Ecbeing

Name

Ecbeing

Legal name

株式会社ecbeing

Website

https://ecbeing.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. EC Platform Licensing (ecbeing): License fees for the core ecbeing EC site construction platform. Pricing is customized based on business scale, required features, and customization scope. Initial setup fees plus recurring monthly/annual maintenance and support fees.
2. Cloud EC Platform (Mercart): Cloud-based EC platform subscription targeting smaller businesses and those migrating from ASP services. Lower entry cost with automatic updates.
3. BtoB EC Platform (ecbeing BtoB): Dedicated BtoB EC platform for enterprise-to-enterprise transactions with features for complex pricing, approval workflows, and inventory management.
4. Microservices/Optional Features: Additional paid services including AI tools, CDP/CRM, review optimization, and marketing automation tools. Automatically updated features available as optional add-ons.
5. Professional Services: Implementation, customization, and ongoing support services. Includes site design, system integration, and operational consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Ecbeing builds and licenses customizable e-commerce site construction platforms for mid-to-large Japanese enterprises. Its flagship ecbeing platform supports B2C, B2B, omni-channel, cross-border, and shopping mall commerce with a hybrid architecture combining standard features and custom development. A microservices ecosystem (AI recommendations, ChatGPT chatbot, CDP/CRM, reviews, UGC, reservations) extends functionality without full system rebuilds.

Product overview

Ecbeing offers a multi-product EC site building platform portfolio consisting of: (1) ecbeing - the flagship customization EC platform for mid-to-large enterprises; (2) ecbeing BtoB - a dedicated B2B EC platform with full customization capability; (3) mercart - a cloud/SaaS EC platform for startups and ASP switchers; (4) ecWorks - a cost-effective B2B platform for small businesses. The portfolio includes value-added microservices/add-ons such as AI DIGITAL STAFF (ChatGPT chatbot), AiReco (AI recommendations), Sechstant (CDP/CRM), ReviCo (reviews), visumo (UGC/Instagram integration), RESOMO (reservations), and デジサルAIサーチ (AI conversational search). The platform holds 17 consecutive years of No.1 market share (2008-2024) in the EC site construction market (customization type/SaaS/PaaS) with 1600+ implementation achievements.

Differentiator

Problem solved

Functional benefit

Brands

• ecbeing: 中堅・大手向けECサイト構築プラットフォーム。売上最大化に向けて柔軟なカスタマイズが可能
• ecbeing BtoB
• ecWorks
• メルカート
• AIデジタルスタッフ
• デジサルAIサーチ
• AiReco
• マイクロサービス

Products and services

• ecbeing Flagship customizable EC site construction platform for mid-to-large Japanese enterprises. Supports B2C, B2B, omni-channel, cross-border, and marketplace commerce via a hybrid approach combining standard features and custom development.
• ecbeing BtoB Dedicated B2B EC platform for digitizing inter-business ordering and transactions. Supports complex pricing by customer tier, multi-step approval workflows, inventory management, and EDI replacement for manufacturers, distributors, and trading companies.
• Mercart Cloud-based (SaaS) EC site building platform targeting small-to-medium businesses launching new EC operations or migrating from legacy ASP platforms. Includes automatic version updates and supports migration paths to the full ecbeing platform.
• ecWorks High-functionality, low-cost B2B EC platform for small-to-medium businesses launching B2B EC operations and catalog sites.
• AI Digital Staff (ChatGPT Chatbot) ChatGPT-powered generative AI chatbot for EC sites providing conversational customer support, FAQ handling, product consultation, and natural language site search 24/7.
• AiReco AI-powered product recommendation tool that analyzes user behavior and browsing history to suggest relevant products and increase conversion rates on EC sites.
• Sechstant CDP Customer data platform providing unified analysis of online store and physical retail data, integrating customer touchpoints across channels.
• Sechstant CRM CRM tool for email, LINE, and app-based customer communication and marketing automation across channels.
• ReviCo Review optimization tool that automatically collects and manages customer reviews to enhance product credibility, SEO, and sales through review-based marketing.
• visumo UGC content platform suite including visumo social curator (Instagram integration), visumo snap (staff posting tool), and visumo video (video commerce). Enables EC sites to display Instagram user-generated content and product videos.
• RESOMO Reservation management system that integrates reservation information with EC site member data, supporting store pickup reservations and appointment booking.
• Digital AI Search (デジタルAIサーチ) AI-powered natural language search service for EC sites that handles ambiguous queries, presents comparison guidance, and routes users to products, FAQ, or articles using generative AI.
• Microservices Suite of EC support tools with automatic version updates that add functionality without being tied to EC system version cycles. Includes UGC, reviews, CDP, MA, AI recommendations, and app creation tools.

