What Visumo does

Visumo (株式会社visumo) is a Tokyo-based SaaS company, founded in April 2019 and listed on the Tokyo Stock Exchange Growth Market under ticker 303A since December 26, 2024. The company operates a visual marketing platform for e-commerce and owned-media sites in Japan, comprising four core modules: visumo social (Instagram/Twitter UGC collection, permissioning, and EC-site display), visumo video (video commerce with chapter navigation, picture-in-picture, and product linkage), visumo snap (staff and ambassador mobile-content posting), and visumo comment (no-code CMS for product-page enrichment). In January 2026 Visumo completed an absorption-type merger with ReviCo, adding a review-management platform with 400+ deployed sites, and in June 2026 launched 'visumo for AIO', a GEO service targeting Google AI Overviews citation.

The platform integrates with major Japanese EC backends (ecbeing, ebisumart), social platforms (Instagram, YouTube, TikTok, Twitter/X), and BI tools (GENIEE SEARCH), and serves enterprise customers across fashion/apparel, cosmetics/beauty, food/beverage, and furniture/interior verticals—named clients include BEAMS, Workman (ワークマン), Yoshinoya (吉野家), Mukumi/Kei Coffee, ACTUS, Karimoku (カリモク家具), Shiseido (資生堂), Kao/KANEBO (花王/カネボウ), Nitori (ニトリ), Nissan (日産自動車), ASICS, and Benesse. Visumo reports cumulative client counts rising from 700 in 2023 to 800 in April 2024, 900 in March 2025, and 1,000 by October 2025, and was named No.1 in Japan for Instagram-integrated UGC tools by Japan Marketing Research Organization in 2024, with four Fashion EC Awards from Senken Shinbun including a 2026 hall-of-fame designation.

Revenue is generated primarily through monthly SaaS subscriptions starting at approximately ¥100,000/month, supplemented by implementation and support professional services (typically 1-4 weeks). Distribution is direct enterprise sales via inbound website inquiry and demonstration requests, supported by an event-driven marketing engine centered on the annual visumo Day conference and 30+ co-hosted webinars per year. The company is controlled by Softcreate Holdings Group.

Name

Visumo

Legal name

株式会社visumo

Website

https://visumo.asia

Company type

Public

Founded year

2019

Operating status

Operating

Short description

Visumo is a Tokyo-based SaaS company providing visual marketing software—UGC collection, video commerce, staff posting, and AI content recommendations—for Japanese e-commerce brands in fashion, cosmetics, food, and interior verticals, serving 1,000+ enterprise clients since its 2024 TSE Growth IPO.

Ownership category

akta.pro rank

Product category

Visual Marketing & UGC SaaS

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industries

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH), Analytics, QoE/QoS Monitoring & Observability (MPAHAJAH)

Keywords

• Visual marketing platform
• User-generated content tools
• Video commerce solutions
• E-commerce content management
• Staff content posting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Monthly or annual subscription-based access to the visual marketing platform. Plans available starting from approximately ¥100,000 per month. Includes access to one or more of visumo social, visumo video, visumo snap, and visumo comment modules.
2. Professional Services: Implementation, onboarding, and consulting services for enterprise clients. Support services assist with release and deployment, typically 1-4 weeks for implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels10 records

Core offering

Visumo sells a SaaS visual marketing platform that enables Japanese e-commerce and owned-media sites to collect, manage, and display user-generated photos and videos from Instagram, YouTube, TikTok, X (Twitter), and staff/ambassador smartphones on product pages. Its integrated modules (visumo social, visumo video, visumo snap, visumo comment) plus post-merger ReviCo (reviews) and ReviReco (AI recommendations) automate UGC curation, video commerce, staff content creation, no-code CMS enrichment, AI-driven personalization, and GEO/AIO optimization, with the goal of lifting conversion rates, average order value, and engagement on EC sites.

Product overview

Visumo is a visual marketing platform comprising four integrated solutions: visumo social (Instagram/social UGC collection and display), visumo video (video commerce with chapter/skip and picture-in-picture features), visumo snap (staff/ambassador content submission tool), and visumo comment (no-code CMS for product page enrichment). Following a January 2026 merger, the portfolio expanded to include ReviCo (review management) and ReviReco (AI-powered content recommendations). The platform is marketed as a 'visual marketing platform' (ビジュアルマーケティングプラットフォーム) targeting EC and owned media sites to enhance customer experiences and drive sales through visual content.

