Power Plus
Power Plus is an Anaheim-based independent electrical contractor and power solutions provider offering generator rentals, construction power, critical power maintenance, and live-monitored video surveillance to construction, government, healthcare, and Fortune 100 customers across the western United States.
- Company typePrivate
- Founded1986
- HeadquartersAnaheim, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Power Plus does
Power Plus is an Anaheim, California-based independent electrical contracting and power solutions provider, founded in 1986 and operating as a private company with 101-250 employees. The company delivers end-to-end power services across four integrated divisions: Construction Services (temporary power poles, permanent electrical install, applicant-install work, and generator rentals), Portable Power Solutions (generator rentals 20 kW-2 MW, turnkey power, disaster response, and new/used equipment sales through Atlas Copco and AIRMAN/ANA), Critical Power Solutions (preventive maintenance, repair, fuel management, and design-build for hospitals, data centers, and telecom), and Designed Video Surveillance (DVS), a recurring-revenue live-monitored security offering.
The technology stack is grounded in physical-asset intensity rather than software: over 1,000 industrial generator units, $10M+ in auxiliary distribution equipment, SolarStation solar-battery units, Battery Cube energy storage, hybrid diesel-battery generators up to 300 kW, and a DVS platform with AI-assisted video analytics and audio talk-down intervention. Revenue is generated through equipment rental (daily/weekly/monthly), construction and design-build professional services, recurring maintenance and surveillance subscriptions, and equipment sales with financing via Excelsior Capital. Customers span homebuilders (D.R. Horton, KB Home, Lennar, Pulte), Fortune 100 enterprises (Costco, Disney), federal/military installations (Camp Pendleton, Calaveras Dam), healthcare, retail, and government, with operations concentrated in California, Nevada, Arizona, and Texas and nationwide deployment for larger projects. Steve Bray serves as Founder and CEO.
Power Plus firmographics
Firmographics- Name
- Power Plus
- Legal name
- Power Plus
- Website
- https://powerplus.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Power Plus is an Anaheim-based independent electrical contractor and power solutions provider offering generator rentals, construction power, critical power maintenance, and live-monitored video surveillance to construction, government, healthcare, and Fortune 100 customers across the western United States.
- Ownership category
- akta.pro rank
Power Plus industry classification
Industry- Product category
- Electrical Contracting & Power Solutions Services
- NAICS
- Power and Communication Line and Related Structures Construction (237130)
- SIC
- Electrical Work (1731), Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Motors & Generators (3621)
- akta.pro primary industry
- Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)
- akta.pro secondary industries
- Backup & Resilience Power Systems (Standby Generators, Critical Facilities) (EUACALAG), Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF), Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB)
Keywords
Where Power Plus is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Power Plus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Generator Equipment Rental: Rental of industrial generators ranging from 20 kW to 2 MW units for construction, emergency, and planned power needs. Includes turnkey solutions with delivery, setup, fuel, and maintenance. Revenue generated through daily, weekly, monthly rental periods.
- Construction Power Services: Temporary power pole installation, overhead and underground temp power, medium voltage line construction, applicant install, and permanent electrical installation services for construction sites.
- Critical Power Solutions: Generator service, maintenance, and repair services for commercial and industrial customers including preventive maintenance programs, emergency repairs, and fuel management services.
- Video Surveillance Services: Designed Video Surveillance (DVS) with 24/7 live monitoring, camera systems, and security monitoring services. Monthly recurring service model.
- Equipment Sales: Sale of new and used generators, energy storage systems, air compressors, light towers, dewatering pumps, and auxiliary equipment from manufacturers including Atlas Copco and AIRMAN.
- Critical Infrastructure Design-Build: Custom design, engineering, procurement, installation, and commissioning of permanent power infrastructure for critical facilities including hospitals, data centers, and industrial plants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing tailored to specific project requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Power Plus product offering
Product offeringCore offering
Power Plus is an electrical contracting firm providing temporary and permanent power solutions, industrial generator rentals, generator service and maintenance, critical infrastructure design-build, and live-monitored video surveillance for construction sites, critical facilities, and commercial properties. The company serves enterprise and government customers across the U.S. with self-performing crews, a fleet of 1,000+ generators, and 24/7 service availability.
Product overview
Power Plus is America’s largest independent power solutions provider offering a multi-division service and product portfolio. The company operates three main divisions: Construction Services (temporary power, generator rentals, applicant install, permanent electrical install, and designed video surveillance), Portable Power Solutions (generator rentals, turnkey power solutions, disaster response, and equipment sales), and Critical Power Solutions (generator service/maintenance, repair, infrastructure design-build, and fuel management). Products include industrial diesel generators (20 kW to 2 MW), SolarStation solar generators, Battery Cube energy storage, hybrid generators, and auxiliary equipment. The company also offers Designed Video Surveillance (DVS) with live monitoring, advanced analytics, and custom camera systems. Equipment is sold from manufacturers Atlas Copco and ANA/AIRMAN including generators, energy storage, air compressors, light towers, and dewatering pumps. Services are delivered through a nationwide network with local crews and 24/7 availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Temporary Power Services
- Construction Generator Rentals
- Applicant Install Services
- Permanent Electrical Install (PEI)
- Designed Video Surveillance (DVS)
- Portable Generator Rentals
- Turnkey Power Solutions
- Disaster Response Services
- New & Used Equipment Sales
- Generator Service & Maintenance
- Generator Repair Services
- Critical Infrastructure Design-Build Services
- Fuel Management Services
- SolarStation Solar Generator Units
- Battery Cube Energy Storage Units
- Hybrid Diesel+Battery Generators
Quantifiable outcome
- 97% of intrusions prevented through proactive surveillance intervention
- +4 more outcomes
Companies that use Power Plus
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Power Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Power Plus partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- FEMAcorePower Plus partnered with FEMA during the 2018 Camp Fire disaster response, providing power for a 3,500-person man camp including sleeping quarters, kitchen facilities, medical tents, and sanitation systems.
