A.G Barr
A.G. Barr p.l.c. is a Scottish multi-beverage manufacturer founded in 1875, producing and distributing branded soft drinks — including IRN-BRU, Rubicon, Boost, FUNKIN, Fentimans, and Frobishers — to UK retailers, convenience stores, and wholesalers, with FY2025/26 revenue of £437.3m.
- Company typePublic
- Founded1875
- HeadquartersCumbernauld, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What A.G Barr does
A.G. Barr p.l.c. is a Scottish multi-beverage manufacturer founded in 1875 and listed on the London Stock Exchange (ticker: BAG.L). The company develops, produces, and distributes branded soft drinks and beverages across carbonates, energy drinks, sports drinks, functional waters, cocktail mixers, fruit juices, and plant-based beverages. Its core brand portfolio comprises IRN-BRU, Rubicon, Boost, and FUNKIN, supplemented by acquired and licensed brands including Fentimans, Frobishers, MOMA, The Turmeric Co., Bundaberg, Tizer, Snapple, Rio, and others, following a deliberate M&A programme that has added Boost Drinks (2022, £20m), MOMA (2021), and Fentimans/Frobishers (February 2026, £51m combined).
The company manufactures at production facilities in Cumbernauld (head office) and Milton Keynes, with regional offices in Bolton and a London hub, serving UK retailers, convenience stores, and wholesalers through direct distribution and third-party wholesale partners such as Parfetts and Bestway. End consumers are reached across the UK via major grocery (including Tesco), convenience, on-trade, and increasingly through sponsorship-driven channels such as the Boost–Betfred Super League partnership. The revenue model is straightforward: one-time sale of branded beverage units through B2B wholesale and retail channels, with FY2025/26 revenue of £437.3m (up 4% YoY), adjusted operating margin of 14.8%, and adjusted ROCE of 20.4%. Growth is pursued through a combination of limited-edition flavour innovation (e.g., Winter BRU, IRN-BRU Ice Cream), new format extensions (IRN-BRU Energy, Boost Water+), brand marketing campaigns, and acquisition-led category expansion into adult soft drinks, mixers, plant-based, and functional beverages.
A.G Barr firmographics
Firmographics- Name
- A.G Barr
- Legal name
- A.G. BARR p.l.c.
- Website
- https://agbarr.co.uk
- Company type
- Public
- Founded year
- 1875
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- A.G. Barr p.l.c. is a Scottish multi-beverage manufacturer founded in 1875, producing and distributing branded soft drinks — including IRN-BRU, Rubicon, Boost, FUNKIN, Fentimans, and Frobishers — to UK retailers, convenience stores, and wholesalers, with FY2025/26 revenue of £437.3m.
- Ownership category
- akta.pro rank
A.G Barr industry classification
Industry- Product category
- Non-alcoholic beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where A.G Barr is headquartered
LocationHeadquarters
- HQ city
- Cumbernauld
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
A.G Barr business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Beverage Product Sales: AG Barr generates revenue primarily through the manufacture and sale of branded soft drinks and beverages across multiple categories including carbonates, energy drinks, sports drinks, functional beverages, and adult soft drinks. Revenue for FY2025/26 was £437.3 million with 4% year-on-year growth.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
A.G Barr product offering
Product offeringCore offering
A.G. Barr manufactures and sells branded soft drinks in the UK across carbonates, energy, sports, functional, plant-based and adult soft drink categories. Its core portfolio spans IRN-BRU (Scotland's third-biggest flavoured carbonates brand), Rubicon (flavoured carbonates and the Rubicon RAW energy sub-brand), Boost (the UK's #2 sports drink and #3 energy drink) and FUNKIN (cocktail mixers). Recent acquisitions of Fentimans and Frobishers extend the company into premium adult soft drinks, while MOMA, The Turmeric Co., Tizer, Bundaberg, Snapple, Rio and other portfolio brands round out a diversified multi-beverage offering.
