Outside the Locker Room
- Company typePrivate
- Founded2015
- HeadquartersGeelong, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
Outside the Locker Room firmographics
Firmographics- Name
- Outside the Locker Room
- Legal name
- Outside the Locker Room Charity Ltd
- Website
- https://otlr.org.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Outside the Locker Room industry classification
Industry- Product category
- Mental Health Education Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industries
- Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)
Keywords
Where Outside the Locker Room is headquartered
LocationHeadquarters
- HQ city
- Geelong
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Outside the Locker Room business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Charitable Contributions: OTLR is a registered DGR-1 charity with tax-deductible donations. The organization receives donations from individuals and organizations to support mental health education programs across Australia.
- Merchandise Sales: Clothing merchandise (Changing The Game range) with proceeds supporting OTLR programs. Supported by partners New Balance and Belgravia Apparel.
- Premier Club Membership: OTLR Premier Club requires $5,000+ annual tax-deductible donation for three years, providing recognition, event invitations, and community nomination benefits.
- Program Fees: State-based program delivery fees for sporting clubs, schools, and workplaces. Pricing varies by state with costs discussed through State Program Managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | OTLR Premier Club - $5,000/year for 3 years |
| Other | Pay-as-you-go | General Donations - Variable |
| Other | Multi-year contract | Program Delivery - Quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Outside the Locker Room product offering
Product offeringCore offering
Outside the Locker Room delivers mental health literacy education sessions (60-90 minutes each) to sporting clubs, schools, and workplaces across Australia. Programs are delivered by trained lived-experience facilitators alongside registered mental health professionals and cover topics including mental health, drugs and alcohol, gambling, resilience, leadership, and cyberbullying. The charity also provides ongoing welfare support through a partnership with Redefine Life, accessible via a free mobile app offering low-cost counselling face-to-face, online, or via phone.
Product overview
Outside the Locker Room (OTLR) is a mental health education and welfare support charity that operates a multi-product portfolio centered on delivering mental health literacy programs across Australian sporting clubs, schools, and workplaces. The core offering consists of mental health education sessions (delivered by trained lived-experience facilitators and registered mental health professionals), supplemented by the Ahead of the Game program in partnership with AFL and Movember. Additional products include the OTLR Mobile App for welfare access, the Changing The Game Speaker Team for keynote engagements, downloadable Community Information Packs and Educational Resource Posters, the Two-Way Talk 50-day journaling tool, and Changing The Game merchandise. Welfare support is provided through a partnership with Redefine Life counselling services. The organization also provides Program Evaluation services in partnership with La Trobe University to assess program effectiveness.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Education Sessions Mental health literacy education sessions covering mental health, drugs and alcohol, gambling, wellbeing, leadership, inclusion, resilience, and cyberbullying. Each session runs 60-90 minutes and is delivered by a trained lived-experience facilitator alongside a registered mental health professional. Tailored for sporting clubs, schools, and businesses.
- Welfare Support Services
Quantifiable outcome
- 70,000+ participants educated across 1,700+ sessions in 600+ communities since 2015
Companies that use Outside the Locker Room
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Outside the Locker Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Outside the Locker Room partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Redefine LifecoreOTLR partners with Redefine Life to provide quality welfare support counselling services. Redefine Life offers low-cost counselling for people feeling stuck or challenged by day-to-day issues, providing mental health support that is quick and centered around individual needs. Services accessible via OTLR app.
- Brisbane LionscoreBrisbane Lions community partnership with OTLR to provide mental health education and welfare support for community clubs and schools in Queensland. James Dowling, Brisbane Lions community manager, oversees project delivery.
- AFL (Ahead of the Game Program)coreOTLR joined with AFL as delivery partner for Movember - Ahead of the Game mental health literacy and resilience program for young people. The AOTG program is the largest roll-out of a mental fitness program in sport globally.
- La Trobe UniversitycoreOTLR partnered with La Trobe University Victoria to evaluate the OTLR education and welfare support program for mental health literacy and social impact. Evaluation demonstrates positive impact on sporting club, school, and workplace communities.
- New BalanceminorPartner supporting OTLR through clothing merchandise (Changing The Game range). Proceeds from merchandise sales support OTLR's mental health education programs.
