Fly

What Fly does

FLY Inc. (FLY株式会社) is a Tokyo-based Japanese startup founded in March 2019 that operates Campify, a hands-free camping reservation platform targeting beginner campers. The company's core offering bundles campsite booking, equipment rental, and tent setup/teardown into a single transaction, removing the principal barriers to first-time camping — equipment ownership, gear logistics, and setup anxiety. FLY also operates Campify Biz, a B2B service launched in April 2021 that provides end-to-end planning and execution for corporate outdoor offsites, team-building, and training retreats. The company was founded and is led by President and Representative Director Ryuji Kimura (木村隆司).

The platform is built around a LINE chatbot interface rather than a dedicated mobile app, allowing users to discover, book, and receive post-camp consultation without downloading new software. The backend uses Node.js, Python, Go, Kotlin, and Ruby deployed across AWS and GCP, with CircleCI for CI/CD. Campify integrates over 10 partner campsites across Japan (as of October 2022), spanning traditional mountain campgrounds, urban rooftop venues, and off-season ski resorts, with consistent service quality standards maintained across all partner sites. A content layer — Campify Magazine and four branded Instagram accounts (@cammeshi, @campify_mag, @camplace_campify, @campify_jp) aggregating approximately 130,000 followers — drives top-of-funnel organic acquisition.

FLY's commercial model rests on two streams: (1) bundled unit-priced consumer packages sold per person per stay via LINE (pay-as-you-go), with the company taking a margin across the campsite, rental, and service components; and (2) B2B professional services fees for Campify Biz corporate events. The company raised a single seed round in August 2019 from Samurai Incubate Fund No. 6, in the "tens of millions of yen" range, and has not announced subsequent institutional funding through the most recent source material (2023). Pricing for individual packages is not publicly disclosed. Customer acquisition is product-led and organic, primarily through Instagram and media coverage, with no outbound sales team evident for the consumer product; B2B appears to be driven by direct inquiry.

Name

Fly

Legal name

FLY株式会社

Website

https://fly-inc.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

FLY Inc. operates Campify, a LINE-based hands-free camping reservation platform that bundles campsite booking, equipment rental, and tent setup/teardown for beginner campers in Japan. It also offers Campify Biz, a B2B corporate outdoor offsite service.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Booking Platform

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214), All Other Travel Arrangement and Reservation Services (561599)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industries

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Hands-free camping reservations
• Campsite booking platform
• Outdoor recreation services
• Camping equipment rental
• Corporate outdoor offsite events

Headquarters

HQ city

Shioya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Campify consumer hands-free camping reservations: Customers pay for complete hands-free camping packages including campsite booking, equipment rental, tent setup/teardown. Service is bundled and sold as a single per-person reservation via LINE. As of October 2022, over 10 partner campsites are integrated into the platform.
2. Campify Biz corporate outdoor offsite services: B2B service providing end-to-end support for corporate outdoor offsite meetings, team building events, and training programs. Revenue generated through service fees for event planning, facilitation, and on-site support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FLY operates Campify, a hands-free (tebura) camping reservation service that aggregates a network of 10+ partner campsites across Japan and enables beginner campers to book a complete camping experience through the LINE messaging app. The bundled package covers campsite reservation, camping equipment rental, and tent setup/teardown. The company also operates Campify Biz, a B2B service for corporate team-building, offsite meetings, and training retreats delivered in outdoor settings.

Product overview

FLY Inc. operates Campify, a hand-free camping reservation platform built around LINE, enabling beginner campers to book campsites, rent gear, and arrange tent setup/removal in one transaction. The portfolio includes Campify (core consumer service), Campify Magazine (content/media), Campify Biz (B2B corporate off-site meetings), and several branded Instagram accounts covering food, styles, and campsite locations. The company partners with over 10 campsites across Japan and connects campers with campsite owners and landowners.

Differentiator

Problem solved

Functional benefit

Brands

• Campify: A hand-free camping reservation service for beginners, offering campsite booking, equipment rental, tent setup and takedown via LINE.
• Campify Biz
• Campify Magazine
• Campify
• キャンメシ (Cammeshi)
• キャンマガ (Campify Mag)
• キャンプレイス (Camplace)

Products and services

• Campify (hand-free camping reservation service) Flagship consumer hands-free camping reservation service for beginner campers in Japan, covering campsite booking, camping gear rental, tent setup/teardown, and post-camp consultation via the LINE messenger platform.
• Campify Biz (corporate outdoor offsite meeting service) B2B service for Japanese companies providing end-to-end planning and execution of corporate outdoor offsite meetings, team-building events, new-employee training, and management/strategy retreats in outdoor settings.
• Hand-free camping plan for campsite owners B2B partner program enabling campsite operators and land/property owners to offer Campify-branded hands-free camping experiences at their site without taking on equipment inventory or extra staffing overhead.