Differentiator

Problem solved

Functional benefit

Brands

• ReviCo: AI× review utilization tool for business strategy support, merged with Visumo in January 2026
• visumo social
• visumo video
• visumo snap
• visumo comment

Products and services

• visumo social Instagram and X (Twitter) user-generated content collection tool for e-commerce sites; allows brands to search, collect, and request permission for customer photos and videos via hashtag, with approval workflow, product linkage, and an analytics dashboard. For enterprise retail, fashion, cosmetics, and food brands.
• visumo video Video commerce platform that lets e-commerce sites embed YouTube, IGTV, and native videos with chapter navigation, picture-in-picture playback, automatic compression, product linking, and video performance analytics. For retail and brand marketing teams running product demo and brand storytelling on EC sites.
• visumo snap Smartphone-based content submission tool for staff and brand ambassadors; lets employees upload photos and videos directly to EC sites with product linking, approval workflows, and per-staff performance analytics. For retail chains, cosmetics counters, and brand ambassador programs.
• visumo comment No-code CMS that enables non-technical staff to enrich product detail pages with visual and text content, including annotations and merchandising content. For EC and merchandising teams that lack developer resources.
• ReviCo Review management platform merged into Visumo in January 2026, providing AI-supported review browsing and submission services for e-commerce product pages across 400+ implemented sites. For enterprise retail and brand EC teams.
• ReviReco AI-powered content recommendation service that analyzes user behavior to deliver personalized content suggestions on e-commerce sites, supporting product and content discovery.
• Professional Services (Implementation & Onboarding) Implementation, onboarding, and consulting services provided by Visumo's customer success team to deploy visumo social, visumo video, visumo snap, visumo comment, ReviCo, and ReviReco for enterprise clients, typically over 1–4 weeks per deployment.

Quantifiable outcome

• CVR improvement of 3.2x for AKOMEYA TOKYO through UGC
• +12 more outcomes

Named customers55 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• EmberPointminorGTM or Marketing Partner · 15 July 2026Co-host of Commerce Night event targeting data and AI topics. Visumo x EmberPoint co-branded event for EC leaders discussing data-driven decision making.
• 株式会社Geniee (BtoC Marketing Funnel Conference)minorGTM or Marketing Partner · 24 June 2026Co-host of BtoC Marketing Funnel STRATEGY Conference. Visumo co-exhibits and presents at Geniee-organized marketing conferences.
• 株式会社Faber Company (ミエルカ/Mieruka SEO)minorGTM or Marketing Partner · 26 May 2026Joint webinar on AI SEO and GEO (Generative Engine Optimization) featuring Mieruka SEO's Tsukioka Katsuhiro. Co-marketing arrangement for education-focused seminar on AI search optimization for EC operators.
• 株式会社ReviCocoreStrategic or Co-development Partner · 1 January 2026ReviCo was merged into Visumo in January 2026, creating a combined platform offering UGC (visual user-generated content) plus review management capabilities. ReviCo had 400+ client sites at time of merger. Combined entity targets AI-powered review and UGC integration for e-commerce.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Loox: Loox is a Shopify-centric product reviews and photo UGC platform for e-commerce merchants; strong overlap with Visumo's photo UGC plus ReviCo review offering, serving the same D2C and mid-market retail buyer.
• Stackla: Stackla is a visual UGC platform aggregating social content for brand marketing and e-commerce; directly comparable to Visumo's hashtag-based UGC collection from Instagram, X, and TikTok and subsequent display across EC product pages.
• Taggbox: Taggbox is a UGC aggregation and display platform that pulls content from Instagram, X, TikTok and YouTube into marketing campaigns and e-commerce — directly comparable to Visumo's visumo social Instagram hashtag collection and video commerce display.
• REVIEWS.io: REVIEWS.io is a customer review platform with photo and video reviews purpose-built for e-commerce brands; directly comparable to Visumo's ReviCo (post-merger review product) combined with photo/video UGC display on product pages.
• Curalate: Curalate provides visual UGC curation, shoppable galleries, and social commerce tools for retail brands — closely mirrors Visumo's visual commerce focus (visumo video, visumo social) for turning social images into shoppable experiences on EC sites.
• Okendo: Okendo is a Shopify-focused UGC, reviews, and loyalty platform serving mid-market DTC brands; closely overlaps with Visumo's social + snap + ReviCo product mix for omnichannel retail and D2C brand marketers.
• EmbedSocial: EmbedSocial is a UGC and reviews widget platform that turns social media posts into embeddable content for websites and e-commerce stores — directly comparable to Visumo's content embedding, no-code CMS (visumo comment), and review display capabilities.
• Bazaarvoice: Bazaarvoice is a long-established consumer reviews and UGC syndication network used by global retailers and brands; directly comparable to Visumo's ReviCo (reviews) plus visumo social (UGC) combination, especially for retailer-grade content moderation and syndication.
• Yotpo: Yotpo is the leading global UGC platform for e-commerce, offering reviews, visual marketing, SMS marketing, and loyalty — the closest direct competitor to Visumo's combined social, video and ReviCo reviews stack, particularly in apparel and beauty verticals.

Emerging players

• Lumanu (formerly Pixlee): Lumanu (which absorbed Pixlee TurnTo's UGC platform) focuses on influencer and UGC content for brands; partial overlap with Visumo's visumo snap staff/ambassador content tooling and UGC curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/visumo_official
• Facebookfacebook.com/pages/category/Software/visumo-1097705537079257

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visumo