LandScan

What LandScan does

LandScan, LLC is a privately held agricultural technology company that builds digital twin systems for farms by combining above-ground remote sensing (Digital Vegetation Signature) with below-ground in-situ soil profiling (Digital Soil Core) and an AI/ML analytics layer (Root Cause Analytics). The Digital Soil Core is a 7-sensor penetrometer that produces continuous soil profiles to 3+ feet in roughly 60–90 seconds, capturing over 1,200 data points per centimeter from orthogonal modalities including tip force, sleeve friction, moisture, salinity, acoustics, 3-micron video, and NIR spectroscopy. The Digital Vegetation Signature uses 7-band multi-spectral, hyper-spatial, and thermal airborne/drone sensors with pixel-scale calibration. Root Cause Analytics fuses these streams to deliver site-specific recommendations for irrigation, fertilizer, and yield optimization; quantified outcomes cited include $50/acre for irrigation, $150/acre for fertilizer amendments, and a $390/acre average value from a named ofi deployment. The company is headquartered in Davis, California, with offices in Madison, Wisconsin and Bethel, Vermont, and operates as a subsidiary group including Datum Geospatial (rebranded from the 2021 MicroImages acquisition) and Paris Remote Sensing Lab (acquired 2021–2022).

LandScan generates revenue through a mix of professional services (on-site deployment of DSC/DVS/RCA) and subscription or recurring access to the Platform for Discovery. Pricing is quote-based, not publicly disclosed, and engagements are scoped via consultation bookings. The go-to-market is direct and event-driven, with an active presence at almond, pistachio, and broad-acre agriculture conferences, plus a channel partnership with AgSoilworks for orchard and vineyard redevelopment. The company was founded in 1997 by Dr. Dan Rooney, is led by a small executive team (CEO Rooney, COO Jeff Dlott, CPO Woody Wallace, with Dr. Jack Paris directing remote sensing), and has built a broad IP portfolio — hundreds of patents in 50+ countries including the first digital twin patent in precision agriculture. Named enterprise customers include ofi (7,500 acres of Australian almonds), Mars (cocoa optimization in South America), and Duarte Nursery; the company was also selected for John Deere's 2025 Startup Collaborator program.

The company's customer base is concentrated in specialty crop segments (almonds, pistachios, walnuts, grapes, and now cocoa), and the technology is positioned as a precision-agriculture decision-support layer for agronomists, irrigation managers, and farm operators. No external venture or private equity funding rounds are disclosed, and the company is described as founder-owned, with the 2021–2022 acquisitions of MicroImages, Paris GeoSpatial, and Syncarto suggesting access to capital for strategic buildout without dilutive institutional investment.

Name

LandScan

Legal name

LandScan, LLC

Website

https://landscan.ai

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Precision Agriculture Technology

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB)

akta.pro secondary industries

Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG), Soil & Field Mapping Analytics (EC Mapping, Zone Delineation) (AFABAMAH), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Nutrient Management & Fertility Optimization Analytics (AFABAMAJ)

Keywords

• Precision agriculture technology
• Agricultural digital twin
• Proximal soil sensing
• Multispectral crop monitoring
• Agronomic data analytics

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Agricultural Technology Services: LandScan provides technology services to farmers including digital twin creation, soil characterization, vegetation analysis, and root cause analytics. The company offers service consultations and deploys its technology platforms on-site. ROI outcomes are quantified and demonstrated to customers.
2. Digital Agronomy Solutions: Subscription or service-based access to the Platform for Discovery including Digital Vegetation Signature, Digital Soil Core services, and Root Cause Analytics software. Quantifiable ROI demonstrated at $390 per acre for Root Cause Analytics.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

LandScan develops a digital twin platform for agriculture that combines the Digital Soil Core (a 7-sensor in-situ penetrometer producing soil profiles to 3+ feet in 60–90 seconds) with the Digital Vegetation Signature (calibrated multi-spectral airborne remote sensing) and the Root Cause Analytics AI/ML software. The company delivers on-site technology services, high-resolution Digital Soil Maps, and subscription access to its Platform for Discovery to enable precision irrigation, fertilizer optimization, and yield improvement for specialty crop growers and enterprise agricultural operations.

