Icon Parking Systems
Icon Parking Systems is New York's largest parking operator, managing nearly 200 garages across the city's prime neighborhoods with a complementary iconGO mobile app for reservations and account management, serving residents, commuters, visitors, and corporate clients.
- Company typePrivate
- Founded1947
- HeadquartersNyack, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Icon Parking Systems does
Icon Parking Systems is a New York City-based parking management and mobility services company that operates nearly 200 parking garages across the city's prime neighborhoods, with secondary operations in Miami. Founded in 1947, the company runs a hybrid physical-and-digital platform: on-site professional attendants staff its garages while the proprietary iconGO mobile application enables advance reservations, account management, and check-in/check-out. Its product portfolio spans daily transactional parking, recurring monthly parking subscriptions, EV charging stations at select locations, and a dedicated 'Icon For Business' corporate program with centralized billing.
The company serves a distributed consumer base that includes NYC residents who own vehicles, daily-commuting workers, tourists and business visitors, and corporate accounts with fleet or employee parking needs. It monetizes through two primary streams: per-use transactional fees from daily parkers and recurring monthly subscription revenue from longer-term customers. Pricing is not publicly disclosed; customers transact through the iconGO app or directly at garages.
Icon Parking reports 1,100 team members, 300M+ lifetime cars parked, and a 4.5/5 Trustpilot rating across more than 27,000 reviews. The company is privately held and independently operated, with no disclosed institutional ownership, funding rounds, acquisitions, or public listing. Leadership comprises John D. Smith as CEO & President and Ravneet Bhandari as Chief Commercial Officer.
Icon Parking Systems firmographics
Firmographics- Name
- Icon Parking Systems
- Legal name
- Icon Parking Systems
- Website
- https://iconparkingsystems.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Icon Parking Systems is New York's largest parking operator, managing nearly 200 garages across the city's prime neighborhoods with a complementary iconGO mobile app for reservations and account management, serving residents, commuters, visitors, and corporate clients.
- Ownership category
- akta.pro rank
Icon Parking Systems industry classification
Industry- Product category
- Parking Management Services
- NAICS
- Parking Lots and Garages (81293), Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)
- akta.pro secondary industries
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG), Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)
Keywords
Where Icon Parking Systems is headquartered
LocationHeadquarters
- HQ city
- Nyack
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Icon Parking Systems business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Daily Parking: Transaction-based parking fees charged to customers on a per-use basis for daily parking at Icon locations throughout NYC.
- Monthly Parking Subscriptions: Recurring subscription revenue from NYC residents, workers, and visitors purchasing monthly parking passes for guaranteed parking access at Icon garages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Daily Parking |
| Subscription | Monthly | Monthly Parking |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Icon Parking Systems product offering
Product offeringCore offering
Icon Parking Systems manages and operates nearly 200 parking garage locations across New York City (with a secondary market in Miami), selling daily and monthly parking services directly to residents, commuters, and visitors. Its core consumer interface is the proprietary iconGO mobile app for reservation, account management, and check-in/check-out, supplemented by on-site professional attendants and EV charging stations at select locations.
Product overview
Icon Parking Systems operates a parking management platform consisting of the iconGO mobile application as the core consumer-facing product, supplemented by physical parking services including monthly and daily parking at nearly 200 NYC locations. The company offers EV charging as an add-on service at select locations, and provides a dedicated Icon For Business program for corporate parking clients. The iconGO app serves as the unified digital interface enabling reservations, account management, and check-in/check-out across the entire network of parking facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- iconGO Mobile App Proprietary mobile application that enables Icon Parking customers to reserve parking spots in advance, manage their parking account on the go, and complete seamless check-in and check-out at nearly 200 NYC garage locations, available to individual consumers and corporate account holders.
- Monthly Parking Subscription-based recurring parking service offered by Icon Parking to NYC residents, workers, and visitors across nearly 200 locations, providing safe lots, competitive rates, and seamless parking that simplifies city life.
- Daily Parking Transaction-based short-term parking option offered by Icon Parking to visitors and occasional parkers, providing flexible daily access to the company's network of nearly 200 NYC garage locations.
- EV Charging Electric vehicle charging stations offered by Icon Parking at select NYC garage locations, featuring easy-to-use charging stations compatible with most EV models, conveniently located in prime city spots.
- Icon For Business Corporate parking program offered by Icon Parking Systems to businesses seeking convenient billing and secure parking solutions for fleets and employees, marketed with the claim of best reviews among NYC parking competition.
