Midland Radio Corporation

What Midland Radio Corporation does

Midland Radio Corporation is a privately held designer, manufacturer, and marketer of two-way radio communication equipment founded in 1959 and headquartered at 5900 Parretta Dr, Kansas City, Missouri. The company holds the distinction of being the first CB radio manufacturer in the United States and operates a 253-product catalog organized into distinct product lines: GXT (GMRS handhelds), LXT (FRS license-free handhelds), X-Talker (FRS/GMRS handhelds), MicroMobile (in-vehicle GMRS mobile radios from 5W to 50W), NOAA weather/emergency radios (WR and ER series), BizTalk (BR and MB series business radios), BTR Bluetooth helmet intercoms, CB radios, and a growing ClipTalk wearable category. Accessories span antennas, external speakers, mounting systems, microphones, cables, batteries, chargers, and pre-configured bundles for off-road, farm, and emergency use. Distribution is omnichannel with direct-to-consumer e-commerce at midlandusa.com as the primary channel, supplemented by Amazon, dealer networks, the Windrock Park general store, professional accounts, and on-site sales at 35+ annual overland, off-road, agriculture, and powersports events; the company explicitly restricts shipments outside the contiguous United States (excluding Canada, Mexico, and Puerto Rico).

Core technology centers on FRS, GMRS, CB, and NOAA weather alert systems. Notable proprietary or differentiated features include S.A.M.E. (Specific Area Message Encoding) digital technology that delivers county-level NOAA alerts programmable for up to 25 counties and 80+ emergency event types; the IP67-rated MXR10 waterproof GMRS repeater for extended range in difficult terrain; Public Alert certification across the WR and ER NOAA product lines; Active Noise Canceling, VOX hands-free operation, and clip-anywhere form factor in ClipTalk; USB-C charging on newer products; and the SPK200 AI noise-cancelling external speaker for in-vehicle use. The BTR1 and BT Mini Bluetooth helmet intercoms integrate with smartphones, GPS units, and motorcycle TFT display systems. Companion mobile applications are available on iOS and Android for ClipTalk device management. Midland is the only manufacturer in the market positioned to deliver a complete three-layer camp safety system (detection, notification, coordination) without internet dependency, and its products are DHS-recommended for emergency preparedness.

Revenue is generated almost entirely through one-time hardware unit sales. Pricing tiers span walkie talkies ($49.99 to $169.99), MicroMobile GMRS radios ($129.99 to $439.99), business radio bundles ($134.99 to $989.99), emergency weather radios ($49.99 to $109.99), Bluetooth helmet intercoms ($149.99 to $589.99), CB radios (approximately $59.99 and up), and accessories ($9.99 to $314.99); recurring revenue mechanics are limited to accessory replacement, bundle upsells, and promotional cycles (e.g., the GEARUP26 $150-off $750+ promotion). Customer segments are diversified across emergency preparedness, overlanding and off-road, professional and SMB business users, youth camps (driven by new state-level legislation), trucking and commercial transport, motorcycling, and agriculture. Marketing relies on content (blog, radio-education resources), social media community (#MidlandAdventures), event sponsorships, email lead capture, and an affiliate program. The company supports offline communication independent of cellular networks as its central value proposition.

Name

Midland Radio Corporation

Legal name

Midland Radio Corporation

Website

https://midlandusa.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Midland Radio Corporation, founded in 1959 and headquartered in Kansas City, Missouri, designs and manufactures consumer and professional two-way radios — including GMRS, FRS, CB, and NOAA weather alert models — along with Bluetooth intercoms, serving outdoor recreation, overlanding, business, agriculture, emergency preparedness, and motorcycling customers.