Quantifiable outcome

• EDWIN achieved 20% operational efficiency improvement by consolidating 5 EC sites
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• Meguri Corporation (メグリ株式会社)coreStrategic or Co-development Partner · 18 March 2026Strategic M&A partnership to integrate Meguri's capabilities for eliminating boundaries between physical stores and online, enabling next-generation brand experiences through unified commerce solutions.
• visumo (ビズモ)coreTechnology or IntegrationIntegration partnership for Instagram/social media content utilization tools including visumo social (UGC collection), visumo snap (staff posting), and visumo video (product video integration). The AI Digital Staff has integrated with visumo to enable AI agents to utilize visual content.
• Sechstant (セクstant)coreTechnology or IntegrationPartnership for customer data platform (CDP) and CRM solutions enabling unified customer data management, multi-channel marketing automation, and analytics across stores and EC.
• ReviCo (レビコ)coreTechnology or IntegrationIntegration partnership for automated review collection and optimization tools. ReviCo enables automatic review solicitation and cross-campaign management for driving sales through review-based marketing.
• RESOMO (リソモ)coreTechnology or IntegrationPartnership for reservation management system that integrates reservation information with EC site member data, enabling store pickup reservations and unified customer experiences.
• Japan Airlines (日本航空株式会社)coreStrategic or Co-development PartnerLong-term strategic partnership for ANA Mall EC platform development and continuous enhancement of aviation-linked e-commerce services.
• Tokyu Corporation (東急株式会社)coreStrategic or Co-development PartnerStrategic partnership for net supermarket and online store development, including store-level inventory integration and omni-channel retail solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BigCommerce: Global headless and SaaS commerce platform serving mid-market and enterprise. Competes for multi-brand, omni-channel retail use cases that overlap with ecbeing's omni-channel and cross-border offerings.
• Salesforce Commerce Cloud: Enterprise commerce and unified CRM platform from Salesforce for global B2C brands. Competes with ecbeing for large brand commerce builds and customer data integration.
• Shopify: Global, multi-tier commerce platform serving SMB through enterprise merchants globally. Increasingly active in Japan and the broader cross-border segment that ecbeing also targets.
• Adobe Commerce (Magento): Adobe's enterprise commerce platform (Magento heritage) addressing complex B2C, B2B, and omni-channel scenarios. Targets the same large-enterprise customization-heavy segment that ecbeing serves.

Direct peers

• W2 (World Wide): W2 Solutions / W2 by World Wide is a leading Japanese enterprise EC and digital commerce platform provider. Closest Japanese head-to-head competitor to ecbeing in mid-to-large enterprise CX and omni-channel implementations.
• GMO MakeShop: GMO MakeShop is the largest SaaS-style EC building platform in Japan, focused on SMB and mid-market. Overlaps with ecbeing's Mercart and ecWorks tiers and competes for incremental Japanese commerce deployments.
• futureshop (by IROAS): Japanese EC SaaS provider targeting design-conscious mid-market retailers with marketing automation features. Overlaps with ecbeing's Mercart cloud offering on SMB-to-mid Japanese retail brands.
• Ebisumart (GMO): Japanese enterprise B2B/B2C EC platform by GMO Internet Group, often cited alongside ecbeing for mid-to-large enterprise EC builds. Directly competes for the same Japanese retailer and brand wallet with a similarly customization-oriented go-to-market.
• Color Me Shop (GMO Pepabo): Color Me Shop by GMO Pepabo is a major Japanese hosted SMB EC platform serving tens of thousands of small merchants. Competes in the same Japanese small-business EC market as Mercart.

Emerging players

• EC-CUBE: Open-source Japanese EC platform widely used by SMBs and agencies for lower-cost EC builds. Competes at the lower end of the Japanese EC construction market that ecbeing serves through Mercart and ecWorks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ecbeing
• Facebookfacebook.com/ecbeing
• Instagraminstagram.com/ecbeing_official/?hl=ja
• LinkedInlinkedin.com/company/ecbeing-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecbeing