A Time To Dance
A Time To Dance is a privately-held, founder-owned dance studio in Navarre and Gulf Breeze, Florida, offering multi-style instruction (Ballet, Tap, Hip Hop, Jazz, Modern, Contemporary, Lyrical) for students ages 2 through pre-professional levels via subscription tuition, add-on programs, and themed summer camps.
- Company typePrivate
- Founded2004
- HeadquartersNavarre, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What A Time To Dance does
A Time To Dance is a privately-held dance instruction studio founded in 2004 by Brieane Schell in Navarre, Florida, operating two physical studio locations at 7020 Navarre Parkway (headquarters) and 2701 Gulf Breeze Parkway. The business serves students ages 2 through pre-professional levels, offering multi-style instruction in Ballet, Tap, Hip Hop, Jazz, Modern, Contemporary, and Lyrical, plus add-on modules including Pre-Pointe/Pointe, PBT/MUV Method, Leaps/Turns/Stretch, Musical Theater, Petite Pizazz, and an audition-based Pre-Professional track. The studio is one of the largest dance facilities on the Gulf Coast, featuring sprung wood floors, floor-to-ceiling mirrors, adjustable ballet barres, and wireless sound systems. Its core staff of approximately 10-15 includes Artistic Director Brieane Schell (founder), First Call Director Jessica Sarli (former Cirque du Soleil and Princess Cruises performer), and instructors Jana Arevalo, Patsy Hill, Merisa Valk, and Nick Wilson, supplemented by a rotating bench of visiting master choreographers drawn from television (So You Think You Can Dance), Broadway Dance Center, and professional dance tours.
The business model is primarily subscription-recurring monthly tuition billed August through June, with pricing tiered by class hours from $65/month (Creative Movement, ages 2-3) through $225/month (unlimited classes for a single student, with $125/month for additional family members). Annual revenue also includes one-time costume fees ($65-75 per costume, due December 1), recital fees ($65-85 per student depending on number of dances, due April 1), a $30 annual family registration fee, and a $25 audition registration fee. Summer generates incremental revenue through themed dance camps ($185 per camp) and summer class packages ($130-$450) for the June-August period. The 2013 NYLA Dance National Championship and multiple regional titles underpin the brand's competitive credibility. No institutional funding, no M&A, no app or e-commerce platform, and no AI/ML capabilities are evidenced. The company is founder-owned and operated with no parent entity or external investors disclosed.
A Time To Dance firmographics
Firmographics- Name
- A Time To Dance
- Legal name
- A Time To Dance
- Website
- https://atimetodancenavarre.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A Time To Dance is a privately-held, founder-owned dance studio in Navarre and Gulf Breeze, Florida, offering multi-style instruction (Ballet, Tap, Hip Hop, Jazz, Modern, Contemporary, Lyrical) for students ages 2 through pre-professional levels via subscription tuition, add-on programs, and themed summer camps.
- Ownership category
- akta.pro rank
A Time To Dance industry classification
Industry- Product category
- Dance Instruction
- NAICS
- Fine Arts Schools (61161), Sports and Recreation Instruction (611620)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Youth/Student & Community Dance Recitals (MPAGADAI), Tap, Jazz & Musical Theatre Dance (MPAGADAG), Contemporary & Modern Dance (MPAGADAB)
Keywords
Where A Time To Dance is headquartered
LocationHeadquarters
- HQ city
- Navarre
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
A Time To Dance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Dance Class Tuition: Monthly tuition payments for dance classes ranging from $65-$225/month depending on class hours and level. Additional family members receive $125/month discount. Revenue is recurring monthly during the Fall/Spring season (August-June).
- Summer Programs: Summer dance camps and classes priced at $130-$450 for the entire summer session (June-August). Additional revenue from Pre-Pointe/Pointe classes at $30-$45/month and Pre-Professional programs at $85/month.
- Costume Fees: Costume fees of $65 (plus tax) for Creative Movement through 5-6 classes, and $75 for all other classes. Due by December 1st with $10 late fee per costume.
- Recital Fees: Recital fees including T-shirt, digital video, and stage fee. Priced at $65 for 1 dance, $75 for 2 dances, and $85 for 3 dances. Due by April 1st.
- Registration Fees: $30 annual registration fee per family. $25 registration fee for auditions (waived for Hip Hop Team).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Creative Movement (Ages 2-3) |
| Subscription | Monthly | 1 hour per week classes |
| Subscription | Monthly | 1.5 hours per week classes |
| Subscription | Monthly | 2 hours per week classes |
| Subscription | Monthly | 2.5 hours per week classes |
| Subscription | Monthly | 3 hours per week classes |
| Subscription | Monthly | 3.5 hours per week classes |
| Subscription | Monthly | Unlimited classes |
| Subscription | Monthly | Specialized training add-ons |
| Subscription | Pay-as-you-go | Summer camp programs |
| One time/ perpetual license | Pay-as-you-go | Costume fees |
| One time/ perpetual license | Pay-as-you-go | Recital fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
A Time To Dance product offering
Product offeringCore offering
A Time To Dance provides in-person dance instruction to students ages 2 and up across multiple styles including Ballet, Tap, Hip Hop, Jazz, Modern, Contemporary, and Lyrical. The studio operates two physical locations in Navarre and Gulf Breeze, Florida, offering a structured curriculum from beginner to pre-professional levels, supplemented by summer dance camps, competitive Performance Teams, a Pre-Professional Program, and an annual recital.