Ownership category

akta.pro rank

Product category

Two-Way Radios and Emergency Communication Equipment

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

RF, Antennas & Wireless Components Retail (CRACAKAM)

Keywords

• Two-way radios
• GMRS walkie talkies
• NOAA weather radios
• CB radios
• Bluetooth intercoms

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Hardware Sales - Consumer Walkie Talkies: Sale of handheld FRS/GMRS walkie talkies to consumers under GXT, LXT, and X-Talker brands. One-time hardware purchase with accessory revenue streams.
2. Hardware Sales - MicroMobile Radios: Sale of in-vehicle GMRS MicroMobile radios (MXT series) ranging from 5W to 50W power output. One-time hardware with bundled accessories and mounting systems.
3. Hardware Sales - Business Radios: BizTalk branded professional business radios (BR and MB series) targeting commercial and enterprise customers. Includes business band and FRS license-free options.
4. Hardware Sales - Emergency/Weather Radios: NOAA weather alert radios (WR series) and emergency crank radios (ER series) for home and portable emergency preparedness. Includes Public Alert certified models.
5. Hardware Sales - Bluetooth Intercoms: Helmet-mounted Bluetooth intercom systems (BTR1, BT Mini) for motorcyclists with smartphone, GPS, and rider-to-rider connectivity.
6. Hardware Sales - CB Radios: Citizens Band radios for truckers and off-road enthusiasts. First CB radio manufacturer in the United States.
7. Accessories and Add-ons: Extensive accessory portfolio including antennas, speakers, microphones, mounts, batteries, chargers, headsets, and replacement parts.
8. Bundles and Kits: Pre-configured communication bundles for specific use cases (trail kits, farm bundles, emergency preparedness kits) offering bundled savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Midland Radio Corporation designs, manufactures, and sells two-way radio communication products across consumer, professional, and emergency preparedness segments. Its core offerings include handheld FRS/GMRS walkie talkies, in-vehicle MicroMobile GMRS mobile radios (5W–50W), NOAA weather and emergency crank radios, BizTalk professional business radios, CB radios, Bluetooth helmet intercoms for motorcyclists, and supporting accessories (repeaters, antennas, speakers, mounts, microphones).

Product overview

Midland Radio Corporation offers a comprehensive portfolio of two-way radio and emergency communication products organized into distinct product lines. The core offerings include portable handheld radios (GXT GMRS, LXT FRS license-free, and X-Talker series), in-vehicle MicroMobile GMRS mobile radios ranging from 5W to 50W, NOAA weather alert radios with S.A.M.E. technology, BizTalk business radios for professional use, BTR Bluetooth helmet intercoms for motorcyclists, and CB radios for truckers. Supporting accessories include GMRS repeaters (MXR10), external speakers (SPK200, SPK100, SPKMINI), antennas (Ghost, whip, fiberglass variants), mounting systems, and pre-configured bundles for specific use cases like off-road/overlanding and agriculture. ClipTalk represents a newer wearable category featuring a miniature clip-on form factor with mobile app integration. The products serve diverse segments including outdoor recreation, agriculture, professional/business, overlanding/off-road, emergency preparedness, and motorcycling.

Differentiator

Problem solved

Functional benefit

Brands

• BizTalk: Commercial/business two-way radios for professional use
• ClipTalk
• MicroMobile

