Power Plus

What Power Plus does

Power Plus is an Anaheim, California-based independent electrical contracting and power solutions provider, founded in 1986 and operating as a private company with 101-250 employees. The company delivers end-to-end power services across four integrated divisions: Construction Services (temporary power poles, permanent electrical install, applicant-install work, and generator rentals), Portable Power Solutions (generator rentals 20 kW-2 MW, turnkey power, disaster response, and new/used equipment sales through Atlas Copco and AIRMAN/ANA), Critical Power Solutions (preventive maintenance, repair, fuel management, and design-build for hospitals, data centers, and telecom), and Designed Video Surveillance (DVS), a recurring-revenue live-monitored security offering.

The technology stack is grounded in physical-asset intensity rather than software: over 1,000 industrial generator units, $10M+ in auxiliary distribution equipment, SolarStation solar-battery units, Battery Cube energy storage, hybrid diesel-battery generators up to 300 kW, and a DVS platform with AI-assisted video analytics and audio talk-down intervention. Revenue is generated through equipment rental (daily/weekly/monthly), construction and design-build professional services, recurring maintenance and surveillance subscriptions, and equipment sales with financing via Excelsior Capital. Customers span homebuilders (D.R. Horton, KB Home, Lennar, Pulte), Fortune 100 enterprises (Costco, Disney), federal/military installations (Camp Pendleton, Calaveras Dam), healthcare, retail, and government, with operations concentrated in California, Nevada, Arizona, and Texas and nationwide deployment for larger projects. Steve Bray serves as Founder and CEO.

Name

Power Plus

Legal name

Power Plus

Website

https://powerplus.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Power Plus is an Anaheim-based independent electrical contractor and power solutions provider offering generator rentals, construction power, critical power maintenance, and live-monitored video surveillance to construction, government, healthcare, and Fortune 100 customers across the western United States.

Ownership category

akta.pro rank

Product category

Electrical Contracting & Power Solutions Services

NAICS

Power and Communication Line and Related Structures Construction (237130)

SIC

Electrical Work (1731), Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Motors & Generators (3621)

akta.pro industry

PRIMARYIMAIABAJ

Backup Power & Critical Power Systems (Generators/UPS)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Building Maintenance & Repair (MEP/HVAC/Plumbing/Electrical)

SECONDARYEUACALAG

Backup & Resilience Power Systems (Standby Generators, Critical Facilities)

Energy, Utilities & Environment/Electric Power Generation/Distributed & Behind-the-Meter Power Generation (Microgrids, DG)

SECONDARYHSAOADAF

Generator Installation & Transfer Switches (Standby/Portable Interlock)

Home & Personal Services/Plumbing, Electrical & HVAC Services/Electrical Installation, Wiring & Panel Upgrades

SECONDARYEUAEAFAB

Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding)

Energy, Utilities & Environment/Energy Infrastructure & Services (EPC, O&M, Field Services)/Mechanical, Electrical & Plumbing (MEP) for Energy Facilities

Keywords

• Temporary power solutions
• Industrial generator rentals
• Construction electrical contracting
• Critical power infrastructure
• Video surveillance monitoring

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Generator Equipment Rental: Rental of industrial generators ranging from 20 kW to 2 MW units for construction, emergency, and planned power needs. Includes turnkey solutions with delivery, setup, fuel, and maintenance. Revenue generated through daily, weekly, monthly rental periods.
2. Construction Power Services: Temporary power pole installation, overhead and underground temp power, medium voltage line construction, applicant install, and permanent electrical installation services for construction sites.
3. Critical Power Solutions: Generator service, maintenance, and repair services for commercial and industrial customers including preventive maintenance programs, emergency repairs, and fuel management services.
4. Video Surveillance Services: Designed Video Surveillance (DVS) with 24/7 live monitoring, camera systems, and security monitoring services. Monthly recurring service model.
5. Equipment Sales: Sale of new and used generators, energy storage systems, air compressors, light towers, dewatering pumps, and auxiliary equipment from manufacturers including Atlas Copco and AIRMAN.
6. Critical Infrastructure Design-Build: Custom design, engineering, procurement, installation, and commissioning of permanent power infrastructure for critical facilities including hospitals, data centers, and industrial plants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Power Plus is an electrical contracting firm providing temporary and permanent power solutions, industrial generator rentals, generator service and maintenance, critical infrastructure design-build, and live-monitored video surveillance for construction sites, critical facilities, and commercial properties. The company serves enterprise and government customers across the U.S. with self-performing crews, a fleet of 1,000+ generators, and 24/7 service availability.