Product overview
A Time To Dance is a dance studio offering a unified set of services centered around dance instruction. The core offering consists of multi-style dance classes (Ballet, Tap, Hip Hop, Jazz, Modern, Contemporary, Lyrical) organized by age and skill level, supplemented by seasonal summer camps and a competitive Performance Team program. Additional add-on programs include Pre-Pointe/Pointe, PBT/MUV Method, Leaps/Turns/Stretch, Musical Theater, and Petite Pizazz for advanced students. The studio's products serve students ages 2 through pre-professional levels, with annual recitals and competition participation as culminating events.
Differentiator
Problem solved
Functional benefit
Products and services
- Dance Instruction Classes Comprehensive dance instruction across multiple styles including Ballet, Tap, Hip Hop, Jazz, Modern, Contemporary, and Lyrical for students ages 2 and up from beginning to pre-professional levels, delivered in-person at two Florida studio locations.
- Summer Dance Camps
- Performance Team Program Competitive dance team program for ages 7+ that performs at regional and national dance competitions, requiring additional technique classes beyond regular instruction.
- Pre-Professional Program Intensive pre-professional training by audition only, offered at $85/month for advanced dancers preparing for professional dance careers.
- Annual Recital Annual dance recital event including T-shirt, digital video, and stage fee, with costume fees ranging from $65-75 per costume and recital fees of $65-85 based on the number of dances performed.
Quantifiable outcome
- 2013 NYLA Dance National Champions
- +2 more outcomes
Companies that use A Time To Dance
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
A Time To Dance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Time To Dance partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
A Time To Dance competitors and assessment
Company assessmentDirect peers
- Peridance Center: NYC dance studio offering multi-style open classes and a structured training program (Peridance Capezio Center) for children and teens. Comparable in combining youth multi-style dance curriculum with master teacher programming and performance opportunities.
- Joffrey Academy of Dance: Official school of The Joffrey Ballet offering pre-professional and open-class training in ballet, contemporary, jazz, and other styles. Comparable in providing age-progressed curriculum from children's classes through pre-professional levels with selective performance/competition pathways.
- Debbie Allen Dance Academy: LA dance academy founded by a celebrity choreographer, offering multi-style youth instruction with performance and pre-professional tracks. Comparable in its founder-led brand, multi-age curriculum, and connection to celebrity choreographer networks.
- Millennium Dance Complex: LA-based dance studio network best known for hip-hop and street styles, hosting classes, intensives, and visiting celebrity choreographers. Comparable in its reliance on celebrity/guest instructor programming and multi-style youth-to-pre-pro curriculum.
- Broadway Dance Center: Iconic NYC-based multi-style dance studio offering drop-in classes, intensives, and workshops across ballet, jazz, hip-hop, contemporary, and musical theater for all ages and levels. Directly comparable as a multi-style dance instruction destination with visiting master instructors and competition/performance pathways.
- Steps on Broadway: Long-established NYC multi-style dance studio serving youth through professional dancers with structured curriculum, master teacher visits, and performance opportunities. Comparable in multi-style breadth, age range, and instructor-guest programming model.
Broad incumbents
- Fred Astaire Dance Studios: National franchised dance instruction chain primarily focused on ballroom and social dancing for adults. Comparable as a multi-unit franchised dance instruction business model, though differentiated by dance style and target demographic (adults vs. A Time To Dance's youth focus).
- Arthur Murray Dance Studios: Largest franchised ballroom dance instruction network in North America. Comparable as a scaled dance instruction business with subscription/lesson-package pricing, though oriented toward adult social/ballroom dance rather than youth multi-style training.
Emerging players
- STEEZY Studio: Online dance instruction platform offering on-demand multi-style classes from beginner to advanced. Comparable as a multi-style dance instruction provider competing for the same recreational and hobbyist dance learners, though delivered digitally rather than in a physical studio.
- CLI Studios: Digital dance education platform founded by celebrity choreographer Tricia Miranda, offering live and on-demand classes led by industry professionals. Comparable to A Time To Dance's celebrity-instructor model, but delivered as a streaming platform rather than in-person intensives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
A Time To Dance social profiles
Digital presenceA Time To Dance financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Time To Dance leadership team
Management profileNumber of profiles
Profiles6 records
A Time To Dance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Time To Dance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Time To Dance
What does A Time To Dance do?
A Time To Dance provides in-person dance instruction to students ages 2 and up across multiple styles including Ballet, Tap, Hip Hop, Jazz, Modern, Contemporary, and Lyrical. The studio operates two physical locations in Navarre and Gulf Breeze, Florida, offering a structured curriculum from beginner to pre-professional levels, supplemented by summer dance camps, competitive Performance Teams, a Pre-Professional Program, and an annual recital.
Is A Time To Dance a public or private company?
A Time To Dance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Time To Dance founded?
A Time To Dance was founded in 2004. It employs 1 to 10 people.
Where is A Time To Dance based?
A Time To Dance is headquartered in Navarre, United States, in the North America region.
How does A Time To Dance make money?
Five revenue lines are on record. Dance Class Tuition is the primary driver. The others are summer Programs, costume Fees, recital Fees and registration Fees.
Who are A Time To Dance's main competitors?
Direct peers on record are Peridance Center, Joffrey Academy of Dance, Debbie Allen Dance Academy, Millennium Dance Complex, Broadway Dance Center and Steps on Broadway. Broad incumbents are Fred Astaire Dance Studios and Arthur Murray Dance Studios. Emerging players are STEEZY Studio and CLI Studios.
Does A Time To Dance have an API?
No public API is recorded for A Time To Dance.
What industry is A Time To Dance in?
A Time To Dance's product category is Dance Instruction. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of MPAGADAI, Youth/Student & Community Dance Recitals. Its NAICS code is 61161 and its SIC code is 7900.