Marea
- Company typePrivate
- Founded1993
- HeadquartersVilla Carlos Paz, Argentina
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Marea firmographics
Firmographics- Name
- Marea
- Legal name
- Marea
- Website
- https://marea.com.ar
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Marea industry classification
Industry- Product category
- Sportswear & Activewear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Athletic Footwear & Sport Apparel Retail (CRAMABAC), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
Keywords
Where Marea is headquartered
LocationHeadquarters
- HQ city
- Villa Carlos Paz
- HQ country
- Argentina
- HQ region
- Latin America
Offices8 records
Markets served
Marea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Apparel Sales: One-time product sales of sportswear, activewear, and accessories through e-commerce and physical retail stores. Products include leggings, shirts, hoodies, jackets, shorts, pants, and accessories at various price points ranging from $6,500 to $219,300 ARS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and basics |
| Unit Pricing | Pay-as-you-go | Mid-range sportswear (leggings, shirts, shorts) |
| Unit Pricing | Pay-as-you-go | Premium outerwear and specialty items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Marea product offering
Product offeringCore offering
Marea designs, manufactures, and retails its own branded sportswear, activewear, swimwear, and accessories for women, men, and unisex customers. The portfolio centers on technical athletic apparel — leggings (Calzas), t-shirts (Remeras), jackets (Camperas), sweatshirts (Buzos), shorts, tops, pants, dresses/unitards, underwear, and accessories (headbands, beach wraps, bags, sandals, socks) — built from proprietary technical fabrics such as Supplex, Polisap, Microfibra, Cotton/Lycra, and the sustainable EcoGreen line. The company sells directly to consumers through its VTEX-powered online store (marea.com.ar) and 8 owned physical retail locations across Buenos Aires and surrounding Argentine provinces, with installment-payment options and nationwide plus Ecuador shipping.
Product overview
Marea is an Argentine sportswear and activewear brand operating as an e-commerce platform built on VTEX infrastructure. The product portfolio centers on athletic apparel and leisure wear for men and women, organized into main categories including Calzas (leggings), Remeras (t-shirts), Camperas (jackets), Buzos (sweatshirts), Shorts, Tops, and Pantalones (pants). The brand offers technical sports fabrics such as Supplex, Polisap, Microfibra, and EcoGreen sustainable materials. Additionally, Marea provides accessories including Vinchas (headbands), Pareos (beach wraps), Bolsos (bags), and Sandalias (sandals). The company maintains physical retail locations across Buenos Aires and surrounding provinces, offering a 30-day return policy and installment payment options through major Argentine banks.
Differentiator
Problem solved
Functional benefit
Products and services
- Calzas (Sports Leggings) Sports leggings in Supplex, Polisap, Algodón y Lycra, and EcoGreen sustainable fabrics, with compression fit, pockets, Vivo detailing, 3/4 and full lengths. For active women and men seeking technical gym, running, yoga, and athleisure bottoms.
- Remeras (Athletic T-Shirts) Athletic t-shirts in Dry Fit, Microfibra, and Jersey materials; includes running shirts, casual shirts, and polo-style Chombas for men and women.
- Camperas (Sports and Leisure Jackets) Premium sports and leisure jackets in Micropolar, Friza Velour, Rustico Elastizado, and Matelase styles with pockets, embroidery, and varied closures; premium outerwear category priced ARS $59,000–$175,440.
- Buzos (Hooded and Zip Sweatshirts) Hooded and zip-up sweatshirts in Micropolar, Rustico Elastizado, Frizado, and Polar materials with varied detailing, for casual and athletic wear.
- Shorts (Athletic Shorts) Athletic shorts in varied lengths and materials (Microfibra, Supplex, Rustico Elastizado) for men and women; mid-range price points ARS $29,000–$74,545.
- Tops (Sports and Athletic Tops) Sports and athletic tops in Supplex and Algodón y Lycra with varied support levels and designs.
- Pantalones (Athletic and Leisure Pants) Athletic and leisure pants in Friza Velour, Rustico Elastizado, and Hidrowick with varied fits and detailing.
- Vestidos y Enteros (Sports Dresses and Unitards) Sports dresses and one-piece outfits in Chomba Piqué, Supplex, and Hidrowick styles for leisure and active wear.
- Accesorios (Sports and Fashion Accessories) Vinchas (headbands), Pareos (beach wraps), Bolsos (bags), Sandalias (sandals), and Soquetes (socks); entry-level pricing from ARS $6,500–$15,900.
- Ropa Interior (Sports and Everyday Underwear) Sports and everyday underwear including bodysuits and basic pieces.
Companies that use Marea
Customer profileSegments3 records
Ideal customer profiles2 records
Marea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Marea partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Correo ArgentinominorShipping/logistics partner used for delivering products to customers. Customers can choose this carrier for non-presencial exchanges and returns.
- AndreaniminorShipping/logistics partner used for delivering products to customers. Alternative carrier option for exchanges and returns.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Marea competitors and assessment
Company assessmentDirect peers
- Lululemon Athletica: Premium women's activewear brand built on technical fabrics (e.g., Luon, Everlux) and a women-led positioning. Closely comparable to Marea's women-activewear focus, technical fabric emphasis, and premium pricing in the leggings/athletic apparel category.
- Under Armour: Performance athletic apparel brand emphasizing technical fabrics (HeatGear, ColdGear, Compression). Comparable to Marea in the technical-performance positioning and broad sportswear catalog across men and women.
- Athleta: Women's-focused performance and athleisure apparel brand (Gap Inc. subsidiary). Directly comparable to Marea's women-activewear primary segment across leggings, tops, jackets, and accessories.
Broad incumbents
- Nike: Global athletic apparel and footwear giant with broad product portfolio across sportswear, training, running, and athleisure. Overlaps with Marea's full sportswear catalog but operates at vastly greater scale, brand spend, and product-cycle velocity.
- Adidas: Global sportswear leader with extensive activewear, athleisure, and performance apparel lines. Comparable broad-category competitor to Marea, particularly in women's and men's athletic bottoms and tops.
- Puma: Global athletic and casual sportswear brand covering training, running, and lifestyle. Competes with Marea in the affordable-performance segment and casual-athletic crossover category.
Emerging players
- Alo Yoga: Premium digital-native activewear brand focused on yoga, training, and athleisure with a strong women-led identity. Comparable to Marea's women-activewear positioning and contemporary, fashion-forward active aesthetic.
- Gymshark: Digital-native fitness apparel brand built on training-focused technical products and community-led marketing. Comparable to Marea in DTC-led distribution, training/leggings emphasis, and direct engagement model.
Regional players
- Moov: Argentine activewear and sportswear brand with comparable women's and men's sportswear focus. The most direct domestic comparable to Marea in product mix, distribution, and target consumer in Argentina.
- Topper: Iconic Argentine sportswear and footwear brand with broad athletic and casual product lines. Comparable regional competitor to Marea in the Argentine mass-to-mid-market activewear category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Marea social profiles
Digital presenceMarea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marea leadership team
Management profileNumber of profiles
Marea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marea
What does Marea do?
Marea designs, manufactures, and retails its own branded sportswear, activewear, swimwear, and accessories for women, men, and unisex customers. The portfolio centers on technical athletic apparel — leggings (Calzas), t-shirts (Remeras), jackets (Camperas), sweatshirts (Buzos), shorts, tops, pants, dresses/unitards, underwear, and accessories (headbands, beach wraps, bags, sandals, socks) — built from proprietary technical fabrics such as Supplex, Polisap, Microfibra, Cotton/Lycra, and the sustainable EcoGreen line. The company sells directly to consumers through its VTEX-powered online store (marea.com.ar) and 8 owned physical retail locations across Buenos Aires and surrounding Argentine provinces, with installment-payment options and nationwide plus Ecuador shipping.
Is Marea a public or private company?
Marea is a private company. It is classified as unknown and is currently operating.
When was Marea founded?
Marea was founded in 1993. It employs 101 to 250 people.
Where is Marea based?
Marea is headquartered in Villa Carlos Paz, Argentina, in the Latin America region.
How does Marea make money?
One revenue line is on record: direct Apparel Sales.
Who are Marea's main competitors?
Direct peers on record are Lululemon Athletica, Under Armour and Athleta. Broad incumbents are Nike, Adidas and Puma. Emerging players are Alo Yoga and Gymshark. Regional players are Moov and Topper.
Does Marea have an API?
No public API is recorded for Marea.
What industry is Marea in?
Marea's product category is Sportswear & Activewear Apparel. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.