Latitude Margaritaville

What Latitude Margaritaville does

Latitude Margaritaville is a 55+ active adult master-planned community brand developed and operated by Minto Communities, LLC under a licensing agreement with Margaritaville Enterprises, LLC, which holds the Jimmy Buffett intellectual property. Founded in 2017 with its first community in Daytona Beach, Florida, the company now operates three communities across Florida and South Carolina — Daytona Beach, Hilton Head (Hardeeville, SC), and Watersound (Panama City Beach, FL) — with a fourth Texas location announced as coming soon. Homes are sold across four collections spanning the low $200s to mid $300s: Conch Cottage (1,204–1,466 sq ft), Caribbean Villa (1,503–1,862 sq ft), Beach Collection (1,684–2,392 sq ft), and Island Collection (2,310–2,564 sq ft). Each community integrates Margaritaville-themed amenities including a Latitude Town Center with restaurant and entertainment venues, Paradise Pool, Fins Up! Fitness Center, pickleball and tennis courts, Barkaritaville Pet Spa, and — at Daytona Beach — a private Beach Club with shuttle service.

The core operating model combines one-time home sales with recurring HOA fees for exterior maintenance, amenity access, and community services, plus rental income from Publix-anchored neighborhood retail centers (200,000–290,000 sq ft) accessible by golf cart. Distribution is direct via on-site sales centers staffed by New Home Sales Professionals and supported by 9–13 fully furnished model homes per location, virtual tours, and a Change in Latitude Getaway trial-stay program ($133/night, credited at closing). Marketing leverages the Margaritaville brand through email (Barefoot Bulletin), social channels, four seasons of the Wheel of Fortune Home Sweet Home Giveaway, and major TV appearances (CBS Sunday Morning, Good Morning America, Jimmy Kimmel Live). Partnerships extend the ecosystem: Halifax Health provides wellness services at Daytona Beach, The St. Joe Company co-developed Watersound, and Minto itself is a 45-year developer with over 35,000 homes delivered across its broader portfolio.

The unit economics depend on land development cycles and home absorption rather than recurring software-style revenue, with the Watersound phase alone planned for 3,500 homes. Cumulative sales at the flagship Daytona Beach community have surpassed 750 homes, with record-setting paces (300 homes in 5 months) and 500+ closings at the original community. The business holds no disclosed AI, software, or platform technology assets, and no external venture or private equity funding is indicated; the brand is privately financed through home-sale operations by Minto Communities, LLC.

Name

Latitude Margaritaville

Legal name

Minto Communities, LLC

Website

https://latitudemargaritaville.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Latitude Margaritaville is a 55+ active adult master-planned community brand operated by Minto Communities under license from Margaritaville Enterprises. It develops and sells Margaritaville-themed retirement homes across three U.S. communities in Florida and South Carolina, with a fourth Texas location planned.

Ownership category

akta.pro rank

Product category

55+ Active Adult Retirement Communities

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industry

Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Active adult communities
• 55 plus retirement homes
• Master planned communities
• Single family home builder
• Resort style retirement living

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Home Sales: Primary revenue from selling newly constructed single-family homes and villas in master-planned 55+ retirement communities. Home sales are one-time transactions with typical mortgage financing. Revenue also includes lot sales for home construction.
2. Homeowner Services: Ongoing HOA fees from residents for community maintenance, amenities, and services. Low HOA Fees and No CDD Fees are marketed as value differentiators.
3. Retail Center Operations: Neighborhood retail centers (Latitude Town Center, Latitude Landings) with grocery stores and commercial spaces accessible by golf cart, generating rental income.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Latitude Margaritaville develops and sells newly constructed single-family homes and villas within master-planned 55+ active retirement communities. Operated by Minto Communities under license from Margaritaville Enterprises, the communities offer Jimmy Buffett-themed resort-style amenities including town centers, pools, fitness centers, restaurants, pickleball courts, and beach clubs, alongside ongoing HOA services and lifestyle programming for residents.

Product overview

Latitude Margaritaville is a collection of 55+ active retirement communities developed by Minto Communities under license from Margaritaville Enterprises. The brand brings Jimmy Buffett's island-inspired lifestyle to residential living through three active communities (Daytona Beach FL, Hilton Head SC, and Watersound FL) plus a fourth Texas location coming soon. The portfolio includes multiple home collections across price points: Caribbean Collection villas (1,503-1,862 sq. ft.), Beach Collection single-family homes (1,684-2,392 sq. ft.), Island Collection larger homes (2,310-2,564 sq. ft.), and Conch Cottage Collection cottages (1,204-1,466 sq. ft.). Each community features Margaritaville-themed amenities including Latitude Town Center with restaurant and entertainment venues, Paradise Pool, Fins Up! Fitness Center, Barkaritaville Pet Spa, Lake Latitude Club, Beach Club access, tennis/pickleball courts, and extensive lifestyle programming. Supporting services include the Change in Latitude Getaway trial stay program, Home Sweet Home Giveaway promotions with Wheel of Fortune, Paradise Club early access membership, and the Barefoot Bulletin newsletter. All homes include the MasterCare warranty program covering workmanship, structural, HVAC, and appliance components.