Product overview

LandScan offers a unified digital twin platform for agriculture, combining the Digital Vegetation Signature (DVS) for above-ground crop analysis with the Digital Soil Core (DSC) for below-ground soil characterization. The Platform for Discovery integrates these technologies with Root Cause Analytics (RCA) software and Dynamic Modeling services to produce true digital twins of farm fields. Key products include Field Intelligence for site characterization, Digital Soil Mapping for 3D soil information, and Digital Deployment & Monitoring services. The company has also integrated acquired geospatial technologies (Datum Geospatial, Paris Remote Sensing Lab) into its platform. ROI streams include Irrigation Optimization ($50/ac), Fertilizer Amendments ($150/ac), and Yield/Quality Improvements, delivered through an annual subscription model.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Vegetation Signature (DVS): Calibrated spectral and spatial indices technology for crop performance analysis using drone or airborne imagery with 7-band multi-spectral, hyper-spatial, and thermal capabilities
• Digital Soil Core (DSC)
• Root Cause Analytics (RCA)
• Datum Geospatial
• Platform for Discovery

Products and services

• Digital Soil Core (DSC) 7-sensor in-situ penetrometer that produces continuous, objective, and transferable soil profile data to 3+ feet in approximately 60–90 seconds. Sensors include tip force, sleeve friction, moisture, salinity, acoustic, 3-micron resolution video imagery, and NIR spectroscopy, generating over 1,200 data points per centimeter across 50+ soil properties (texture, structure, porosity, organic matter, density, moisture, salinity, nutrients). Used by specialty crop growers, agronomists, and research institutions.
• Digital Vegetation Signature (DVS) Calibrated remote sensing service using 7-band multi-spectral, hyper-spatial, and thermal sensors on airborne platforms (drones/aircraft) to deliver pixel-scale calibrated imagery that filters shade and dead branches and analyzes only fully sunlit live vegetation. Includes LIDAR analytics for canopy volume and plant height, enabling true temporal analytics of crop performance. Used by specialty crop growers and agronomists.
• Root Cause Analytics (RCA) Interactive AI/ML software that generates custom and dynamic analytical insights by fusing Digital Vegetation Signature and Digital Soil Core data. Enables optimization of inputs (irrigation, fertilizer) and maximization of outputs while improving soil health and crop nutrition. Integrates with variable-rate application systems. Used by digital agronomy teams at enterprise farms and agricultural commodity companies.
• Digital Soil Map True 3D digital soil information products produced by fusing data from multiple Digital Soil Core sensors, digitally characterizing soil profiles in 1 cm increments for dozens of soil properties in-situ, including texture, structure, porosity, organic matter, density, moisture, salinity, plant-available water holding capacity, and nutrients. Used by growers and agronomists to plan precision input applications.
• Field Intelligence Site characterization service that guides deployment of Digital Soil Core observations based on Digital Vegetation Signature crop scanning to create spatial and informational context for field measurements. Used by enterprise farms and agronomy teams.
• Digital Deployment & Monitoring Service for deploying and monitoring digital twin technology across agricultural fields, pairing dynamic in-situ proximal sensing with analytical remote sensing. Used by enterprise farms and global agricultural commodity suppliers.
• Dynamic Modeling Modeling service for precision irrigation design, implementation, and dynamic crop-water management based on true 3D soil information including plant-available water holding capacity. Used by irrigators and farm managers.
• Platform for Discovery Comprehensive suite that integrates Field Intelligence, Digital Vegetation Signature, Digital Soil Core, Digital Soil Map, Digital Deployment & Monitoring, Dynamic Modeling, and Root Cause Analytics into a unified digital twin system for agriculture. Sold via service engagements and subscription access to enterprise farms, agronomy teams, and global agricultural commodity companies.
• Datum Geospatial Cloud-based geospatial software platform, rebranded from the acquired MicroImages software and integrated with modern AI capabilities. Provides advanced GIS and remote sensing tools, utilized in 120 countries in 24 languages. Supports LandScan's broader digital twin platform and is sold to geospatial and remote sensing users globally.

Quantifiable outcome

• $390/acre average value from Root Cause Analytics integration with variable-rate application systems
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered notable, core and minor.

