Homefinder Realty

What Homefinder Realty does

Homefinder Realty, LLC is a privately-held residential real estate brokerage and property management firm founded in 1986 and headquartered at 1013 N. Houston Rd, Warner Robins, Georgia, operating under Georgia real estate license #35074. The company delivers four integrated services: home sales (including VA and HUD listings), home rentals, full-service property management, and rental application processing. It serves a tight geographic footprint spanning Bonaire, Byron, Kathleen, Centerville, Robins AFB, and Warner Robins in central Georgia.

The firm's core technology is conventional rather than proprietary: a WordPress-based website, a fillable PDF rental application, and standard listing syndication through the Middle Georgia Multiple Listing Service, Craigslist, and Realtor.com. There are no APIs, SDKs, mobile apps, or AI/ML capabilities disclosed. Operations are run by a small team of three (Frank Casey, Founder, USAF Ret; Loraine Holden, Broker, U.S. Army Ret; and Frank Casey II, Sales Associate), whose combined 40+ years of military service underpins the company's specialized positioning with military families relocating to Robins Air Force Base.

The business model combines recurring managed-services revenue (a 10% monthly property management fee on rent collected from rental property owners) with transaction-based revenue (one-time finder's fee of half a month's rent upon lease signing, $50 cash rental application fees from prospective tenants, $300 non-refundable pet fees, and standard brokerage commissions on home sales). Customers fall into two primary segments: rental property owners in central Georgia seeking hands-off management, and military families and central Georgia residents buying or renting homes. GTM is direct-to-consumer, with customer acquisition driven by phone, email, the company website, and third-party listing portals rather than paid acquisition or sales development.

Name

Homefinder Realty

Legal name

Homefinder Realty, LLC

Website

https://homefinderrealty.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Homefinder Realty is a privately-held, small residential real estate brokerage and property management firm in Warner Robins, Georgia, serving central Georgia communities with home sales, rentals, and 10%-fee property management, with a specialization in military relocations to Robins Air Force Base.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Property management services
• Home rental listings
• Military relocation services
• VA and HUD listings

Headquarters

HQ city

Warner Robins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Fees: Recurring management fee of 10% of monthly rent charged to property owners. Includes marketing, tenant screening, rent collection, maintenance coordination, and monthly reporting.
2. Finder's Fee: One-time finder's fee of half the month's rent charged when property is rented. Can only be charged once in a 12-month period.
3. Rental Application Fee: $50 cash application fee charged to prospective tenants for processing rental applications.
4. Pet Fees: $300 non-refundable pet fee collected from tenants with pets, deposited in realty escrow account for pet-related damage repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Homefinder Realty, LLC provides residential real estate brokerage services (home sales, including VA and HUD listings), residential rental listings, and full-service property management for rental property owners in central Georgia. Its property management offering includes tenant screening, rent collection, maintenance coordination, monthly financial reporting, and eviction processing, supported by a dedicated full-time licensed property manager and agents with 40+ years of combined military experience.

Product overview

Homefinder Realty is a full-service real estate company operating since 1986, providing four integrated core services: Home Sales for residential property transactions (including VA and HUD listings), Home Rentals for available rental listings across central Georgia, Property Management for landlords (with tenant screening, rent collection, maintenance coordination, and eviction services), and a Rental Application service. The company primarily serves the central Georgia area including Warner Robins, Bonaire, Byron, Kathleen, Centerville, and Robins AFB, leveraging over 40 years of combined military experience to assist military personnel with relocation.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Houston County SchoolsminorOthersCommunity partnership with Houston County Schools (hcbe.net). Company website displays Houston County Schools logo and links to their website. Relationship appears to be community involvement rather than formal business partnership.
• Middle Georgia Multiple Listing ServicecoreTechnology or IntegrationCompany utilizes Middle Georgia Multiple Listing Service for listing distribution. MLS provides access to professional real estate network and ensures proper listing syndication across platforms.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with a strong presence in Georgia. RE/MAX affiliates offer the same core services (sales, rentals, referrals) and compete head-to-head with Homefinder in the central Georgia region, but with national brand reach and a much larger agent network.
• Coldwell Banker Real Estate: One of the largest U.S. residential real estate franchise networks with full-service brokerage, rentals, and property management. Competes with Homefinder in the Georgia market through affiliated brokerages that offer similar buyer/seller representation and management services, but at far greater scale and brand recognition.
• Berkshire Hathaway HomeServices: National residential real estate franchise with Georgia affiliates in the broader central/middle Georgia region. Provides brokerage, relocation, and property management services — directly competitive with Homefinder's service mix but with substantially greater corporate backing.
• Keller Williams Realty: Largest U.S. real estate franchise by agent count, with significant Georgia market centers including in the Warner Robins/Macon corridor. Offers residential brokerage, property management, and relocation services — directly overlapping with Homefinder's full-service offering.
• Better Homes and Gardens Real Estate: Real estate franchise leveraging the Better Homes and Gardens brand trust signal. Competes with Homefinder on traditional residential sales and relocation services, particularly with families and first-time buyers — overlapping with Homefinder's first-time-buyer and HUD listing focus.
• Century 21 Real Estate: Global residential real estate brand with strong name recognition among military buyers (frequent sponsor of veterans-affairs initiatives). Competes with Homefinder on residential sales in central Georgia and offers a comparable full-service model with franchise-level training and lead generation.

Regional players

• ERA Real Estate: International real estate franchise with strong mid-Atlantic and Southeast U.S. presence. Competes with Homefinder on traditional residential brokerage and relocation services, including markets adjacent to Robins AFB, with comparable mid-size brokerage economics.

Emerging players

• Compass: Tech-forward national real estate brokerage expanding into secondary U.S. markets. Offers full-service brokerage with proprietary technology platform — competitive overlap with Homefinder in residential sales and luxury/military relocation segments, but with materially stronger tech stack and agent tooling.
• HomeSmart: Discount and full-service real estate brokerage franchise expanding aggressively across the U.S. Southeast. Competes with Homefinder on residential brokerage and property management, with a tech-enabled platform and lower-fee structure that pressures traditional small brokerages.
• Redfin: Tech-enabled residential brokerage and rentals platform with growing presence in mid-size Georgia markets. Competes on the same buyer/seller services as Homefinder but with a digital-first model (online applications, virtual tours, algorithmic pricing) that directly exposes the technology gap at Homefinder.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/homefinder-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homefinder Realty