Preferred Real Estate Brokers

What Preferred Real Estate Brokers does

Preferred Real Estate Brokers is a privately held, Florida-licensed real estate brokerage (License #: 1050165) headquartered at 2121 S. Hiawassee Rd, Suite 100 in Orlando, with two additional offices in downtown Orlando (225 S Eola Dr) and Clermont (1230 Oakley Seaver Dr., Suite 306). Founded in 2018 and operating with 101-250 employees, the firm provides traditional residential and commercial real estate brokerage services across 20+ Central Florida submarkets, including Baldwin Park, Clermont, Doctor Phillips, Lake Nona, Windermere, Winter Garden, and Winter Park, with a stated focus on out-of-state buyer guidance. The company's platform is built on PropertyBase with MLS IDX integration from MLS Grid and Stellar MLS, delivering property search, home valuation tools, mortgage calculators, and weekly market data reports. Revenue is generated on a transaction-based commission model: licensed agents represent buyers and sellers and earn a percentage of closing value, with average sale prices around $495K. Distribution is sales-led and combines agent-based in-person service from the three offices, a multilingual website (15+ languages), MLS-driven SEO, social media presence, email newsletters, and a referral network integrated with Motto Mortgage for loan origination and Land Trust Title CFL for title and escrow services.

Name

Preferred Real Estate Brokers

Legal name

Preferred Real Estate Brokers

Website

https://preferredrebrokers.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Preferred Real Estate Brokers is a Central Florida real estate brokerage serving residential and commercial buyers and sellers across the Orlando metro, generating revenue through agent-based commission on transactions and supported by PropertyBase technology and integrated mortgage and title partners.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Buyer and seller representation
• Property listing services
• Central Florida real estate

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commission on property transactions. Agents represent buyers and sellers in residential and commercial real estate deals across Central Florida markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Preferred Real Estate Brokers is a Central Florida real estate brokerage providing licensed agent representation for residential and commercial property transactions. Services include buyer representation, seller representation, property listings, home valuation, market data reports, and referrals to partner mortgage and title services across 20+ communities in the Orlando metropolitan area.

Product overview

Preferred Real Estate Brokers operates as a Central Florida real estate brokerage offering a unified platform for property transactions. The core offering encompasses residential and commercial property listings, buyer and seller representation services, home valuation tools, mortgage calculators, and market data reports. The platform covers multiple property types including residential, residential lease, commercial sale, commercial lease, residential income, land, land/boat docks, commercial land, manufactured home, farm, and business opportunity listings across the Orlando metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer Representation Licensed agent representation for individual buyers seeking residential property in Central Florida, including property search, showing scheduling, offer negotiation, and closing coordination. Targets home purchasers across 20+ Central Florida communities.
• Residential Seller Representation Licensed agent representation for homeowners listing and selling residential property in Central Florida, including pricing guidance, MLS listing syndication, marketing, and negotiation of sale terms.
• Home Valuation Tool Online property valuation tool ("What's Your Home Worth?") that provides homeowners with an estimated market value of their property to support listing decisions.
• Market Data Reports Region-level market data reports covering pricing trends, sales activity, and inventory across Central Florida sub-markets, available to subscribers and visitors to inform buying and selling decisions.
• Commercial Property Brokerage Representation services for commercial property transactions and leasing, including retail, office, and industrial spaces for sale or lease in the Orlando metro area.

Quantifiable outcome

• Properties sold/listed across Orlando market with average sale price around $495K

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Motto MortgagecoreStrategic or Co-development PartnerIntegrated mortgage services partner providing home loan products. Website includes link to Motto Mortgage United Orlando office for client referrals.
• Land Trust Title CFLcoreStrategic or Co-development PartnerTitle and escrow services partner for real estate transaction closings. Website includes direct link to Land Trust Title CFL for client referrals.
• Lone Wolf Real Estate TechnologiescoreTechnology or IntegrationPlatform technology provider powering the company website and IDX listing integration. Powers website functionality, lead capture, and property search features.
• MLS Grid / Stellar MLScoreTechnology or IntegrationMultiple Listing Service data provider supplying real estate listing data. Company displays IDX-compliant listings from My Florida Regional MLS DBA Stellar MLS.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• HomeSmart: Discount-leaning national residential brokerage franchise with active Florida operations. Comparable commission model but emphasizes higher agent splits and a more tech-driven platform than traditional regional brokerages.

Broad incumbents

• Compass: National tech-enabled real estate brokerage operating in major US markets including Florida. Directly comparable as a commission-based brokerage serving buyers and sellers, but with proprietary technology and substantially greater scale.
• RE/MAX: Global franchised residential and commercial brokerage with significant Orlando/Central Florida agent representation. Directly comparable traditional commission model, but with the brand, technology, and recruiting advantages of a global franchise network.
• eXp Realty: Cloud-based national brokerage with a large Florida agent presence. Comparable residential brokerage model, but operates on a low-overhead, agent-centric model with revenue share economics that differs from traditional office-based brokerages like Preferred.
• Coldwell Banker Real Estate: Legacy national residential and commercial brokerage franchise with strong Florida and Orlando presence. Comparable traditional commission-based model serving similar buyer/seller segments, but with national brand recognition and franchised structure.
• Keller Williams Realty: Largest US residential brokerage franchise with a substantial Orlando/Central Florida agent base. Comparable agent-driven, commission-based model serving the same residential buyer/seller segments.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with strong Florida and Orlando-area operations. Comparable traditional brokerage serving residential and commercial clients with a recognized national brand.

Direct peers

• Redfin: Tech-enabled consumer-facing brokerage serving Florida buyers and sellers including the Orlando market. Directly competes for the same residential transaction flow using proprietary technology and a salaried-plus-bonus agent model.

Regional players

• HomeFinder Realty (Orlando): Smaller Central Florida residential brokerage operating in the Orlando MSA. Directly comparable as a regional Florida brokerage serving similar buyer/seller segments, though at smaller scale than Preferred's multi-office footprint.
• Watson Realty Corp. Long-standing Florida-based residential brokerage headquartered in Central Florida/North Florida. Comparable regional brokerage model, but historically focused more on North Florida markets, with some overlap in the Central Florida buyer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A//www.preferredrebrokers.com
• Xtwitter.com/share
• Pinterestpinterest.com/pin/create/button

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preferred Real Estate Brokers