Creative Solutions Group

What Creative Solutions Group does

Creative Solutions Group (CSG) is a Clawson, Michigan-based, 100% employee-owned experiential marketing agency founded in 1998 that designs, fabricates, and operates live brand experiences for global enterprise clients across the automotive, agriculture, construction, technology, and consumer-products sectors. The company delivers six integrated service lines — tradeshow exhibits, event activations, custom marketing vehicles, experiential technology, branded environments, and meetings/conferences — entirely from in-house facilities spanning Michigan (Clawson HQ and Redford Twp) and Ohio (Maumee), with capabilities covering creative development, engineering, fabrication, logistics, AV, and content production.

CSG's work integrates immersive hardware and software — AR/VR, HoloLens, Spatial Reality Displays, Hologauze projection, and Transparent OLED — into physical environments for clients such as Stellantis/Jeep, Mitsubishi Electric, Continental Tire, Meritor, New Holland, Amazon, Peterbilt, Owens Corning, and Little Caesars, with projects executed at major venues including CES, ConExpo, Farm Progress, and the International Builders' Show. Every engagement is structured around the company's proprietary E3 methodology, which evaluates each experience against three criteria: audience engagement, entertainment, and education.

The business operates on a project-based professional services model with custom-quoted fees, sold via direct enterprise sales and through agency channel partners (notably Havas and TMA). The 100% employee-ownership structure — preserved since founding with no institutional capital, M&A, or recapitalization events disclosed — functions as both a governance choice and a positioning differentiator versus PE-backed competitors.

Name

Creative Solutions Group

Legal name

Creative Solutions Group

Website

https://csgnow.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Creative Solutions Group is a 100% employee-owned, Michigan-based experiential marketing agency founded in 1998 that designs, fabricates, and operates tradeshow exhibits, event activations, marketing vehicles, branded environments, and immersive technology experiences for global enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Clawson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Marketing Services: Full-service experiential marketing programs including tradeshow exhibit design/fabrication, event activations, marketing vehicles, branded environments, experiential technology, and meetings & conferences. Revenue is generated through custom project-based fees encompassing creative strategy, design, fabrication, logistics, installation, show management, and teardown services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Creative Solutions Group is a full-service experiential marketing agency that designs, fabricates, and executes trade show exhibits, event activations, marketing vehicles, branded environments, and meetings/conferences for enterprise brand clients. The agency applies its proprietary E3 (Engage, Entertain, Educate) methodology to develop immersive brand experiences that incorporate technologies such as AR/VR, OLED displays, HoloLens, and projection mapping. Operations are delivered from facilities in Michigan and Ohio, with a headcount of 101-250 supporting nationwide program execution.

Product overview

Creative Solutions Group (CSG) is a full-service experiential marketing agency offering a unified portfolio of six core services: Tradeshow Exhibit Design & Fabrication, Event Activations, Marketing Vehicles, Experiential Technology, Branded Environments, and Meetings & Conferences. The company applies its proprietary E3 (Engage, Entertain, Educate) methodology across all service lines to design, fabricate, and execute world-class brand experiences for global clients. All capabilities are delivered in-house from the company's Michigan and Ohio facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Show Exhibits
• Event Activations
• Marketing Vehicles
• Experiential Technology

Quantifiable outcome

• Custom immersive experiences that extend brand worlds into reality and generate word-of-mouth discussion
• +1 more outcomes

Named customers30 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Havas AgencycoreGTM or Marketing PartnerHavas Agency engaged CSG for the Dark Matter brand activation and the Jaeger-LeCoultre Reverso NYC pop-up experience. Havas acts as an agency client engaging CSG's fabrication and experiential expertise for their end clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MKG: MKG is an experiential marketing agency delivering brand experiences, event activations, and creative campaigns for consumer and enterprise clients. Its focus on immersive activations and brand storytelling makes it a direct comparable to CSG's activation practice.
• MC²: MC² is an exhibit and experiential marketing agency with design, fabrication, and event services for trade shows and corporate events. Its full-service exhibit-build model and enterprise client base make it a close comparable to CSG's tradeshow and branded-environment practice.
• Sparks: Sparks is a global experiential marketing agency creating brand experiences, pop-ups, mobile tours, and event activations. Its offering across mobile tours, retail experiences, and live activations directly overlaps CSG's marketing-vehicle and event-activation services.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency offering event marketing, activations, exhibits, and content design for major consumer and B2B brands. It competes head-to-head with CSG for enterprise experiential budgets across tradeshows, pop-ups, and brand activations.
• George P. Johnson Experience Marketing: George P. Johnson (GPJ) is one of the largest global experience marketing agencies, delivering tradeshow exhibits, brand activations, and immersive event experiences for enterprise clients. It is the closest scaled direct competitor to CSG in end-to-end experiential marketing for Fortune 500 brands.
• Derse: Derse is a full-service exhibit and experiential marketing company providing custom exhibit design, fabrication, and installation for enterprise brands at tradeshows and events. It is a direct peer in custom-built exhibit programs comparable to CSG's tradeshow design-and-build work.
• TBA Global: TBA Global is an event production and experiential marketing agency producing corporate events, brand activations, and immersive experiences for enterprise clients. It overlaps with CSG in branded event environments and meetings/conference execution.
• Mosaic Group: Mosaic Group is an experiential marketing and event management firm providing brand activations, mobile tours, and event production for major brands. It is a direct competitor in mobile marketing tours and event activations comparable to CSG's marketing-vehicle and event-activation offerings.

Broad incumbents

• Freeman: Freeman is one of the largest event and experiential services companies globally, offering tradeshow exhibits, event production, and brand experience services. While it is far larger and broader than CSG, it competes for the same enterprise exhibit and event-execution budgets.
• GES (Global Experience Specialists): GES is a large global provider of exhibition and event services including custom exhibit design, fabrication, and onsite services. It competes with CSG in custom-built exhibits and event services for enterprise exhibitors at major tradeshows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/creative-solutions-group
• Instagraminstagram.com/creativesolutionsgroupnow
• Facebookfacebook.com/csgnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Solutions Group