- Cal FirecorePower Plus supported Cal Fire during the Camp Fire disaster response, providing emergency power infrastructure for firefighting operations and support camps.
- American Red CrosscorePower Plus partnered with the American Red Cross during the Camp Fire disaster, providing power for emergency response and shelter operations.
- SoCal EdisoncorePower Plus was the first private company approved by SoCal Edison for their Applicant Installation Program. This allows Power Plus to install parts of electric service infrastructure on behalf of the utility, saving customers time and often reducing costs. Power Plus builds to SCE specifications and coordinates final utility connections.
- Anaheim Public UtilitiescorePower Plus partners with Anaheim Public Utilities and other municipal utilities throughout the region for applicant installation and dry utility installation services.
- ENCOcorePower Plus partners with ENCO for utility installation services as part of their applicant install program.
- Atlas CopcocorePower Plus is an authorized dealer of Atlas Copco generators, energy storage systems, air compressors, light towers, and dewatering pumps. They offer both new and used Atlas Copco equipment with full warranty support.
- ANA / AIRMANcorePower Plus is the exclusive North American supplier of AIRMAN air compressors by ANA. They offer a full lineup of AIRMAN mobile air compressors and generators.
- SourcewellminorPower Plus is an approved Sourcewell vendor, providing compliant pre-negotiated pricing and easy procurement for public entities and government agencies.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Power Plus competitors and assessment
Company assessmentDirect peers
- Aggreko: Global leader in temporary power and temperature control solutions. Most directly comparable peer to Power Plus's generator rental, turnkey power solutions, and large-scale event/disaster response business model.
- United Rentals: Largest equipment rental company in the world, with a dedicated Power & HVAC division offering industrial generator rentals (20 kW-2 MW+) and temporary power solutions. Competes head-to-head on large construction and infrastructure projects.
- Sunbelt Rentals: Second-largest U.S. equipment rental company (owned by Ashtead Group), with a Power & Industrial division offering generator rentals, power distribution, and climate control. Directly overlaps with Power Plus's construction and portable power offerings.
- Herc Rentals: Major U.S. equipment rental company with a Power & Climate Solutions segment providing industrial generators and temporary power. Comparable nationwide reach and customer segments to Power Plus.
Broad incumbents
- Caterpillar (CAT Rental Power): Global OEM of industrial generator sets and a major dealer network for sales, rental, and service. Power Plus services Caterpillar generators as part of its multi-OEM maintenance portfolio, and CAT dealers compete with Power Plus in the larger project and critical power space.
- Cummins: Global manufacturer of industrial generator sets and power systems with a large dealer/service network. Overlaps with Power Plus's generator sales, service, and critical power design-build business.
- Generac: Largest U.S. manufacturer of backup generators and energy storage systems. While more residential/light-commercial in orientation, Generac competes in the critical power and standby generator segments where Power Plus's Critical Power Solutions division operates.
- Atlas Copco: Global manufacturer of industrial generators, compressors, and light towers. Power Plus is an authorized Atlas Copco dealer for new/used equipment, but Atlas Copco's broader product portfolio and global scale make it an incumbent competitor in larger equipment packages.
Emerging players
- ADT: National commercial and residential security provider with 24/7 monitoring, video surveillance, and intrusion detection. Power Plus's DVS offering competes in the same monitoring/services space, though ADT has far greater scale and brand recognition.
- Wacker Neuson: Manufacturer and renter of light towers, mobile generators, and compact construction equipment. Comparable product overlap in portable generators, light towers, and dewatering equipment sold/rented by Power Plus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Power Plus social profiles
Digital presencePower Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Plus leadership team
Management profileNumber of profiles
Profiles1 record
Power Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Plus
What does Power Plus do?
Power Plus is an electrical contracting firm providing temporary and permanent power solutions, industrial generator rentals, generator service and maintenance, critical infrastructure design-build, and live-monitored video surveillance for construction sites, critical facilities, and commercial properties. The company serves enterprise and government customers across the U.S. with self-performing crews, a fleet of 1,000+ generators, and 24/7 service availability.
Is Power Plus a public or private company?
Power Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Power Plus founded?
Power Plus was founded in 1986. It employs 101 to 250 people.
Where is Power Plus based?
Power Plus is headquartered in Anaheim, United States, in the North America region.
How does Power Plus make money?
Six revenue lines are on record. Generator Equipment Rental is the primary driver. The others are construction Power Services, critical Power Solutions, video Surveillance Services, equipment Sales and critical Infrastructure Design-Build.
Who are Power Plus's main competitors?
Direct peers on record are Aggreko, United Rentals, Sunbelt Rentals and Herc Rentals. Broad incumbents are Caterpillar (CAT Rental Power), Cummins, Generac and Atlas Copco. Emerging players are ADT and Wacker Neuson.
Does Power Plus have an API?
No public API is recorded for Power Plus.
What industry is Power Plus in?
Power Plus's product category is Electrical Contracting & Power Solutions Services. Its primary akta.pro industry code is IMAIABAJ, Backup Power & Critical Power Systems (Generators/UPS), with a secondary code of EUACALAG, Backup & Resilience Power Systems (Standby Generators, Critical Facilities). Its NAICS code is 237130 and its SIC code is 1731.