株式会社ユナイテッド

Name

株式会社ユナイテッド

Legal name

株式会社ユナイテッド

Website

https://unitedjp.co.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Production and Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Other Motion Picture and Video Industries (512199)

SIC

Services-Advertising (7310), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Event production
• Event management
• Promotional casting
• Live streaming services
• Trade show operations

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Event Production and Operations Services: The company earns fees for planning, producing, and managing events — from booth construction and on-site operations to staffing, MCs, interpreters, AV equipment, and graphic design. Revenue is project-based, with fees determined by scope, scale, and duration of each engagement.
2. Image Girl / Race Queen Casting and Management: Casting and managing promotional models, race queens, brand ambassadors, and campaign girls for clients. Services include talent recruitment, costume design and production, training, and SNS management. Billed as part of event or campaign project fees.
3. Video Content and Live Streaming: Production of video content and live streaming services for events, press conferences, and brand channels (e.g., SUBIE CHANNEL on YouTube). Revenue derived from project fees for filming, editing, streaming infrastructure, and channel management.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

株式会社ユナイテッド (UNITED Inc.) is a Tokyo-based B2B event production and management firm offering three core service lines: (1) Image Girl / Race Queen / Brand Ambassador casting, management, and costume design; (2) Video content production and live streaming across YouTube, Niconico Live, and other platforms, including SNS account management; and (3) End-to-end event production and on-site operations including booth construction, staffing, MCs, interpreters, and AV equipment. The company primarily serves major Japanese advertisers and automotive brands such as SUBARU, Dentsu group companies, and Kai Corporation.

Product overview

株式会社ユナイテッド is an event planning, production, and management company offering three core service lines: (1) イメージガールキャスティング (Image Girl Casting) for promotional models, race queens, and ambassadors including casting, management, costume design, and SNS operations; (2) 動画コンテンツ・ライブ配信 (Video Content and Live Streaming) for YouTube, Niconico Live, and other platforms with SNS management; and (3) イベント制作・運営 (Event Production and Operations) covering event planning, production, and on-site management. The company also operates SUBIE CHANNEL, a YouTube-based automotive video media channel producing motorsports coverage and vehicle content. The portfolio is service-oriented rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• SUBIE CHANNEL: YouTube channel operated by the company for video content and live streaming, primarily focused on SUBARU motorsports and automotive content.

Products and services

• Image Girl Casting (イメージガールキャスティング)
• Video Content and Live Streaming (動画コンテンツ・ライブ配信)
• Event Production and Operations (イベント制作・運営)
• SUBIE CHANNEL

Quantifiable outcome

• Sustained 9+ year partnership with SUBARU on race queen casting and event support, indicating high client satisfaction and retention.

Named customers15 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core, major and minor.

• 株式会社SUBARUflagshipStrategic or Co-development Partner · 26 October 2006Long-standing strategic partner for automotive events and motorsport programs. Services include race queen casting (No.61 RQ BREEZE, 2010–present), press conference live streaming at major auto shows (Tokyo Auto Salon, Japan Mobility Show), fan meeting events, and promotional video content production via SUBIE CHANNEL. This is the company's most prominent client relationship, spanning over a decade.
• 株式会社電通 (Dentsu)coreChannel Partner/ Reseller/ DistributorDentsu is listed as a primary client/trading partner on UNITED's company profile. Dentsu engages UNITED for event production, casting, and live streaming services as part of its integrated marketing and events operations for end clients.
• 株式会社電通デジタル (Dentsu Digital)coreChannel Partner/ Reseller/ DistributorDentsu Digital, the digital arm of Dentsu, engages UNITED for event production and video/live streaming services in digital marketing campaigns.
• 株式会社電通ライブ (Dentsu Live)coreChannel Partner/ Reseller/ DistributorDentsu Live, the live events division of Dentsu, collaborates with UNITED on event production, operations, and staffing for live events.
• 貝印株式会社 (Kai Corporation)coreStrategic or Co-development PartnerKai Corporation (maker of Kai cutlery and kitchen products) is a major recurring client for trade show booth production and operations. Projects include booths at DIY Show, Drugstore Show, Food Safety Japan, and High-Performance Plastics Expo. Also includes KAI Group's 115th anniversary event and KAI Design exhibitions.
• 株式会社ADKマーケティング・ソリューションズ (ADK Marketing Solutions)majorChannel Partner/ Reseller/ DistributorADK Marketing Solutions, a major Japanese advertising agency, engages UNITED for event production and related services as part of its client campaigns.
• スバルテクnica INTERNATIONAL株式会社 (SUBARU Tecnica International)majorStrategic or Co-development PartnerSTI, SUBARU's motorsport engineering subsidiary, works with UNITED on motorsport fan meeting events, press conferences, and live streaming productions supporting SUBARU's motorsport activities.
• BBSジャパン株式会社 (BBS Japan)minorStrategic or Co-development PartnerBBS Japan, an automotive wheel supplier, engages UNITED for event and promotional support, including appearances at motorsport-related events.
• 株式会社読売広告社 (Yomiuri Advertising Agency)minorChannel Partner/ Reseller/ DistributorYomiuri Advertising Agency, a major Japanese advertising firm, engages UNITED for event planning and production services for its client campaigns.
• Great Works KKminorChannel Partner/ Reseller/ DistributorGreat Works, a creative agency, engages UNITED for event planning and production services.
• ZF MOTORSPORT (ZF Friedrichshafen AG)majorStrategic or Co-development PartnerZF MOTORSPORT engaged UNITED to cast and manage the ZF MOTORSPORT Ambassador for 2017–2018, involving promotional activities and appearances at motorsport events. ZF is a German automotive parts supplier's motorsport division.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TOPPAN Holdings Inc. Large Japanese communications group with dedicated event marketing, exhibition, and spatial design businesses — a broad incumbent competing for corporate event and trade show production budgets.
• Amuse Inc. Japanese talent management and entertainment group with adjacent casting, event, and content production services — comparable in its talent/business model overlap with UNITED's promotional model business.
• JTB Communication Design (Convention Services): Established Japanese MICE and convention organizer with broader corporate event management capabilities, offering scale and operational depth that UNITED competes against for larger engagements.
• Hori Pro Inc. Major Japanese talent and entertainment agency with broader operations including talent management, event production, and content — a larger incumbent offering adjacent services to UNITED's casting and event business.
• TYO Inc. (AOI TYO Holdings): Established Japanese creative production group offering commercial video, event, and digital production services — a broad incumbent providing similar B2B video/event production capabilities to corporate advertisers.

Direct peers

• Convention Linkage, Inc. Specialized trade show and exhibition organizer in Japan, directly comparable to UNITED's booth construction, trade show operations, and event management services for B2B clients.
• Cosmo Communications Co., Ltd. Tokyo-based talent and event management firm providing casting, model management, and event operations for corporate clients — directly overlapping with UNITED's image girl casting and event production services.
• Sun Music Group Co., Ltd. Japanese talent management and production company with related capabilities in casting, event operations, and live content production — overlapping with UNITED's casting and event services.
• Oscar Promotion Co., Ltd. Japanese talent/promotional model management and event production company with comparable services in casting brand ambassadors and producing promotional events for major advertisers.
• Egg Farm Inc. Japanese talent agency and event production company with comparable image girl / promotional model management and event business, particularly in motorsport and entertainment verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXLyeZhJFZi6S4GfnxU3XtQ
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%A6%E3%83%8A%E3%82%A4%E3%83%86%E3%83%83%E3%83%89

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社ユナイテッド