What Revico does

ReviCo (株式会社ReviCo) operates a cloud-based SaaS review marketing platform for Japanese e-commerce sites. Incorporated on October 19, 2022 as a wholly-owned subsidiary of ecbeing (株式会社ecbeing), the company is headquartered in Shibuya, Tokyo, with registered capital of JPY 248 million. The platform enables B2C EC site operators to automate customer review collection through email request campaigns with gift incentives, display reviews across product, category, and top pages, and apply AI-powered tagging and sentiment analysis to drive conversion rate improvement. The platform has been deployed across more than 400 EC sites spanning cosmetics, apparel, food, furniture, and general merchandise, serving named customers such as Kosé, EDWIN, Tokyo Shirts, BEAMS, Workman, JR East Japan, and Shōwa Nishikawa.

The product suite is modular. The core ReviCo platform handles review collection, display, and analytics; ReviCo Mail automates review request emails; Show ReviCo extends review functionality to physical retail via QR and barcode scanning without requiring POS modifications; Community Talk provides Q&A and fan-community functions; and the ReviCo Portal, launched in October 2024, is a consumer-facing aggregation site that surfaces reviews across client merchants. The platform integrates with more than 20 Japanese and global e-commerce cart systems, including Shopify, Salesforce Commerce Cloud, ecbeing, ebisumart, futureshop, and MakeShop. Underlying technology relies on natural language processing for automatic review tag generation and knowledge-retrieval filtering by user attributes such as age, gender, and stated evaluation criteria.

Revenue is generated via quote-based monthly SaaS subscriptions, with pricing not publicly disclosed. Go-to-market combines direct sales (contact form, phone support, white paper funnel) with channel partnerships through EC platform providers and a co-marketing relationship with ecbeing. The customer base is horizontal across B2C verticals, with no disclosed revenue, headcount, or external funding. The company received the ITreview Grid Award 2023 Spring "High Performer" recognition. A planned absorption-type merger effective January 1, 2026 will fold ReviCo into visumo (株式会社visumo), a sister company also 100%-owned by ecbeing, consolidating the review marketing business under the visumo entity.

Name

Revico

Legal name

株式会社ReviCo

Website

https://revico.net

Company type

Private

Founded year

2022

Operating status

Operating

Short description

ReviCo operates a cloud-based SaaS review marketing platform for Japanese e-commerce sites, automating review collection via email campaigns, enabling AI-powered tagging and display across 400+ EC sites, and integrating with 20+ shopping cart platforms.

Ownership category

akta.pro rank

Product category

E-commerce Review Marketing Software

NAICS

Other Services Related to Advertising (54189), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Review marketing platform
• Ecommerce review management
• Customer review collection
• Review analytics software
• Saas review tool

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Monthly/annual subscription for review marketing platform access. Includes review collection, display, analysis features. Pricing not publicly disclosed; quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

ReviCo is a cloud-based SaaS review marketing platform that helps e-commerce sites collect, display, and analyze customer reviews. The platform offers automated review request emails with incentive campaigns, AI-powered review tagging, customizable display templates, in-store QR/barcode review collection, NPS measurement, and a consumer-facing review portal. It integrates with 20+ Japanese e-commerce cart platforms and serves 400+ sites across cosmetics, apparel, food, furniture, and general merchandise sectors.

Product overview

ReviCo is a review marketing platform with a modular architecture consisting of core platform (ReviCo), email automation (ReviCo Mail), in-store capabilities (Show ReviCo), consumer portal (ReviCo Portal), and community features (Community Talk). The platform enables e-commerce sites to collect high-quality reviews through automated campaigns, display them with customizable templates and AI-generated tags, and analyze customer feedback for marketing insights. ReviCo supports integration with over 20 major Japanese e-commerce cart platforms and serves more than 400 sites across cosmetics, apparel, food, furniture, and general merchandise sectors.

Differentiator

Problem solved

Functional benefit

Brands

• ReviCo ポータル (ReviCo Portal): Portal site that aggregates reviews from ReviCo-using e-commerce sites across cosmetics, food, apparel, goods, furniture, and electronics.
• Show ReviCo
• ReviCo Mail
• コミュニティトーク (Community Talk)

Products and services

• ReviCo Core review marketing platform that enables e-commerce sites to collect, display, and analyze customer reviews. Features automated review request emails with incentive campaigns, customizable display templates, and AI-powered tag generation. Used by 400+ EC sites across cosmetics, apparel, food, furniture, and general merchandise sectors.
• ReviCo Mail Automated review request email service that sends emails to purchasers with incentive campaigns (presents/campaigns funded by ReviCo) to encourage review submissions. Designed for e-commerce operators seeking to boost review volume with minimal operational effort.
• Show ReviCo In-store review collection feature using QR codes and barcode scanning, allowing physical store customers to view and submit reviews without modifying existing store systems. Designed for retailers seeking OMO integration between physical stores and e-commerce.
• ReviCo Portal Consumer-facing portal site that aggregates reviews from multiple e-commerce sites using the ReviCo platform, allowing users to discover and compare products across brands in cosmetics, food, apparel, goods, furniture, and electronics.
• Community Talk Q&A and fan community feature enabling bidirectional communication between users and businesses, including product inquiries and fan community forums. Helps resolve purchase concerns and cultivate brand advocates.

Quantifiable outcome

• CVR increases 1.9-3.8x when reviews are present (Northwestern University research)
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability3 records

Feature6 records

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Yotpo: Global SaaS review-marketing and UGC platform for e-commerce brands. Directly comparable to ReviCo across review collection, display, AI tagging, and conversion-uplift framing; the global benchmark for the category in which ReviCo operates in Japan.
• Bazaarvoice: Enterprise reviews-and-ratings network used by large retailers and brands globally. Comparable to ReviCo in serving enterprise customers that need syndicated reviews, moderation, and integration with major commerce platforms.
• Trustpilot: Consumer-facing review platform with strong B2B SaaS monetization. Comparable to ReviCo in collecting verified reviews and displaying them on merchant pages to drive conversion.
• PowerReviews: Enterprise review and ratings platform deep-integrated with commerce platforms like Shopify and Salesforce Commerce Cloud. Directly comparable to ReviCo's e-commerce platform integration model and enterprise customer focus.
• Feefo: Reviews and customer insights SaaS for retailers and brands with strong verification focus. Comparable to ReviCo in collecting only verified-buyer reviews and providing insights dashboards for conversion optimization.
• Stamped.io: Reviews, ratings, and loyalty platform focused on Shopify and Shopify-like mid-market merchants. Comparable to ReviCo in Shopify-native integration and review-driven conversion play.

Regional players

• Reposta (by SAI): Japanese review-marketing platform widely adopted by Japanese e-commerce sites. Closest domestic head-to-head competitor to ReviCo for Japanese B2C EC operators.
• Voicy by micin / Letro: Japanese customer-voice and UGC platform used by Japanese retailers for review and voice-of-customer programs. Overlaps with ReviCo's review collection and NPS capabilities in the Japanese market.
• Yappa (by Pragmatic): Japanese review-collection widget widely deployed across Japanese e-commerce sites. Closest direct domestic substitute to ReviCo's review collection and display widget functionality for Japanese B2C EC.

Emerging players

• Junip: Shopify-focused product review platform with photo and video reviews. Comparable to ReviCo in e-commerce review display and AI-assisted tagging for DTC and Shopify-native brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ReviCo_PR

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revico