Product overview
A.G. Barr is a multi-beverage company operating as a unified brand portfolio rather than a platform-plus-modules architecture. The core portfolio consists of four flagship brands: IRN-BRU (the iconic Scottish carbonated drink), Rubicon (flavored carbonates), BOOST (energy and sports drinks), and FUNKIN (cocktail mixers). The company has expanded strategically through acquisitions including Fentimans (premium mixers, acquired 2026) and Frobishers (premium juices, acquired 2026) to enter the adult soft drinks market, and MOMA (plant-based products including oat milk, acquired 2022) to capture growth in alternative milk sectors. Additional portfolio brands include Bundaberg, Tizer, Snapple, Rio, Simply Fruity, Sun Exotic, The Turmeric Co., Barr Flavours, KA, D'N'B, and OMJ!. The portfolio spans carbonated soft drinks, energy drinks, sports drinks, functional beverages, plant-based drinks, mixers, fruit juices, and specialty beverages.
Differentiator
Problem solved
Functional benefit
Brands
- IRN-BRU: Iconic Scottish carbonated soft drink brand, the UK's third biggest flavoured carbonates brand. Known for its unique secret formula taste.
- Rubicon
- Boost
- FUNKIN
- Fentimans
- Frobishers
- MOMA
- The Turmeric Co.
- Bundaberg
- Tizer
- Rio
- Snapple
Products and services
- IRN-BRU The flagship carbonated soft drink brand of A.G. Barr, sold across UK retail and wholesale for general consumer consumption. Available in Original, Zero Sugar and limited-edition variants such as Winter BRU (Spiced Cinnamon & Ginger) and a permanent IRN-BRU Ice Cream range.
- Rubicon Flavoured carbonates brand known for exotic fruit flavours, sold in standard, light and the Rubicon RAW energy drink sub-brand variants. Distributed through UK retail and wholesale for consumers seeking exotic-flavoured soft drinks.
- Boost Functional drinks brand spanning energy, isotonic sport, hydration, energy powders, functional waters and iced coffee. Sold across UK retail and wholesale as the No.3 brand in UK energy drinks and No.2 brand in UK sports drinks.
- FUNKIN Cocktail mixers and syrups brand offering a range of ready-to-drink cocktail flavours including Espresso Martini and Passion Fruit Martini. Sold through UK retail and on-trade channels for consumers and venues making cocktails at home or in hospitality.
- Fentimans Premium adult soft drinks and mixers brand with origins dating back to 1905, offering depth of taste and variety of flavours in the adult soft-drinks market. Distributed through UK retail, wholesale and on-trade channels to consumers seeking non-alcoholic alternatives to alcohol.
- Frobishers UK-based premium fruit juices and soft drinks brand, established in 1969, offering all-natural, alcohol-free classic juices, sparkling drinks and soft fruit fusions. Sold through UK retail and wholesale to consumers seeking premium non-alcoholic options.
- MOMA Plant-based brand offering oat milk and other oat-based products for UK consumers seeking dairy alternatives. Acquired by A.G. Barr to capture growth in the plant-based milk sector.
- The Turmeric Co. Functional beverage brand offering turmeric-based drinks positioned within the health and wellness category, distributed through UK retail and wholesale channels.
- Tizer
Quantifiable outcome
- Revenue of £437.3m, up 4% year-on-year with adjusted operating margin of 14.8%
- +1 more outcomes
Companies that use A.G Barr
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
A.G Barr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A.G Barr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Betfred Super LeaguecoreBOOST has agreed a multi-year partnership as the exclusive Official Sports and Energy Drink of Betfred Super League. The partnership includes matchday activations, giveaways, pitchside LEDs, on-pack promotions, retailer engagement, and community support. BOOST becomes both the exclusive Official Sports Drink and Official Energy Drink of Betfred Super League, as well as the Principal Partner of the BOOST Try of the Month.
- Turmeric & CominorAG Barr acquired Turmeric & Co as part of their portfolio expansion strategy into functional beverages.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
A.G Barr competitors and assessment
Company assessmentBroad incumbents
- PepsiCo, Inc. PepsiCo is a global beverage and snacks giant with brands including Pepsi, 7UP, Mountain Dew and Rockstar energy drinks. It is a broad incumbent competitor in UK carbonates and energy drinks, where AG Barr's Boost and Rubicon RAW compete directly for category share.
- Red Bull GmbH: Red Bull is the global energy drinks category leader and a clear incumbent competing with AG Barr's Boost and Rubicon RAW brands for energy drinks share in UK retail, convenience and on-trade channels.
- Suntory Beverage & Food Ltd. Suntory is a global beverage company owning brands including Lucozade Ribena Suntory in the UK, directly competing with AG Barr in UK energy, sports and functional drinks categories. It is a broad incumbent with overlapping product set and UK retail presence.
- Monster Beverage Corporation: Monster is a leading global energy drinks company whose products compete directly with AG Barr's Boost and Rubicon RAW brands across UK grocery, convenience and impulse channels. It is a broad incumbent in AG Barr's highest-growth functional beverage category.
- Coca-Cola Europacific Partners: CCEP is the world's largest Coca-Cola bottler and a major UK soft drinks operator, distributing Coca-Cola, Diet Coke, Schweppes and other brands. It is a broad incumbent competitor for shelf space, fountain and convenience distribution against AG Barr across overlapping carbonates and mixers categories.
Direct peers
- Nichols plc: Nichols plc is the UK-listed owner of Vimto and other soft drinks, with a comparable mix of branded carbonates, squash and licensed manufacturing (Sunkist). It is a smaller but directly comparable UK-focused soft drink brand owner competing in similar retail and wholesale channels as AG Barr.
- Fever-Tree Drinks plc: Fever-Tree is the global leader in premium mixers and adult soft drinks, headquartered in the UK. It is highly comparable to AG Barr's Fentimans and FUNKIN brands and the company's stated pivot toward the adult soft drinks category as alcohol consumption declines.
- Britvic plc: Britvic is a UK-listed soft drinks manufacturer with brands including Tango, Robinsons, J2O and licensed PepsiCo brands, directly competing with AG Barr across UK retail carbonates, mixers and functional beverages. It is the closest pure-play peer by category mix, distribution channels and UK-centric operating model.
- Refresco Group B.V. Refresco is one of the world's largest independent beverage manufacturers, producing soft drinks and juices for retailers and brand owners. It is comparable as a manufacturing, bottling and co-packing peer supporting the contract/own-label side of UK soft drinks, relevant to AG Barr's manufacturing footprint and private-label exposure.
Regional players
- Princes Limited: Princes is a UK-headquartered food and beverage group with significant soft drinks, juices and iced tea operations across Europe. It is comparable as a UK/European packaged beverage operator with overlapping channels and customer base, though with a more food-centric portfolio than AG Barr's branded soft drinks focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
A.G Barr social profiles
Digital presenceA.G Barr financial estimates
Financial estimateRevenue estimate
Valuation estimate
A.G Barr leadership team
Management profileNumber of profiles
Profiles10 records
A.G Barr subsidiaries and ownership
Company hierarchySubsidiaries6 records
A.G Barr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A.G Barr M&A and investment
M&A and investmentM&A7 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A.G Barr
What does A.G Barr do?
A.G. Barr manufactures and sells branded soft drinks in the UK across carbonates, energy, sports, functional, plant-based and adult soft drink categories. Its core portfolio spans IRN-BRU (Scotland's third-biggest flavoured carbonates brand), Rubicon (flavoured carbonates and the Rubicon RAW energy sub-brand), Boost (the UK's #2 sports drink and #3 energy drink) and FUNKIN (cocktail mixers). Recent acquisitions of Fentimans and Frobishers extend the company into premium adult soft drinks, while MOMA, The Turmeric Co., Tizer, Bundaberg, Snapple, Rio and other portfolio brands round out a diversified multi-beverage offering.
Is A.G Barr a public or private company?
A.G Barr is a public company. It is classified as public and is currently operating.
When was A.G Barr founded?
A.G Barr was founded in 1875. It employs 501 to 1,000 people.
Where is A.G Barr based?
A.G Barr is headquartered in Cumbernauld, United Kingdom, in the Europe region.
How does A.G Barr make money?
One revenue line is on record: beverage Product Sales.
Who are A.G Barr's main competitors?
Broad incumbents on record are PepsiCo, Inc., Red Bull GmbH, Suntory Beverage & Food Ltd., Monster Beverage Corporation and Coca-Cola Europacific Partners. Direct peers are Nichols plc, Fever-Tree Drinks plc, Britvic plc and Refresco Group B.V.. Princes Limited is listed as a regional player.
Does A.G Barr have an API?
No public API is recorded for A.G Barr.
What industry is A.G Barr in?
A.G Barr's product category is Non-alcoholic beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 312111 and its SIC code is 2086.