Differentiator

Problem solved

Functional benefit

Brands

• Paradise Club: Homebuyer registration club offering exclusive updates and early access to new home opportunities
• Barefoot Bulletin
• Change in Latitude Getaway
• Home Sweet Home Giveaway
• MasterCare Program

Quantifiable outcome

• Record-breaking sales: 300 homes sold in 5 months at Daytona Beach
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Halifax HealthcoreStrategic or Co-development Partner · 23 June 2017Official Healthcare Partner for Latitude Margaritaville Daytona Beach. Halifax Health provides access to a full range of wellness services and community programs for residents.
• Margaritaville Enterprises, LLCcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2017Licensing agreement for the Margaritaville brand and Jimmy Buffett lifestyle. The website is operated by Minto Communities, LLC under license from Margaritaville Enterprises, LLC. This partnership enables the unique Jimmy Buffett-inspired 55+ lifestyle brand positioning.
• The St. Joe CompanycoreStrategic or Co-development PartnerPartner for the Watersound location in Florida's Panhandle. St. Joe logo and trademark used under license. St. Joe Company is involved in the development of the Watersound community.
• Wheel of Fortune / Califon ProductionsmajorGTM or Marketing PartnerHome Sweet Home Giveaway partnership. Four seasons of partnership to give away new homes at Latitude Margaritaville on Wheel of Fortune. Creates major national TV exposure and marketing momentum.
• PublixcoreChannel Partner/ Reseller/ DistributorPublix grocery store opened at Latitude Landings shopping center in Daytona Beach. Part of the 200,000-290,000 sq ft neighborhood retail centers accessible by golf cart.
• US Open Pickleball ChampionshipsminorGTM or Marketing PartnerTitle Sponsor for four consecutive years (2017-2020) of the US Open Pickleball Championships in Naples, FL. Pickleball is the fastest growing sport in the US and a key amenity at the communities.
• 55Places.comminorGTM or Marketing PartnerLeading resource for active adult communities. Named Latitude Margaritaville Daytona Beach as Best 55+ Community of 2018. Featured community profiles and reviews drive inbound inquiries.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lennar Active Adult: Lennar's active adult division operates 55+ communities across multiple Sun Belt states, including partnerships with established brands. Comparable product, customer demographic, and geographic footprint to Latitude Margaritaville.
• The Villages: The largest 55+ retirement community in the US, located in central Florida. Competes with Latitude Margaritaville Daytona Beach for Florida-based active adult buyers seeking amenity-rich, social lifestyle communities.
• Toll Brothers Active Adult: Toll Brothers operates a growing portfolio of luxury active adult communities (e.g., Regency, Carriage Hills) with premium amenities targeting affluent 55+ buyers — directly comparable to Latitude Margaritaville's pricing tier.
• Del Webb (PulteGroup): Del Webb is the largest and most recognized 55+ active adult community brand in the US, operating dozens of Sun City-style master-planned communities. Direct competitor targeting the same demographic with similar resort-style amenity models.
• Shea Homes Trilogy: Trilogy by Shea Homes operates active lifestyle communities across multiple states, offering resort-style amenities, low-maintenance homes, and lifestyle programming for 55+ buyers. Closest direct competitor in the resort-style 55+ segment.

Emerging players

• Century Communities: Century Communities has been expanding its active adult offerings in recent years with resort-style amenities targeting the 55+ demographic in Sun Belt markets, increasingly competing for the same buyers as Latitude Margaritaville.
• Woodside Homes: Woodside Homes operates active adult lifestyle communities in select Western and Southeastern US markets, providing another example of a regional builder pursuing the resort-style 55+ community model.
• K. Hovnanian Homes 55+ Communities: K. Hovnanian operates active lifestyle 55+ communities in select Florida and Southeast markets, competing for the same active adult demographic with amenity-rich master-planned product.

Broad incumbents

• Minto Communities (parent company): Minto Communities is the parent developer of Latitude Margaritaville, with 45 years of experience building master-planned communities across Florida, the Carolinas, and Texas. Operates other branded communities beyond the Latitude Margaritaville portfolio.
• PulteGroup (parent of Del Webb): PulteGroup is one of the largest US homebuilders with Centex, Pulte, and Del Webb brands. As Del Webb's parent, it provides the capital and scale that make Del Webb Latitude Margaritaville's most formidable competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LatitudeMville
• YouTubeyoutube.com/channel/UCxXCqJ1OzP1nOGW1cYvJDWA
• Facebookfacebook.com/LatitudeMargaritaville
• LinkedInlinkedin.com/company/minto-communities
• Instagraminstagram.com/latitudemargaritaville

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitude Margaritaville