Guy Roofing

What Guy Roofing does

Guy Roofing, Inc. is a family-owned, third-generation roofing contractor founded in 1970 by Herbert Guy in Spartanburg, South Carolina. The company provides residential, commercial, and industrial roofing services spanning roof installation, repair, replacement, and preventative maintenance, supported by an in-house sheet metal fabrication shop at its 135,000 sq ft Spartanburg headquarters and by a proprietary software stack (Guy Connect for national account asset management and Guy Guard for client/contractor project access). The firm operates from 13 regional offices across South Carolina and North Carolina serving residential customers in NC, SC, and GA, and provides commercial and industrial roofing nationwide under licensure in all 50 states.

The company's commercial offering is structured around seven roofing systems (single ply, modified bitumen, built-up, metal, shingles, coatings, and steep slope), advanced diagnostic methods including moisture scanning, infrared thermography, and drone imaging, and a National Accounts Program that delivers recurring roof management for multi-location customers. The residential offering extends beyond roofing to siding, gutters, windows, and 24-hour emergency services across storm damage response, tarping, leak containment, and structural stabilization. Manufacturing-side, the company holds the GAF Master Elite certification (top 3% of contractors) plus CertainTeed, Fibertite, Johns Manville (TPO Pinnacle Award 2016), Carlisle Syntec, Sika Sarnafil, HAAG, and NRCA credentials, and supports customer acquisition through manufacturer relationships, the Carolina Panthers and Clemson Athletics sponsorships, and community programs including Roofs for Heroes.

The business model is a mix of project-based revenue (commercial and residential roof installation, replacement, and repair) and recurring revenue (preventative maintenance contracts and the National Accounts Program). Pricing is quote-based and not publicly disclosed; the firm offers free inspections and estimates, supports insurance claims for storm damage, and sells through direct field sales representatives, dedicated commercial account managers, and location-driven inbound demand. It is operated by third-generation Vice President Jeff Guy, supported by an internal Guy University training program and OSHA-500 certified safety leadership.

Name

Guy Roofing

Legal name

Guy Roofing, Inc.

Website

https://guyroofing.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Guy Roofing is a third-generation, family-owned roofing contractor founded in 1970 in Spartanburg, SC, providing residential, commercial, and industrial roofing installation, repair, replacement, and maintenance across the Carolinas and nationwide, with in-house metal fabrication and a proprietary national accounts platform.

Ownership category

akta.pro rank

Product category

Commercial and Residential Roofing Services

NAICS

Siding Contractors (23817)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB)

Keywords

• Commercial roofing services
• Residential roofing contractor
• Roof maintenance programs
• Metal roof fabrication
• National accounts roofing

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Roofing Services Revenue: Guy Roofing generates revenue through providing comprehensive roofing services including new roof installation, roof replacement, roof repairs, and preventative maintenance. Services are priced per project based on scope, materials, and labor. Revenue is project-based and one-time per engagement, with repeat revenue generated through maintenance contracts and ongoing customer relationships.
2. Commercial National Accounts: For multi-location commercial clients, Guy Roofing offers a National Accounts Program providing ongoing roof management services including inspections, repairs, maintenance, and replacements across their property portfolio. Generates recurring revenue through dedicated account management and maintenance contracts.
3. Preventative Maintenance Programs: Custom-built maintenance plans for commercial clients offering year-round roof inspections, support, and repair services. Generates recurring revenue through scheduled maintenance contracts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Guy Roofing is a full-service roofing contractor providing residential, commercial, and industrial roofing solutions nationwide. Core offerings include new roof installation, replacement, repair, preventative maintenance, 24/7 emergency response, and multi-location roof management for national accounts, supported by an in-house custom metal fabrication facility and a proprietary roof management app (Guy Connect). Residential customers in the Carolinas and Georgia can additionally contract for siding, gutters, and windows services.