Products and services

• ClipTalk Micro Two-Way Radio

Quantifiable outcome

• GMRS radios operate at up to 50W power compared to 4W maximum for CB radios - over 12x more transmitting power
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Ford Raptor RallycoreStrategic or Co-development Partner · 1 January 2025Official Communications Sponsor since 2025. Supporting Ford Raptor owners with GMRS communication equipment for enhanced off-road experiences.
• Windrock ParkcoreStrategic or Co-development Partner · 1 January 2025Located in the Smoky Mountains, Windrock Park is one of the largest off-road parks in the country spanning more than 73,000 acres. Midland is Official Communications Sponsor since 2025. A Midland GMRS repeater is installed on-site to help extend range, and Midland radios are available for purchase in the park's general store.
• Bronco Off-Road AdventurescoreStrategic or Co-development Partner · 1 January 2024As the Official Communications Sponsor since 2024, Midland helps Ford Bronco owners build confidence on and off the trail. Company presence in vendor areas and on trails sharing communication expertise.
• Jeep Jamboree and Jeep AcademycoreStrategic or Co-development Partner · 1 January 2020Midland has been the Official Communications Sponsor since 2020. Supports Jeep Jamboree and Jeep Academy by promoting the use of GMRS two-way radios for safer, more connected adventures on trails across the country. Provides product visibility at events and supports trail safety initiatives.
• CAL4WHEELminorStrategic or Co-development PartnerFeatured partner organization in Midland's sponsorship program supporting off-road and 4x4 community events.
• Leatherwood Off-Road ParkminorStrategic or Co-development PartnerFeatured partner organization in Midland's sponsorship program supporting off-road community.
• Midwest Discovery RouteminorGTM or Marketing PartnerFeatured partner in Midland's sponsorship program for overland and adventure route community.
• Tread LightlyminorStrategic or Co-development PartnerFeatured partner organization promoting responsible outdoor recreation through ethical vehicle use practices.
• Jeep FreedomminorStrategic or Co-development PartnerFeatured partner at Sturgis rally event supporting Jeep community communication.
• Detroit4FestminorStrategic or Co-development PartnerFeatured partner organization for Michigan off-road festival and community.
• KSRocksParkminorStrategic or Co-development PartnerFeatured partner supporting Kansas off-road park community.
• Jeep Jamboree AcademycoreStrategic or Co-development PartnerPart of the Jeep Jamboree sponsorship since 2020, supporting beginner to expert trail riding education with GMRS communication equipment.
• Overland ExpocoreStrategic or Co-development PartnerMajor event sponsor at Overland Expo events across multiple locations (SoCal, West, Pacific Northwest, East) each year. Expo team presence with product demos and sales.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Retevis: Chinese OEM selling budget FRS/GMRS handhelds and commercial radios on Amazon; overlapping value-tier consumer and SMB use cases that pressure Midland's entry-level price points.
• Rocky Talkie: US outdoor-focused FRS/GMRS walkie-talkie brand targeting hikers and climbers; direct competitor in the outdoor/recreation channel that overlaps Midland's X-Talker and GXT lines.
• Baofeng Tech: Low-cost Chinese two-way radio OEM with strong amateur-radio crossover; competing aggressively on price for entry-level FRS/GMRS handhelds that overlap Midland's LXT tier.

Direct peers

• Cobra Electronics: Direct competitor in consumer CB radios and two-way walkie talkies with overlapping retail channels and price tiers; comparable sub-$200 handheld SKUs.
• Uniden: Long-standing competitor in CB radios, FRS/GMRS handhelds, and scanner products sold through similar consumer-electronics retail channels.

Broad incumbents

• Motorola Solutions: Dominant incumbent in professional/land-mobile two-way radio systems (APX, MOTOTRBO) targeting public-safety and enterprise; much larger enterprise-focused incumbent with overlapping GMRS-adjacent technologies.
• Icom: Established Japanese manufacturer of amateur, marine, and commercial two-way radios with overlapping FRS/GMRS product lines and accessory ecosystem.
• Kenwood: Diversified audio/communications manufacturer with NEXEDGE and TK professional two-way radio lines that overlap Midland's BizTalk business radio offerings.
• Hytera: Global two-way radio manufacturer with DMR and TETRA professional systems; comparable in business-radio and PMR446-adjacent segments to Midland's BizTalk line.

Others

• Garmin: Satellite-messenger and inReach product line addressing overlapping off-grid communication use cases for outdoors and overlanding; not a direct radio competitor but increasingly substitutes part of the recreational communication TAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/midlandusa
• YouTubeyoutube.com/user/Midlandusa
• Facebookfacebook.com/midlandusa
• Instagraminstagram.com/midlandusa
• LinkedInlinkedin.com/company/midland-radio-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midland Radio Corporation