Lumoa
Lumoa is a Finnish AI-powered customer feedback analytics platform that helps large European enterprises in retail, finance, insurance, manufacturing, energy, and technology analyze multi-source experience data. Acquired by Netigate Group in 2024 and rebranded as Netigate Insights.
- Company typePrivate
- Founded2017
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lumoa does
Lumoa is a Finnish SaaS company founded in 2016-2017 in Helsinki, specializing in AI-powered analysis of customer and employee feedback. The platform aggregates feedback from multiple sources — surveys, web and app feedback channels, NPS and eNPS data — and applies natural language processing and text analytics to surface actionable insights across customer experience, employee experience, and digital experience programs. The core product, originally offered as Lumoa, was rebranded as Netigate Insights following the spring 2024 acquisition of Lumoa Oy by Stockholm-based Netigate Group. A 2024 product addition, ASK AI, enables users to query feedback data using natural language, representing the platform's evolution from survey tooling to AI-augmented business intelligence.
The company operates a subscription SaaS model with annual billing and quote-based enterprise pricing. Go-to-market is sales-led, targeting large enterprises with complex organizational structures across Europe. The company serves six industry verticals — retail and eCommerce, banking and finance, insurance, manufacturing, energy, and technology — and is ISO 27001 certified. Distribution combines direct enterprise field sales (with a 'Book a Demo' entry point) and self-serve platform access for existing customers, supported by content marketing, case studies, events, third-party review platforms (G2, Capterra), and an ROI calculator. Following the acquisition, the product suite sits within Netigate Group's broader platform alongside Netigate Surveys, Netigate Engage, and Netigate Consulting services, with Netigate AB (Stockholm) as the parent entity. Lumoa's legal entity, Lumoa Oy, remains in Finland.
The founders — Carlos del Corral, Suvi Lindfors, and Johanna Sinkkonen (founder and CEO) — built the company on a single disclosed seed funding round of approximately $779,428 in May 2018 from Icebreaker.vc and Business Finland. At the time of acquisition, Lumoa operated with 1-10 employees, indicating a capital-efficient, product-led build prior to the exit.
Lumoa firmographics
Firmographics- Name
- Lumoa
- Legal name
- Lumoa Oy
- Website
- https://lumoa.me
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Lumoa is a Finnish AI-powered customer feedback analytics platform that helps large European enterprises in retail, finance, insurance, manufacturing, energy, and technology analyze multi-source experience data. Acquired by Netigate Group in 2024 and rebranded as Netigate Insights.
- Ownership category
- akta.pro rank
Lumoa industry classification
Industry- Product category
- Experience Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
Keywords
Where Lumoa is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Lumoa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based Software-as-a-Service subscription model for experience management platform access. Platform underwent rebrand from Lumoa to Netigate Insights in 2024 while maintaining same functionality and value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing with custom quotes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lumoa product offering
Product offeringCore offering
Lumoa (now rebranded as Netigate Insights) provides an AI-powered SaaS platform that analyses customer, employee, and digital experience feedback from multiple sources in a single environment. The offering combines survey distribution, web and in-app feedback capture, NPS/eNPS measurement, and natural language AI querying of unstructured text responses. Customers are predominantly large European enterprises that need consolidated experience intelligence rather than separate point solutions for each feedback channel.
Product overview
Lumoa was acquired by Netigate Group in spring 2024 and rebranded as Netigate Insights. The product portfolio now consists of a unified platform architecture built around Netigate Insights as the core analytics engine, supplemented by Netigate Surveys for data collection, ASK AI for AI-powered analysis, Web & App Feedback for embedded feedback capture, NPS & eNPS for loyalty measurement, Netigate Engage for employee engagement, and Netigate Consulting for advisory services. This total experience management suite targets large enterprises across industries including retail, banking, insurance, manufacturing, energy, and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Netigate Insights AI-powered business intelligence platform, formerly known as Lumoa, that analyses feedback data from multiple sources in one place for customer, employee, and digital experience programmes. Targeted at large European enterprises.
