What ATT does

ATT (Advertising Time Trace) is a private Web3 platform that combines Decentralized Physical Infrastructure Networks (DePin) and Real World Assets (RWA) technologies to bridge physical advertising inventory with tokenized digital engagement. Its core offering is a multi-chain utility token (deployed on Polygon, BNB Chain, Ethereum, and TRON) that powers an ecosystem comprising an ATT DApp for photo sharing and location-based check-ins, a staking protocol, and the Central Node 55 competitive staking campaign distributing 10 million ATT tokens over one year. The company operates physical LED advertising screens in Hong Kong's prime business districts — Central (Lan Kwai Fong), Tsim Sha Tsui (Salisbury Road), and Causeway Bay (Sugar+, World Trade Centre) — and is scaling that footprint to 30+ screens across four districts per its roadmap.

The platform serves three customer segments: physical advertising businesses seeking Web3 integration, Web3 and crypto users seeking real-world utility for digital assets, and Hong Kong retail merchants using the platform for customer engagement. Pricing is structured as a freemium token-earning layer with a staking-based premium tier (registration lock of 10,000 ATT; node election at 100,000 ATT). Stated revenue streams include commercial iris data monetization, S-to-B-to-C computing power services, Web3 traffic entry fees, standard business transactions, and patent licensing — though none are disclosed at material scale. A beta test at the Lan Kwai Fong COC event produced a reported 800% business uplift for one participating merchant (B9) and collected 1,000+ photos for AI analysis.

The company received a single disclosed institutional investment from Waterdrip Capital in August 2024 (undisclosed amount) earmarked for international expansion into DePin and RWA sectors. Management team, headcount, and financial results are not publicly disclosed; the firmographic year of founding (2017) conflicts with operational milestones dating from 2024, indicating the current product iteration is effectively a 2024 launch.

Name

ATT

Legal name

ATT - Advertising Time Trace

Website

https://attglobal.io

Company type

Private

Founded year

2024

Operating status

Operating

Short description

ATT (Advertising Time Trace) operates a Web3 advertising ecosystem combining DePin and RWA technologies, multi-chain utility token, and physical LED screens in Hong Kong's prime districts to serve advertisers, retail merchants, and Web3 users via token-incentivized engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Commercial Iris Data: Collection and monetization of commercial iris data from advertising touchpoints and physical locations
2. S to B to C Computing Power: Computing power services flowing from service providers to businesses to consumers
3. Web3 Traffic Entry: Gateway services for Web3 traffic and digital asset interactions
4. Standard Business Economic Model: Traditional business transactions within the advertising ecosystem
5. Patents: Revenue from patented technologies and intellectual property

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ATT (Advertising Time Trace) operates a Web3 advertising ecosystem that combines DePin (Decentralized Physical Infrastructure Networks) and RWA (Real World Assets) technologies to tokenize and monetize physical advertising assets. The platform includes the ATT multi-chain utility token, an ATT DApp for photo sharing and check-ins, a staking protocol, the Central Node 55 competitive staking campaign, in-house Commercial AI, and physical LED advertising screens deployed at prime locations in Hong Kong. Users earn ATT tokens through daily interactions and businesses access targeted advertising with AI-analyzed engagement data.

Product overview

ATT (Advertising Time Trace) is a Web3 advertising ecosystem that seamlessly integrates blockchain technology into everyday advertising. The platform operates as a unified ecosystem combining the ATT token (native utility token on Polygon, BNB Chain, Ethereum, and TRON networks), the ATT DApp for photo sharing and check-ins, the Staking Protocol for earning rewards, and Central Node 55 (a competitive staking campaign). The ecosystem also includes proprietary Commercial AI technology for advertising applications, physical LED advertising screens in prime Hong Kong locations generating commercial iris data revenue, and integrates Zero-Knowledge Proof technology for privacy in QR code interactions. Revenue streams include commercial iris data, Web3 traffic entry, and a standard business economic model.

Differentiator

Problem solved

Functional benefit

Brands

• Central Node 55: A competitive blockchain campaign featuring a prize pool of 10 million ATT tokens, inviting blockchain enthusiasts to compete for rewards by staking ATT and building teams over a one-year period.

Products and services

• ATT Token Native multi-chain utility token of the ATT ecosystem deployed on Polygon, BNB Chain (BEP20), Ethereum (ERC20), and TRON (TRC20) networks, used for staking, transactions, and as the primary medium of exchange within the advertising platform.
• ATT DApp Mobile and web application enabling users to share photos and complete location-based check-ins to earn ATT tokens through daily interactions within the ecosystem, targeting individual Web3 users and crypto enthusiasts.
• ATT Staking Protocol Staking mechanism allowing users to lock ATT tokens to participate in the Central Node 55 campaign; registration requires 10,000 ATT and election requires minimum 100,000 ATT, with rewards distributed based on staked amounts and team performance.
• Central Node 55 Campaign A competitive blockchain staking campaign where the top 55 nodes compete for daily rewards from a 10 million ATT prize pool over one year (December 2024 to December 2025), with daily distribution of 27,397 ATT and team invitation mechanisms targeting blockchain enthusiasts globally.
• Commercial AI In-house AI advertising technology launched in Q3 2024, powering commercial applications and advertising analysis within the ATT ecosystem, including computer vision for image-based engagement reward distribution.
• LED Advertising Screens (Physical Inventory) Physical advertising inventory deployed at prime locations in Hong Kong: Central (Lan Kwai Fong), Tsim Sha Tsui (Salisbury Road), Causeway Bay (Sugar+ and World Trade Centre), generating commercial iris data revenue streams and offered to businesses for targeted advertising.

Quantifiable outcome

• 800% business increase for merchant B9 during beta testing
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adshares: Decentralized Web3 advertising marketplace connecting publishers and advertisers via blockchain. Directly comparable to ATT as both target the same Web3 advertising category with tokenized rails.
• Aha Labs (Aha Token): Web3 advertising platform using AI to match on-chain advertisers with users. Comparable to ATT in combining AI and token incentives for advertising engagement.
• Bitmedia: Crypto-focused advertising network serving Web3 projects. Directly comparable to ATT in serving advertisers in the blockchain/Web3 category with performance-based ad solutions.

Emerging players

• Centrifuge: Decentralized asset finance protocol for tokenizing real-world assets. Shares the RWA tokenization thesis with ATT but focuses on financial receivables rather than physical advertising inventory.
• Maple Finance: Institutional credit platform with RWA tokenization of loan receivables. Comparable as another RWA-focused protocol but operating in lending rather than advertising.
• Helium: Pioneer DePin network for decentralized wireless infrastructure. Comparable to ATT's DePin approach for physical advertising assets, both using token incentives to bootstrap distributed physical infrastructure.
• Render Network: DePin protocol that tokenizes distributed GPU compute power. Comparable to ATT in the DePin narrative and 'S to B to C computing power' revenue stream concept.
• io.net: DePin network for distributed GPU computing. Shares the DePin + compute tokenization model with ATT's computing power revenue stream.
• Plume Network: RWA-focused Layer-2 blockchain for tokenizing real-world assets. Comparable to ATT's RWA tokenization of physical advertising spaces, though Plume is infrastructure-only without ATT's consumer advertising layer.

Broad incumbents

• Ondo Finance: Institutional RWA tokenization platform with significant capital backing. Operates in the same RWA category as ATT but at much larger scale and focused on financial assets rather than advertising infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aiwayworld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATT