Griefline
- Company typePrivate
- Founded1984
- HeadquartersMurrumbeena, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Griefline firmographics
Firmographics- Name
- Griefline
- Legal name
- Griefline Community and Family Services Inc
- Website
- https://griefline.org.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Griefline industry classification
Industry- Product category
- Grief Support Services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Palliative Care, Hospice & Serious Illness Support (BPAGACAK)
- akta.pro secondary industries
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)
Keywords
Where Griefline is headquartered
LocationHeadquarters
- HQ city
- Murrumbeena
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Griefline business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Government Funding: Griefline receives core operational funding from Commonwealth Government Department of Health and Aged Care, NSW Ministry of Health, and South Eastern Melbourne Primary Health Network. This funding supports the free nationwide helpline and counselling programs.
- Donations and Fundraising: The organization accepts charitable donations and conducts fundraising activities. Donations to SANE (the governing body) of $2 or more are tax deductible.
- Fee-for-Service Training Programs: Griefline generates revenue through workplace training programs, on-demand webinars, volunteer training, and professional development workshops offered to organizations and individuals on a fee-for-service basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Volunteer Training Program - $650 per participant |
| One time/ perpetual license | Multi-year contract | Workplace Training - Shellharbour example at $1,750 + GST |
| Unit Pricing | Pay-as-you-go | VAD Support Cards - $142 to $920 |
| Unit Pricing | Pay-as-you-go | Griefline Calling Cards - $96 to $295 |
| Unit Pricing | Pay-as-you-go | Integrating Grief Program materials - $404 to $597 |
| One time/ perpetual license | Pay-as-you-go | Therapeutic Interventions Workshop - $869 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Griefline product offering
Product offeringCore offering
Griefline provides free grief support services to individuals across Australia through a national telephone helpline (1300 845 745), moderated online forums, facilitated in-person and virtual support groups, and one-on-one counselling delivered by trained volunteers and clinicians. The organization also runs fee-for-service workplace grief training programs for organizations and sells printed grief support resources such as booklets and information kits.
Product overview
Griefline is a grief support organization offering a multi-channel service portfolio under its core helpline and support services brand. The primary offerings include: a national telephone helpline (1300 845 745) for free confidential grief support; 24/7 online moderated forums for peer-to-peer support; facilitated bereavement support groups via Zoom led by professional grief counsellors; state-specific Integrating Grief Programs in Victoria (police-referred) and NSW (health practitioner-referred); a comprehensive online resource hub; and fee-for-service workplace training programs. The product ecosystem also includes supplementary materials such as printed VAD Support Cards, Griefline Calling Cards, Support Cards, and downloadable/printable brochures available through the shop. Educational offerings encompass e-Learning programs (Understanding Prolonged Grief, Pet Bereavement Webinar), Volunteer Training Program ($650), Therapeutic Interventions workshop ($869), and custom workplace training. The Life After Loss podcast and G'dday Line service address broader loneliness and isolation needs. Following its November 2025 merger with SANE Australia, Griefline now operates under SANE's governance while maintaining its distinct service identity.
Differentiator
Problem solved
Functional benefit
Products and services
- National Grief Helpline
- Online Grief Support Forums
- Facilitated Support Groups
- One-on-One Counselling
- Workplace Grief Training Programs
- Printed Grief Support Resources
Quantifiable outcome
- Service users rate their overall experience with Griefline as 'very good' (on scale of poor, fair, good, very good, excellent)
Companies that use Griefline
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Griefline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Griefline partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- SANE AustraliacoreGriefline operates under the governance of SANE Australia following a merger announced in November 2025. SANE is a public company limited by guarantee and registered tax-exempt charity with DGR status (ABN 92 006 533 606). This merger expanded Griefline's reach and impact as part of a larger mental health organization.
- Healthdirect AustraliaflagshipGriefline is endorsed by Healthdirect Australia as a trusted source of grief and loss information. This partnership positions Griefline as part of the government-funded health information ecosystem for Australians.
- Outside the Locker Room (OTLR)coreGriefline partnered with Outside the Locker Room for the 'It's Only a Game' campaign addressing grief in sporting environments. The collaboration normalizes conversations about grief and mental health within sporting communities and supports athletes experiencing non-death related grief.
- Commonwealth Government Department of Health and Aged CarecorePrimary funder of Griefline's telephone support services. Funding supports the free nationwide grief helpline.