- Netigate Surveys
Quantifiable outcome
- Text analysis described as 'magic' by enterprise customers
Companies that use Lumoa
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles2 records
Lumoa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Lumoa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Netigate GroupcoreLumoa Oy (operating as Lumoa) became part of Netigate Group in spring 2024. The Lumoa platform was rebranded as Netigate Insights, integrating experience management capabilities. This acquisition transformed Netigate from basic survey tools to comprehensive business intelligence platform with AI-powered features like 'Ask AI'.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Lumoa competitors and assessment
Company assessmentBroad incumbents
- Medallia: Enterprise customer and employee experience management platform with strong text and speech analytics. Comparable to Netigate/Lumoa in targeting large, complex enterprises with AI-powered insight generation across multi-source feedback.
- Sprinklr: Unified customer experience management platform spanning social, marketing, care and feedback analytics. Overlaps with Netigate Insights on AI-driven text analysis of customer feedback, though Sprinklr's scope is far broader across the CX stack.
- HubSpot Service Hub: CRM-embedded customer feedback, NPS and survey tools within HubSpot's broader customer platform. Comparable to Netigate/Lumoa on the NPS and survey collection side, though with weaker standalone AI text analytics than Netigate Insights.
- Qualtrics: Largest pure-play experience management platform, offering CX, EX and product experience suites with AI-driven text analytics. Direct overlap with Netigate Insights in enterprise feedback analysis, but with a much broader global footprint and product portfolio.
Direct peers
- InMoment: Experience intelligence platform combining surveys, social and operational data with AI-driven text analytics for enterprise CX programmes. Comparable to Netigate/Lumoa across CX and EX with similar enterprise focus.
- Chattermill: Unified customer feedback analytics platform using AI/NLP to combine survey, review and support data. Directly comparable to Netigate Insights' multi-source consolidation and AI insight generation for CX and EX use cases.
- Thematic: AI-powered customer feedback analytics platform that turns open-text survey responses into themed, actionable insights. Closest comparable to Lumoa's AI text analytics and ASK AI value proposition for mid-market and enterprise CX teams.
- CustomerGauge: NPS and customer experience platform with account-level analytics and closed-loop workflows, popular in B2B and financial services. Comparable to Netigate's NPS & eNPS module and to Lumoa's experience analytics for enterprise CX programmes.
Emerging players
- AskNicely: NPS and customer experience platform with strong front-line workflow tools and dashboards. Overlaps with Netigate's NPS & eNPS module and serves as a comparable for mid-market CX feedback analytics.
- SentiSum: AI-native customer feedback analytics tool focused on support, survey and review text. Emerging player with strong overlap to Lumoa's text analytics engine, particularly for teams seeking AI-driven insight generation from open-ended feedback.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lumoa social profiles
Digital presenceLumoa compliance and trust
Trust signalCompliance1 record
Lumoa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lumoa leadership team
Management profileNumber of profiles
Profiles3 records
Lumoa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lumoa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lumoa
What does Lumoa do?
Lumoa (now rebranded as Netigate Insights) provides an AI-powered SaaS platform that analyses customer, employee, and digital experience feedback from multiple sources in a single environment. The offering combines survey distribution, web and in-app feedback capture, NPS/eNPS measurement, and natural language AI querying of unstructured text responses. Customers are predominantly large European enterprises that need consolidated experience intelligence rather than separate point solutions for each feedback channel.
Is Lumoa a public or private company?
Lumoa is a private company. It is classified as corporate owned and is currently acquired.
When was Lumoa founded?
Lumoa was founded in 2017. It employs 1 to 10 people.
Where is Lumoa based?
Lumoa is headquartered in Helsinki, Finland, in the Europe region.
How does Lumoa make money?
One revenue line is on record: saaS Subscription.
Who are Lumoa's main competitors?
Broad incumbents on record are Medallia, Sprinklr, HubSpot Service Hub and Qualtrics. Direct peers are InMoment, Chattermill, Thematic and CustomerGauge. Emerging players are AskNicely and SentiSum.
Does Lumoa have an API?
No public API is recorded for Lumoa.
What industry is Lumoa in?
Lumoa's product category is Experience Management Software. Its primary akta.pro industry code is HDAEAMAD, Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights). Its NAICS code is 5132 and its SIC code is 7372.