Elders Real Estate

What Elders Real Estate does

Elders Real Estate is the property services division of Elders Limited (ASX: ELD), operating as one of Australia's largest and oldest real estate networks, with approximately 300 offices and 1,200+ specialists across capital cities and regional and rural locations nationwide. The business is horizontally diversified across four core verticals: Elders Residential (urban home sales and rentals), Elders Rural (agricultural and station transactions across farming types including dairy, cropping, horticulture, viticulture, and pastoral), Elders Commercial (business premises, retail, industrial, and hotel/leisure property), and Elders Property Management (residential and investment portfolio management for approximately 70,000+ properties nationally). A specialized fifth vertical, Elders Water Trading, provides brokerage services for seasonal water allocations and permanent entitlements across Australian irrigation markets. The platform includes a national property listing and search interface with market insights, sales history, rent data, and property price estimates delivered through local agents.

The underlying technology stack consists of a property listing and search platform covering residential, rural, and commercial listings with integrated market-insight reports, a dedicated water trading and brokerage platform, and operational systems supporting property management at scale. The business runs an editorial content platform, The View, covering market trends, buying guides, and investment commentary across all property categories. Revenue is generated primarily through transaction-based commissions on property sales and recurring property management fees, supplemented by transaction fees from water trading and referral commissions from Elders Finance (home loans) and Elders Insurance within the broader Elders Limited ecosystem. Go-to-market is direct-to-consumer through the national office network and a self-serve website, leveraging 185 years of brand heritage as one of Australia's most trusted real estate names.

Name

Elders Real Estate

Legal name

Elders Limited

Website

https://eldersrealestate.com.au

Company type

Public

Founded year

1841

Operating status

Operating

Headcount range

1–10 employees

Short description

Elders Real Estate is the property services arm of ASX-listed Elders Limited, operating Australia's largest company-owned real estate network with 300+ offices and 1,200+ specialists serving residential, rural, commercial, and property management clients across the country.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Nonresidential Property Managers (531312), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

akta.pro secondary industries

Senior Living Property Management (BPAJAGAI), Senior & Assisted Living Residential Property Management (BPAJAFAE), Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Residential real estate sales
• Rural property services
• Commercial property sales
• Property management services
• Water trading brokerage

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential, rural, and commercial property sales through their network of agents and offices
2. Property Management Fees: Ongoing property management services for residential and rural properties, managing approximately 70,000+ properties nationally
3. Water Trading Services: Brokerage services for water entitlements and allocations trading across Australian markets

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Elders Real Estate is an Australian real estate agency network operating across approximately 300 offices, providing residential, rural, and commercial property sales, professional property management, and specialized water trading brokerage. Services are delivered through more than 1,200 local real estate specialists, supported by an online property listing and search platform offering market insights, sales history, rent data, and property price estimates.

Product overview

Elders Real Estate operates as a comprehensive real estate services platform offering residential, rural, and commercial property sales, professional property management, and specialized water trading services. The core product portfolio consists of Elders Residential, Elders Rural, Elders Commercial, and Elders Property Management divisions, complemented by referral services (Elders Finance, Elders Insurance) and an editorial content platform (The View). The company operates as one of Australia's largest real estate networks with over 300 offices nationwide, providing market insights, property listings, and transaction services across all property types and geographies.

Differentiator

Problem solved

Functional benefit

Brands

• Elders Rural: Rural and agricultural real estate services, recognised as Australia's leading rural real estate network.
• Elders Water Trading
• Elders Commercial
• Elders Estates

Products and services

• Elders Residential Residential property sales service helping clients buy and sell homes, with access to market insights, sales history, rent data, and property price estimates through local agents.
• Elders Rural Rural and agricultural real estate services covering farming types including aquaculture, dairy, grazing/cropping, horticulture, irrigation, mixed farming, pastoral/stations, and viticulture across Australia.
• Elders Commercial Commercial property services including sales and leasing for businesses, offices, retail, industrial/warehouse, showrooms/bulky goods, hotel/leisure, medical/consulting, and commercial farming properties.
• Elders Property Management Professional property management services for residential and investment portfolios, handling tenant placement, rent collection, property maintenance, and investment return optimization across 70,000+ properties.
• Elders Water Trading Specialized water trading service with dedicated water brokers facilitating trading of seasonal water allocations and permanent water entitlements, including long-term leases, forward trades, and seasonal carryover strategies for irrigation businesses.
• The View Editorial blog platform providing real estate news, market trends, housing guides, and tips for buying, selling, investing, renting, building, and property finance.

Quantifiable outcome

• $8.7bn in sold property value, 11,820 properties sold, 70,000+ properties managed, 1,200+ real estate specialists

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Childhood Cancer AssociationcoreOthers · 1 January 2019Elders SA/NT/VIC offices are vital partners with the Childhood Cancer Association. A portion from every settled sale is donated to help pay for professional services including counselling, accommodation, respite, education, sibling support, home tutoring and bereavement support. Over $78,000 has been raised since the partnership began.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ray White: Largest real estate group in Australasia with a similar franchise and company-owned office model spanning residential, rural, and commercial sales plus property management. Direct competitor for agent recruitment, listings, and seller leads across Australia.
• LJ Hooker: Major Australian real estate franchise network with national residential, commercial, and property management coverage. Competes head-to-head with Elders for agents, listings, and brand trust in metropolitan and regional markets.
• McGrath Estate Agents: Australian residential real estate agency with strong eastern-seaboard presence and a sales-focused model. Comparable to Elders' residential division in target customer (homeowners and investors) and commission-driven revenue structure.
• Belle Property: Premium-positioned Australian real estate agency covering residential sales, leasing, and property management. Comparable in service mix and customer segment, with overlap in prestige and lifestyle-property listings.
• Raine & Horne: Long-established Australian real estate group (founded 1883) covering residential, rural, and commercial property. Strong rural and regional footprint comparable to Elders Rural, competing for the same agricultural property listings.
• Harcourts: Australasian real estate network (founded in New Zealand) with significant Australian operations covering residential, rural, and commercial. Comparable franchise and office model with similar cross-sell into adjacent property services.
• Barry Plant: Australian real estate network focused on metropolitan residential sales and property management, primarily in Victoria. Comparable service offering and customer segment, competing for agent talent and listings.
• First National Real Estate: Australian and New Zealand real estate cooperative with broad residential and rural coverage. Comparable in being a network-model competitor for residential listings and managed-property mandates.

Broad incumbents

• REA Group: Operator of realestate.com.au, Australia's dominant property portal. Not a direct brokerage peer but a critical infrastructure competitor controlling seller-lead flow that Elders' agents must pay to access.
• Domain Holdings: Australian property portal and adjacent services business owned by Nine Entertainment. Competes with REA Group for listing-lead flow and increasingly bundles agent services, indirectly challenging traditional networks like Elders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EldersRealEstate
• Facebookfacebook.com/EldersRealEstate
• LinkedInlinkedin.com/company/elders-real-estate
• Instagraminstagram.com/eldersrealestate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elders Real Estate