Quantifiable outcome

• Partner campsite network expanded to over 10 locations across Japan (as of October 2022)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• 高崎商科大学 (Takasaki University of Commerce)minorStrategic or Co-development Partner · 1 February 2023Partnership with Professor Maeda Takuo's research initiative at Takasaki University of Commerce for a 'Health and Regional Revitalization' study. FLY provided Campify hands-free camping services for a retreat camp event on hotel premises in Gunma Prefecture.
• 株式会社ゼロワンブースター (01Booster)coreStrategic or Co-development Partner · 1 January 202301Booster operates the Gunma Prefecture RAITO startup acceleration program. FLY was selected in RAITO 2022 (Cycle 2) in the Tourism & Entertainment domain to conduct hands-free camping pilots in Gunma Prefecture for regional revitalization. The program runs through March 2023 Demo Day.
• 株式会社S&T観光開発coreStrategic or Co-development Partner · 1 September 2022Partnership with S&T Kanko Kaihatsu to offer hands-free camping at Yokoteyama Ski Resort (横手山スキー場) in Nagano's Shigakogen area. The limited-offer camping at Japan's highest-elevation ski resort served as a pilot for off-season ski resort utilization and regional revitalization.
• 株式会社シー・ヴイ・エス・ベイエリアcoreStrategic or Co-development Partner · 1 July 2022Partnership to launch hands-free camping at Narita Skyway BBQ (CAMP) facility near Narita Airport. This location is notable for its proximity to Tokyo and the unique experience of watching planes from the campsites.
• 三崎観光株式会社 (京急グループ)coreStrategic or Co-development Partner · 1 March 2022Partnership with Misaki Kanko (Keikyu Group subsidiary) to offer Campify hands-free camping services within Keikyu Oil Pot Hot Spring Camp Park. A dedicated Campify hands-free camping zone was opened at the camp park, which opened in January 2022 and quickly became highly popular.
• 株式会社丸井情報館 (Marui Kinko-kan)minorStrategic or Co-development Partner · 1 November 2021Event partnership to hold a rooftop kotatsu camping event at the Marui (0101) Kinshicho store in Tokyo during the year-end party season. The event featured glamorous camping tents with views of Tokyo Skytree.
• ユナイテッド不動産株式会社minorStrategic or Co-development Partner · 1 March 2021Partnership with United Fudosan to launch rooftop hands-free camping at the SENDAGAYA Rooftop in central Tokyo, near Sendagaya Station. This urban location offers views of the National Stadium and represents a unique idle-property utilization case.
• Campify partner campsites (10+ locations)coreStrategic or Co-development Partner · 1 August 2019As of October 2022, Campify had partnerships with over 10 campsites across Japan, including: moss camp field (Yamanakako, Yamanashi), The Nest Camping Village (Numazu, Shizuoka), FREE FIELD 陽の間 (Hokuto, Yamanashi), Takahara Hanabatake Campground (Yaita, Tochigi), Yokoteyama Ski Resort (Nagano), Narita Skyway BBQ CAMP (Narita, Chiba), Keikyu Oil Pot Camp Park (Kanagawa), and Sendagaya Rooftop (Tokyo).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Snow Peak: Snow Peak is a major Japanese outdoor brand with a flagship campground, apparel, and equipment lines and its own experience/field suite. It overlaps with Campify in serving beginner-to-enthusiast campers and operating branded campgrounds, but operates as a vertically integrated outdoor goods company rather than a bundled hands-free booking platform.
• Rakuten Travel: Rakuten Travel is Japan's largest online hotel and travel booking platform, part of the Rakuten ecosystem with broad marketing reach and loyalty (Rakuten Points). It overlaps with Campify as a domestic accommodation/booking channel but does not bundle equipment or on-site camp setup services.
• Jalan (JTB): Jalan is one of Japan's largest domestic travel and accommodation booking platforms operated by JTB, covering hotels, ryokans, and leisure packages. It competes with Campify for the Japanese domestic leisure traveler budget but does not offer bundled equipment + setup/teardown services for first-time campers.
• Hoshinoya (Hoshino Resorts): Hoshino Resorts operates the Hoshinoya luxury ryokan and glamping brands across Japan, including branded outdoor experience stays. It overlaps with Campify at the premium experiential-stay end of the camping market but as an owned-and-operated hospitality brand rather than a multi-site booking platform.

Direct peers

• Activity Japan: Activity Japan is one of Japan's largest online marketplaces for booking outdoor activities, tours, and leisure experiences, including camping-adjacent products. It competes with Campify for the same beginner experience-seeker funnel but does not bundle equipment rental or on-site setup/teardown.
• Veltra: Veltra is a Japan-headquartered online booking platform for tours, activities, and outdoor experiences with strong distribution to inbound and domestic travelers. It is comparable to Campify as a digital booking layer for outdoor leisure, though it focuses on day experiences and tours rather than multi-day hands-free camping packages.

Emerging players

• HafH (Kasa Inc.): HafH is a Japan-based travel subscription platform offering monthly credits redeemable across a network of partner accommodations. It overlaps with Campify in addressing friction in domestic travel booking and could be a distribution or partnership counterpart for hands-free camping inventory.
• Relux: Relux is a curated online booking platform for premium hotels, ryokans, and glamping facilities in Japan. It is comparable to Campify in routing Japanese consumers to differentiated outdoor/stay experiences and could surface Campify partner campsites to a higher-end audience.
• TENTIAL: TENTIAL is a Japanese D2C brand and experience company focused on recovery, sleep, and outdoor wellness — including retreat-style experiences. It overlaps with Campify's Campify Biz use case of corporate wellness retreats and outdoor team building for Japanese enterprises.

Others

• PiP (Picnic in Paradise / Outdoor platform): PiP is a Japanese outdoor and camping equipment retailer and content platform that operates its own campground operator services. It is comparable to Campify as a Japan-focused camping ecosystem player connecting consumers with campsites and gear, though it is primarily a retailer/operator rather than a hands-free booking platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/campify_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fly