Product overview

Power Plus is America’s largest independent power solutions provider offering a multi-division service and product portfolio. The company operates three main divisions: Construction Services (temporary power, generator rentals, applicant install, permanent electrical install, and designed video surveillance), Portable Power Solutions (generator rentals, turnkey power solutions, disaster response, and equipment sales), and Critical Power Solutions (generator service/maintenance, repair, infrastructure design-build, and fuel management). Products include industrial diesel generators (20 kW to 2 MW), SolarStation solar generators, Battery Cube energy storage, hybrid generators, and auxiliary equipment. The company also offers Designed Video Surveillance (DVS) with live monitoring, advanced analytics, and custom camera systems. Equipment is sold from manufacturers Atlas Copco and ANA/AIRMAN including generators, energy storage, air compressors, light towers, and dewatering pumps. Services are delivered through a nationwide network with local crews and 24/7 availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary Power Services
• Construction Generator Rentals
• Applicant Install Services
• Permanent Electrical Install (PEI)
• Designed Video Surveillance (DVS)
• Portable Generator Rentals
• Turnkey Power Solutions
• Disaster Response Services
• New & Used Equipment Sales
• Generator Service & Maintenance
• Generator Repair Services
• Critical Infrastructure Design-Build Services
• Fuel Management Services
• SolarStation Solar Generator Units
• Battery Cube Energy Storage Units
• Hybrid Diesel+Battery Generators

Quantifiable outcome

• 97% of intrusions prevented through proactive surveillance intervention
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FEMAcoreStrategic or Co-development Partner · 1 January 2018Power Plus partnered with FEMA during the 2018 Camp Fire disaster response, providing power for a 3,500-person man camp including sleeping quarters, kitchen facilities, medical tents, and sanitation systems.
• Cal FirecoreStrategic or Co-development Partner · 1 January 2018Power Plus supported Cal Fire during the Camp Fire disaster response, providing emergency power infrastructure for firefighting operations and support camps.
• American Red CrosscoreStrategic or Co-development Partner · 1 January 2018Power Plus partnered with the American Red Cross during the Camp Fire disaster, providing power for emergency response and shelter operations.
• SoCal EdisoncoreStrategic or Co-development PartnerPower Plus was the first private company approved by SoCal Edison for their Applicant Installation Program. This allows Power Plus to install parts of electric service infrastructure on behalf of the utility, saving customers time and often reducing costs. Power Plus builds to SCE specifications and coordinates final utility connections.
• Anaheim Public UtilitiescoreStrategic or Co-development PartnerPower Plus partners with Anaheim Public Utilities and other municipal utilities throughout the region for applicant installation and dry utility installation services.
• ENCOcoreStrategic or Co-development PartnerPower Plus partners with ENCO for utility installation services as part of their applicant install program.
• Atlas CopcocoreOEM/ Whitelabel/ Licensing PartnerPower Plus is an authorized dealer of Atlas Copco generators, energy storage systems, air compressors, light towers, and dewatering pumps. They offer both new and used Atlas Copco equipment with full warranty support.
• ANA / AIRMANcoreOEM/ Whitelabel/ Licensing PartnerPower Plus is the exclusive North American supplier of AIRMAN air compressors by ANA. They offer a full lineup of AIRMAN mobile air compressors and generators.
• SourcewellminorChannel Partner/ Reseller/ DistributorPower Plus is an approved Sourcewell vendor, providing compliant pre-negotiated pricing and easy procurement for public entities and government agencies.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aggreko: Global leader in temporary power and temperature control solutions. Most directly comparable peer to Power Plus's generator rental, turnkey power solutions, and large-scale event/disaster response business model.
• United Rentals: Largest equipment rental company in the world, with a dedicated Power & HVAC division offering industrial generator rentals (20 kW-2 MW+) and temporary power solutions. Competes head-to-head on large construction and infrastructure projects.
• Sunbelt Rentals: Second-largest U.S. equipment rental company (owned by Ashtead Group), with a Power & Industrial division offering generator rentals, power distribution, and climate control. Directly overlaps with Power Plus's construction and portable power offerings.
• Herc Rentals: Major U.S. equipment rental company with a Power & Climate Solutions segment providing industrial generators and temporary power. Comparable nationwide reach and customer segments to Power Plus.

Broad incumbents

• Caterpillar (CAT Rental Power): Global OEM of industrial generator sets and a major dealer network for sales, rental, and service. Power Plus services Caterpillar generators as part of its multi-OEM maintenance portfolio, and CAT dealers compete with Power Plus in the larger project and critical power space.
• Cummins: Global manufacturer of industrial generator sets and power systems with a large dealer/service network. Overlaps with Power Plus's generator sales, service, and critical power design-build business.
• Generac: Largest U.S. manufacturer of backup generators and energy storage systems. While more residential/light-commercial in orientation, Generac competes in the critical power and standby generator segments where Power Plus's Critical Power Solutions division operates.
• Atlas Copco: Global manufacturer of industrial generators, compressors, and light towers. Power Plus is an authorized Atlas Copco dealer for new/used equipment, but Atlas Copco's broader product portfolio and global scale make it an incumbent competitor in larger equipment packages.

Emerging players

• ADT: National commercial and residential security provider with 24/7 monitoring, video surveillance, and intrusion detection. Power Plus's DVS offering competes in the same monitoring/services space, though ADT has far greater scale and brand recognition.
• Wacker Neuson: Manufacturer and renter of light towers, mobile generators, and compact construction equipment. Comparable product overlap in portable generators, light towers, and dewatering equipment sold/rented by Power Plus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/srbraypowerplus
• Facebookfacebook.com/SRBrayPowerPlus
• LinkedInlinkedin.com/company/power-plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Plus