What Bitmedia.IO does

Bitmedia.IO is a London-based, bootstrapped cryptocurrency and Web3 advertising platform founded in 2014 and operated by BITMEDIA LTD (Company No. 09469636). The company runs a two-sided marketplace connecting advertisers seeking to reach crypto-native audiences with publishers monetizing crypto-related websites, delivering 1.5B+ monthly impressions and 1.5M+ monthly clicks across a network cited at 7,000+ publishers and 4,000+ advertisers. Its core technology stack includes a self-serve campaign management interface supporting CPC and CPM models, AI-optimized smart bidding, a 4-step anti-fraud verification system guaranteeing zero bot traffic, real-time postback conversion tracking, and a proprietary Web3 Wallet Targeting capability that indexes on-chain wallet activity for audience segmentation.

The company's product surface has expanded beyond the core ad network into a Marketplace offering PR distribution, native article placement, sponsored content, and influencer marketing across Telegram, X, YouTube, TikTok, and Instagram, plus an in-house banner design service. Go-to-market combines a self-serve PLG motion (300 USD minimum deposit, pay-as-you-go) with sales-assisted enterprise support via dedicated account managers and a Calendly-based free consultation, supplemented by an affiliate program that has generated 179,728 advertiser referrals and 11,118 payouts through 1,713 active affiliates. Customer logos include Tier-1 exchanges and Web3 brands (Binance, Kraken, OKX, MetaMask, Crypto.com, Bybit, eToro, Gate.io, Bitget) alongside DeFi, gaming, and fintech clients across six stated verticals.

Bitmedia generates revenue primarily through CPC and CPM advertising take rates on programmatic inventory, supplemented by marketplace service fees for PR and content distribution and affiliate referral payouts. The company has reported no external funding, operates with 11-50 employees, and lists IAB UK membership and 2022 best-crypto-ad-network recognition as credibility markers. Notable risks include concentrated exposure to the cyclical crypto market, lack of disclosed proprietary AI/ML differentiation, and dependence on continued availability of premium crypto publisher inventory in an environment where major platforms are tightening crypto advertising policies.

Name

Bitmedia.IO

Legal name

BITMEDIA LTD

Website

https://bitmedia.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bitmedia.IO is a London-based crypto and Web3 advertising network founded in 2014, operating a self-serve programmatic platform connecting 4,000+ advertisers with 7,000+ crypto publishers through CPC and CPM campaigns, wallet-level Web3 targeting, and a marketplace for PR and influencer marketing.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)

akta.pro primary industry

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

akta.pro secondary industry

Crypto Payment Gateways & Checkout APIs (FSADAIAA)

Keywords

• Crypto advertising network
• Programmatic ad platform
• Web3 advertising
• CPC CPM campaigns
• Publisher monetization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CPC Advertising: Cost Per Click model where advertisers pay for each click on their advertisements. Advertisers set their target bid and the system optimizes for clicks using smart bidding technology.
2. CPM Advertising: Cost Per Mille (Cost Per Thousand Impressions) model for brand awareness campaigns. Advertisers pay based on the number of impressions their ads receive.
3. Marketplace Services: PR and content distribution services including press releases (350-700 words), native/organic articles (800-1200+ words), and sponsored editorial content published on top crypto websites. Full-service crypto marketing agency delivering tangible results.
4. Affiliate Program: Referral program where affiliates earn commissions (7-10% for advertisers, 5-7% for publishers) based on referred users' deposits/earnings. Individual affiliates with 1-10 users earn 7% initial/5% old user payout, while those with >10 users earn 10%/7%. Corporate partners earn from 15% (all referred users).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bitmedia.IO operates a self-serve crypto-focused advertising network that connects advertisers with 7,000+ crypto publishers, enabling CPC and CPM campaigns across 1.5B+ monthly impressions with 100% verified human traffic. The platform offers Web3 wallet-level targeting, a 4-step anti-fraud verification system, and AI-powered smart bidding. Complementary offerings include a PR/content distribution marketplace, influencer marketing services, and a publisher monetization network with instant BTC payouts.

Product overview

Bitmedia.IO is a crypto advertising marketplace platform founded in 2014, operating a dual-sided network connecting advertisers seeking high-intent crypto traffic with publishers monetizing crypto website audiences. The core product is the Bitmedia Self-Serve Ad Network — a platform enabling CPC and CPM campaign management across 7,000+ publishers with 1.5B+ monthly impressions. The platform is built around four key product lines: (1) the self-serve ad network as the central platform, supported by (2) Web3 Wallet Targeting for blockchain-based audience segmentation, (3) the Bitmedia Marketplace for PR/influencer services, and (4) the Publisher Monetization Network for the supply side. Key add-on modules include Smart Bidding (AI price optimization), Anti-Fraud Control (4-step verification), Conversion Tracking (real-time postback), and Custom API (automated workflow). The platform supports seven ad formats — Text, Image, Responsive, HTML5, In-app, and Sticky — plus a Banner Design Service. The network serves verticals including Web3 & Crypto, Finance & Fintech, SaaS & AI Tools, Gaming & iGaming, Mobile Utility, and Earnings. Key metrics include 1.5B+ monthly impressions, 435% average ROI since 2014, and 200+ top advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