• Almond Board of AustralianotableStrategic or Co-development Partner · 1 July 2025LandScan showcased digital twin innovation for optimizing agricultural production organized by the Almond Board of Australia. Part of team including Corteva Agriscience, Haifa Group, Stoller, and UC Davis.
• John DeerenotableStrategic or Co-development Partner · 1 January 2025LandScan was selected as one of 6 companies for John Deere's 2025 Startup Collaborator program. The program explores innovations focused on meeting agricultural and construction customer needs. John Deere Startup Collaborator was launched in 2019 to enhance interaction with startup companies whose technology could add value for customers.
• MarscoreStrategic or Co-development Partner · 1 September 2024Partnership with Mars for cocoa optimization in South America and elsewhere using LandScan's digital twin technology. Cocoa prices have increased and LandScan aims to help optimize production.
• ofi (olam food ingredients)coreStrategic or Co-development Partner · 1 July 2024ofi is a world-leading nut supplier (also cocoa, coffee, dairy, spices). LandScan partnered with ofi for sustainable farming, bringing digital twin for agriculture to Australia in 2025 to optimize almond production on 7,500 acres.
• GEM Alliance for AgcoreStrategic or Co-development PartnerLandScan actively participates in GEM Alliance for Ag demonstrations showcasing Digital Soil Core technology. GEM Alliance brings together agricultural technology providers for collaborative demonstrations to growers. LandScan's demonstrations scheduled for February 5, 10, 11, 12, and 13, 2026.
• AgSoilworksnotableChannel Partner/ Reseller/ DistributorCollaboration with AgSoilworks for orchard and vineyard redevelopment. Co-presented at Almond Conference 2025. Partnership helps customers with orchard/vineyard redevelopment projects using digital twin technology.
• Duarte NurseryminorStrategic or Co-development PartnerHost venue for GEM Alliance for Ag Duarte Friend's Day event on May 1st, 2026. LandScan participated as GEM Alliance member.
• University of California, DavisnotableStrategic or Co-development PartnerCollaborative research partner in Almond Board of Australia technology demonstrations. UC Davis researchers provide scientific expertise and academic validation for LandScan technology applications.
• University of FloridanotableStrategic or Co-development PartnerStatistical analysis partner for Digital Soil Core data including nutrient analysis (zinc, potassium, nitrogen, phosphorus) and organic matter characterization. Peer-reviewed publications in progress.
• University of NebraskanotableStrategic or Co-development PartnerStatistical analysis partner for Digital Soil Core data including nutrient analysis and machine learning modeling for predicting soil properties. Peer-reviewed publications in progress.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Indigo Ag: Indigo Ag combines digital agronomy, soil/microbiome insights, and sustainability programs for growers, partially overlapping with LandScan's soil health and crop performance analytics, especially in carbon and stewardship use cases.
• Sentera: Sentera provides drone-based aerial imagery and analytics for agriculture, with a more limited spectral stack than LandScan's DVS but overlapping in remote sensing-driven crop scouting and field analytics for specialty crop growers.

Broad incumbents

• Trimble Agriculture: Trimble is a broad incumbent in precision agriculture hardware, software, and services; notably, Trimble acquired LandScan's earlier SIS technology in 2013, making Trimble both a historical technology lineage connection and a competing platform for soil and crop analytics.
• Deere & Company (John Deere): John Deere is a broad incumbent in agricultural equipment and the John Deere Operations Center; LandScan was a 2025 Startup Collaborator and John Deere is both a potential channel partner and a competitive platform for integrated precision agriculture.
• Planet Labs: Planet Labs operates a large fleet of satellites providing daily high-resolution imagery with agriculture as a key vertical, serving as a broad incumbent remote sensing platform that overlaps with LandScan's Digital Vegetation Signature capability.
• CNH Industrial (Case IH / New Holland): CNH Industrial, through Case IH AFS and New Holland Precision Land Management, offers integrated precision agriculture hardware and software suites that compete with LandScan's platform at the OEM and dealer-integration layer.

Direct peers

• Taranis: Taranis provides AI-powered aerial crop intelligence using sub-millimeter imagery and deep learning for crop scouting and prescription maps, directly overlapping with LandScan's Digital Vegetation Signature and field-level analytics for agronomists.
• Farmers Edge: Farmers Edge is a digital agronomy platform offering field-centric data, variable-rate prescriptions, and farm management software to growers, competing in the same precision agriculture decision-support category as LandScan's RCA and Platform for Discovery.
• Granular (Bayer): Granular is Bayer's farm management software business providing agronomic and financial planning tools for large-acreage growers, directly comparable to LandScan's enterprise agronomy and digital twin offering for specialty crop operations.
• Climate LLC (Climate FieldView, Bayer): Climate LLC is Bayer's digital agriculture platform that provides field-level data analytics, prescription maps, and variable-rate recommendations to growers, directly competing with LandScan's Root Cause Analytics and Digital Soil Map offerings for agronomic decision support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LandScan_ai
• LinkedInlinkedin.com/company/landscan
• Instagraminstagram.com/landscan.ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LandScan