Product overview

Guy Roofing is a family-owned, nationally recognized roofing contractor founded in 1970, offering a comprehensive portfolio of commercial, residential, and industrial roofing solutions. The company's product ecosystem spans two primary divisions: Commercial & Industrial services (including roof repairs, replacement, installation, maintenance programs, and National Accounts management) paired with seven distinct roofing systems (Single Ply, Modified Bitumen, Built-Up, Metal, Shingles, Coatings, and Steep Slope). Residential services include roofing, siding, gutters, emergency response, and windows, supported by asphalt shingles, metal roofing, specialty materials (slate, tile, shake), and vinyl siding. A proprietary roof management platform (Guy Connect) serves national account customers, while in-house metal fabrication enables custom components. The company also operates Guy University for employee training and the Roofs for Heroes community program for veteran assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Roof Replacement Full-service commercial roof replacement including inspection, non-destructive testing, drone imaging, custom proposal planning, and installation for low-slope and steep-slope systems nationwide.
• Commercial Roof Installation Installation of commercial and industrial roofing systems including single-ply membranes, modified bitumen, built-up roofing, metal, shingles, and steep-slope specialty systems.
• Commercial Roof Repairs Repair services for commercial roofing including leak detection, diagnostics, and emergency repairs using advanced detection methods such as moisture scanning and infrared thermography.
• Commercial Roof Maintenance Programs Custom preventative maintenance plans for commercial clients including roof evaluations, section reports, custom solutions, and implementation timelines; generates recurring service revenue.
• National Accounts Program Customized roofing management services for multi-location companies including roof inspection, repairs, maintenance, replacements, condition reporting, and access to the proprietary Guy Connect roof management application.
• Single Ply Roofing Systems Low-slope roofing membranes including TPO (Thermoplastic Polyolefin), PVC (Polyvinyl Chloride), and EPDM (Ethylene Propylene Diene Terpolymer) installed via fully adhered, mechanically attached, or ballasted methods.
• Modified Bitumen Roofing Asphalt-based single-ply roofing system available in APP (Atactic Polypropylene) and SBS (Styrene-Butadiene-Styrene) variants for durable, weather-resistant flat roof applications.
• Built-Up Roofing (BUR) Multi-layered roofing system composed of alternating layers of bitumen and reinforcing felts, surfaced with gravel, mineral cap sheet, or weather-resistant coating for extra weather protection.
• Commercial Metal Roofing Custom metal roofing systems leveraging in-house sheet metal fabrication, including standing seam panels, structured panels, coping, edge metal, soffit systems, gutters, and specialty copper accessories.
• Commercial Shingle Roofing Shingled roofing systems for commercial steep-slope buildings including asphalt, dimensional, and metal shingles in various colors and styles.
• Commercial Roof Coatings Reflective, protective roof coatings that preserve roofing integrity, provide seam protection, enhance energy efficiency through solar reflectance, and extend roof lifespan.
• Commercial Steep Slope Roofing Steep-slope roofing systems for multifamily and commercial properties including asphalt shingles, clay and concrete tile, metal, slate, wood shakes, and shingles.
• Residential Roofing Expert residential roof repair, replacement, and installation services by trained technicians serving homeowners in North Carolina, South Carolina, and Georgia.
• Residential Siding Siding installation, repair, and replacement services including aluminum, vinyl, and fiber cement materials to enhance home protection and visual appeal.
• Gutters Custom gutter systems including professional installation, cleaning, repair, and gutter guards, with copper gutter specialists for custom applications.
• Emergency Roofing Services 24-hour emergency residential roof repair services including storm damage response, emergency tarping, leak containment, and structural stabilization across South Carolina and North Carolina.
• Windows Custom home window services including replacement and new installation with energy-efficient and noise-reducing options in styles such as single-hung, double-hung, casement, picture, sliding, bay, and custom windows.
• Asphalt Shingles Residential asphalt shingle roofing available in three-tab and architectural (dimensional) designs in various colors with warranties ranging from 20-50 years to lifetime.
• Residential Metal Roofing Residential metal roofing with in-house custom fabrication, available in aluminum, steel, copper, and alloys with standing-seam panels or layered shingles in various colors and profiles.
• Specialty Roofing Specialty roofing systems including natural slate, synthetic slate, tile (concrete and clay), copper, and cedar shake roofing for distinctive architectural applications.
• Vinyl Siding Vinyl siding installation and repair in various weights and thicknesses, offering durable, weather-resistant exterior protection with approximately 30-year lifespan.
• In-House Metal Fabrication State-of-the-art in-house sheet metal facility enabling custom metal roofing fabrication with precision sizing, eliminating freight and labor expenses for competitive pricing.
• Guy Connect / Guy Guard Proprietary Roof Management App Proprietary online roof management platform (referenced as both Guy Connect and Guy Guard in source material) providing real-time access to documents, reports, and roofing asset data for national account clients, contractors, and project management.

Quantifiable outcome

• Roof lifespan extension through preventative maintenance
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor, flagship and core.

