, non-alcoholic beverages, sports leagues, energy drinks, trading cards, fitness technology, and media. Distribution of client campaigns spans social, digital, broadcast, and in-stadium placements, with no agency-owned distribution channels.

Name

Flower Shop

Legal name

Flower Shop

Website

https://flowershop.agency

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Flower Shop is an independent creative advertising agency founded in December 2023 in New York City. It delivers brand strategy, creative campaigns, visual identity, production, and naming services to major consumer brands across sportswear, spirits, sports leagues, fitness, and media.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Creative advertising agency
• Brand strategy services
• Creative campaign development
• Visual brand design
• Naming and brand identity

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Flower Shop generates revenue through professional services including brand strategy, creative campaign development, visual brand design, production, social media content, and naming and identities for brand clients. The agency works with major consumer brands across sneakers, spirits, sports, energy drinks, and trading cards sectors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Flower Shop is a creative advertising agency that develops brand strategy, brand platforms, creative campaigns, visual brand design, production, social media content, strategic partnerships, and naming & identities for major consumer brand clients. The agency delivers multi-channel campaigns across film, social, digital, broadcast, and in-stadium placements, with recent work spanning Super Bowl commercials, brand launches, and team identity systems for clients including Nike, On Running, Crocs, Topps, PWHL, and Tonal.

Product overview

Flower Shop is a creative advertising agency offering a comprehensive suite of brand development and marketing services. The agency provides nine core service offerings: Brand Strategy, Brand Platforms, Creative Campaigns, Communications Strategy, Visual Brand Design, Production, Social Media Content, Strategic Partnerships, and Naming & Identities. These services are delivered through client engagements across diverse industries including sports apparel (On Running, Nike, Adidas), consumer products (Crocs, C4 Energy), sports entertainment (PWHL, Topps, The Bay Golf Club), food and beverage (Via Carota, Almave), technology (Tonal, Propel), and media (The Atlantic). The agency's work spans brand launches, rebranding initiatives, Super Bowl campaigns, and multi-channel advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic consulting services to define brand positioning, voice, tone, and market differentiation for client brands.
• Brand Platforms Development of comprehensive brand platforms including messaging frameworks, visual identity systems, and campaign concepts spanning campaign headlines, social storytelling, and visual identities.
• Creative Campaigns Creation of advertising campaigns across multiple formats including film, social, digital, and broadcast media for client brands.
• Communications Strategy Strategic communications planning and execution across channels to reach target audiences for client brands.
• Visual Brand Design Design services including logo development, visual identity systems, and brand collateral creation for client brands.
• Production End-to-end production services for film, photography, and multimedia content for client campaigns.
• Social Media Content Creation of social media content and strategies for brand engagement across platforms.
• Strategic Partnerships Development of strategic brand partnerships and sponsorship opportunities, including high-profile ambassador, athlete, and cultural-figure collaborations.
• Naming & Identities Brand naming services and development of unique brand identities including team names, logos, rallying cries, and uniform designs for sports leagues and teams.

Quantifiable outcome

• PWHL team identities delivered for six teams on tight timeline ahead of inaugural season
• +2 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• Bryght Young ThingscoreStrategic or Co-development Partner · 2 July 2026Production company partner for WHOOP 'In the Blood' global campaign starring Cristiano Ronaldo. Bryght Young Things collaborated with Flower Shop as the production partner, with filming conducted on location around Ronaldo's childhood home in Madeira.
• WHOOPmajorGTM or Marketing Partner · 2 July 2026Flower Shop created the 'In the Blood' global marketing campaign for WHOOP's World Cup activation starring Cristiano Ronaldo. The campaign includes 30 and 15-second films running globally across social, digital, and broadcast platforms.
• SeatGeekmajorGTM or Marketing Partner · 11 June 2026Flower Shop developed SeatGeek's 'Be Good at Seats' brand campaign using humor to reframe ticketing as a transparent purchasing experience. Campaign highlights Deal Score, Seat Perks, and Interactive View from Seat features across three hero films.
• Roger FederermajorGTM or Marketing PartnerRoger Federer (part owner of On) partnered with Flower Shop for the Super Bowl commercial 'Elmo & Roger' addressing On's logo confusion issue. The campaign took a self-deprecating approach to a brand problem, partnering with the tennis legend and Elmo.
• Lewis HamiltonmajorGTM or Marketing PartnerSeven-time Formula 1 champion Lewis Hamilton created Almave non-alcoholic tequila with master distiller Iván Saldaña. Flower Shop was brought in from Day 1 to help name, create, and distinguish the brand with 'No Shortcuts to Greatness' narrative.
• FanaticscoreStrategic or Co-development PartnerFlower Shop worked with Fanatics and Topps to imagine Tom Brady as a Montreal Expos baseball legend for the 'Brady Day' card launch on 12/12. Cooperstown awarded Brady his own plaque in this alternate universe campaign.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GUT Agency: GUT is an independent creative agency founded in 2018 that has rapidly won major awards including Cannes Lions and built a roster of global consumer brand clients. It is a strong comparable as a younger independent creative shop with similar rapid ascent, award profile, and enterprise brand focus.
• 72andSunny: 72andSunny is an independent creative agency known for culture-driven campaigns for brands like Samsung, Google, and ESPN. It is directly comparable as an independently held creative shop competing in the same consumer brand and sports/entertainment verticals with similar campaign-led service offerings.
• Mother: Mother is an independent creative agency with offices in New York and London, recognized for award-winning brand work and cultural campaigns. It is a close comparable as an independent, founder-driven creative shop with a similar profile of enterprise brand clients and reputation for distinctive creative output.
• Preacher: Preacher is an independent creative agency known for campaigns for brands like Beats by Dre, ESPN, and Samsung. It is a direct comparable as a small, founder-led independent creative agency with similar category focus on consumer brands, sports, and cultural campaigns.
• The Martin Agency: The Martin Agency is an independent creative agency known for campaigns for GEICO, OREO, and other major consumer brands. It is directly comparable as an independently held creative agency of similar scale competing for the same category of large consumer brand AOR and campaign work.
• Wieden+Kennedy: Wieden+Kennedy is an independent creative agency famous for Nike and culturally resonant brand campaigns. It is a direct comparable as an independent creative shop that built its reputation on iconic work for sportswear and consumer brands, similar to Flower Shop's Nike, On, and Adidas engagements.
• Arts & Science: Arts & Science is an independently held creative agency known for integrated campaigns for brands like Nike, Google, and Facebook. It is a direct comparable as a small, independent creative shop competing in the same enterprise brand campaign category with a similar boutique positioning.
• Anomaly: Anomaly is an independently held creative agency known for brand-led work and integrated campaigns for major consumer brands. It is a direct comparable as a boutique-style creative shop operating without holding company affiliation and competing for similar enterprise brand briefs.

Broad incumbents

• Droga5: Droga5 (now part of Accenture Song) is a globally recognized creative agency known for culturally impactful campaigns for clients including The New York Times, Google, and Puma. It is a broad incumbent comparable for its creative reputation in the same consumer brand and cultural campaign space, though it operates at meaningfully greater scale.
• TBWA\Chiat\Day: TBWA\Chiat\Day is the U.S. operation of global agency network TBWA, founded on disruptive creative work for Apple and Nike. It is a broad incumbent comparable given Flower Shop CCO Alastair Merry's TBWA pedigree, and it competes in the same enterprise creative category at much greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flower-shop
• Instagraminstagram.com/flowershop.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flower Shop