• Bitmedia Self-Serve Ad Network Flagship self-serve advertising platform enabling advertisers to run high-performance CPC and CPM campaigns with access to 1.5B+ monthly impressions and 100% verified human traffic across 7,000+ crypto publishers. Includes full campaign control, targeting settings, and real-time analytics.
• Publisher Monetization Network Publisher-facing monetization platform enabling crypto website owners to monetize traffic via CPC or CPM models with instant BTC payouts, floor CPM controls, and curated ad formats. Network includes 550+ active publishers.
• Bitmedia Marketplace Crypto marketing and PR services platform offering press release distribution (350-700 words), native article placement (800-1200+ words), sponsored content across top-tier crypto media websites, and influencer marketing services across Telegram, X, YouTube, TikTok, and Instagram.
• Web3 Wallet Targeting Advanced Web3 audience targeting technology that segments users based on their blockchain wallet address holdings and on-chain behavior. Enables wallet-level targeting to reach active crypto traders, NFT holders, DeFi users, and other Web3 segments with personalized ads.
• Affiliate Program Referral program offering affiliates the ability to earn commissions by referring new advertisers and publishers. Individual affiliates earn 7-10% on referred user activity; corporate affiliates earn from 15% on all referred users. 1,713 active affiliates, 179,728 advertisers referred.
• Custom API Programmatic interface enabling developers to seamlessly access statistics and manage campaigns, supporting fully automated advertiser and publisher workflows.

Quantifiable outcome

• 435% average ROI for advertising campaigns
• +6 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core.

• Crypto.comcoreChannel Partner/ Reseller/ DistributorMajor cryptocurrency exchange and financial services company advertising on Bitmedia network to reach crypto-native audiences.
• eTorocoreChannel Partner/ Reseller/ DistributorSocial trading and cryptocurrency company advertising on Bitmedia platform for brand awareness and user acquisition.
• BinancecoreChannel Partner/ Reseller/ DistributorWorld's largest cryptocurrency exchange advertising on Bitmedia network for targeted crypto audience reach.
• OKXcoreChannel Partner/ Reseller/ DistributorMajor cryptocurrency exchange utilizing Bitmedia advertising services for user acquisition campaigns.
• CryptoPotatocoreChannel Partner/ Reseller/ DistributorTop-tier cryptocurrency publisher providing ad inventory for Bitmedia network.
• CoinTelegraphcoreChannel Partner/ Reseller/ DistributorLeading cryptocurrency news outlet as publisher partner providing premium crypto-focused ad placements.
• NewsBTCcoreChannel Partner/ Reseller/ DistributorEstablished crypto news publisher partner delivering targeted advertising inventory.
• BitcoinistcoreChannel Partner/ Reseller/ DistributorTop cryptocurrency media outlet as publisher partner in Bitmedia network.
• BenzingacoreChannel Partner/ Reseller/ DistributorFinancial news and media company providing crypto publisher ad inventory.
• CryptoSlatecoreChannel Partner/ Reseller/ DistributorCryptocurrency news and analysis publisher partner offering quality crypto audience reach.
• 99BitcoinscoreChannel Partner/ Reseller/ DistributorMajor Bitcoin education and media publisher monetization partner.
• CoinGeckocoreChannel Partner/ Reseller/ DistributorLeading cryptocurrency data aggregator as publisher partner providing Web3 audience access.
• EtherscancoreChannel Partner/ Reseller/ DistributorEthereum block explorer serving as publisher partner for Web3-focused ad inventory.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outbrain: Outbrain operates a native advertising platform serving premium publishers globally. As a content-discovery incumbent, it competes for both supply (publisher monetization) and demand (native-ad budgets) that Bitmedia also targets.
• Taboola: Taboola is a leading native advertising and content-discovery platform monetizing publisher traffic at scale. It represents a broad-incumbent comparable for Bitmedia's publisher-monetization business model and competes for native-ad budgets.
• Meta Ads: Meta's Facebook and Instagram ad platforms are the largest social ad networks globally. They compete for the same SMB and enterprise budgets in finance, gaming, and app install — verticals where Bitmedia also generates revenue.
• Google AdSense / Google Ads: Google Ads and AdSense are the dominant generalist digital ad platforms. While restricted from many crypto products, they still capture finance, SaaS, and iGaming budgets that Bitmedia targets, representing a broad incumbent alternative for advertisers.

Direct peers

• Coinzilla: Coinzilla is a cryptocurrency advertising network offering CPM, CPC, and CPV campaigns across a network of crypto publishers. It directly competes with Bitmedia for crypto-exchange, DeFi, and token-project advertiser budgets using a similar self-serve + managed-service model.
• Cointraffic: Cointraffic operates a crypto-focused ad marketplace with banner, pop-under, and native ad formats targeting exchanges, wallets, and ICOs. It is one of Bitmedia's closest direct competitors in the crypto ad-network category.
• A-ADS: A-ADS is a crypto-friendly advertising network that accepts Bitcoin and other cryptocurrencies, serving advertisers and publishers across crypto and adjacent verticals. It competes for the same supply-side publisher pool as Bitmedia.
• AdEx Network: AdEx is a Web3-native advertising protocol built on blockchain for transparent ad trading and audience targeting. As a decentralized ad-tech competitor, it overlaps with Bitmedia's Web3 wallet-targeting proposition while differentiating on on-chain settlement.

Emerging players

• Brave Ads: Brave Ads is the privacy-preserving ad platform embedded in the Brave browser, using BAT tokens and zero-knowledge targeting. It is an emerging Web3-native ad competitor that may divert attention from Bitmedia's wallet-based audience targeting.
• Theta: Theta operates a blockchain-based video delivery and advertising network that tokenizes user attention. While narrower in scope (video-focused), it competes for Web3-native advertiser mindshare and represents a competing decentralized ad-tech thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bitmedia_io
• YouTubeyoutube.com/channel/UCQonVVKco1v1c_AQ_dD5DcQ
• Facebookfacebook.com/bitmedia.io
• LinkedInlinkedin.com/company/bitmedia-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitmedia.IO