• The Boon ProjectminorGTM or Marketing Partner · 1 October 2022Partnership to support young adults diagnosed with cancer. Guy Roofing pledged $50 donation per new customer in October 2022, presenting a $2,500 check in November 2022.
• Carolina PanthersflagshipGTM or Marketing PartnerOfficial roofing contractor and community partner of the NFL's Carolina Panthers. Includes Community Captain program recognizing high school student-athletes, brand visibility at games and facilities, and community engagement initiatives in North and South Carolina markets.
• Clemson University AthleticscoreGTM or Marketing PartnerHero of the Game program during 2015 and 2016 football seasons honoring active duty and veteran military members at Memorial Stadium. Ongoing university partnership including brand visibility and community engagement.
• GAFcoreTechnology or IntegrationMaster Elite certified contractor status, the highest certification level offered by GAF. Provides access to premium roofing materials, extended warranties, and technical training. Only top 3% of roofing contractors achieve this status.
• CertainTeedcoreTechnology or IntegrationFactory-authorized contractor certification for residential and commercial roofing products including shingles, vinyl siding, and exterior building materials.
• FibertitecoreTechnology or IntegrationCertified applicator status for Fibertite commercial single-ply membrane roofing systems.
• Johns ManvillecoreTechnology or IntegrationJM TPO Pinnacle Award recipient and Master Contractor Program member. Authorized certification for commercial TPO and other membrane roofing systems.
• Carlisle SynteccoreTechnology or IntegrationCertified applicator for Carlisle's commercial EPDM and other single-ply membrane products.
• Sika SarnafilcoreTechnology or IntegrationCertified applicator for Sika Sarnafil PVC and other commercial single-ply membrane roofing systems.
• Boy Scouts of AmericaminorGTM or Marketing PartnerCommunity partnership supporting local Boy Scouts initiatives and programs in the Carolinas.
• Mobile Meals of SpartanburgminorGTM or Marketing PartnerCommunity partnership supporting meal delivery services for seniors and vulnerable populations.
• Toys for TotsminorGTM or Marketing PartnerHoliday charitable program supporting toy donations for children in need during Christmas season.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bone Dry Roofing: Multi-state residential and light commercial roofing franchise system with strong Midwest/Southeast presence. Directly comparable on residential install/repair focus, multi-location field-sales motion, and storm-damage restoration services.
• Nations Roof: National commercial roofing contractor with mobile crews serving all 50 states across commercial and industrial customers. Highly comparable on licensed-nationwide commercial posture and national accounts service model.
• Baker Roofing Company: Raleigh, NC-based residential and commercial roofing contractor operating across the Carolinas with multiple regional offices. Directly comparable on geography (NC/SC focus), service mix (residential + commercial re-roofing, repair, and maintenance), and family-grown operator profile.
• Roofing Corp of America: PE-backed consolidator building a national platform of commercial roofing companies. Comparable on commercial roofing service model and represents the capital-backed scaling playbook absent from Guy Roofing's family-owned model.
• Tecta America: Large national commercial roofing services platform operating across all major U.S. metros. Comparable on full-service commercial offering (single-ply, BUR, metal, coatings), installation scale, and national accounts capability.
• CentiMark Corporation: One of the largest commercial roofing contractors in the U.S. with national service coverage, preventative maintenance programs, and proprietary roof asset management tools. Closest peer to Guy Roofing's national commercial accounts and maintenance platform strategy.
• Greenwood Industries: Commercial and industrial roofing contractor with national service and custom metal fabrication capabilities. Closely comparable on commercial roofing systems, custom metal shop, and national accounts model.
• Rackley Roofing: Tennessee-based commercial and industrial roofing contractor serving the Southeast and nationwide. Comparable on commercial focus, regional Southeast roots, and metal/custom roofing capabilities.

Broad incumbents

• Tremco Roofing and Building Maintenance: Large established manufacturer-affiliated commercial roofing and building envelope services provider with national coverage. Overlaps with Guy Roofing on commercial service, maintenance programs, and broad product access.

Regional players

• Bone Dry Roofing (commercial division): Listed twice above as residential; their commercial re-roofing and maintenance program is also adjacent to Guy Roofing's commercial offering across the Midwest corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/guyroofing
• Facebookfacebook.com/guyroofinginc
• LinkedInlinkedin.com/company/guy-roofing
• Instagraminstagram.com/guyroofing/?hl=en
• TikToktiktok.com/@guyroofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guy Roofing