- NSW Ministry of HealthcoreSupports and funds the Integrating Grief Program (NSW) for adults in NSW who are bereaved through the death of somebody.
- South Eastern Melbourne Primary Health NetworkcoreSupports and funds the Integrating Grief Program (VIC) for individuals referred by Victoria Police.
- The Cairnmillar InstituteminorCurrently conducting a comprehensive evaluation of Griefline's bereavement counselling services. Preliminary findings demonstrate notable reduction in distress among participants.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Griefline competitors and assessment
Company assessmentRegional players
- QLife: Australia's national LGBTIQ+ peer support helpline and referral service. Comparable as a federally funded non-profit offering free telephone and webchat support with a volunteer model, though focused on a specific population segment.
Direct peers
- Lifeline Australia: Australia's largest crisis support helpline providing 24/7 telephone and online support. Directly comparable as a national non-profit helpline serving Australians experiencing distress, including grief and bereavement, with a similar volunteer-driven model and government funding.
- Kids Helpline: Australia's free confidential 24/7 counselling service for young people aged 5-25. Comparable as a non-profit telephone and online counselling service operating under similar government funding models and serving Australians experiencing emotional distress including loss and bereavement.
- SANE Australia: Australian mental health charity focused on complex mental health issues, now the parent organization of Griefline following the November 2025 merger. Directly comparable as a national mental health non-profit with phone/online support services, and a strategic partner.
- Suicide Call Back Service: Australia's national 24/7 crisis counselling service for people at risk of suicide. Directly comparable as a federally funded, non-profit crisis support helpline using trained counsellors, with overlapping user populations including those experiencing grief-related distress.
- Australian Centre for Grief and Bereavement: Victorian-based specialist grief and bereavement service offering counselling, education, and training. Directly comparable as a specialist bereavement organization providing professional grief counselling, training programs, and resources in the Australian market.
- The Compassionate Friends Australia: Peer support organization for bereaved parents, siblings, and grandparents. Comparable as a volunteer-led non-profit offering peer bereavement support groups, online forums, and resources for Australians grieving the death of a child or family member.
- MensLine Australia: Australia's professional telephone and online counselling service for men. Comparable as a free, government-funded non-profit helpline offering emotional support including for grief and loss, with similar volunteer/counsellor model and nationwide reach.
Broad incumbents
- Beyond Blue: Australia's peak body for anxiety, depression, and suicide prevention. Comparable as a federally funded national mental health non-profit offering helplines, online forums, and community resources, though Griefline specializes narrowly in grief while Beyond Blue covers broader mental health.
- Headspace: Australia's national youth mental health foundation providing counselling and support services for ages 12-25. Comparable as a government-funded national non-profit mental health organization, though focused on younger demographics and broader mental health rather than specialist grief.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Griefline social profiles
Digital presenceGriefline compliance and trust
Trust signalCompliance5 records
Griefline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Griefline leadership team
Management profileNumber of profiles
Profiles1 record
Griefline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Griefline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Griefline
What does Griefline do?
Griefline provides free grief support services to individuals across Australia through a national telephone helpline (1300 845 745), moderated online forums, facilitated in-person and virtual support groups, and one-on-one counselling delivered by trained volunteers and clinicians. The organization also runs fee-for-service workplace grief training programs for organizations and sells printed grief support resources such as booklets and information kits.
Is Griefline a public or private company?
Griefline is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Griefline founded?
Griefline was founded in 1984. It employs 11 to 50 people.
Where is Griefline based?
Griefline is headquartered in Murrumbeena, Australia, in the Oceania region.
How does Griefline make money?
Three revenue lines are on record. Government Funding is the primary driver. The others are donations and Fundraising and fee-for-Service Training Programs.
Who are Griefline's main competitors?
QLife is listed as a regional player. Direct peers are Lifeline Australia, Kids Helpline, SANE Australia, Suicide Call Back Service, Australian Centre for Grief and Bereavement, The Compassionate Friends Australia and MensLine Australia. Broad incumbents are Beyond Blue and Headspace.
Does Griefline have an API?
No public API is recorded for Griefline.
What industry is Griefline in?
Griefline's product category is Grief Support Services. Its primary akta.pro industry code is BPAGACAK, Palliative Care, Hospice & Serious Illness Support, with a secondary code of HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent). Its NAICS code is 624190 and its SIC code is 8300.