TryBooking

Name

TryBooking

Legal name

TryBooking Pty Ltd

Website

https://trybooking.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Onsite Check-in, Badging & Access Control Solutions (THAHAFAD), Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF)

Keywords

• Event ticketing software
• Online event registration
• Community event platform
• Box office scanning app
• Online donation platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction fees on paid events (TryBooking payment gateway): TryBooking processes payments directly. Fees are 2.5% per transaction plus a per-ticket fee ($0.15 for tickets $5.00 or less, $0.50 for tickets over $5.00). Event organisers can choose to absorb fees or pass them to ticket purchasers.
2. Reduced transaction fees via Stripe Connect: Event organisers who connect their own Stripe account pay TryBooking a 1% processing fee plus Stripe's fees (1.7% + $0.30 per standard card as of April 2023). TryBooking does not charge per-ticket fees in this model. Stripe fees cannot be passed on to customers.
3. Free events: Free events are completely free for event organisers. No fees are charged by TryBooking for free events or registrations, supporting the community-focused mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TryBooking is a cloud-based event ticketing and registration platform that enables community organisations, charities, schools, theatres, and sporting clubs to create events, sell tickets online, manage allocated seating and general admission, process in-person sales via a Box Office app, scan tickets with a mobile app, accept donations, and integrate with Stripe and Xero. The platform is offered free for free events and charges transaction-based fees on paid events across Australia, New Zealand, and the UK.

Product overview

TryBooking is an event ticketing and booking platform providing a unified system for managing events of all sizes. The core offering is the Sell Tickets Online platform, which is complemented by Box Office for in-person sales, the Scanning App for day-of event check-ins, and Online Giving for charitable donations. The platform supports multiple event types including allocated seating, general admission, and tabled events. Additional features include Gift Certificates, Merchandise Sales, Custom Forms for data collection, Promotions & Discounts, and comprehensive Reporting & Analytics. A Developer API enables external integrations. Privacy compliance tools include Data Deletion and Data Export features for GDPR compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Sell Tickets Online Core cloud-based event ticketing platform enabling event organisers to create and sell tickets online for events of any size. Supports both free and paid events with configurable ticket types, session times, allocated seating, general admission, tabled events, custom forms, promotions, gift certificates, merchandise sales, and 30+ real-time reports. Used by community organisations, charities, schools, theatres, sporting clubs, and festivals across Australia, New Zealand, and the UK.
• Box Office Mobile App Free mobile application that allows event organisers to sell tickets and accept payments in person at events. Includes Tap to Pay functionality enabling card payments without additional hardware. Available on iOS and Android for AU, NZ, and UK markets.
• Scanning App Mobile ticket scanning application that allows event organisers to scan QR code tickets and manage guest entry on the day of the event. Free to use with a TryBooking account, available on iOS App Store and Google Play.
• Online Giving Donation and fundraising functionality for charities and not-for-profit organisations to accept charitable contributions and online donations via TryBooking. Integrated with the broader ticketing platform so charities can collect donations alongside event ticket sales.
• Donation Pages Dedicated standalone pages for collecting charitable donations, designed specifically for charitable organisations and community fundraising initiatives that may not be running a ticketed event but need an online donation collection mechanism.
• Developer API Public API enabling external developers to build integrations and automate workflows with the TryBooking platform. Supports event creation, ticket management, and reporting features, with separate documentation for Australia, New Zealand, and UK regions.

Quantifiable outcome

• $300,000,000+ total amount raised for communities via TryBooking
• +4 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationOfficial integration with Xero, Australia's leading online accounting software. Automatically syncs ticket sales, refunds, gift certificate transactions, promo/discount codes, and processing fees directly into Xero, eliminating manual reconciliation for event organisers.
• StripecoreTechnology or IntegrationOfficial Verified Stripe Partner for event ticketing. TryBooking integrates with Stripe Connect, allowing event organisers to link their own Stripe account for direct payouts. Supports Apple Pay, Google Pay, Visa Checkout, and Masterpass. Provides fraud protection and real-time payment tracking.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tito: Simple, developer-friendly ticketing platform popular with indie and community events. Comparable self-serve, low-fee model targeting similar SMB organizer segments.
• Ticket Tailor: Self-serve ticketing platform popular with community organizers, charities, and small events in the UK and globally. Direct peer with comparable fee-based model and DIY event creation flow.
• Humanitix: Australian-founded ticketing platform whose profits are directed to charity; focused on schools, nonprofits, and community events. Direct head-to-head competitor in TryBooking's core AU/NZ NFP vertical with a similar social-impact positioning.
• Eventbrite: Global self-serve event ticketing platform serving SMBs, communities, and large organizers across multiple geographies. Most direct competitor in the online ticketing space; overlaps with TryBooking on free and paid event creation, scanning, and reporting.

Broad incumbents

• Ticketek: Australia's largest ticketing incumbent for major sports, concerts, and large-scale events. Competes with TryBooking on the higher end of the Australian event market and on theatre/sporting club ticketing.
• Moshtix: Australian ticketing provider focused on live music, festivals, and entertainment venues. Overlaps with TryBooking in Australian music and festival segments.

Emerging players

• TryBooking competitor - ClassBento (experience/gift): Australian marketplace for workshops and experiences. Adjacent to TryBooking's ticketing capability in the wellness, classes, and experience vertical.

Others

• Stripe: Payment infrastructure partner and strategic ecosystem participant. While not a direct competitor, Stripe's event/payments ambitions and TryBooking's Verified Stripe Partner status make it a closely watched adjacent platform with potential partnership or competitive dynamics.

Regional players

• Ticketebo: Australian online ticketing platform focused on community, arts, and small-to-mid events. Direct competitor in Australia on theatre, community, and NFP ticketing.
• Eventbrite Local UK - Skiddle: UK-focused ticketing platform for live music, club nights, and community events. Direct competitor in TryBooking's UK geography, particularly in music and festivals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TryBookingUK
• Facebookfacebook.com/158200204257389
• LinkedInlinkedin.com/company/trybooking-com
• Instagraminstagram.com/trybookinguk
• Xx.com/trybooking

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TryBooking