Name

Trustmary

Legal name

Trustmary

Website

https://trustmary.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Platform Access): Trustmary operates as a SaaS platform with subscription tiers for its feedback collection, review management, and widget display tools. A free plan provides limited functionality (up to 20 survey responses). Paid tiers unlock higher volume, advanced analytics, automation, and integrations.
2. Freemium / Free Entry Tier: Free plan available for up to 20 survey responses, allowing businesses to test the platform, import Google reviews, and create basic widgets at no cost. Serves as a top-of-funnel acquisition for paid subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Trustmary is a cloud-based SaaS platform that automates the collection of customer feedback and online reviews through 3-in-1 surveys combining NPS, CSAT, and review capture, aggregates reviews from multiple third-party platforms (Google, Facebook, Tripadvisor, G2, Capterra) into unified widgets, and applies AI-powered analysis to turn feedback into actionable insights. The platform is sold on a freemium and subscription basis to SMBs, mid-market, and multi-location businesses across home improvement, B2B services, e-commerce, real estate, and travel verticals.

Product overview

Trustmary is a testimonial marketing platform that provides a unified SaaS solution for collecting, analyzing, and showcasing customer feedback and reviews. The platform operates as a modular ecosystem with three core components: Collect Feedback & Reviews (automated 3-in-1 surveys combining NPS, CSAT, and review collection), Customer Insights (AI-powered analytics and reporting), and Showcase Reviews (display widgets for websites and social media). The product portfolio includes specialized modules for video testimonials, lead generation widgets, social media sharing, and AI search optimization. Trustmary integrates with major CRM platforms (HubSpot, Pipedrive), automation tools (Zapier, Make), and accounting software (QuickBooks) to embed feedback collection into existing business workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Collect Feedback & Reviews
• Customer Insights
• Showcase Reviews
• Lead Generation Widgets
• Reviews AI Search
• Video Reviews

Quantifiable outcome

• 2-4x more survey responses compared to traditional methods
• +10 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationNative integration with HubSpot CRM enabling automated review request triggers based on CRM events (e.g., post-purchase, service ticket closure). Reviews and feedback data sync back to HubSpot for segmentation and workflow automation.
• PipedrivecoreTechnology or IntegrationNative integration with Pipedrive CRM for automated review requests tied to deal stages and customer interactions. Feedback data flows back into Pipedrive for sales team visibility on customer satisfaction.
• ZapiercoreTechnology or IntegrationZapier integration connects Trustmary to 5,000+ applications via no-code automation workflows. Users can build custom review collection triggers and data flows without developer involvement.
• Google (Google Business Profile, Google Reviews)coreTechnology or IntegrationTrustmary imports Google reviews without requiring Google API access (uses Google Business Profile location ID). Also helps businesses collect more Google reviews through campaign workflows. Integrates review schema for Google search result display.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Birdeye: Birdeye is a leading customer experience and review management platform for multi-location businesses. It directly competes with Trustmary on review aggregation from Google/Facebook, NPS surveys, AI-powered sentiment analysis, and embeddable website widgets, targeting overlapping SMB and mid-market segments.
• Podium: Podium is a customer interaction platform combining messaging, review requests, and lead conversion tools. It competes head-on with Trustmary in review collection automation, webchat-to-review flows, and local business lead generation for SMB verticals.
• Yotpo: Yotpo is an eCommerce-focused reviews, UGC, and SMS marketing platform. It overlaps with Trustmary on review collection, AI sentiment analysis, and on-site widget display, though Yotpo is more concentrated on Shopify/DTC brands versus Trustmary's broader SMB mix.
• Widewail: Widewail is a reputation management and customer feedback platform focused on multi-location businesses (automotive, hospitality, healthcare). It competes directly with Trustmary on review response services, multi-platform review aggregation, and AI-powered sentiment analysis.
• Grade.us: Grade.us is a white-label review management and marketing platform for agencies and SMBs. It directly competes with Trustmary on review generation campaigns, widget embedding, and SEO-optimized review schema for local businesses.

Broad incumbents

• Trustpilot: Trustpilot is a global consumer review platform with its own review destination site. While it operates a broader public review marketplace model, it directly overlaps with Trustmary on review collection widgets, trust badges, and B2B brand reputation use cases.
• Reputation.com: Reputation.com is an enterprise reputation management platform for multi-location enterprises (healthcare, automotive, retail). It overlaps with Trustmary on review aggregation, AI insights, and location-level benchmarking but serves a larger enterprise customer base.
• Medallia: Medallia is an enterprise customer experience management platform with AI-driven text/sentiment analysis. It overlaps with Trustmary's Customer Insights module (AI feedback analysis, recommendations) but serves much larger enterprise customers with broader CX suites.
• SurveyMonkey: SurveyMonkey is a broad-based survey platform with NPS and customer feedback capabilities, plus a marketplace of survey templates. It overlaps with Trustmary on survey creation and distribution but lacks Trustmary's integrated review-aggregation and website widget focus.

Emerging players

• Delighted (Qualtrics): Delighted is a lightweight NPS, CSAT, and CES survey platform owned by Qualtrics. It overlaps with Trustmary's NPS/CSAT measurement capabilities but is more focused on CX measurement than on review aggregation and widget display.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/trustmarygroup
• Facebookfacebook.com/trustmarygroup
• LinkedInlinkedin.com/company/trustmary-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trustmary