Roidu

What Roidu does

Roidu is a Finland-based SaaS provider of customer and employee experience measurement solutions, headquartered in Tampere and operating since 2011 as Vitec Roidu Oy Ltd. following its April 2023 acquisition by Sweden's Vitec Software Group AB (Nasdaq Stockholm: VITC) for EUR 2.3 million. The company serves a primarily Finnish customer base of more than 400 organizations across healthcare and social services, municipalities, retail, hospitality, and nonprofit sectors, with named enterprise and public-sector customers including Esperi Care, Terveystalo, Mehiläinen, Attendo, Pihlajalinna, Eloisa, S-ryhmä, Fazer, and the Finnish Red Cross Blood Service.

The company's core product, MyRoidu, is a multi-channel survey and reporting platform that ingests experience data from email and SMS surveys, embedded web surveys, QR codes, and physical touchless feedback devices (including a Roidu Kiosk mobile application on Android and iOS). It provides NPS, eNPS, and other standard experience metrics through real-time visual dashboards, with export/integration into Microsoft Power BI and customer HRM systems, and an add-on open-feedback text-analysis module. The platform is sold on a quote-based annual subscription model supplemented by hardware sales (branded touchless feedback devices) and implementation, training, and ongoing customer-success services, with a sales-led go-to-market motion run by a dedicated new-customer acquisition function, a customer solutions team, and customer success management under CEO Mika Hyvönen.

Name

Roidu

Legal name

Vitec Roidu Oy Ltd.

Website

https://roidu.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Roidu is a Finland-based SaaS provider, operating as Vitec Roidu Oy Ltd., that delivers a multi-channel customer and employee experience measurement platform (MyRoidu) to more than 400 organizations across Finnish healthcare, social services, retail, hospitality, and public-sector buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription (SaaS): The primary revenue stream comes from subscription-based access to the MyRoidu survey and reporting platform, which is sold to organizations for measuring customer and employee experience
2. Feedback Hardware Devices: Sale and deployment of touchless feedback devices and branded feedback hardware customized to customer specifications
3. Implementation and Consulting Services: Professional services including implementation projects, survey design assistance, training, and ongoing customer support

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Roidu provides the MyRoidu multi-channel customer and employee experience measurement SaaS platform, enabling organizations to collect feedback via email, SMS, QR codes, embedded web surveys, and physical feedback devices, then analyze it through real-time dashboards with NPS, eNPS, and open-text analysis. The company complements the software with branded touchless feedback hardware, a Roidu Kiosk mobile application, and implementation, training, and consulting services.

Product overview

Roidu is a customer and employee experience measurement SaaS platform based in Finland, operating as part of the Vitec Software Group. The core platform, MyRoidu, serves as the central survey and reporting system, supported by modular components for multi-channel data collection including email/SMS surveys, embedded surveys with QR codes, and branded feedback devices. The platform specializes in three measurement domains: customer experience (asiakaskokemus), patient experience (potilaskokemus), and work well-being/employee experience (työntekijäkokemus). The product portfolio includes complementary modules for open feedback text analysis, Power BI integration for advanced analytics, and a mobile kiosk application for Android and iOS devices.

Differentiator

Problem solved

Functional benefit

Products and services

• MyRoidu Survey and Reporting System Cloud-based survey and reporting platform for organizations to collect, analyze, and act on customer and employee experience data through visual dashboards and standardized metrics such as NPS and eNPS.
• Feedback Devices (Touchless and Branded) Physical touchless feedback terminals and branded hardware devices that enable organizations to collect instant on-site customer or employee feedback, including a touchless variant suited for healthcare and hygiene-sensitive environments.
• Roidu Kiosk Mobile Application Mobile application for Android and iOS that turns a phone or tablet into a kiosk-based digital feedback station, allowing organizations to deploy branded feedback collection points without separate hardware.
• Implementation and Consulting Services Professional services including needs assessment, solution design, implementation project execution, survey design assistance, end-user training, and ongoing customer success and support for organizations deploying the MyRoidu platform.

Quantifiable outcome

• Customer response rates increased significantly: Esperi Care received 4000+ responses in 2021 vs. previous paper-based system
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Vitec Software GroupcoreStrategic or Co-development Partner · 1 April 2023Roidu was acquired by Vitec Software Group AB in April 2023 for EUR 2.3 million. Vitec is a Nordic software group specializing in vertical software solutions. Following the acquisition, Roidu operates as Vitec Roidu Oy and benefits from being part of a larger software group with shared resources and expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CustomerGauge: B2B-focused account-level NPS and customer experience platform with strong European presence. Competes with Roidu's MyRoidu on NPS/eNPS measurement, reporting, and customer-success workflows.
• Lumoa: Nordic AI-driven customer experience analytics company. Shares the Finland/Nordic roots and a similar focus on turning open-text feedback into actionable insights, directly overlapping with Roidu's Open Feedback Analysis module.
• AskNicely: CX and frontline NPS platform that pushes customer feedback to local teams in real time. Comparable in product scope (NPS, dashboards, multi-channel distribution) and target customer (mid-market and enterprise service businesses).
• HappyOrNot: Finnish company offering touchless smiley-feedback terminals plus a cloud reporting platform for in-location CX measurement. Closest direct peer: same home market, same touchless-hardware-plus-SaaS model, and the same healthcare/retail customer profile.
• Trustmary: Finnish customer feedback, NPS, and review-generation platform. Closely comparable in terms of home market, SMB/mid-market customer profile, and NPS/review-centric product surface.

Broad incumbents

• Qualtrics: Global leader in experience management (CX, EX, brand, product) with a much larger platform, multi-language support, and enterprise sales footprint. Competes head-to-head with Roidu in the same NPS, survey, and voice-of-customer categories.
• Medallia: Enterprise CX and Voice-of-Customer platform with strong text/speech analytics. Targets the same healthcare, retail, and public-sector buyers Roidu serves, but at much larger deal sizes.
• MaritzCX: CX measurement, research, and analytics provider (part of Concentrix) covering survey design, NPS programs, and advanced reporting. Overlaps with Roidu's MyRoidu offering for enterprise CX programs in regulated industries.
• SurveyMonkey: Mass-market survey and feedback platform with a self-serve product and an enterprise CX offering (SurveyMonkey CX / GetFeedback). Overlaps with Roidu on email, web, and SMS survey distribution plus dashboards.
• InMoment: Enterprise CX intelligence platform combining surveys, social listening, and advanced analytics. Competes with Roidu in the same multi-channel feedback and reporting category but at a much larger scale and broader vertical coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RoiduLtd
• YouTubeyoutube.com/user/roidultd
• Facebookfacebook.com/roidu
• LinkedInfi.linkedin.com/company/roidu-ltd
• Instagraminstagram.com/roiduoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roidu