Quantifiable outcome
- 4.5 out of 5 Trustpilot rating from 27,388 reviews
- +2 more outcomes
Companies that use Icon Parking Systems
Customer profileSegments4 records
Ideal customer profiles4 records
Icon Parking Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Icon Parking Systems partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
Icon Parking Systems competitors and assessment
Company assessmentEmerging players
- ParkMobile: ParkMobile provides a mobile app for parking payments and reservations across thousands of operators and municipalities. Comparable to Icon as a digital layer over the same urban parking consumer experience, although it primarily focuses on on-street and partner-operated off-street inventory rather than operating its own garages.
- SpotHero: SpotHero is an online marketplace that aggregates off-street parking inventory for reservation. Comparable to Icon as it distributes demand to operators like Icon's garages and competes for the same end consumer booking the same assets, though SpotHero does not operate facilities itself.
- Arrive (formerly ParkWhiz): Arrive operates a parking reservation marketplace connecting drivers with off-street garages and lots across major U.S. cities. Comparable to Icon as a digital distribution channel for the same consumer and similar inventory, competing for advance-booked parking demand that Icon targets through its iconGO app.
- Metropolis Technologies: Metropolis is a tech-driven parking and mobility platform operating checkout-free garages and acquiring SP+. Comparable to Icon as it pursues the same off-street parking facilities through a modernized digital and computer-vision layer, targeting urban consumers and operators.
Direct peers
- LAZ Parking: LAZ Parking is a large private parking operator with a strong Northeast U.S. footprint including NYC. It directly competes with Icon for the same garages, monthly contracts, and corporate accounts, and operates on the same staffed, location-based service model.
- Propark Mobility: Propark is a U.S. parking and mobility operator with presence in major Northeast metros. Directly comparable to Icon as a regional off-street parking operator with daily, monthly, and valet services targeting similar urban consumer and corporate customers.
- City Parking NY: City Parking is a smaller NYC-focused parking operator managing garages and lots in Manhattan and surrounding boroughs. Directly comparable to Icon as a regional off-street parking competitor pursuing the same NYC monthly and daily parker segments.
Broad incumbents
- ABM Industries: ABM is a large facility services company whose parking segment operates and manages commercial parking facilities nationally. Comparable to Icon as a broad facilities/parking services incumbent serving commercial real estate owners with overlapping daily and monthly parking operations.
- Impark (Imperial Parking): Impark is a North American parking management company operating thousands of parking facilities across the U.S. and Canada. Comparable to Icon as a multi-city off-street parking operator serving daily and monthly parkers under similar revenue models.
- SP+ Corporation: SP+ (now part of Metropolis) is one of the largest U.S. parking facility operators, managing thousands of garages and lots across major cities. It is directly comparable to Icon as a multi-city off-street parking operator serving similar enterprise and consumer customers, though at a significantly larger national scale.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Icon Parking Systems social profiles
Digital presenceIcon Parking Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Icon Parking Systems leadership team
Management profileNumber of profiles
Profiles2 records
Icon Parking Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Icon Parking Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Icon Parking Systems
What does Icon Parking Systems do?
Icon Parking Systems manages and operates nearly 200 parking garage locations across New York City (with a secondary market in Miami), selling daily and monthly parking services directly to residents, commuters, and visitors. Its core consumer interface is the proprietary iconGO mobile app for reservation, account management, and check-in/check-out, supplemented by on-site professional attendants and EV charging stations at select locations.
Is Icon Parking Systems a public or private company?
Icon Parking Systems is a private company. It is classified as unknown and is currently operating.
When was Icon Parking Systems founded?
Icon Parking Systems was founded in 1947. It employs 1,001 to 5,000 people.
Where is Icon Parking Systems based?
Icon Parking Systems is headquartered in Nyack, United States, in the North America region.
How does Icon Parking Systems make money?
Two revenue lines are on record. Daily Parking is the primary driver. The others are monthly Parking Subscriptions.
Who are Icon Parking Systems's main competitors?
Emerging players on record are ParkMobile, SpotHero, Arrive (formerly ParkWhiz) and Metropolis Technologies. Direct peers are LAZ Parking, Propark Mobility and City Parking NY. Broad incumbents are ABM Industries, Impark (Imperial Parking) and SP+ Corporation.
Does Icon Parking Systems have an API?
No public API is recorded for Icon Parking Systems.
What industry is Icon Parking Systems in?
Icon Parking Systems's product category is Parking Management Services. Its primary akta.pro industry code is TLAJAIAB, Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride), with a secondary code of TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics). Its NAICS code is 81293 and its SIC code is 7500.