- Belgravia ApparelminorPartner supporting OTLR through clothing merchandise (Changing The Game range). Proceeds from merchandise sales support OTLR's mental health education programs.
- Luke Hodgeminor4x AFL Premiership player serving as OTLR program ambassador. Understands the challenges men face discussing mental health and advocates for reducing stigma through the program.
- University of WollongongcoreDeveloped the Ahead of the Game program with leading experts from University of Wollongong. Program backed by 5-year international program of scientific evidence.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
Outside the Locker Room competitors and assessment
Company assessmentDirect peers
- batyr: Australian mental health charity that runs school and sport-based prevention programs delivered by trained young people with lived experience — directly comparable to OTLR's lived-experience facilitator model in sporting clubs and schools.
- LIVIN: Australian mental health organisation focused on sport and community-driven mental health programs — closely comparable to OTLR's sporting-club delivery model, lived-experience storytelling, and merchandise-led funding.
- Smiling Mind: Australian not-for-profit delivering mindfulness and mental wellbeing education programs in schools and via a consumer app — directly comparable to OTLR's school-based SEL programming and welfare mobile app channel.
- ReachOut Australia: Australia's leading online youth mental health service providing education, peer support and counselling pathways to young people — overlapping with OTLR's school-segment delivery and digital wellbeing tools.
Broad incumbents
- headspace: National Youth Mental Health Foundation operating hundreds of physical centres plus digital services across Australia — broader incumbent in youth mental health with overlapping school- and app-based touchpoints to OTLR.
- Movember Foundation: Global men's health charity that funds and develops programs including the Ahead of the Game curriculum delivered by OTLR — a direct upstream partner and comparable funder of sport-based mental health programs.
- Beyond Blue: Australia's largest mental health charity providing information, support and workplace programs — overlaps with OTLR's workplace wellbeing channel and broader mental health awareness positioning.
- R U OK?: Australian suicide-prevention charity promoting everyday conversation and providing workplace and community resources — a thematic peer in the same awareness-and-education niche as OTLR's mental health literacy sessions.
- Black Dog Institute: Australian medical research institute translating clinical research into digital tools and school programs for depression and suicide prevention — comparable to OTLR on the school-based prevention and digital-tooling axis.
Emerging players
- The Man Walk: Australian community men's mental health initiative built around walking groups and conversation — overlaps with OTLR's male, sport-and-community-led approach to mental health stigma reduction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outside the Locker Room social profiles
Digital presenceOutside the Locker Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outside the Locker Room leadership team
Management profileNumber of profiles
Profiles8 records
Outside the Locker Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outside the Locker Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outside the Locker Room
What does Outside the Locker Room do?
Outside the Locker Room delivers mental health literacy education sessions (60-90 minutes each) to sporting clubs, schools, and workplaces across Australia. Programs are delivered by trained lived-experience facilitators alongside registered mental health professionals and cover topics including mental health, drugs and alcohol, gambling, resilience, leadership, and cyberbullying. The charity also provides ongoing welfare support through a partnership with Redefine Life, accessible via a free mobile app offering low-cost counselling face-to-face, online, or via phone.
Is Outside the Locker Room a public or private company?
Outside the Locker Room is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Outside the Locker Room founded?
Outside the Locker Room was founded in 2015. It employs 51 to 100 people.
Where is Outside the Locker Room based?
Outside the Locker Room is headquartered in Geelong, Australia, in the Oceania region.
How does Outside the Locker Room make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are merchandise Sales, premier Club Membership and program Fees.
Who are Outside the Locker Room's main competitors?
Direct peers on record are batyr, LIVIN, Smiling Mind and ReachOut Australia. Broad incumbents are headspace, Movember Foundation, Beyond Blue, R U OK? and Black Dog Institute. The Man Walk is listed as an emerging player.
Does Outside the Locker Room have an API?
No public API is recorded for Outside the Locker Room.
What industry is Outside the Locker Room in?
Outside the Locker Room's product category is Mental Health Education Services. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of EDAJAIAC, Social-Emotional Learning (SEL) Programs & Supports. Its NAICS code is 621420 and its SIC code is 8300.